VIMA Cosmetics Reviews 

526
TrustScore 4 out of 5

3.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 317 reviews, reviewers had a great experience with this company. Customers are really happy with the product, especially its quality and how well it matches their skin tone, providing excellent coverage without feeling heavy or cakey. Many people appreciate that the foundation blends beautifully, lasts all day, and doesn't settle into fine lines or wrinkles, making them feel confident and natural. The user experience is consistently praised, with many reviewers stating it's the best foundation they've ever used and are eager to repurchase. However, some customers experienced issues with their orders and delivery, noting long shipping times, missing items, or packages that appeared tampered with. A few people also mentioned dissatisfaction with the product's consistency, finding it cakey or not matching their skin tone as expected, and some found the return process difficult.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers expressing satisfaction with the foundation's... See more

Quality

Customers consistently note positive experiences with quality, praising products for matching skin tones... See more

Order

People report ambiguous experiences with order, with some customers expressing satisfaction with the ease of... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting positive... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the product easy to apply and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I never fall for ads online, but I went ahead and bought this one and it was fast shipping and actually I like the product and it truly matches. I don’t like the consistency of it. It does dry kind of... See more

Company replied

Rated 4 out of 5 stars

Absolutely love this product. I bought the primer as well and my face feels silky smooth. Foundation is spot on matching your skin tone! I found that since I have some dry patches on my skin I add ex... See more

Company replied

Rated 5 out of 5 stars

Purchased 2 bottles of this with not high hopes. Turns out, it actually great! Matched my skin tone perfectly. Feels ligjtweight and natural yet enough coverage. Very impressed

Company replied

Rated 5 out of 5 stars

I love this foundation so much I've just purchased my 3rd & 4th bottle using the buy one get one free offer! I have tried many foundations including expensive ones, but this is by far the best. It bl... See more

Company replied


Company details

  1. Beauty Supply Store

Written by the company

VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.


Contact info

3.8

Great

TrustScore 4 out of 5

526 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 24% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.8

All reviews

(526)

293 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Best foundation ever

Best foundation ever . I’m 50 & experiencing menopause weird breakouts. This foundation after a few weeks is helping my skin return to normal. It last all day it’s magic in a bottle. It covers blemishes perfect. Love love love it.

October 9, 2025
Unprompted review
Advertisement
Rated 2 out of 5 stars

Deception

I am very fair, unfortunately this makeup was too dark and a bit orange. It is clearly stated if you are not happy you receive a FULL REFUND. Vima’s response email(s) wanted me to record myself applying the makeup, I must not be using it correctly?!!
I’ve been a Cosmetologist for 3 years and have worked in makeup all my life. Oh, they did offer to give me 25% off what I purchased but CANT use. Another deceiving site. If you are VERY FAIR stay away and avoid this hassle.

September 18, 2025
Unprompted review
Rated 4 out of 5 stars

I really love it

I really love it, but find I still get a little too shiny. We had a weird experience with my daughter though. First time it looked great second and third time she was as orange as Trump. Tried it with and without moisturizer on. She recently tried it again and it’s back to great! 🤷🏼‍♀️

October 1, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Poor customer support

Product is guaranteed to shade match, but what I received is way too light. I requested a refund (which Vima guarantees to provide), but only received an offer for a discount. I would agree to an exchange for a darker shade, but I have not yet received a response from Vima.

October 5, 2025
Unprompted review
Rated 1 out of 5 stars

Didn't work for me

I ordered this product after seeing the ads, and what a mistake that was. This did not work for me. It is not worth my time to send it back so I chucked it in the garbage.

September 24, 2025
Unprompted review
Rated 1 out of 5 stars

Inferior product, extremely horrible customer service

I purchased the color changing foundation and compatible brush after seeing numerous videos about this on social media. The comments seemed to be positive so I purchased in mid August. I didn't receive this product until September 13th- over 3 weeks later! I used the product 5 days, following specific instructions on how to best apply. There was almost NO coverage and it acted basically like a moisturizer. I left a comment the next time this popped up in my Facebook feed and received a private message from their team about my experience, and was advised to send an email to the company explaining my dissatisfaction. When I did this, it took several days to receive a response; and only then, I was told that I cannot return used products so no refund would be forthcoming. So I am out $51.12 for an extremely inferior product which does absolutely NOTHING. DO NOT BUY FROM THIS COMPANY!!!!!!

October 3, 2025
Unprompted review
Rated 4 out of 5 stars

It does what it says it does

It does what it says it does. Didn’t think it would work. But it covers smoothly. It does go into some of my wrinkles. It’s very lightweight feeling and stays on for the entire day. It did take a little while for it to arrive in USA.

October 1, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Pumpkin face. I ordered the product afte I saw a…

I ordered the product after I saw a video that was supposedly a Houston anchor woman endorsing it. Turns out that was a scam and AI generated. It took over a month to receive the product and when I applied it my face turned pumpkin orange. I showed my husband and then washed my face. The orange stained the wash cloth and I threw the product and the cloth away. I reviewed the product but heard nothing from VIMA. Expensive lesson.

September 22, 2025
Unprompted review
Rated 5 out of 5 stars

I love this foundation

I love this foundation! With all liquid foundations I worry about it looking cakey in my wrinkles, was so happy with this one as it’s not cakey at all! Works great on my 52 yr old face!

September 29, 2025
Unprompted review
Rated 5 out of 5 stars

This product does exactly as advertised

This product does exactly as advertised. I'm "older" and over the past year or so I have tried many foundations & they all seemed to get "cakey" on my face. Channel, Este Lauder, Ofir, Dior & the last one was a tinted sunscreen which worked for a while then it started looking bad. VIMA goes on great & has yet to show any signs of caking and it blends perfectly to match my skin color. A little goes a long way!

September 12, 2025
Unprompted review
Rated 1 out of 5 stars

This product does nothing that they say…

This product does nothing that they say it does. My skin is no where near what the add is showing and it did nothing. They won’t take it back because they can’t resell it. Yet website says 100% guarantee. 30 day full refund. Buyer beware

September 26, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

DO NOT BUY FROM THEM! DISHONEST!

This is an awful company and an awful product. It looks weird after you put it on like you’re glowing and it’s splotchy and at the end of my workday. It looked terrible just terrible. It was settled into all of Vinny creases that I have and so then to make matters worse… They do not stand standby there hundred percent guaranteed refund. I’m having to jump through all these hoops they want a video of me applying the make up And I am just really pissed… Don’t buy from them!

September 13, 2025
Unprompted review
Rated 5 out of 5 stars

I have been through 5 different tubes…

I have been through 5 different tubes of makeup in the past 2 months. I was not happy with any. When I ordered Vima I had hope but not a lot.
Well I was so happy. A Little goes a long way. As I blended a small amount on each side of my face, it penetrated and looked amazing. My natural color came through immediately. Within minutes I looked glowing and radiant and it covered a brown spot I’ve had for awhile. Don’t hesitate. Give it a try!

September 26, 2025
Unprompted review
Rated 4 out of 5 stars

Blendable and Great Coverage

I purchased the self adjusting foundation in medium. The colour is a little darker than anticipated, however, the foundation is easily blendable and can be manipulated with a brush to work the colour more toward the colour you like. The product leaves my skin feeling silky smooth and definitely blurs pores and does not accentuate lines and/or wrinkles. I also used it under my eyes instead of using a separate concealer and it blended perfectly, again without causing dryness or accentuating lines. The coverage is lovely while blurring dark spots and small veins. I don't have redness so I can't speak on coverage for this. All-in-all Vima is a lovely, blendable, great coverage foundation that leaves your skin soft and natural looking.

August 17, 2025
Unprompted review
Advertisement
Rated 2 out of 5 stars

My life hasn’t changed!!!

Change Your Life With Our Changing Foundation!! Worst lie ever told.

Placed my order on 8th August, received almost a month later on 3rd September. Tried it immediately, this product looks and works NOTHING like the videos plastered online and social media. SUPER expensive for a foundation as it is, and when it’s just a glorified serum with ZERO coverage, heaps disappointing. Also the brush I received with the order is tiny compared to what it looks like online. All in all a super disappointing purchase, I will not be buying from them again!
Have requested refund (money back guarantee and all….), let’s see how that goes!

September 3, 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look