Trulife Financial Reviews 

965
TrustScore 5 out of 5

5.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 511 reviews, reviewers overwhelmingly had a great experience with this company. All customers consistently highlight the friendly staff as extremely helpful, patient, and deeply knowledgeable when discussing different insurance and financial products. Many reviewers emphasize that advisors take ample time to carefully and thoroughly understand personal circumstances, ensuring every recommendation perfectly matches individual requirements. Furthermore, most people genuinely appreciate the remarkably smooth and straightforward process, which is handled with high professionalism from beginning to end. Many consumers feel exceptionally well supported and completely reassured, knowing they receive expert guidance that successfully secures their future and brings genuine peace of mind.

What people talk about most

Staff

Clients share positive opinions on staff, highlighting their professionalism, patience, and clear... See more

Service

Reviewers mention positive feedback about service, highlighting the helpful, professional, and thorough... See more

Customer service

Consumers find customer service to be positive, highlighting how helpful and approachable representatives are... See more

User experience

People report positive experiences with user experience, highlighting a stress-free and seamless process.... See more

Product

Customers had positive experiences with product selection, noting that representatives were patient,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Andrew was very helpful and gave advice in a way that was easy to understand, whilst insulating all off our needs were met. He was very patient, sympathetic and able to explain the products, their pro... See more

Rated 5 out of 5 stars

After recently getting married i decided to have a review of insurance policies etc to make sure my wife is looked after if anything happens to me. Jorome was super helpful talking both of us thro... See more

Company replied

Rated 5 out of 5 stars

Lewis Powell was my mortgage broker and he was excellent. The remortgage was completed in under a month and Lewis was on top of any enquiries the lender had and they were sorted out promptly. i wo... See more

Company replied

Rated 5 out of 5 stars

Insurance doesn't have to be confusing and that's exactly the ethos Dom lead with. Advise was practical and tailored around my needs. If you need simple, straightforward advise on cover that... See more

Company replied


Company details

  1. Financial Consultant
  2. Financial Planner
  3. Insurance Broker
  4. Life Insurance Agency
  5. Mortgage Broker
  6. Sports Insurance Company

Written by the company

At Trulife Financial, we bring together a diverse team of professionals who share a common commitment to excellence, integrity, and customer-focused service. Our passion for helping individuals and families achieve their financial goals drives us to provide tailored, reliable, and transparent financial guidance. We take pride in building lasting relationships with our clients and partners, founded on trust and mutual respect. Whether you are seeking to protect your assets, secure a mortgage, or grow your wealth, our expert advisors are here to guide you every step of the way. Our Services We offer a comprehensive range of financial services designed to support you at every stage of life: Protection Advice – Ensuring financial security for you and your loved ones through tailored insurance and protection solutions. Mortgage Advice – Helping you navigate the complexities of home financing with expert guidance to find the right mortgage for your needs. Wealth Advice – Providing strategic investment planning and wealth management solutions to help you build and safeguard your financial future. Our Commitment. As proud members of The Openwork Partnership, we operate within one of the UK’s largest and most trusted financial advice networks. This affiliation enables us to offer an extensive range of market-leading financial products and services, ensuring that our clients receive the highest standard of advice and support. Important Information *Mortgage Warning: YOUR PROPERTY MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE* *Investment Risk: THE VALUE OF INVESTMENTS AND ANY INCOME FORM THEN CAN GO DOWN AS WELL AS UP AND YOU MAY NOT GET BACK THE ORIGINAL AMOUT INVESTED.* The value of investments and any income form them can go down as well as up and you may not get back the original amount invested. At Trulife Financial, we are here to help you make informed financial decisions with confidence. Contact us today to learn how we can assist you in achieving your financial aspirations. Trulife Financial Limited is an appointed representative of The Openwork Partnership, a trading style of Openwork Limited which is authorised and regulated by The Financial Conduct Authority. Approved by The Openwork Partnership on dd/mm/yyyy


Contact info

5.0

Excellent

TrustScore 5 out of 5

965 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

5.0

All reviews

(965)

460 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I’m a returning client to Dom

I’m a returning client to Dom, who’s been immense throughout every process with myself. Keeping me updated & regular contact, with great patience. Explaining the importance of protection breaking it down into the most simple terms. Highly recommend Dom at TruLife

May 25, 2026
Unprompted review
Rated 5 out of 5 stars

Policy review.

I got David to review my life and critical illness insurance policy and quickly found out that my existing cover wasn’t actually meeting my financial needs. The policy I had taken out through a comparison site didn’t even include critical illness cover, and without proper advice I would never have known.

David was helpful from start to finish and explained everything clearly in a way that made sense. He took the time to understand my situation and made sure I had the right protection in place so that if the worst was to happen, my children would be financially taken care of.

I genuinely felt like David cared about getting the right outcome for me rather than just selling a policy. I’d highly recommend speaking with him if you want proper advice and peace of mind.

May 20, 2026
Unprompted review
Rated 5 out of 5 stars

I recently sat down with Jonny Edwards…

I recently sat down with Jonny Edwards at Trulife Financial to sort out my life insurance, and I honestly couldn’t recommend him enough. We had a coffee and he took the time to explain everything in detail — how the policy works, exactly what I’m covered for, and all the options available to me.

I’ve been meaning to get this sorted for a long time, but every experience I had before felt confusing or too pushy. With Jonny, everything was straightforward, relaxed, and easy to understand. He made the whole process stress-free and actually took the time to make sure I was comfortable with everything.

If you’re thinking about life insurance or financial protection, I’d definitely recommend speaking to Jonny. Great service and genuinely helpful from start to finish!

May 23, 2026
Unprompted review
Rated 5 out of 5 stars

Life cover

Recently arranged life cover with critical illness cover through David and couldn’t fault the service. Professional, efficient and answered every query I had quickly and clearly. He made the whole process straightforward and stress-free. Highly recommend David if you want someone who makes things easy!

May 13, 2026
Unprompted review
Rated 5 out of 5 stars

Returning customer as wanted to cover…

Returning customer as wanted to cover all aspects of life and income.
Dom has been absolutely brilliant from start to finish & so reassuring a long the way. A true gem committed to making sure his clients are happy & know i can contact him anytime with questions.

May 20, 2026
Unprompted review
Rated 5 out of 5 stars

5 star experience

I can’t thank Jonny enough for providing a brilliant service from start to finish in helping me put in place my life insurance. I’d tried a few times to do this on my own but was always put off by feeling I didn’t really understand the different types of policies and covers available. Jonny explained everything step by step and made recommendations. I now have everything needed for me and my children put in place. He is highly knowledgeable and easy to approach with any questions. Knowing I now have this very important piece of admin sorted is now a big weight off my shoulders.

May 21, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing service highly recommend

Dominic was absolutely brilliant from start to finish. I was struggling to find suitable cover because the usual options didn’t really fit my circumstances, but he took the time to look into alternative solutions and found something that worked for me without making the process stressful or confusing.

He explained everything clearly, answered all my questions patiently and made sure I fully understood the information before making any decisions. The whole experience felt straightforward and easy thanks to his support and knowledge.

I’d highly recommend Dominic to anyone looking for someone who genuinely wants to help and goes the extra mile

May 19, 2026
Unprompted review
Rated 5 out of 5 stars

Massive help

I was passed on to trulife by a friend, was dealt with very proffessionally by david davis, ensured i understood all the ins and outs before going ahead with my policy. Cant thank him enough for setting up my protection cover.

April 17, 2026
Unprompted review
Rated 5 out of 5 stars

Income protection insurance

Reccomend everyone takes a look into what cover they actually have, I sent current policies across to David who took a look, it was obvious id been paying for something that was inadequate. Three days later I'm set up with three times the income protection I had previously for roughly the same monthly payments.

May 14, 2026
Unprompted review
Rated 5 out of 5 stars

Dom Customer service

I am a client of Dom. Can’t speak highly enough how reachable and helpful he is when answering questions to do with the policy. Explains everything clear in a calm and friendly tone👍

May 14, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Advisor

I recently used this company to take out sports insurance that covered both myself & more importantly my son. Our advisor Scott Richards was superb right the way through the process from quotation to completion. He advised me of all the benefits of each of the packagess available to me & gave me confidence that the option i chose was the right one for me & my family. Thank you Scott, excellent service & I will definitely be recommending this company because of the professionalism & helpfulness that you showed!

May 6, 2026
Unprompted review
Rated 5 out of 5 stars

We recently worked with Joycelyn…

We recently worked with Joycelyn Cepillo to set up life and critical illness insurance for our family, and the experience was outstanding from start to finish. She was incredibly knowledgeable, patient, and genuinely cared about helping us find the right coverage for our needs and budget.

What really stood out was how clearly she explained everything. Insurance can feel overwhelming, but Joycelyn made the entire process simple and stress-free. She took the time to answer all our questions, walked us through different options, and made sure we fully understood what we were getting before making any decisions.

Her professionalism, responsiveness, and attention to detail gave us a lot of confidence and peace of mind. We never felt pressured, only supported and well taken care of. Thanks to her guidance, our family now feels much more secure about the future.

We’re truly grateful for all her help and would highly recommend Joycelyn Cepillo to anyone looking for someone trustworthy, caring, and highly professional when it comes to life and critical illness insurance.

May 8, 2026
Unprompted review
Rated 5 out of 5 stars

Johnny was amazing

Johnny was amazing such a smooth experience, he kept my husband and I updated throughout the process. He helped us to decide on the right policies for us and was extremely professional. I would highly recommend trulife financial for all your insurance needs. Thank you Johnny

May 6, 2026
Unprompted review
Rated 5 out of 5 stars

Quick and Easy

I had an amazing experience with Dom when making a claim! He explained things quickly and in a way that was easy to understand and nothing was ever too much trouble! I sent over all of my information and he handled the rest!! I received my payment today and I could not recommend Dom enough!!

May 5, 2026
Unprompted review
Rated 5 out of 5 stars

Get Covered by Dom

Absolutely brilliant guy! He was very thorough with explaining everything. Knowledgeable and friendly would recommend him to anybody!

May 4, 2026
Unprompted review
Rated 5 out of 5 stars

Life Insurance products

Dom Dell called me today to talk through my life insurance options, and I couldn’t be happier with the service. He was punctual, polite, and very professional, making everything easy to understand. What stood out most was his honesty—there was no pressure, just genuine advice based on what suited me. I’m 100% happy with the outcome. Thank you, Dom—keep up the fantastic work!

May 1, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look