CRAFTD London Reviews 

7,736
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,640 reviews, reviewers overwhelmingly had a great experience with this company, consistently sharing positive feedback. Customers frequently praise the exceptional product quality, beautiful durable jewelry designs, and outstanding craftsmanship that easily stand the test of time. Consumers regularly highlight the fast international shipping times and the swift, incredibly helpful support team ready to assist whenever unexpected issues arise. However, some customers also noted frustrating delivery delays, occasionally defective items, and poor communication when attempting to process product returns or exchanges. A few reviewers expressed deep dissatisfaction with strict return windows, unhelpful responses from support agents, and inflexible customer service experiences overall.

What people talk about most

Product

Users describe positive interactions with product, noting that the jewelry is of good quality and built to... See more

Quality

Reviewers highlight positive aspects of quality, noting that the pieces are well-made and durable even with... See more

Customer service

People report positive experiences with customer_service, noting that representatives respond quickly and... See more

Order

Customers had ambiguous experiences with order processing and delivery. While some reviewers report fast... See more

Delivery service

Reviewers mention positive feedback about delivery service, noting that orders frequently arrive quickly and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Great quality and fast shipping but the prices have increased drastically over the last year

Company replied

Rated 5 out of 5 stars

I got a gold cross necklace and its been outstanding. i wear it 24/7 all the time showers, workouts, every condition you can think of and its been awesome its also a really great price being just unde... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(7,736)

1,680 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Outstanding Customer Service When It Mattered Most ⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐

I had a great experience with CRAFTD, particularly when dealing with an issue after delivery that was completely outside of their control.

As soon as I contacted their customer service team, they responded quickly and professionally. The speed at which they looked into the problem and worked towards a resolution was genuinely first class. It’s easy to judge a company when everything goes smoothly, but the real test is how they handle problems, and CRAFTD were excellent throughout.

Their communication was clear, they kept me updated, and they went above and beyond to help get the issue resolved. It’s refreshing to deal with a company that genuinely cares about its customers even when the problem wasn’t caused by them.

Fantastic customer service and a company I would happily buy from again. Highly recommended.

June 18, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Andrew,

Thanks so much for taking the time to share this! Really glad we could jump in and get things sorted for you quickly. Even better to hear you felt looked after along the way!

CRAFTD London

Advertisement
Rated 1 out of 5 stars

Shocking customer service

Shocking customer service. Bracelet and its replacement corroded and turned my wrist green. They then provided store credit rather than refund, without my permission and despite my protests that I should be entitled to a refund under the Consumer Rights Act 2015, given my receipt of two faulty items.

Poor quality materials, cheap marked-up jewellery, awful support, don’t shop here.

June 22, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear about your experience and apologise that we haven't met your expectations.

We understand your frustration, especially after experiencing the same issue with both the original item and its replacement. We appreciate your feedback and would like the opportunity to review this further with you.

Please reach out to our support team with your order details if there's anything further we can do to help.

CRAFTD London

Rated 1 out of 5 stars

Non existent customer service

Non existent customer service. Issues with all three of my purchased items and they haven’t once responded to my emails, I’ve sent 4 over the last 7 days and they haven’t answered a single one. Sadly I won’t be a customer with them anymore and I’ll take my business elsewhere. Defective item which I’ll have to send back instead of exchange. They send 3-4 promo emails a day trying to sell you more and give you a “special” discount but they won’t reply to emails about purchased items. Very disappointing.

June 15, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Bryn,

We're so sorry to hear about your experience. This is far from the service we aim to provide, and we'd really appreciate the chance to make things right. Please send us your order details and we'll do everything we can to get this sorted for you as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Sent my return over 2 weeks ago

Sent my return over 2 weeks ago, no answer on their website, email support, even when prompted a second time to resend the email by a bot, nothing.

UK933942

June 21, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Luke,

We're sorry to hear you've been waiting for an update. At the moment, your return isn't showing as received at our warehouse yet. Once it arrives, returns can take up to 14 days to be processed, although they're often completed sooner.

I can see that a member of our team has already reached out to let you know. If you're concerned, please send over your return tracking details and we'll happily double-check the whereabouts of your return for you.

CRAFTD London

Rated 5 out of 5 stars

Jewelery looks amazing in person

Jewelery looks amazing in person. Package arrived exactly 9 days earlier, so no complaints there. :) Highly recommend.

June 19, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks so much for the review! Great to hear the jewellery looks even better in person and that your order arrived ahead of schedule. We really appreciate the recommendation!

CRAFTD London

Advertisement
Rated 1 out of 5 stars

Refund denied despite timely return

Very disappointing experience with CRAFTD London.

I placed order #1018225 on April 26. The items appeared to be in stock, but the order did not ship for about two weeks. I had to contact support myself to ask where my order was. Only then did they tell me that one item was actually out of stock.

I asked them to cancel/refund the unavailable item and ship the remaining item as soon as possible. My order was then updated on May 13, with the out-of-stock item removed and partially refunded.

After receiving the remaining item, I decided to return it. CRAFTD’s return system would not let me create a normal return label because it still showed the item as not delivered, so I paid for USPS Priority Mail return shipping myself.

USPS tracking showed that the return reached the return destination within the 14-day return window, even if counting from the May 13 order update. Despite this, CRAFTD refused to refund me to my original payment method and offered only store credit. Their support kept referring to their internal “processed” date instead of addressing the USPS tracking date and the full timeline.

In my experience, this was poor customer service: delayed shipment, no proactive communication, a return-system issue, and then refusal to refund based on internal processing rather than the documented return timeline.

I would be very cautious ordering from CRAFTD again, especially if there is any chance you may need to return an item.

June 18, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Maksim,

We’re sorry to hear about your experience. We can confirm that we have reviewed your case and a refund has been flagged for order #1018225. The refund will be issued to your original payment method and should reflect within a few business days, depending on your bank.

We appreciate you taking the time to share your feedback, and we’re sorry that your experience did not meet expectations.

CRAFTD London

Rated 1 out of 5 stars

I got a chain and pendant and…

I got a chain and pendant and "gemstone" bracelet. It's not garbage but it's definitely something that would cost about 5-10$ to produce and not 120$. It absolutely does have that cheap look and the bracelet claims to have gemstones but they are bulk bought colored zirconia. Some people are into cheap looking jewellery,fair enough.. but the price should match. Return is also paid by the customer and takes over 3 months to be processed.

June 18, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Vahe,

We're really sorry to hear this and disappointed to learn that your experience with both our products and returns process hasn't met your expectations. We always want our customers to feel confident in their purchase.

We'd really appreciate the opportunity to look into this further and do everything we can to help. Please send us your order details and we'll be happy to investigate this for you.

CRAFTD London

Rated 1 out of 5 stars

returned an item two months ago. still haven't heard anything from them

This must be dropshipping. The quality is terrible, but the worst part is that I returned an item two months ago, and I still haven't heard anything from them—or about my money. Don't buy from this brand because they're scammers.

June 17, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Javi,

We’re really sorry to hear about your experience and for the delay with your return.

To clarify, our products are shipped directly from our own warehouse. We completely understand your frustration regarding the refund delay, and we apologise for the inconvenience caused. Please share your order details and we’ll make sure this is looked into and resolved as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Don't buy from CRAFTD

Don't buy from CRAFTD: completely unreliable!

The jewelry was delivered, but as soon as you send something back, you never hear from them again. They don't respond to messages, and you won't get your money back. Don't buy from here!!

My order number is 138308.

June 18, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

Thanks for your review. Please could you provide your order details so we can look into this for you as quickly as possible?

Once we have this, we’ll be able to review your return and update you accordingly.

CRAFTD London

Advertisement
Rated 4 out of 5 stars

Clasp ring opened up

I've had this bracelet for over a year now and I always wear it. In the shower and while playing sports. It's a good product but over time the circle thing that connects to the clasp opened up resulting in my bracelet falling off. I don't have tools to tighten it but just be careful if you see the circle thing connected to the clasp have space, it may fall off.
I took a picture but I'm unable to upload one.

June 16, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for taking the time to leave a review. Great to hear you've got a lot of wear out of your bracelet. Sorry to hear about the clasp issue, that’s not what we want to see. If you run into any issues like this, please reach out to our support team as we’d like to look into it and get it sorted!

CRAFTD London

Rated 1 out of 5 stars

I have had to send a bracelet back…

I have had to send a bracelet back because the size was tiny wouldn’t even fit my wrist never mind a man’s wrist, I needed it exchanged for a bigger size they have received the bracelet back I’ve emailed multiple times and no1 responds very bad service

June 15, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Lauren,

I’m really sorry to hear about your experience and for the delay in getting a response.

Just to clarify, our bracelets are available in two sizes, 19cm and 22cm, so we can offer options for different wrist fits.

That said, we completely understand your frustration and apologise for the inconvenience caused. Please share your order details and we’ll look into this urgently and help get it resolved for you as quickly as possible.

CRAFTD London

Rated 5 out of 5 stars

Fluid ordering and returns process

Fluid ordering and returns process. Decent quality jewellery and great value for money.
I’ve purchased countless pieces over the last couple of years and loved them all.

June 16, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Dan,

Thanks for taking the time to leave this review. Great to hear the ordering and returns process has been easy and that you've been happy with the quality and value over the years. We really appreciate you sticking with us!

CRAFTD London

Rated 5 out of 5 stars

I have ordered a chain and necklace…

I have ordered a chain and necklace they have only given me necklace and bracelet but once I explained my problem they have very kindly and quickly sorted it out for me

Thank you craftd

June 16, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Nicola,

We’re really sorry about the mix-up with your order.

We’ve arranged for the missing item to be sent out to you as a priority replacement, and you’ll receive your tracking details as soon as it has been dispatched.

Thank you for your patience, and again we sincerely apologise for the inconvenience caused.

CRAFTD London

Advertisement
Rated 5 out of 5 stars

I had ordered a product

I had ordered a product from their website and it had unfortunately arrived slightly faulty, however I emailed the customer service and within just a few days they had given me a full store credit refund which I used to simply re order the product and I didn’t have to send the first one back which was good as it eliminated any postage hassle. The customer service was very helpful and understanding of the situation and I’m very pleased.

June 12, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Oscar,

Thanks so much for taking the time to leave this. Sorry your order arrived faulty, but really glad the team could sort it quickly with store credit and make it easy to replace without any hassle. Appreciate your support and glad it all worked out!

CRAFTD London

Rated 1 out of 5 stars

Didn't deliver my package within the…

Didn't deliver my package within the timeline stated on their website, so I didn't have my order for going on holiday, despite paying for next day delivery. When I got back one of the items sent was incorrect too.

Emailing the customer support team has got me nowhere on getting a refund for this

May 29, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're really sorry to hear about the delay with your delivery and that one of the items received was incorrect. We also apologise that you've had trouble getting a resolution through email.

Please send us your order number so we can look into this for you and get it sorted as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Never received my item with express shipping

I ordered a chain with express delivery but it never got delivered. They haven’t responded to my emails either.
Don’t recommend them

June 12, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Stephen,

We're really sorry to hear that your order hasn't arrived and that you haven't received the support you expected.

Please send us your order number or email address so we can look into this for you right away and get this resolved as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

The worst online retailer experience…

The worst online retailer experience I've had and I probably do a couple hundred transactions annually with multiple companies. The first necklace I bought took over 3 weeks to receive and it was the wrong one...I then proceeded to return the wrong one and they received my return in days and took over 6 weeks to process a return credit...Then received an email saying it will take additional days b4 I receive the CC credit on my account. I bought almost the same product from another online store and receive the new product in a few days that was perfect. So sad because I wanted things to work out with this online retailer and buy more things but I've gone elsewhere. Even after receiving emails from the founders of the company things kept getting worse...

June 12, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Scott,

We're really sorry to hear about your experience and the delays you faced with both your delivery and return. This is not the standard we aim to provide, and we completely understand your frustration.

We also apologise that the process took longer than expected and that our communication did not meet your expectations throughout.

If there's anything still unresolved, please send us your order details so we can take another look and help where possible.

CRAFTD London

Advertisement
Rated 1 out of 5 stars

Not a good experience, returned both items.

Ordered 2 bracelets, the clasp would not operate on either so couldn’t even try them on. Returned for a refund which was slow and difficult, Craftd is literally run via “James and James” which is a fulfilment company operating for multiple online sellers. Automated responses from bots on customer service, multiple requests for refund that did eventually happen. Not a good experience.

April 23, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey David,

We’re sorry to hear about your experience and the frustration caused with your order and return.

We do work with a fulfilment partner to help manage our logistics and ensure orders are processed efficiently. Once returned items are received by our returns team, please note that refunds can take up to 14 days to be fully processed.

We’re sorry this experience didn’t meet your expectations, and we appreciate your feedback as we continue to improve our service.

If you need anything further, please don’t hesitate to reach out.

CRAFTD London

Rated 5 out of 5 stars

Craftd London is a great company

Craftd London is a great company. I got a pendant with chain in 2020 which is 6 years ago. It had a some damage due to being worn daily for 6 years and they replaced no questions asked. This company backs up what they said about their product! I will definitely buy more. Special thanks to David for your help!

June 11, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Alex,

Thanks so much for the review! Great to hear your pendant has held up well over the years, and we're glad we could get a replacement sorted for you.

CRAFTD London

Rated 1 out of 5 stars

Terrible exchange and customer support

The customer support and ability to sell internationally is honestly ridiculous.
Situation:

I ordered a necklace to Portugal, it came from the Netherlands (distribution point in the EU).
The moment I saw the necklace, I thought it was a bit pricey for the quality, but I would still keep it, since lifetime warranty is something valuable.

The problem came after: it was the wrong size. The usual type of thing that happens with online shopping and IF THEY WANTED TO it would be extremely easy to solve.
I would just send the necklace back to them and ask for an exchange for a similar necklace but in a different size.

Well, there are a few issues with what was supposed to be a simple exchange:

They don’t have any option to make a refund or an exchange in which the client is free from charge. You just have to deal with it, talk to a carrier, ask for a refund and lose the money.
This feels a bit odd and sketchy for someone who rarely bought anything from a brand with similar conditions. But I would happily pay 7 or 8 euros to ship it back and get a refund.

That’s where issue number 2 appears: shipping it to Portugal costs like 7 euros to Craftd, however shipping it back to the netherlands for a refund happens to cost more that 25 to me (this is without tracking). Why? Because they just don’t offer any options to facilitate such solutions, it’s basically “if it doesn’t fit, that’s on you, spend half of it’s value sending it back if you want to, dummy”

That leads me to issue N3 (hell yeah, 3 frking problems with a simple silver necklace, you did well guys):
No customer support reply. I mean zero, for real. It’s the third day without replying to my issue or giving me any solution.
I used the costumer support chat, I used a forms on their website, even an active email they have that you’re not supposed to use, since they have it hidden. All useless, which brought me here.

Right now the options I have are the following:

-asking for a refund all by myself and losing 25+ euros on shipping
-keeping a necklace that I won’t be able to use due to it’s size, in other words, losing all the money spent

All I’m trying to do is to exchange something I bought to a different size without spending dozens with shipping, it’s not even trying to hurt the brand or getting any advantage from it, I would definitely not complain about the price and quality if it wasn’t for this problem.

And I know how easy it is to solve this type of issues, because most frking brands do it smoothly, even with international shipping.

I didn’t want to leave a bad review on this brand, since I’ve been saving to buy a few accessories from them.
But this is ridiculous.

June 8, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Gui,

We’re really sorry to hear about your experience and the frustration this has caused with your order.

This is not the level of service we aim to provide, and we completely understand your concerns regarding the exchange process and the delay in communication. We’ve now reached out to you directly so we can look into this properly and get it resolved for you as quickly as possible.

We really appreciate you bringing this to our attention, and we’ll do everything we can to help put this right.

CRAFTD London

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look