While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Company details

  1. Hair Product Store

Written by the company

At Color Wow, we focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s colour protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honoured with over 90 major beauty awards.


Contact info

2.4

Poor

TrustScore 2.5 out of 5

16 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 25% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

WOW Dream Coat curls = Disgusting, useless, save your money

Disgusting. It smells like feet.
I was enticed by the constant ads and cleaver marketing of this product on social media. Should have known better.
Amazing curls with just one product, bullshit.
My hair felt so dry and damaged after use and that was with and without using a hairdryer, the curls were frizzy and flat and the smell atrocious.
I would have been convinced it was a fake product but I bought it from Marks and Spencer, not online.
Just glad I only bought the travel size and not the extortionate full sized product.
Save your hard earned cash.

February 11, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Hairspray smells like a soiled nappy

I ordered a few things online by colour wow.
I bought the hairspray , when i sprayed it i can only describe the smell as soiled babys nappies. The smell is so bad its unacceptable to use.
I got the xl root spray and that made my hair dry and frizzy and break off , all of it was a total waste of money, when i put a comment on face book it was removed immediately. The results are nothing like the pictures on instagram.

February 19, 2026
Unprompted review
Rated 1 out of 5 stars

Disappointing and costly mistake

So i spent just over £60 on your products and got the extra strength dream coat spray and the antifrizz set, and what a waste of money, wish I had seen the reviews instead of watching the video online.

Spent longer tonight drying it with these products, my own hair went nice and fluffy and now unmanageable, and the extensions ive got in are now all lank like 😆😆Will have to wash again tomorrow and sort with the usual cheaper products that i use.

Hopefully, you see the reviews before buying as id stick to your usual brand of hair choice.

And unless you are happy to refund me the money I spent there is really no point in saying please DM us

January 30, 2026
Unprompted review
Rated 1 out of 5 stars

Shockingly bad customer service

So disappointed in this company. I have used several products, with no need to contact the company. But on this occasion I did need to contact them and my goodness, what a let down. No one answers the phone, been trying for 2 days. Just a message saying "no one available to take the call" there's no email address either. I have tried to log an issue through my account, but still waiting to hear. Absolutely rubbish. I'll never use them again

November 25, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

Amazing experience

Amazing experience, love all their products I’ve used. Amazing cs. Super fast response and resolved my problem straight away. Only had one issue with an item fault but was swiftly dealt with.

November 5, 2025
Unprompted review
Color WOW logo

Reply from Color WOW

Thank you for taking your time to write us a review!

Thank you for the wonderful feedback on our products and especially on our Customer Service team's super fast response. We love knowing we resolved your issue straight away.

Many thanks, The Color Wow Team

Rated 1 out of 5 stars

If you don’t give refunds when products have been returned that’s stealing.

The product is fine, however the customer service is appalling.

I had two conditioner delivered rather than one shampoo and one conditioner- my fault I’m sure. However the unwanted to conditioner which was more than £60 was returned on 9th May 2025 and I hadn’t heard anything by 9th June 2025 so chased my refund. Was asked my tracking number - gave it and heard nothing else (although I did have a survey asking me what I thought of the service).

If you don’t give refunds when products have been returned that’s stealing. What a shame that a good product is let down so very very badly by utter incompetency.

June 9, 2025
Unprompted review
Color WOW logo

Reply from Color WOW

Thank you for taking the time to write us a review.

We are sorry to hear about your experience.

Please contact us on uk@colorwowhair.com where we will be able to sort this out for you.

Many thanks,
Color Wow

Rated 1 out of 5 stars

Now ‘WOW’ here!

Very poor customer service- or should I say lack of it completely.
Sadly Colour wow use Evri and they being their usual selves, are truly awful when they loose your parcel! I have been told to chase Evri by Colour Wow and chase Colour Wow by Evri! Talk about going round in circles.

Been 10 days now, I still have no parcel, so no paid for goods, no apology from Colour Wow either. This was my first order/experience with Colour Wow, now my last with them! I go on Holliday in two days and now have to ask for a refund and go buy more hair product's as they don’t care that the courier they use is useless and that their customer is left with nothing but a bitter taste.

Really poor show from both companies but extremely poor from Colour Wow, there is now ‘Wow’ about your service to your customers is there! Do better….

June 2, 2025
Unprompted review
Color WOW logo

Reply from Color WOW

Thank you for taking the time to write us a review.

We are sorry to hear about your experience.

Please contact us on uk@colorwowhair.com where we will be able to sort this out for you.

Many thanks,
Color Wow

Advertisement
Rated 1 out of 5 stars

Causes hair loss and damage

I bought the "Cleanse & Quench Wash Day Duo for Curly Hair" shampoo and conditioner and used them for over a month. I can categorically say they are awful products and caused significant hair loss, dullness and damage to my hair. Please don't buy these products. I've switched back to using pureology and my hair feels completely different after just one wash. I hope it hasn't done any long term damage to my hair.

March 4, 2025
Unprompted review
Color WOW logo

Reply from Color WOW

Thank you for taking the time to write us a review.

We are sorry to hear about your experience.

Please contact us on uk@colorwowhair.com where we will be able to sort this out for you.

Many thanks,
Color Wow

Rated 5 out of 5 stars

Makes my fine hair look thicker

Loved the root lift spray - it really works and would definitely buy again.

February 19, 2025
Unprompted review
Color WOW logo

Reply from Color WOW

Thank you for taking your time to write us a review!

Thank you for the wonderful feedback on our products!

Many thanks, The Color Wow Team

Rated 5 out of 5 stars

Fabulous Products.

I must say I am very surprised by the negative reviews. As someone who has very fine hair & buys many, many hair products these are the first products I have bought that actually do what they claim to do. I have bought the Dream Coat & was so impressed that I have just bought the root lift. Amazing products & in my opinion, reasonably priced. Some of the reviews have said the products made their hair sticky but they didn’t make my hair sticky & everything makes my hair sticky. I can only think that maybe they were using too much product. You do also have to use it as directed. For instance, the Dream Coat you have to drench your hair in it & then blow dry whilst styling/brushing.

January 24, 2025
Unprompted review
Rated 1 out of 5 stars

Don't fall for the hype!

These products are very overpriced and disappointing.
Especially the 'TEXURIZING' spray which promises 'no stickiness' etc. I used it hoping it would do as claimed by COLOR WOW. I used it on my clean fresh washed fine but silky hair immediately turned into wire wool. It was so coarse and brittle I could not get a brush or comb through it. My hair looked and felt so bad I had to wash it all out immediately. This was the worst product for me.
Having said that, I have used the shampoo & conditioner, XL Bombshell volumiser hair thickener and root lift and found they did not work any better than products half the price of these overpriced over-hyped useless products. My last purchase from Color Wow is indeed my last purchase I will never buy from them again!

January 20, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Overpriced and hyped garbage

Overpriced garbage.
They delete bad comments on social media instead of interacting to resolve.
I got these as a treat after seeing adverts.
XL Bombshell volumiser does nothing. Just like putting a bit of weak mousse in my hair.
Raise the root spray does give a wee bit volume but can get the same effort for £5 from any other root spray.

May 25, 2024
Unprompted review
Show reviews in all languages. (16 reviews)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look