VIMA Cosmetics Reviews 

526
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 317 reviews, reviewers had a great experience with this company. Customers are really happy with the product, especially its quality and how well it matches their skin tone, providing excellent coverage without feeling heavy or cakey. Many people appreciate that the foundation blends beautifully, lasts all day, and doesn't settle into fine lines or wrinkles, making them feel confident and natural. The user experience is consistently praised, with many reviewers stating it's the best foundation they've ever used and are eager to repurchase. However, some customers experienced issues with their orders and delivery, noting long shipping times, missing items, or packages that appeared tampered with. A few people also mentioned dissatisfaction with the product's consistency, finding it cakey or not matching their skin tone as expected, and some found the return process difficult.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers expressing satisfaction with the foundation's... See more

Quality

Customers consistently note positive experiences with quality, praising products for matching skin tones... See more

Order

People report ambiguous experiences with order, with some customers expressing satisfaction with the ease of... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers reporting positive... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the product easy to apply and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I never fall for ads online, but I went ahead and bought this one and it was fast shipping and actually I like the product and it truly matches. I don’t like the consistency of it. It does dry kind of... See more

Company replied

Rated 4 out of 5 stars

Absolutely love this product. I bought the primer as well and my face feels silky smooth. Foundation is spot on matching your skin tone! I found that since I have some dry patches on my skin I add ex... See more

Company replied

Rated 5 out of 5 stars

Purchased 2 bottles of this with not high hopes. Turns out, it actually great! Matched my skin tone perfectly. Feels ligjtweight and natural yet enough coverage. Very impressed

Company replied

Rated 5 out of 5 stars

I love this foundation so much I've just purchased my 3rd & 4th bottle using the buy one get one free offer! I have tried many foundations including expensive ones, but this is by far the best. It bl... See more

Company replied


Company details

  1. Beauty Supply Store

Written by the company

VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.


Contact info

3.8

Great

TrustScore 4 out of 5

526 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 24% of negative reviews

Typically replies within 1 month

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3.8

All reviews

(526)

293 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The VIMA Foundation is amazing

The VIMA Foundation is amazing! It has a lightweight texture and a natural finish, giving the skin a healthy, “skin‑like” look without feeling heavy. It works really well for fine lines, blemishes, or uneven skin tone, providing good coverage without settling into lines. Plus, the “adapts to your skin tone” feature really helps if you don’t want to buy multiple shades — for me, the auto‑match worked perfectly!

November 27, 2025
Unprompted review
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Rated 5 out of 5 stars

I’m 55 and was very skeptical of this…

I’m 55 and was very skeptical of this product doing what it promised. However, it has been the best experience. It does not sink into the creases and wrinkles. It matches perfectly with skin without over makeup look. The compliments have been amazing. I’ve been using about 8 month now and always have a backup bottle. Ordered for my 23 year old daughter as well and she likes it just as much.

November 27, 2025
Unprompted review
Rated 5 out of 5 stars

When I first seen the advertisement on…

When I first seen the advertisement on Facebook for this product, I was skeptical! I have tried so many products that do not deliver the results advertised however, when I got this product in the mail, I tried it out the next day and I have never in my life loved a make up product this much I will never buy a different foundation.

October 28, 2025
Unprompted review
Rated 5 out of 5 stars

This foundation worked very great for me

This foundation worked very great for me being pretty pale with rosacea it gave me a little more color than my face. Actually has but not anything to where I looked orange it covered most of my rosacea but my cheeks get the worst of it compared to forehead. Nose chin and sides of my face. It's light not greasy or anything? It is one of the best foundations I think I've found in years.

November 26, 2025
Unprompted review
Rated 1 out of 5 stars

This color changing product is a scam, leaves white dry cake on my face

This color changing product is a scam, it does not work on my skin and their customer service is even worse. They wanted me to send a video in of me using the product! Like I am lying that it does not work! This is simply ridiculous. Then refuse to honor the money back guarantee because I used the product. Of course I used it, how else would I know it doesn't work? The only was to receive my refund is the pay $12 return fee plus shipping with a tracking number...the $$ to send is not worth my trouble.

November 24, 2025
Unprompted review
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Rated 5 out of 5 stars

I am in my late 40s and I am a teacher…

I am in my late 40s and I am a teacher and don’t have a lot of time to get ready and I’ve just been having trouble matching foundations lately my change and skin perhaps and I saw this viva FEMA stuff and I figured I would try it and actually I love it. I don’t need to use too much of it. It actually matches even with my under eye circles, which is amazing. I don’t usually do reviews, but I had to because it’s really great to try it.

November 7, 2025
Unprompted review
Rated 2 out of 5 stars

Disappointed

Let me start by saying, shipping was terrible..it took over a month for me to receive the foundation. Once I finally received it..I was disappointed. I am light skinned and this is very fair even for me. I will give it another try.

November 16, 2025
Unprompted review
Rated 1 out of 5 stars

VIMA is running a scam

I am writing about a terrible experience I had with VIMA. They are running a SCAM and their customer service is deliberately unhelpful and misleading. I have contacted my attorney for guidance in this matter, whom VIMA will be hearing from because they have not taken any steps to make this right. I am posting this review so that nobody else false victim to their scams.
The first issue I had is the foundation that I ordered arrived 15 days later than expected.
Second, once the foundation, I used it once and it gave me a severe allergic reaction such as puffing of my eyes and face so the foundation is useless to me. I then sent a return request to VIMA’s customer service which they responded to only after many requests. They said they would first give me 50% off of my order and I could keep the product which I declined, given that their product was causing me an allergic reaction so it’s of no use to me. I wrote a previous review on Trustpilot regarding this “50% refund” because they were unresponsive. I then asked them for a 100% refund and they were unresponsive. After seeing my negative review they then scrambled to respond to me and they then “offered” me a full refund but only on the condition that I took down my previous honest review. I held up my end of the bargain and I took down the previous review and now they have been totally unresponsive and not given me any refund. It is clear that their intentions are malicious and they are in the business of scamming their customers out of their money. They will do anything to avoid negative publicity, including promising customers a clear lie of a full refund.
I write this review so that anyone can know that VIMA is running a scam, their refund policy is a sham, and that they should absolutely not buy from them!

October 31, 2025
Unprompted review
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Rated 5 out of 5 stars

Customer Service

My review is regarding service by the Vima team
I had an issue with my foundation that was sent out
I emailed customer service and received a prompt reply. My issue was resolved very quickly and I was happy with the outcome
Thanks to Vanessa from Vima

November 18, 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely love this product

Absolutely love this product. I have purchased my fair share of foundations over the years. I’ve spent so much money on foundations trying to find the right one.They all seem to always promise great results. I find Vima is the best by far foundation that I have found especially now that I’m going to be 71. It’s light and gives good coverage and doesn’t settle in wrinkles.

This is my new bestie🥰💖 thank you Vima

November 18, 2025
Unprompted review
Rated 5 out of 5 stars

Exceptional customer service and an…

Exceptional customer service and an Amazing product. I had an outstanding experience especially Vanessa, she went above and beyond to make sure all my needs were met. I highly recommend this product, it exceeded my expectations.

November 14, 2025
Unprompted review
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Rated 4 out of 5 stars

Right on the money

I LOVE TINTED PRODUCTS LIKE YOURS. YOU SEE AN AD AND YOU WANT TO ORDER TO SEE IF YOU WILL ENJOY IT. I THOUGHT YOUR PRODUCT WAS CREAMY AND THE COLOR ON SKIN WAS VERY NICE. I WAS HAPPY I TOOK THE CHANCE AS I HAD NO FRIENDS THAT HAD USED YOUR TINTED PRODUCT AND NOW I CAN PASS THE WORD HOW NICE IT IS. BARB

November 15, 2025
Unprompted review
Rated 5 out of 5 stars

Loving this stuff!

Loving this stuff!! I’m 49 and its the only foundation I use now. On my second bottle, its light, buildable, lasts all day and I get many compliments. My mom tried it during a visit and also loved it.

November 13, 2025
Unprompted review
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Rated 5 out of 5 stars

Excellent product worth purchasing

Good morning
I am very happy with this product because it blends into my skin very smoothly and leaves a lovely glowing effect. I will recommend it to family and friends and highly recommend it whom is reading this message.
Thanks

November 13, 2025
Unprompted review
Rated 1 out of 5 stars

The Vima Auto Color Foundation…

The Vima Auto Color Foundation completely missed the mark on shade and performance. The “auto-adjusting” formula didn’t blend at all and left a noticeable line between my face and neck. I contacted customer service to ask for an exchange or refund, and their response was dismissive and unhelpful. I rarely write reviews, but this experience was frustrating enough to warn others — skip this one, it really sucks!

October 23, 2025
Unprompted review
Rated 5 out of 5 stars

Impressive colour match and wrinkle camouflage

I used this foundation and primer for the first time this morning. I'm a redhead and very pale so questioned whether the colour match would work - it's genuinely seamless. I've also reached an age (40) where forehead wrinkles are an issue. Other foundations have seemed to cake/highlight wrinkles after an hour or two. This felt comfortable on my skin all day and no sign of those nasty forehead lines looking prominent. Now for the test of whether my skin still likes it after a few days - no sign of drying etc day 1 so fingers crossed🤞. I've legitimately and unexpectedly been impressed.

November 12, 2025
Unprompted review

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