Equity Trust Company Reviews 844

TrustScore 3 out of 5

3.0

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Review summary

Created with AI, based on recent reviews

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the ease of setting up accounts and find the online portal user-friendly for managing investments and collecting rent. People often highlight the helpfulness and efficiency of the staff, noting that the service can be incredible and top-notch, especially when dealing with transactions and inquiries. However, some people were dissatisfied with the payment process, citing issues with slow processing times and unexpected fees. There are also mentions of inconsistent customer service, with some experiencing difficulties in getting clear answers or reaching supervisors. A few other people also felt that the company's systems are antiquated and not well-suited for frequent users or specific asset types like cryptocurrency.

What people talk about most

Customer service

Reviewers mention ambiguous feedback about customer service. Many customers express significant frustration,... See more

Payment

Users describe negative interactions with payment, frequently reporting significant delays in receiving... See more

Service

Reviewers highlight ambiguous aspects of service. Many customers express significant dissatisfaction, citing... See more

Staff

Clients share ambiguous opinions on staff. Many customers praise the staff, describing them as knowledgeable,... See more

User experience

Customers consistently note ambiguous experiences with user experience. Many reviewers praise the ease of... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Easy to set up, but not much in the way of guidance when it comes to purchasing assets. There are very specific things needed when using a SDIRAs to make investments. So you own homework. You won’t ge... See more

Rated 4 out of 5 stars

Gold Service is outstanding with knowledeable, helpful, friendly consultants. Telephone access is very good with minimal hold times. Gold Email support is generally good, with occasional hiccups where... See more

Rated 4 out of 5 stars

Very good but they do forget some details that gets frustrating when you tell them 80 times. Otherwise good. Online portal is easy to use and I like the reps, they're kind and helpful.

Rated 4 out of 5 stars

Always diligent in ensuring that paperwork is ready for audits. Quarterly statements are a bit slow to post.

Company replied


Company details

  1. #180 of 183 best companies in Alternative Financial Service
  2. #2 of 2 best companies in Asset Manager Service
  3. #188 of 191 best companies in Financial Consultant

Written by the company

Equity Trust empowers individual investors and financial professionals by removing the barriers to investment freedom. Our mission is to inspire, educate, and support investors to achieve more.


Contact info

3.0

Average

TrustScore 3 out of 5

844 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 62% of negative reviews

Typically replies within 2 weeks

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Rated 1 out of 5 stars

This company is horrible to work with

This company is horrible to work with! They use an antiquated system and always difficult. I have no problem with my banks and stock broker online! Trying to remove my account with them!

July 25, 2025
Unprompted review
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Reply from Equity Trust Company

We’re sorry to hear about your experience. Please contact our support team CareTeam@TrustETC.com with your account details so we can assist you directly and work toward a resolution.

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Rated 1 out of 5 stars

For me to get my metals out of this…

For me to get my metals out of this company I had to pay $350 on top of my annual fee. I had to speak to numerous people who could not give me a straight answer on anything. It took over a month for me to get my metals. When I received my metals, I wanted to check the numbers to see if my gold numbers matched the photo images they sent when I opened the account. The images of gold in particular were taken with the numbers faced down so I have no way of knowing if my metals are actually in the vault. I have many many many questions which has many red warning flags. I do not recommend this company at all. Unfortunately Noble Gold is the front horse so I was blinded by the truth of the actual buggy. DOGE we need an audit at Equity Trust please.

May 29, 2025
Unprompted review
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Reply from Equity Trust Company

Hi Valerie, we regret to hear you did not have a positive experience. We appreciate your feedback, and will use this as an opportunity to improve in the future. If you have any further concerns we can lend a hand in resolving, please reach out to CareTeam@TrustETC.com.

Rated 1 out of 5 stars

DO NOT Invest your money with EQUITY

DO NOT Invest your money with EQUITY. They have the worst investing site I have ever encountered. Their fees are extremely high. Do not invest your money under any circumstance. My Broker ( Les) put my money here and it was a mistake!

July 10, 2025
Unprompted review
Rated 4 out of 5 stars

Very good but they do forget some…

Very good but they do forget some details that gets frustrating when you tell them 80 times. Otherwise good. Online portal is easy to use and I like the reps, they're kind and helpful.

June 28, 2025
Rated 1 out of 5 stars

Unfortunate Experience

Unfortunately, there is not an option for zero stars. NEVER PUT YOUR MONEY WITH THIS COMPANY! Opening the account was easy, trying to get your money back next to impossible. This is obviously their business plan not just incompetence. Some of the worst customer service, constantly getting the runaround. Impossible to speak with a supervisor. Really hard to have confidence in a company when you have to jump through hoops and navigate roadblocks to try to get your money back. it definitely leaves you with a lack of trust.

June 11, 2025
Unprompted review
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Reply from Equity Trust Company

Hi Robert, thank you for sharing your feedback. We are so sorry to hear about your experience and the frustration it has caused. What you’ve described is not the standard we strive to uphold, and we take concerns like this very seriously. Our team is looking into your situation, please reach out to CareTeam@TrustETC.com if you have any questions in the meantime.

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Rated 1 out of 5 stars

CAN'T RETURN YOUR MONEY!!!

I've been waiting for six weeks for the transfer of my IRA. Every time I call I get a different excuse. They don't seem to have trouble receiving your money but can't seem to find a way to return it when it's requested. Very unprofessional!! I don't know how they got an A+ rating with the BBB.

June 10, 2025
Unprompted review
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Reply from Equity Trust Company

Hi Gerald, we regret to hear you did not have a positive experience. We would like look into your situation, but we need more information to do so. Please reach out to CareTeam@TrustETC.com with your account information so we can help come to a resolution. We value and appreciate your feedback.

Rated 5 out of 5 stars
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Reply from Equity Trust Company

Hi Linda, thank you for telling us about your experience! We appreciate your feedback.

Rated 2 out of 5 stars

Fees all day long

All they care about it making additional fees on your account every step of the way.

May 2, 2025
Unprompted review
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Reply from Equity Trust Company

Hi Doug, we regret to hear you did not have a positive experience. We appreciate your feedback, and will use this as an opportunity to improve in the future.

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Rated 5 out of 5 stars
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Reply from Equity Trust Company

Hi there, we are happy to hear you've had a positive experience! Thank you for taking the time to leave a review.

Rated 1 out of 5 stars

I requested a letter as instructed by…

I requested a letter as instructed by the site for validation- my rather abrupt call with them said this will not happen! I feel they put up barriers to accessing MY money - operator basically hung up on me, refused to give name and would not put me through to supervisor - terrible customer service DO NOT use this company unless forced to do so.

April 25, 2025
Unprompted review
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Reply from Equity Trust Company

Hello there, we regret to hear you did not have a positive experience. We would like look into your situation, but we need more information to do so. Please reach out to CareTeam@TrustETC.com with your account information so we can help come to a resolution. We value and appreciate your feedback.

Rated 5 out of 5 stars

Don't Believe All Of The Bad Reviews

As I read through the reviews, Im thinking that all of the bad reviews did not use a third party platform listed on Equity Trust's website. Whether you want gold or crypto, my suggestion is to start with one of their third parties and invest that route. Its much cheaper and smoother. Equity Trust has been around for so long that they have been through many financial storms throughout their years and have managed to stay afloat. That says alot about a company if they never have to freeze or halt withdrawals.

March 25, 2025
Unprompted review
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Reply from Equity Trust Company

Thank you for taking the time to tell us about your experience! We appreciate your feedback.

Rated 1 out of 5 stars

I have an account for three years

I have an account for three years. Equity Trust changed my storage status and increased fees without my knowledge or consent. When I finally got to the bottom of it, the lady admitted they made an error. The fee has supposedly been changed back but they deny a refund for overcharging me. Run away fast from these people and A.H.G.

March 19, 2025
Unprompted review
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Reply from Equity Trust Company

Hi John, we regret to hear you did not have a positive experience. Please reach out to CareTeam@TrustETC.com with your account information so we can help come to a resolution. We value and appreciate your feedback.

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Rated 1 out of 5 stars

Incompetence on a gargantuan scale

Incompetence on a gargantuan scale. I’ve received at least 5 applications from them w the wrong social despite me having sent in an app with the CORRECT social. I call to confirm they have the correct social, asked to state it and she confirms it’s correct. I ask her to read it back to me. She reads back the INCORRECT social I am trying to fix! Want to convert to a Roth? Should ne easy but it’s not when they send an application that asks for the Roth account number as if it’s already established. No two answers are the same from two different people. I’ve spent hours just trying to fix an incorrect social security number. STAY AWAY. you’ve been warned.

Finally, Equity Trust, please don’t reply and offer to help me via email as you do to everyone else that complains. You are just doing this for PR purposes. I’ve emailed multiple times with no response. If you actually cared, you wouldn’t have the terrible rating that you have.

April 8, 2025
Unprompted review
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Reply from Equity Trust Company

Hello, we are sorry to hear you did not have a positive experience with our team. We appreciate your feedback, and will use this as an opportunity to improve.

Rated 1 out of 5 stars

JUST DON'T trust them with your money!

Please please heed the reviews. It's taken me more than 3 months to move my money from Equity Trust. I made the decision to move because of a lack of communication from the company. Which was further proven by the lack of response and respect given to my concerns and questions. I did hear from Trisha who seemed concerned at the time, and gave me some helpful information. However, has not returned my last 3 phone calls. Still waiting on final distribution and refund of my fees. Do not expect any proactive communication from them.

April 9, 2025
Unprompted review
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Reply from Equity Trust Company

Hi Val, we regret to hear you did not have a positive experience but we appreciate your feedback. If there is anything we can do to help you resolve this, please reach out to CareTeam@TrustETC.com with your account information.

Rated 1 out of 5 stars

Handle your funds yourself.

Terrible. Took months to get the remainder of my money, charged outrageous fees then had the nerve to email me another bill after I paid 4 fees to get my money out. I had to pay everything upfront in order to get what was left of my money that was lost when a gold company closed down with no calls, letters, etc. advising anyone that they were going out of business. Never received statements only invoices. I had to pay for a storage fee for January to December of 2025 for my precious metals even though I liquidated them in November of 2024. I was told that that was company policy. Between these two companies. I suffered greatly.

April 6, 2025
Unprompted review
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Reply from Equity Trust Company

Hi there, we regret to hear you have not had a positive experience. Please reach out to CareTeam@TrustETC.com with your account information if there is anything we can do to further assist you.

Rated 5 out of 5 stars

The prompt

The prompt, courteous service is always great.

March 29, 2025
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Reply from Equity Trust Company

Hi Lesley, thank you for taking the time to leave us your feedback!

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Rated 1 out of 5 stars

The agent Amy…

The agent Amy, assigned to my case, has been fantastic! She goes above and beyond to help me navigate the system and consistently keeps me updated on any developments. Even when there were some setbacks due to technical issues, she was proactive in reaching out and keeping me informed. Her professionalism and dedication have made this process much smoother.

Thank you, Amy, for your outstanding support and guidance!

March 3, 2025
Unprompted review
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Reply from Equity Trust Company

Hi Laursens, thank you for taking the time to leave us your feedback! We are happy to hear Amy provided such a positive experience.

Rated 1 out of 5 stars

My experience with them was bad from…

My experience with them was bad from the very beginning. I bought $10,000 worth of product and placed it there about 10 years ago. Any possible earnings were wiped out by the fees of $250 per year. You would need a lot more than $10,000 in it to make it worthwhile, which of course nobody told me. I finally got old enough to take it out without getting a huge tax hit. It took about 6 weeks and numerous phone calls and emails before they would release it. Each call was a good hour long because I had to wait on hold at least half an hour. One hand didn't know what the other was doing. The clincher for me was that after they had stalled so long they charged me a $250 storage fee. You have to pay the the entire year regardless of how long you keep it that year. So I called in January and wound up having to pay for the entire year. I lost money while the gold market more than tripled. I rarely leave a negative review that this one had to be said.

March 22, 2025
Unprompted review
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Reply from Equity Trust Company

Hi Dan, we regret to hear you have not had a positive experience. Please reach out to CareTeam@TrustETC.com with your account information if there is anything we can do to further assist you.

Rated 1 out of 5 stars

Customer service is not very good - avoid doing business with them

Customer service is not very good, simply clerks who read the history of request and do not provide real updates nor time to complete a transaction. You are placed in hold for 15-30-45 minutes with no human interaction. Do not use this company unless you want to be aggravated by poor service and long delays getting anything done.

March 4, 2025
Unprompted review
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Reply from Equity Trust Company

Hi Orfilio, thank you for taking the time to leave us your feedback. We regret to hear you didn't have a positive experience, and we will use this as an opportunity to improve in the future.

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