The Fum is a great way to quit vaping, has taken me several years but thankfully it has been six months without vaping since using the Fum. Sadly, started vaping again as my cores have not arrived... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
wow. I wish to have read the reviews first before ordering. I placed my order on Friday 09/12/25. I hope to review my package. I started with the single one first to see if I would like it. I'm so... See more
I really like this product! I'm historically a light smoker, about 3 cigarettes a day. I ordered the minty cores since I smoke menthol and it's surprisingly satisfying. You get a nice throat hit and... See more
I have never smoked in my life, but I am a lifelong fingernail chewer. I have tried many times to quit this habit, but Fum is looking like the thing to help me finally stop. It keeps my hands and teet... See more
Company details
Written by the company
We're on the mission to accelerating humanity's breakup with destructive habits, and for us, that starts with you!
Contact info
6275 South Sandhill Road, Unit 300, 89120, Las Vegas, United States
- support@breathefum.com
- tryfum.com
3.3
Average
754 reviews
Replied to 52% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Just received my fume kit and extra cartridges and paid almost $200!…
Just received my fume kit and extra cartridges that cost me $200 and it didn’t even taste like anything! They’re supposed to be a flavor there and you can’t barely even taste it!
Absolute waste of money. Can’t believe I spent this much money on a useless product.
September 13, 2025
Unprompted review
Reply from FÜM
We’re sorry to hear you’re disappointed with your FÜM experience. The flavor should be present, but it’s designed to be subtle. That said, we understand it can feel too light for some, and we’re sorry it didn’t meet your expectations.
Your feedback on both taste and value is important, and we’ll share it with our product team as we continue to improve. If you’d like us to review your order further, please contact us directly at support@breathefum.com so we can help.
Advertisement
Bullshit company
Bullshit company, complete scam.
I ordered extra cores almost 2 months ago now and have never received. Emailed support SEVERAL times and never had a response.
Pay almost £100 for a little wooden pipe, then when it comes to ordering more 'cores', even on their subscription model, you will just get constantly blanked by support and swept under the rug after paying.
Absolutely disgusting service. Do not purchase.
July 17, 2025
Unprompted review
Reply from FÜM
We’re very sorry to hear that you haven’t received your order and that your experience with our support team has been so frustrating. This is absolutely not the kind of service we want for our customers.
To clarify: FÜM never intends for orders to go unfulfilled or for customers to be left without answers. If your Cores haven’t arrived after two months, something has clearly gone wrong, and we sincerely apologize for both the delay and the lack of proper follow-up.
Please reach out to us directly at support@breathefum.com with your order number, and we’ll ensure this is escalated immediately so we can either get your order to you or arrange a refund.
We take your feedback seriously and will be working with our team to prevent situations like this in the future.
The guarantee is useless and they use…
The guarantee is useless and they use weasel words to get out of it. You must send everything back in the original box so the warranty they provide is useless and borders on illegal - the laws state clearly original packaging (note: this does NOT limit to "outer packaging only" like they claim but no original packaging whatsoever. Indeed, the wording of the law states that it is recommended to ensure protection of all items, but it is not *required*)
Anyway onto the device itself.
My son's review: It is awful. The flavours are nasty, the feel is "greasy" or "oily" on the throat and lungs.
There is no "drag" and changing the valve setting at the bottom makes no difference so the it feels like sucking through a normal straw is how he described it.
The urge to not vape did not dissipate at all over the 3 weeks he stuck with it (could not carry on as it was making him feel sick).
It took two weeks to arrive, directly from China, rather than being shipped from anywhere in the UK or EU.
Save your money. Rubbish product. Rubbish experience. Rubbish customer support.
Edit: My parcel absolutely came from China. The tracking showed it. The label showed it. And your response is weasel words - if you *really* cared, you would not block the return but you absolutely take this stance because you know it limits returns. You aren't "considering" anything because you could simply pivot and allow the return.
My experience is that you should avoid this company and their products. Even when you say something isn't working they demand video footage... how you are supposed to video a lack of "draw pressure" is beyond me. More weaseling.
September 8, 2025
Unprompted review
Reply from FÜM
We’re very sorry to hear about your experience and that the product didn’t meet your expectations.
To clarify, FÜM products are not shipped from China. We fulfill orders from either our US, UK or AUS warehouses to better serve customers worldwide. We understand that delivery delays can happen, and we’re working to improve shipping speed and reliability.
Regarding our warranty and return policy: we do ask customers to return items in their original packaging to help ensure products are protected during transit. This is a common industry practice, but we understand how it can feel limiting. We’ll review your feedback closely as we continue to improve.
As for flavor and usage: FÜM is designed to be a natural, air-based alternative with subtle flavor and sensory experience, not a replacement for the strong drag of vaping. While many customers find it helpful in reducing cravings, it’s clear this wasn’t the case for you, and we’re sorry it made you feel unwell.
We take feedback like yours seriously, and we’d be happy to look into your specific order if you reach out to us directly at support@breathefum.com.
I love this device already
I love this device already. Shipping was amazingly fast too. The crisp mint and cinnamon flavours are lovely, however the orange and vanilla is a little too subtle (but still nice).
I'm incredibly happy with this product and company so far... and have barely vaped since receiving the device.
September 5, 2025
Unprompted review
Product took nearly 2 months to arrive - heavy delay in response
I placed an order as I was hoping to find a healthy alternative to smoking/vaping, I got the starter pack which cost just shy of £100. I receieved an email from the delivery agent explaining the package had been returned to sender due to the shipment being sent with "inproper documentation". I shortly after receieved a "deleivered" email from FUM. I have been attempting to get in contact with them for weeks now and have been ignored.
Edit: it did eventually arrive after 1.5 months and I was appreciative for the contact that was made finally but the lack of the response to my initial contact attempts was very disappointing.
August 16, 2025
Unprompted review
Reply from FÜM
We’re very sorry to hear about your experience. This is not the type of service we want any of our customers to go through.
That sounds like a system error on our end, and we apologize for the confusion it caused. Your frustration with not being able to get a timely response is also valid, and we take that feedback seriously as we work to improve communication times.
Please reach out directly to us at support@breathefum.com with your order details so we can ensure this is properly reviewed and resolved. You should not be left out of pocket, and we’ll do what we can to make this right.
Your feedback is important, and we’ll use it to improve both our shipping process and how we communicate with customers in situations like this.
Advertisement
Have waited over 22 days to receive an…
Have waited over 22 days to receive an order of cores. Device broke within two weeks. Bought the starter kit as well as 3 additional cores. Customer support absolutely abysmal. Unfortunate, because I actually enjoy the product. Save your money and shop elsewhere.
September 1, 2025
Unprompted review
Reply from FÜM
We’re so sorry to hear about your experience. Especially with the delays, your device breaking so quickly, and the frustration you had with our support team. That’s not the kind of service or reliability we want for our customers, and we sincerely apologize.
We’re glad to hear that you enjoyed the product itself, and we want to make sure you can continue to. Please reach out to us directly at support@breathefum.com with your order details. We’d like to help replace your broken device and ensure your Cores are delivered without further delay.
Your feedback is valuable and will be shared with our team as we work on improving shipping times and support response. Thank you for giving FÜM a try, and we hope we can turn this experience around for you.
Paid $100 and product never arrived
Paid $100 and product never arrived!
Contacted customer service, everyday same message “we’re sorry for the inconvenience”, “Let us investigate” goes no where… Out of pockets, no product, no customer service… Screams Scam..
If I could do it again I would give these ppl a cent!
August 30, 2025
Unprompted review
Reply from FÜM
We’re very sorry to hear that your order hasn’t arrived and that your experience with our support team has left you feeling frustrated. This is not the kind of service we want to provide.
To clarify: FÜM never intends to leave customers without either a product or a resolution. While delays or lost shipments can happen with carriers, you should always receive either your order or a refund. We deeply regret that your case wasn’t handled more quickly.
Please reach out to us again at support@breathefum.com
with your order number, and we’ll make sure this is escalated immediately so you’re not left out of pocket.
Your trust matters to us, and we’ll do everything we can to resolve this for you.
Dont waste your money!!
no flavour, absolutely useless. may as well just suck my finger. they say flavour may not be as strong as vape but it's seriously non existent. I know it's air but I didn't expect it to be absolutely like sucking air. I could have picked up a free straw from a fast food restaurant and gotten the same benefit and saved $200.
August 28, 2025
Unprompted review
Reply from FÜM
We’re sorry to hear you didn’t have a positive experience with FÜM. While our device is intentionally air-based and designed to provide a subtle, natural flavor experience (not as strong as vaping), we understand that the sensation can feel too light for some.
Our Cores are made with high-quality, lab-tested essential oils, no nicotine, no vapor, and no harmful chemicals, which makes the experience different from what many are used to. Some people appreciate the gentle flavor and oral fixation it provides, but it’s clear this didn’t meet your expectations.
We value your feedback and will share it with our product team as we continue improving both our flavors and how we set expectations for new customers. If you’d like us to take a closer look at your order, please reach out to support@breathefum.com.
tastes awful and does not work
tastes awful and does not work, also refunds not allowed, don't waste your money on this like i did. misleading ads plus people all over the internet are paid to do fake reviews, no one would recommend this to anyone.
August 19, 2025
Unprompted review
Reply from FÜM
We’re sorry to hear you had such a negative experience. Taste is subjective, and while many customers enjoy our flavors, we understand they don’t work for everyone.
To clarify, our marketing is based on real testimonials from customers who’ve found success in their quit journey. We do partner with influencers, but they are required to share their honest opinions, and we never ask for or support fake reviews.
Regarding refunds: our policy requires products to be unopened for safety and quality reasons, which we recognize can feel restrictive. Your feedback is valuable, and we’ll continue reviewing our policies and communication so expectations are clearer upfront.
If you’d like us to review your specific order, please contact our team directly at support@breathefum.com. We’d love the chance to help where we can.
Advertisement
Please read the reviews before…
Please read the reviews before investing. As many people have said, the "pitch" is great. Purchase a sophisticated looking device that will help you kick a bad habit. However, as many people have said, the cartridges that they sell are overpriced and taste awful. The catch...no returns after you've experienced it for yourself. They claim for health reasons they cannot accept anything opened which I understand but, how are you supposed to know if you are satisfied without opening the product?? Trust me on this, you're likely better off without spending nearly $200 like we did.
August 26, 2025
Unprompted review
Reply from FÜM
We’re sorry to hear your experience with FÜM wasn’t what you hoped for. We understand how frustrating it can feel when expectations don’t align with reality.
To clarify, our return policy does require products to be unopened for safety and quality reasons, since once opened, we can’t guarantee the product hasn’t been tampered with. While this is standard in many wellness product industries, we know it can feel limiting, especially when trying something for the first time.
As for flavors and pricing: our Cores are made with high-quality, lab-tested essential oils and are designed to be reusable with the FÜM device, which helps reduce waste compared to single-use alternatives. That said, taste is personal, and we understand our blends aren’t for everyone. Your feedback on this is valuable and will be shared with our product team as we continue to refine.
We appreciate you taking the time to share your experience, it helps us improve. If you’d like us to look into your specific order further, please reach out to support@breathefum.com.
I ordered these to help my girlfriend…
I ordered these to help my girlfriend quit vaping because she knows how much I hate it and after spending $200 and waiting two weeks for it to come in, we used them for three days because they kept making us sick, nauseous, and giving us a constant headache, and there's no way for me to get my money back for something we don't use. $200 down the drain.
July 17, 2025
Unprompted review
My Unfortunate FUM Experience
I placed an order with FÜM under the impression that I was supporting a Canadian company, as their branding, website, and corporate identity are all tied to Canada. However, what I quickly discovered was that fulfillment was actually being done out of the United States, specifically Las Vegas, right in the middle of ongoing tariff and duty concerns between Canada and the U.S. This lack of transparency felt misleading, as there was no indication during checkout that orders would be shipped from outside of Canada.
When I realized this, I attempted to cancel my order immediately. FÜM refused, stating it had already been fulfilled, even though I had raised my concerns before receiving the shipment. Instead, they directed me into a cumbersome returns process. To even qualify for a return, it must be within 30 days, and you are not allowed to open the package at all. In fact, they will require you to send photos proving the package has not been opened before they will even provide a return shipping label.
On top of that, I had to pay an additional return processing fee and use a Canada Post return label to send the item back across the border to the U.S. Be aware: the Canada Post label and service they provide does not allow for tracking, which means you have no visibility or assurance on the status of your package once you hand it over. This adds even more risk and frustration to an already difficult return process.
Customer service was another weak point. Responses were slow, often taking several days, and they clearly do not work weekends. This left long gaps in communication and delayed the resolution even further, adding to the overall frustration.
Even after providing proof that the package was unopened and in perfect condition, they still required multiple steps before issuing the refund. While I did eventually receive it, the overall experience left me very disappointed.
In summary, while I did get my money back, I would caution others: if you are expecting a Canadian-based fulfillment and customer experience, that is not what you will get with FÜM. The lack of transparency around shipping origin, the restrictive return policy (30 days, unopened package with photo proof), the extra costs of returning items to the U.S., the fact that the return label has no tracking, the slow and limited customer service, and the persistence required to see the process through were extremely disappointing.
August 22, 2025
Unprompted review
Reply from FÜM
Thank you for sharing such a thorough account of your experience. We’re truly sorry that it left you feeling frustrated and disappointed.
We want to clarify a few points: while FÜM is a Canadian-founded company, we currently fulfill orders from the U.S. to help us ship more efficiently to customers worldwide. That said, we understand how this could feel unclear during checkout, and we’ll review how we communicate this so expectations are set more transparently.
Regarding our return policy: it’s designed to protect product safety and quality, which is why we require items to remain unopened. We recognize that this can feel restrictive, especially when trying a product for the first time. Your suggestion around sanitization or alternate handling is appreciated, and we’ll pass it along to our team as we continue reviewing policies.
As for the return process itself, you’re right, it should be simpler and more transparent. The lack of tracking and the multiple steps you described are not the seamless experience we want for our customers. We’re actively looking at ways to improve this, along with reducing response times from our support team so customers never feel left waiting.
We’re glad that you did ultimately receive your refund, but we also know that the process left a negative impression. Your feedback is invaluable, and we’ll be using it to improve both communication and customer experience moving forward.
If you’d like to discuss your case further, please reach out directly to us at support@breathefum.com so we can personally assist.
Fum has most definitely help me 1000%…
Fum has most definitely help me 1000% quit vaping and nicotine . Almost one year anniversary with fum! I’ve saved so much money !
August 21, 2025
Unprompted review
Advertisement
I would give them zero stars if…
I would give them zero stars if possible. My elderly, disabled parents purchased their product online, CORRECTLY input all the shipping information only to have it changed to an old address by the third party shipping app it navigated to. They’re $200 worth of merchandise was sent to the wrong address and they were completely unaware of this for over a week when they reached out to the company and found out about the address change. The company told him if they sent another hundred dollars, they could re-ship their merchandise. They’re both on disability and couldn’t really afford the $200 they sent it in the first place. Then after a bit of back-and-forth, they were told they would be receiving a re-shipment at no cost to them by one of their customer service agents only to be followed up with a “never mind, sorry for ya” message (eight hours later) by somebody else. Terrible business ethic and abysmal customer service. You should be ashamed for not making this $200 error right.
July 23, 2025
Unprompted review
Reply from FÜM
We’re so sorry to hear about this experience. Especially knowing it involved your elderly parents. This is absolutely not the kind of situation we want for any of our customers.
To clarify: address details in the checkout process are entered and confirmed by the customer, but in rare cases, third-party carrier apps may update or pull older saved addresses, which can cause issues like the one you described. That said, we agree this should have been handled with much more care and consistency by our support team. The back-and-forth communication you experienced is unacceptable, and we’ll be reviewing this internally to ensure it doesn’t happen again.
We never want a customer to feel stuck after such a significant purchase, and your feedback is being taken seriously. Please reach out to us directly at support@breathefum.com
with your order details so we can personally review this and work toward a resolution that makes things right.
Fruad
They lie about their 30 day refund policy. Their shipping and processing policy clearly states 3 days to process and yet after 15 days of waiting my order still hasn’t shipped. Customer service every agent is named Jenn.
Massive fraud red flags
August 19, 2025
Unprompted review
Reply from FÜM
We’re very sorry to hear about your experience, and we completely understand your frustration. Waiting 15 days without an update is unacceptable, and we sincerely apologize for the delay.
To clarify: FÜM does not misrepresent our policies or refunds. We do offer a 30-day return window (with conditions outlined on our site), and we’re committed to honoring that. Shipping and processing times are normally much faster, but unexpected backlogs or carrier issues can unfortunately cause delays. This isn’t the level of service we want to provide, and we’re working hard to prevent this from happening again.
We’d love the chance to make this right. Please reach out directly to us at support@breathefum.com with your order details so we can resolve the issue and ensure you’re taken care of.
No where near worth the price. AWFUL customer service. DECEPTIVE marketing.
Product is not worth the money, nor does it appeal in the way it is marketed. Very deceptive. Also, to not accept returns is ludicrous, how is someone going to know if they will like it or not without opening and trying? Pay for the device to be sanitized upon return, or charge the customer a fee to do so. Pretty simple instead of just saying no you’re best out of 150 bucks. Ridiculous. 1000000% do not recommend. Product SUCKS. Customer service SUCKS EVEN MORE.
August 17, 2025
Unprompted review
Reply from FÜM
We’re truly sorry to hear that your experience with FÜM left you feeling this way. It’s disappointing to know that the product and service didn’t meet your expectations.
To clarify, our return policy requires products to be unopened for safety and quality reasons. Once opened, we can’t guarantee the product hasn’t been tampered with. We understand that this can be frustrating, especially when you’re trying something for the first time. Your suggestion about a sanitization or restocking fee is valuable feedback, and we’ll be sharing it with our team as we continually review our policies.
Our goal is never to be deceptive. Many people have found success with FÜM on their quit journey, but we recognize it isn’t the right fit for everyone. We do our best to communicate the product clearly, and we take feedback like yours seriously as we work to improve both the customer experience and our communication.
If you’d like us to review your specific order further, please reach out to us directly at support@breathefum.com.
Customer service sucks - along with the product
Customer service sucks. They take a long time to respond and their policy is shit. Influencers claim “30 day satisfaction” and that’s BS. If you don’t like the product (even if it makes you sick), you’re sh!t out of luck. Once it’s been opened, you can’t return and even if it hasn’t been opened, they expect you to payments the return shipping label fee.
It tastes like cinnamon and spices - no matter the flavor. There’s no “relief” experienced after consuming, so if you’re hoping to quit smoking or vaping, this ain’t it. I now have $200 worth of product I was very excited about and it’s useless.
July 10, 2025
Unprompted review
Reply from FÜM
We’re truly sorry to hear you had such a disappointing experience and we appreciate you taking the time to share your feedback.
To clarify, our return policy requires products to be unopened for safety and quality reasons, since once opened, we cannot guarantee they haven’t been tampered with. That said, we understand how this can feel frustrating, especially if you were excited to try the product and it didn’t meet your expectations.
Regarding flavor and effectiveness: our blends are crafted with natural, lab-tested essential oils, and many customers find them helpful as part of their quitting journey, though we recognize every experience is unique, and it may not work the same way for everyone.
We take your concerns seriously and will share them with our team as we continue improving. If you’d like us to look further into your order or explore options, please reach out at support@breathefum.com.
We’d love the chance to make things right where possible.
Advertisement
Read before you order and make sure if you pay for express shipping they aren't backed up because you will not get a refund even though its not your fault
So I ordered this product lastnight for my uncle's birthday I paid for express shipping so it would reach him before or on his birthday. We'll today i receive an email saying there are delays with them getting the product out and delivered on time. So I asked if I could get a refund for express shipping amd they told me no that they aren't able to do that mind you the order said unfulfilled . So the I ask for a refund and they to me NO because my order is in processing now which is wired because I just checked it amd its a good thing I took a screen shot before they changed it to processing. I would read the fine print and make sure you ask how busy or backed up they are if your looking to save money and time. If your company is running behind and you know you cannot get orders put on time you should not have the express shipping option available. Also I could not use my discount code neither even though the order wasn't processed they said it was to late. It would be one thing if they were willing to make things right or let me cancel my order but all im getting is a bunch of of empty apologies for their mess up.
August 14, 2025
Unprompted review
Reply from FÜM
Thank you for sharing your experience and we’re genuinely sorry for the frustration and confusion caused. You’re absolutely right: if express shipping is offered, it should be delivered on time, and if we’re experiencing delays, that should be communicated clearly.
To clarify for transparency: your order has now been fully cancelled and refunded, including the express shipping fee and we’re sorry that wasn’t handled smoothly from the start. We’re actively reviewing our processes so situations like this don’t happen again.
We truly appreciate your feedback and hope we can earn back your trust in the future. If there’s anything more we can do, please don’t hesitate to reach out directly at support@breathefum.com.
FUM refuses to refund my order…
FUM refuses to refund my order because it's processing (A common predatory tactic in hopes the customer won't return to sender or ship the order back out of their own pocket so they (FUM) can keep the money)
Note: The order hasn't been shipped, today is Sunday (So they can't ship) and it has been late Friday since an order was placed, so they have no reason to refuse this request.
I'd advise others to avoid this business and look for others that provide more ethical and customer friendly policies.
Also note: You can report them to Shop/Shopify and any payment processors you might have used to bring the issue to light.
Edit: They finally refunded after enough pressure.
August 8, 2025
Unprompted review
Reply from FÜM
We’re sorry to hear you felt your experience with us wasn’t positive. We understand how frustrating it can be to want to cancel an order quickly. Our system begins processing orders soon after they’re placed so they can ship as fast as possible, and once processing begins, we’re often unable to cancel in time. That said, we absolutely don’t use this as a “tactic” and our goal is always to make things as smooth as possible.
We’re glad to hear you ultimately received your refund, and we appreciate you letting us know about your concerns. We’ll be reviewing our communication and processing steps to make them clearer for customers moving forward.
If you have any other feedback or unresolved issues, please don’t hesitate to reach out to us directly at support@breathefum.com.
Have used Fum for two years
Have used dum for two years. It helped me cut down on smoking…then eventually after a year, I quit. I still use the Fum when driving or flying. I fiddle with it when focusing. Really love it. Also, the lemon raspberry cores go well with red wine fyi.
August 8, 2025
Unprompted review
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.