VIMA Cosmetics Reviews 

526
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 317 reviews, reviewers had a great experience with this company. Customers are really happy with the product, especially its quality and how well it matches their skin tone, providing excellent coverage without feeling heavy or cakey. Many people appreciate that the foundation blends beautifully, lasts all day, and doesn't settle into fine lines or wrinkles, making them feel confident and natural. The user experience is consistently praised, with many reviewers stating it's the best foundation they've ever used and are eager to repurchase. However, some customers experienced issues with their orders and delivery, noting long shipping times, missing items, or packages that appeared tampered with. A few people also mentioned dissatisfaction with the product's consistency, finding it cakey or not matching their skin tone as expected, and some found the return process difficult.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers expressing satisfaction with the foundation's... See more

Quality

Customers consistently note positive experiences with quality, praising products for matching skin tones... See more

Order

People report ambiguous experiences with order, with some customers expressing satisfaction with the ease of... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting positive... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the product easy to apply and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I never fall for ads online, but I went ahead and bought this one and it was fast shipping and actually I like the product and it truly matches. I don’t like the consistency of it. It does dry kind of... See more

Company replied

Rated 4 out of 5 stars

Absolutely love this product. I bought the primer as well and my face feels silky smooth. Foundation is spot on matching your skin tone! I found that since I have some dry patches on my skin I add ex... See more

Company replied

Rated 5 out of 5 stars

Purchased 2 bottles of this with not high hopes. Turns out, it actually great! Matched my skin tone perfectly. Feels ligjtweight and natural yet enough coverage. Very impressed

Company replied

Rated 5 out of 5 stars

I love this foundation so much I've just purchased my 3rd & 4th bottle using the buy one get one free offer! I have tried many foundations including expensive ones, but this is by far the best. It bl... See more

Company replied


Company details

  1. Beauty Supply Store

Written by the company

VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.


Contact info

3.8

Great

TrustScore 4 out of 5

526 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 24% of negative reviews

Typically replies within 1 month

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3.8

All reviews

(526)

292 reviews in the last 12 months

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Rated 5 out of 5 stars

A very good product that works

January 8, 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We sincerely appreciate you taking the time to leave us a 5-star review. Your kind feedback about our product means more to us than you know, especially as a small and growing business. Thank you for your support.

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Rated 5 out of 5 stars

This stuff is Excellent!!

I use a lot of skin care, make-up and especially sunscreen daily. This foundation does it all!! Its got great coverage, has sunscreen protection plus adapts really well to your skin colour! Its not orange or dark, and as a person with light and sensitive skin this is my go to for daily wear.
Definitely try it!!

January 7, 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Thank you for your wonderful feedback and for sharing your experience with our product. It’s incredibly encouraging for our team to know that you’re enjoying what we’ve built. We truly appreciate your support as a growing company.

Rated 1 out of 5 stars

Garbage/SCAMMER company

Garbage company, they are 10000% a fake company. They will scam you and then not even send the product. Well the product they say they did send was seized by USPS because they tried to put fake postage on it. I am out $70 and time, thank goodness they didn't get anything else from me. Even with the "so called" shipping protection they refuse to issue any new product or refund. Nov 30, 2025 was when I placed my order and have yet to receive anything. I will chalk it up as a loss and do everything in my power to ensure no one else is scammed. Oh, and when they did send generic email back it said product delivered... ummm to the wrong state!! I live in Oklahoma not New York.... what a joke.

November 30, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic light foundation

I was very skeptical about this foundation .
I never normally wear it as i haven't found one that feels like a mask
This stuff is brilliant ,so light and easy to go.on .
Gives a flawless finish.Im 63 and covers my age spots and wrinkles

January 6, 2026
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re truly thankful for your 5-star review and your kind words about our product. Knowing that it’s meeting your expectations motivates our team every day. As a small and growing business, your support means everything to us.

Rated 4 out of 5 stars

Excellent product

Excellent product. Fair coverage. No lines. Blends in great. Need to use astringent to remove all product for sure

January 2, 2026
Unprompted review
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Reply from VIMA Cosmetics

Thank you so much for taking the time to leave us a review. Your support truly means a great deal to us—especially as a small and growing company. Feedback like yours motivates our entire team and reminds us why we do what we do. We sincerely appreciate you.

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Rated 1 out of 5 stars

Order not delivered

I ordered foundation on Dec.1, 2025 and received notice that it was shipping. Nothing until December 18, 2025 when I received notice that it was shipping and should arrive in 4-8 days. January 3rd. Nothing. At first, I assumed that it was a holiday slowdown. Now I believe it is a scam.

January 3, 2026
Unprompted review
Rated 5 out of 5 stars

Pleasantly surprised.

Truthfully I was skeptical but so far I'm pleasantly surprised and am really enjoying this foundation. Very nice coverage matching my skin tone perfectly, blends really well and is comfortable on my face.

December 3, 2025
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Thank you for taking the time to leave such positive feedback. We’re delighted to hear that you’re enjoying our product. As a growing company, support like yours plays a huge role in what we do, and we’re very grateful.

Rated 1 out of 5 stars

Not so much a money back garuentee...

I purchased the product to try and have been looking for a product that would be good to wear everyday with good coverage. I wouldn't normally spend this amount on a foundation however with the reviews and money back garuentee I wanted to give it a try.

The coverage in my opinion in not good, it left creases in lines and made my skin much paler then normal. It felt heavy and not at all what I expected.

I contacted customer services who needed video evidence, I followed this request to be informed that I could have a 30% refund as a gesture of goodwill.

I'm not sure how or why this is the case and will continue to communicate with the company but didn't want anyone else in my situation to try the product in good faith and it not be the case.

January 2, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered product and it showed delivered…

Ordered product and it showed delivered on 3 different dates/times. I submitted a help ticket for them to say it was delivered. They used some Yinwen shipping company and they have no proof available that it was delivered to my address. They said too bad. I disputed it with my CC company and they said that since it shoes delivered they won’t help. Contacted them again and Vima still says too bad. I’m out the product and the money and they are doing nothing to assist! Don’t bother! There are much better companies that deserve our hard earned money and actually help when requested!! Horrible company

January 1, 2026
Unprompted review
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Rated 5 out of 5 stars

Easy to order

Easy to order. Product is exactly as described! Even better! So long QVC cosmetics, this girl is sold!

December 26, 2025
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We appreciate your 5-star review and the kind words you shared about our product. Hearing this feedback reminds us why we do what we do. Thank you for supporting us as a small and growing company.

Rated 4 out of 5 stars

Absolutely love this product

Absolutely love this product. I bought the primer as well and my face feels silky smooth. Foundation is spot on matching your skin tone!
I found that since I have some dry patches on my skin I add extra moisturizer to those areas before applying. Received so many compliments this holiday season. Let my friends try on their hand and they were really impressed.

December 24, 2025
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re incredibly grateful for your kind review and for taking the time to share your experience. As a small, growing business, your support means more to us than we can express. Thank you for being part of our journey.

Rated 1 out of 5 stars

If I could give them no stars I would!

If I could give them no stars I would!! 2 orders were made the same day. 1 showed up, the other still hasnt. After the first didn't work, the "money back guarantee". The lady told me to try it for a full day. So I did. Sent and email, for her to tell me they couldn't do a full return because it was open. She told me to wear it for the full day. They take as long as possible to email back so it is outside of that 30days for the refund. The second hasn't shown up and probably won't. And there is nothing they can "do" about it. Even though I paid extra if it was lost, it's clear it's lost or it would've shown up weeks ago like the other one. Customer service is the worst, the money back guarantee is a joke. Don't waste your money.

November 16, 2025
Unprompted review
Rated 3 out of 5 stars

VIMA...color tone

I love your product...it is very smooth and velvety when applying to your skin. The only draw back for me is that it is much too pale in color tone...it makes me look ghostly. I've had to mix it with my existing foundation to give me color.

November 25, 2025
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Thank you so much for sharing this and for your kind words about the texture. I love hearing that you found it smooth and velvety on the skin, that is exactly what we aim for. I completely understand your note about the tone looking too pale and appreciate you sharing how you’ve been mixing it with your existing foundation to get the right balance. Feedback like this truly helps us as we continue to improve, and we’re so grateful you took the time to write in

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Rated 1 out of 5 stars

I was excited to try this foundation

I was excited to try this foundation, I received it and it dries my face out. After going back and forth with customer service about a refund, they finally refunded me a partial amount which was $6 after claiming money back guarantee if not satisfied. When I contact them back they claimed they couldn’t accept used items! How else are you supposed to try out the product????

December 28, 2025
Unprompted review
Rated 5 out of 5 stars

This is so good, highly recommend

This is so good, love the way it changes to my skin tone and also leaves my skin feeling so good and smooth x

December 25, 2025
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

Thank you very much for your review and for showing appreciation for our product. It truly means a lot to our team to know it’s making a positive impact. As a growing business, your support is sincerely valued.

Rated 5 out of 5 stars

Amazing Magic Skin-changing foundation!

I have bought dozens of foundations and now that I am in my 60s, nearly all of them have formulations that sit in my creases and make me look much older.
I tried the color adjusting foundation and wow! I love not having to “figure out” my correct shade. Not only does the VIMA formulation get the color exactly right, it is light and natural, leaving my skin smooth-looking. Yet - it still covers my light sun spots. I absolutely love it. I have literally thrown out all my other foundations. My friends say that I easily look 10 years younger.
The only way that they could make it better is to add 50 SPF sunscreen to it!

December 25, 2025
Unprompted review
VIMA Cosmetics logo

Reply from VIMA Cosmetics

We’re incredibly grateful for your 5-star review and for taking the time to share your experience with our product. Knowing that you’re enjoying it means so much to us, especially as a small and growing company. Thank you for the suggestion. It may be something we will be considering in the future.

Rated 5 out of 5 stars

I absolutely love VIMA products

I absolutely love VIMA products. The 1st foundations I have found that works. I don't have to change foundations throughout the year as my skin tone gets lighter or darker with the seasons. The key is making sure you use the primer with the foundation. I'm even super impressed how long the bottles last. Thank you VIMA!!!!

July 20, 2025
Unprompted review
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Rated 1 out of 5 stars

If I could give a zero I would

If I could give a zero I would. Worst customer service. Their money back guarantee policy is a joke. If you try their foundation and do not like it they will not give you full refund because the produce is opened. How would you know if you like it without trying it? Then you have to take a video of yourself putting it on to even get a 40% refund. I have never heard of anything like this before. Stay away from this company!!!!!

December 19, 2025
Unprompted review
Rated 4 out of 5 stars

Was super weary about product

Was super weary about product. I have really bad rosacea (plus purple veins) after my last child and it is so hard to find a good coverage foundation. Aside from the absolutely terrible shipping time (almost 3 weeks) it finally arrived and I am pleased with the coverage! I didn’t apply very much, just to see how it would cover the redness and it covered it! It is definately a true match to my skin tone as well! It’s lightweight and doesn’t feel drying as of yet. Overall I would say give it a try!

December 22, 2025
Unprompted review

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