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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people were dissatisfied with the refund process, reporting that they did not receive their money back even after returning items. Customers also frequently encountered issues with the quality of products, describing clothes as thin, see-through, or not well-fitted. The return policy was also a source of frustration, with some finding it difficult to exchange items or navigate the process. Conversely, a small portion of people felt satisfied with the customer service, highlighting helpful and supportive interactions. Some reviewers were happy with the product quality, describing clothes as beautiful, stylish, comfortable, and well-made.

What people talk about most

Product

People report ambiguous experiences with product. Many customers praise the clothing as lovely, beautiful,... See more

Customer service

Reviewers mention ambiguous feedback about customer service. While many customers praise the helpfulness and... See more

Refund

Customers consistently express significant dissatisfaction with the refund process. Many report not receiving... See more

Quality

Clients share ambiguous opinions on quality. Many reviewers express dissatisfaction, citing thin, see-through... See more

Return policy

Customers had ambiguous experiences with the return policy. Many reviewers report significant issues, such as... See more

Based on these reviews

Rated 1 out of 5 stars

Ethnic doesn’t even deserve 1 star—if 0 were an option, that’s what I’d give. Their phone lines don’t work, they completely ignore emails, and there’s no proper customer service. I ordered my suits ov... See more

Rated 1 out of 5 stars

Avoid this company at all costs. They claimed my package was lost and refused a refund, then suddenly “found” it only after I threatened legal action. The clothes themselves are see-through and poor q... See more

Rated 1 out of 5 stars

I bought multiple items and returned some of items as clothes were of not good quality/ sizes were wrong. Now, it has been over 2 weeks and I have not heard anything from them regarding the refund... See more

Rated 1 out of 5 stars

Rubbish clothes 100% cotton but its very thin it all see through i have ordered 4 dress from ethnic uk website. The prints are good but very thin material how come a Muslim country sell these type... See more


2.5

Poor

TrustScore 2.5 out of 5

35 reviews

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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Typical of a Pakistani company-unprofessional

Typical of a Pakistani company to act so unprofessional, we never get these experiences with western companies and then they wonder why Pakistanis have such a bad reputation!
Similar to all the other reviews, I sent my items back over three weeks ago now, I sent multiple emails to the only customer service email even subjecting it urgent however no response. Tried the number and even amidst calling during the working hours, the phone line said that we are currently closed LOL it’s secondhand embarrassment .

Finally got through to someone today told them situation and he said he has processed my refund. His name was Mohsin. I asked him why it’s taken me to have to call after weeks to get a refund and why no one has responded to the emails and he avoided the answer and just said that the refund is processed again. I questioned again and he cut the phone on me 🤣🤣🤣

Safe to say, I won’t be ordering from them again

April 13, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY- they do not give you a…

DO NOT BUY- they do not give you a refund. Anything you send back you do not get refunds or exchanges. They do not answer emails and cut calls. I’m saving you all the hassle. Do not do it !! I returned two dresses no refund to date .

March 27, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs (Online order, UK)

You would think a company like Ethnc (UK) would have a better returns system, good customer service and their own return facility. However, no, not true. They use another company to send items and process the return.

The sizing is big. A size XS should fit a 6-8 (UK), as it is the smallest size they offer. However it could fit a size 10-14 (UK). So, if you are a smaller size, you'll find clothes are big and oversized. It might work for you, as that is the style. Now on to the material, it is quite thin. But, I understand lawn can be thin when it comes to some brands. However, cut outs do not have backing underneath even. You'll have to wear something underneath and it will be noticeable. Although I'm not sure why most of their items are lawn or cambric fabric types, which are thinner and see through. I would expect more of a range of fabric for a brand which is prices as high as they are. The trousers can be long for some people, some styles and shorter for some people, other styles. So, it can be confusing.

I returned most of the items, reasons which are above. I have returned their goods in good order, some not even tried on. I packed the items perfectly with the labels above, so it would be easier for the staff to process. Added the returns paper inside. If you are lucky to get your returns processed, it takes weeks (sometimes 3 weeks) for it to be processed from their outsourced returns facility. You wouldn't get a notification before this even to say your turn has reached them or that it is being processed. The facility can make mistakes and not process all your returns.

Customer service try and help. Have they refunded me. No. Waited months. Emailed, no reply. Called and called, with a confirmation of the refund and no refund in the bank account. I have been nice to customer service, but still did not see a return receipt or a refund. I get the same message, investigating. I'll call again, you'll get your refund in x days. Nothing appears in the back account. I do this time after time. It's hard to get through to customer service in the morning. Customer service hang up the phone, or it cuts off after 8 minutes, weirdly. But, they don't call back, so you have to call again. They add waiting music, if they need to talk to a manager, but the phone cuts off. Everything, but sending my money back to me.

My advice to Ethnc is to have their own warehouse in the UK to ensure better service (like other Pakistani brands who are now in the UK). Have a better customer service process, phone calls should be transparent and Ethnc should communicate with their outsourced facility centre, answer emails within 5 working days, returning customers money once refunds have been processed and a timescale for refunds (like other Pakistani brands in the UK). As there are many negative reviews, I'm hoping they will contact the fulfillment centre to question why there are issues with processing and refunds, especially as Ethnc is using Synergy Retail Support Ltd. These will be the reasons they'll lose an online customer base in the UK.

Refuse to shop with them now, especially online.

My advice to customers is to buy instore. Remember items are more expensive than last year, but this is true in Pakistan, too. Try items on and inspect them whilst in-store before buying. Make sure you like the items and look at the details like cut outs. Keep the receipt safe, ask for a physical copy.
If you want to buy online, look at the fabric types. Zoom into pictures to see if they are see through. Look at the size chart before buying. Remember to take pictures/ videos of the items/ parcel. Keep the delivery receipt from the post office, you'll need that. It can take week and weeks (3-5 weeks) for returns to be processed, not the 72 hours they note on their website. Otherwise, you'll have hound their customer service with no result most times, unless you are an influencer, I guess.

March 31, 2026
Unprompted review
Rated 1 out of 5 stars

Returned items after they gave the go…

Returned items after they gave the go ahead as they were very big in size. Since then with tracking it shows they have received the items but no email sent saying it has been received as per their website says will receive email confirmation within 72 hours. Emailed them several times asking when will refund be given. They do not reply to email and have not refunded £65. Clearly customer service is not their priority.

April 3, 2026
Unprompted review
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Rated 1 out of 5 stars

Avoid! Worse customer service

I never leave reviews, but this experience left me no choice. I wouldn’t even give one star if I had the option. This is by far the worst company I’ve ever ordered from. I purchased two suits for a total of £140 and returned both in early March. The return was delivered — I tracked it myself — yet they’ve completely ignored my refund. It’s been a month nearly and they still haven’t processed my refund.

I’ve emailed them repeatedly with zero response. At this point it feels outright dishonest. The customer service is non-existent, and the whole situation comes across as a scam. Their policy is a lie.

Terrible experience from start to finish. Avoid this company.

March 9, 2026
Unprompted review
Rated 2 out of 5 stars

Items recieved as promised 2 day Evri.

Items recieved as promised 2 day Evri.
Reason for 2 stars is because of the quality of clothing. The material is very thin and lacks any thickness, all 6 outfits I have ordered are see through when worn.These are intended for modest wear being indian myself I would not be able to wear any of these without a black vest underneath (which would look ridiculous)and evan the vest through clothing is noticeable . Will need to be returned .

March 23, 2026
Unprompted review
Rated 1 out of 5 stars

**1 out of 5 stars Avoid Ethnic uk at…

**1 out of 5 stars Avoid Ethnic uk at all costs Incompetent Dishonest Fraudulent and Completely Useless**

I made the stupid decision to order a suit from Ethnic for 130 pounds tempted by their flashy photos and the bold claim of tracked 48 hour delivery. What an absolute farce that promise was.

The 48 hours passed with zero sign of the package no tracking updates no movement nothing. I immediately started hounding them. Emails vanished into oblivion not a single reply not even a pathetic auto response. Phone calls were pure torture getting bounced to a bunch of lads who clearly did not speak English fluently mumbling the exact same scripted lie on repeat the package is on its way ma'am, it will arrive soon. No facts no tracking proof no escalation just endless stalling and obvious deception.

Days turned into a nightmare with the tracking frozen like a dead website. I had no option left but to contact my bank and demand they reverse the entire payment because these crooks showed zero intention of delivering the goods or refunding my money voluntarily. They had already pocketed my cash and ghosted me completely.

Only after the bank clawed my funds back did something finally arrive from them a lazy automated bot email with some generic nonsense, no explanation no accountability just a robotic trigger that proves they only react when forced by a chargeback and even then they do the bare minimum.

This is not poor customer service this is systematic incompetence bordering on outright fraud. They snatch your payment in seconds then vanish, disappear ignore and lie when you need help. From what countless others are screaming across Trustpilot and elsewhere ignored emails, non existent phone support, undelivered orders, wrong items, poor quality fabric, see through garbage, wrong sizes, endless excuses and people forced to battle banks just to get their own money returned. Reviews call them scammers, outright frauds unreliable ghosts, who do not deserve even zero stars if that were possible.

Do yourself a massive favour and run far away from Ethnic uk. There are dozens of legitimate places to buy suits and ethnic wear that actually ship what you pay for, communicate like adults and do not treat customers as disposable cash machines. This outfit has earned every scrap of its toxic reputation through pure laziness dishonesty and contempt for anyone who dares buy from them.

Save your money save your sanity and never give these clowns a single penny. You have been warned in the strongest possible terms do not buy from Ethnic unless you enjoy being robbed and insulted.

March 18, 2026
Unprompted review
Rated 1 out of 5 stars

UNRELIABLE SERVICE AND ZERO COMMUNICATION

Ethnic doesn’t even deserve 1 star—if 0 were an option, that’s what I’d give. Their phone lines don’t work, they completely ignore emails, and there’s no proper customer service. I ordered my suits over a week ago and still haven’t received anything or any update. On top of that, they use Evri for delivery, which is one of the most unreliable couriers. Absolutely shocking service. Avoid if you don’t want to waste your time and money.

March 9, 2026
Unprompted review
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Rated 1 out of 5 stars

SCAMMERS!!

I bought some dresses online. Returned one of them. It’s been two weeks now. I didn’t get my refund. These scammers don’t answer the phone, neither do they reply to the emails!!!
I don’t know how to get my money back!!
JUST DO NOT SHOP FROM THEM ONLINE!!!
ABSOLUTE SCAMMERS!!!

February 27, 2026
Unprompted review
Rated 1 out of 5 stars

No refund or exchange process for…

No refund or exchange process for online orders. Both the email and phone number sees not working. No reply to online refund request or email. Seems fake. So would never recommend to shop online from this store.

March 3, 2026
Unprompted review
Rated 1 out of 5 stars

Fraud!! Never buy from them

I purchased dresses from them and I returned couple of dresses. I tried to contact them so many times about refund the money. They are not responding at all. I will file a complaint through court. Never ever buy!!!

January 16, 2026
Unprompted review
Rated 5 out of 5 stars

Fast delivery...am impressed

Having read so many negative reviews I was quite heistant to order from Ethnc Uk, but I am impressed! Order shipped next day and arrived 3 days after order. So I ordered again, and the same thing has happened. Clothes are lovely and I will definately be ordering again.

February 20, 2026
Unprompted review
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Rated 1 out of 5 stars

Nightmare

I spent over £100 pound on clothes for Ethnic and I never received them, when I tried to contact them via email I got no reply thankfully I paid by paypal so I opened a case but unfortunately I didn’t get full amount back I lost out on the delivery I paid

February 8, 2026
Unprompted review
Rated 1 out of 5 stars

Refund not issued

I bought multiple items and returned some of items as clothes were of not good quality/ sizes were wrong. Now, it has been over 2 weeks and I have not heard anything from them regarding the refund. I have tried to call the helpline but no one answers.

I have the refund receipt from the post office. I am unsure as to what should be done to get the money refunded back.

Please note all clothes were in their original packaging and unworn.

January 19, 2026
Unprompted review
Rated 5 out of 5 stars

Ethnic Stratford Westfield

The staff at ethnic in Stratford were amazing! Made the experience really enjoyable, helped us look for sizes or availability across their other branches as well in store. Helped us find the items we were looking for and also gave us alternatives for the ones that weren’t in stock. Really friendly staff. Super helpful and their customer service was great! Thank you Jessica, Aminah and Aishah, especially Jessica who helped us from the minute we walked in!

January 11, 2026
Unprompted review
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Rated 5 out of 5 stars

Kashif the superstar

I spoke to a member of staff named Kashif and he was incredibly helpful which is why I would like to give him a shout out for his excellent work

December 5, 2025
Unprompted review

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