CRAFTD London Reviews 

7,732
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,641 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and durability of products, often noting items look new even after extended wear. Many consumers highlight the exceptional customer service, describing it as swift, efficient, and very helpful in resolving concerns. Reviewers also appreciate the quick delivery service, with many receiving their orders promptly. However, some customers noted challenges with the ordering and returns process, experiencing slow communication or ignored messages when trying to exchange items. A few other people also felt that some products, despite generally high quality, occasionally had issues like clasps breaking or items losing color.

What people talk about most

Product

Clients share positive opinions on product quality, with many reviewers praising the fantastic quality and... See more

Quality

Customers had positive experiences with quality, with many reviewers praising the fantastic quality of the... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the swift, efficient, and... See more

Order

Customers consistently note ambiguous experiences with order. While some reviewers report positive... See more

Delivery service

Users describe positive interactions with delivery service, with many customers reporting quick delivery and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Great quality and fast shipping but the prices have increased drastically over the last year

Company replied

Rated 5 out of 5 stars

I got a gold cross necklace and its been outstanding. i wear it 24/7 all the time showers, workouts, every condition you can think of and its been awesome its also a really great price being just unde... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
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2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(7,732)

1,675 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

This is the worst company I ever dealt…

This is the worst company I ever dealt with. They are fraud. I purchased 3 bracelets from them and it took much longer than their quoted timeline. Beside that it missed my event but when I wanted to return them due to low quality and appearance , they said it’s passed the 14 day policy! Which it wasn’t really. I explained that it was received late and there is time but David from craftd ignored me and said refer to the return policy!! This is a true scam! Do not waste your hard earned money on this platform. Shameful!!!!

July 7, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for taking the time to share your feedback. We're very sorry to hear about your experience.

We've been unable to locate an order based on the information provided in your review, but we'd really like the opportunity to look into this further for you.

Please respond with your order number or the email address used to place your order, and we'll investigate what happened, including the delivery timeline and your return request.

CRAFTD London

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Rated 5 out of 5 stars

Absolutely Recommend and GREAT customer service

I absolutely recommend CRAFTD jewelry! Over the past few years, I’ve built up quite a collection, and their pieces never disappoint. Recently, one of my chains started to lose its color. It only took one quick email, and they offered an immediate replacement. Since I mix and match my chains with different pendants, I told them I honestly couldn't remember exactly which chain it was, but I guessed it was the one that originally came with the bear pendant. They didn't just send me a new chain...they sent the pendant with it as well!

Really outstanding customer service. Thanks so much, CRAFTD! I will definitely keep ordering from you guys in the future.

July 1, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for taking the time to leave such a great review!

We're really glad we could get everything sorted for you and that you had a positive experience with our support team. We truly appreciate your continued support and look forward to your next order.

CRAFTD London

Rated 5 out of 5 stars

Amazing quality

Amazing quality! Recommend these pieces to everyone.

July 7, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review! We're so pleased to hear you're happy with the quality of your jewellery.

We really appreciate your recommendation and support.

CRAFTD London

Rated 1 out of 5 stars

What a terrible company to deal with

What a terrible company to deal with - jewellery is great but customer service useless - my son was gifted a gift card, went to use it but said expired - contacted Craftd several times via email as there’s no contact number and was told card was cancelled - why ?? No one knew but then told it was reinstated and a new card was emailed / went to use that and came up expired again / contacted Craftd yet again and once more several emails later Chloe said the card had been cancelled ??? I explained the previous situation of Craftd mistakenly cancelling the card for no apparent reason and could she please reissue so that we can use it and NOTHING !!! Still emailing but no response -really really bad form/ very angry as this was a 21st birthday gift
DO NOT purchase from this company

July 1, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear about your experience and understand how disappointing this must have been, especially as the gift card was for a 21st birthday.

After reviewing your case, we can see that the gift card purchase was automatically flagged by our security system due to a potential fraud risk. We provided the possible reasons this can happen, and as a result, the order was automatically cancelled and refunded to the original payment method.

Unfortunately, once a gift card has been refunded, we're unable to reinstate or reactivate it. A new gift card purchase would need to be made if you still wish to purchase one.

We sincerely apologise for the frustration this has caused and appreciate your understanding.

CRAFTD London

Rated 1 out of 5 stars

I've ordered a gold cross pendent set…

I've ordered a gold cross pendent set due to be delivered tommorroe Wednesday 8th July2026 got a message at 10:49 am saying it will be processed shortly i ordered it on Monday 6th July 2026 6hours later nothing processed and then just blanked me after now there not back untill 810 Thursday morning total joke and I've had a silver half iced chain last year which I've had changed since the. 7 times as it fades and turns my neck green

July 7, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for taking the time to leave your feedback. We're sorry to hear that you've had a frustrating experience.

We'd love the opportunity to look into both the status of your recent order and the issues you've experienced with your previous chain. Please contact our support team with your order number, and we'll investigate this for you as quickly as possible.

We appreciate your feedback and hope we can help resolve this.

CRAFTD London

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Rated 5 out of 5 stars

Nice jewelry and great customer service

Ordered a necklace set and it arrived quickly internationally. The quality seems good and I really like the design.

I had a small issue with my order and after contacting customer support, they fixed it within the day.

Overall, very pleased with trying CRAFTD London and will be ordering from them again!

June 26, 2026
Unprompted review
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Reply from CRAFTD London

Hi,

Thanks for your review! We're glad to hear your order arrived quickly and that our team could resolve the issue for you.

We really appreciate your support and look forward to your next order.

CRAFTD London

Rated 5 out of 5 stars

Great jewellery

Great jewellery, always my go to place to buy

April 1, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for your review! We're really glad to be your go-to for jewellery.

We appreciate your support and hope you continue to enjoy your CRAFTD pieces.

CRAFTD London

Rated 5 out of 5 stars

I had great experience with this…

I had great experience with this company. The product quality and customer service is fantastic! Highly recommend!!

July 6, 2026
Unprompted review
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Reply from CRAFTD London

Hi,

Thanks for your review! We're really glad to hear you're happy with both our jewellery and customer support.

We appreciate your recommendation and look forward to your next order.

CRAFTD London

Rated 1 out of 5 stars

Genuinely scrap at quality prices.

I got pearl necklace with silver cross for £99-00...a beautiful piece. However, lifetime guarantee? I've owned it for less than one year and it is now rolling down the road in all its glory having broken. Simply just fallen apart as I walk...no pressure just fallen apart. I don't like negative comments but what was a beautiful necklace now no longer exists.

July 6, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thank you for your feedback, and we're so sorry to hear about your necklace.

Please reach out to our support team with your order number and a photo of the defective item. We'll be happy to review your lifetime warranty claim and help get this resolved for you as quickly as possible.

CRAFTD London

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Rated 1 out of 5 stars

Customer Service was disgraceful

This company were terrible to deal with. Refusing to refund me for an item I returned. Only communication is through email which I found very difficult, just going around in circles.

May 8, 2026
Unprompted review
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Reply from CRAFTD London

Hi,

Thank you for taking the time to leave your feedback. We're sorry to hear that your experience didn't meet your expectations.

We'd really like the opportunity to look into this for you. Please reach out to our support team with your order number or the email address used to place your order, and we'll review your case and do our best to help.

CRAFTD London

Rated 4 out of 5 stars

Good warranty

I've ordered from CRAFTD London several times and have always had a great experience. Unfortunately, one of my earrings broke, but their customer support was quick, friendly, and very helpful. Thanks to their warranty, they're already sending me a replacement, which I really appreciate. Great customer service and a company that stands behind its products. Highly recommended!

July 6, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for taking the time to leave us a review.

We're sorry to hear your earring broke, but we're glad we could get a replacement arranged for you under our warranty. It's great to hear that our support team was able to help and that you were happy with the experience.

We really appreciate your continued support and hope you enjoy your replacement.

CRAFTD London

Rated 4 out of 5 stars

Purchased a tiger eye bead bracelet

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke.
Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent immediately.
Great service.

June 22, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear about the issue with your necklace, but we're really glad our team could get a replacement sent out quickly. It's great to hear you were happy with the service.

CRAFTD London

Rated 4 out of 5 stars

Customer support is excellent!!

I bought my then boyfriend (we are now engaged!) the cuban set and unfortunately the necklace did tarnish. However, customer support was really helpful and offered to replace the set for free or provide store credit. I opted for store credit as my fiancé and I plan to use the credit for a wedding band. Hopefully we just had a defective product and the new one doesn’t tarnish!! Thank you so much Kishon for your support!

July 1, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks so much for sharing this, and congrats on your engagement! Great to hear the team could sort things quickly for you and get you set up with store credit for something special. Really appreciate your support and wish you both all the best for the wedding!

CRAFTD London

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Rated 5 out of 5 stars

CRafts customer service is amazing

Craftd customer service is amazing. The quality of the chains is outstanding.

I don’t go anywhere else but Craftd!

July 1, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Derick,

Thanks so much for the review! It's great to hear you're loving the quality of the chains and that our team has looked after you. It means a lot that CRAFTD is your go to. Thanks for being part of the community!

CRAFTD London

Rated 5 out of 5 stars

I had warranty issues after two years…

I had warranty issues after two years of constant wear, resolved! A return on a separate purchase, very seamless! Customer service communication, absolutely awesome!! Can’t recommend enough!

June 26, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Aaron,

Thanks so much for taking the time to share your experience! It's great to hear we could get your warranty claim sorted, make your return hassle free and provide the support you needed. We really appreciate the recommendation and your continued support!

CRAFTD London

Rated 1 out of 5 stars

4 weeks, no delivery, no reply from support

Hi, I emailed my order #UK934834 (dispatched 27 May) which tracking shows as lost - misrouted and undelivered to Nigeria. I haven't had a response yet. Could someone please help me get a refund? Tracking number: LY935685795DE

June 27, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Ola,

Thanks for your review. I’ve looked into this and can confirm we’ve responded to your email with an update that the parcel is currently being held at your local post office branch, so it hasn’t been lost. This now needs to be collected, and if it isn’t collected it will be returned to sender. If you need any further help, please feel free to reach out and I’ll be happy to assist.

CRAFTD London

Rated 5 out of 5 stars

Great service and wonderful products…

Great service and wonderful products always!

July 1, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jose,

Thanks so much for the review! Great to hear you've had a consistently good experience with both our products and service. We really appreciate your support!

CRAFTD London

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Rated 5 out of 5 stars

Absolutely incredible customer support…

Absolutely incredible customer support and great items' quality

July 1, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Ethan,

Thanks so much for the review! Great to hear you've had a positive experience with our customer support and that you're happy with the quality of your pieces!

CRAFTD London

Rated 5 out of 5 stars

Great customer service!

Great customer service!

June 30, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Chris,

Thanks so much for the review! Great to hear you had a good experience with our customer service.

CRAFTD London

Rated 1 out of 5 stars

Worst experience ever!I bought earrings…

Worst experience ever!I bought earrings paid premium thinking that would last long it was damaged after 2 week!I contacted them which they were pretty laid back to get back to me and lady called Chloe said would you have replacement staightaway or store credit and i said i would like a replacement and not heard from them again!A mail comes through from them saying i got £10 store credit but min spend applies £30!i mean what a joke?!you cant even call that customer service they were just not interested in solving the issue god knows i cant even get my money back now which paid £20 for just an earring!
Avoid them at all costs they just dont care and want your money nothing else!

June 23, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Can,

Just to clarify, the £10 store credit email you received is a separate promotional offer and is not related to your warranty claim or replacement request. It can be used towards a future order, subject to the promotion's terms.

Your replacement has already been arranged, and you'll receive a confirmation once it has been dispatched. We apologise for any confusion caused and appreciate your patience while we got this sorted. If you have any further questions, please don't hesitate to get in touch.

CRAFTD London

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