I love, love, love Vine Apparel dresses, they are exactly my style. However, the sizing is so difficult to get right online. Each dress has different measurements for the same size, so I cannot go by... See more
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About Vine Apparel
Written by the company
I wanted to give you a little bit of an idea of how we came about, and what we are about, so here goes.
The word fashion has always intimidated me – I’ve always felt like it meant you needed to be a skinny little model buying expensive labels and looking perfect at all times. I’ve never been a skinny little anything but I LOVE dresses (and pockets, and buttons) and I like to feel good and be comfortable at ALL times. Jeans were my nemesis.
In 2009 I was 23, wanting new clothes all the time, but couldn’t afford the prices in the shops near where I lived (or didn’t want to pay them). So, I sourced some suppliers and decided to give our local markets a go. From there came clothes parties – where people could shop in the comfort of their own homes with their friends whilst I chatted and ate food, and it grew from there.
It seems like a lifetime ago now – I was doing 7 markets per month and 4-5 clothes parties a week, I can honestly say I absolutely slogged it. I hired a girlfriend to help 1 day a week, which turned into 7 days per week, and it goes on. I’ll put some photos below of how we started so you can see how hilarious it was. It blows my mind that it still works, and I continue to learn and make mistakes every single day.
What does Vine Apparel stand for?
Vine Apparel to me is about making it easy. Effortless. Taking the thinking out of getting dressed. We are reliable, in that you will always have something to wear, and that something will look good every single time you put it on. You know how something can look good one day but the next day you have no idea how on earth you wore it the day before? That doesn’t happen with our stuff.
We want choosing what to wear to be one less thing you need to think about.
You can rely on it. You don’t need to be skinny. Or tall. You can be you, and you can look beautiful, and you can feel beautiful, regardless of what’s going on in your world.
And we are affordable. Always. You can treat yourself and still pay your bills. Buy your kids (and yourself of course) an ice cream at the beach. You can still do life.
What are my favourite things about Vine Apparel?
Our customers, our community. I love that people come back! Honestly I do, both in store and online. I love that people know what they’re getting, that people come in to our stores knowing they’ll find something, they won’t have a shopping hangover after, and they will actually wear every single thing they buy from us, often.
And they are honestly the nicest people in the world. Feedback we get all the time is amazing, and my absolute favourite part is that they are real. Not all photo-shopped supermodels who could look good in a paper bag, they are real people.
Mums who are always on the go. 20 something year olds going to gigs or festivals, someone looking for a dress to wear to a wedding, someone, anyone – looking for something they can just throw on on those “I have nothing to wear” days.
I love that our range is so versatile, and so many things are people’s “go to” when they are in a rush, or have something on. And EVERYTHING IS COMFORTABLE!
I love my staff, I love them. I have the best humans in the entire world working with me, and I love every single day. My husband works with us now too, my children are a part of it, it’s just the absolute best.
I just love it, I do. And I especially love having people try things on which would usually be outside of their comfort zone, but they do, and they end up loving it. I think that’s my ultimate. And I love that I can be me, my very own dorky ridiculous self pretty much always wearing my thongs, and people can relate to it.
This is why our aim is not just to sell you clothes – we genuinely want you to get dressed, look in the mirror and smile.
If we can help you with anything, at all, or if you have any questions about anything we do, please get in touch.
Have a beautiful day,
Love Shelley & the Vine Apparel team x
Contact info
37 / 1-5 Thew Parade, 2099, Cromer, Australia
- 0299841824
- customercare@vineapparel.com
- vineapparel.com
Replied to 57% of negative reviews
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My recent jeans purchase! Amazing!
My recent jeans purchase was a brilliant success.. soooo comfy, perfect fit, reasonably quick delivery.. very happy!

Reply from Vine Apparel
The Label
The Label a collection of clothing from Vine Apparel..
I can see most if not all pieces being part of a very upmarket wardrobe.
I am retired now, but I certainly would have been very proud to wear these pieces in my employment as personal secretary….
The clothing looks well made, with that polished edge, and attention to detail.
I eagerly await for the next collection…
I personally want to say a big congratulations to each and everyone who had input into this collaboration…well done

Reply from Vine Apparel
Chunky but funky
Listen up, world — I’m a thick-thighed queen,
And jean shopping? Usually a crime scene.
Waist too tight, ankles a mess,
Most brands leave me in denim distress.
But Vine came through like a fashion fairy,
Serving jeans that fit this body very.
Snatched at the waist, comfy on the thighs,
I looked in the mirror and screamed, “WHO IS SHE?!” (surprise!)
So if you’re curvy, bold, and tired of the fight,
Vine’s got the jeans that treat you right.
Five stars, no notes, just serving looks —
Catch me strutting past mirrors and breaking necks, not bankbooks

Reply from Vine Apparel
I'm so happy with every single purchase…
I'm so happy with every single purchase I've made! 🤩 The quality is amazing, and everything fits perfectly. Plus, the customer service is top-notch. It's always a pleasure shopping here. I can't wait to see what I find next! #happycustomer #excellentservice

Reply from Vine Apparel
Love these guys
I have bought several items from Vine Apparel and love every single one of them. The sizing charts are accurate, the clothes are good quality and always fit well. I get compliments on everything of theirs that I wear and bonus, have never spent more than $69 on any one item.
Highly recommend!

Reply from Vine Apparel
Variety plus
Love the clothes selection and alway's get compliments, people ask where I get the items, so I head them over to you guys. I've been buying from Vine Apparel for a while now, these clothes are comfy and suited to any event, but very suited to my beautiful beach town lifestyle also, thank you for the variety of clothes and great service.

Reply from Vine Apparel
I buy a lot of clothes from Vine…
I buy a lot of clothes from Vine Apparel! They have beautiful clothes that are very affordable. Highly recommend them!

Reply from Vine Apparel
Outstanding Customer Service and Care
THANK YOU
I was in store this afternoon, Thursday 6th March. I wanted to extend my heartfelt thanks to the 3 women working there. I was not in the best place, so didn't get their names, sorry.
They are a credit to the business and society in general. I was having a really rough day and suddenly the emotion spilled out. The care and kindness they showed was so incredibly lovely. As was the help and patience with me searching for a dress. And I found the perfect one!
Please pass on my heartfelt gratitude. It restored a little faith in the world.
I look forward to visiting again when I'm more me.
Fondest thanks
Julie xx

Reply from Vine Apparel
Great clothing-well made, comfy, stylish
When I moved to NZ, I was looking for stores that sold clothing that I liked: comfortable and fashionable. Vine Apparel satisfies both. I happened upon their site by accident. I love their clothing so much I send them as gifts to family and friends in the U.S. They also have come to love Vine Apparel!

Reply from Vine Apparel
Excellent customer service!!!
Thank you so much Natalie and the team!!! I cannot rave enough about your excellent communication and customer service!!! After leaving it to the last minute to order my outfit for an important event, you guys went out of your way to make sure I received them on time!! And the garments are SO BEAUTIFUL 💕

Reply from Vine Apparel
Materal was not up to standard sewing…
Materal was not up to standard sewing was patchie definitely not what I thought I was buying will not wear the dress and a waste of money ..very disappointed

Reply from Vine Apparel
I have bought 3 solana dresses they are…
I have bought 3 solana dresses they are beautiful.

Reply from Vine Apparel
Two separate orders, dresses
Two separate orders, both ‘Sale’ items, four dresses in all. The quality is excellent, the fabric is soft and drapes beautifully and the sizing was exactly right. I ordered size 18 x3 and one in size 16, because I judged the fit yo be loose on that style. All perfect fit.
They were wrapped beautifully, and arrived within a week, unheard of in regional NSW where I live.
Thank you Vine Apparel, very happy customer here!

Reply from Vine Apparel
Jasmine Pants such a disappointment
I have been very pleased with all my Vine purchases to date but was very disappointed with the Jasmine pants. Instead of being the flowy wide leg look implied by the description and the reviews, the polyester fabric means these cling due to static electricity. They look OK but I feel uncomfortable while wearing them due to the sensation that they are constantly clinging to me rather than flowing nicely. Such a shame because all my other purchases have been very positive.

Reply from Vine Apparel
Zephyr Shirt - Love Love Love
Hi gorgeous Vine Apparel team! I just wanted to let you know that I have been wearing the Zephyr shirt so much, I have the black one, and it is one of the most comfy tops to throw on and the material is great. I have a weird shape and it sits on
me so well. Thank you for having this shirt in your collection, and I hope that you offer more of the Zephyr shirt in the future in different colours/designs etc..., I'll certainly buy!

Reply from Vine Apparel
I have purchased two dresses from Vine…
I have purchased two dresses from Vine Apparel and I am delighted with both. The fit is spot on and I’m amazed at the quality considering the very reasonable price. I was a bit hesitant buying clothes without trying on but your measuring guide was great. I highly recommend anyone who is a bit hesitant to go for it. I’m a very happy customer.

Reply from Vine Apparel
Returns rip off policy …
My issue with Vine Apparel is their returns policy which is quite plainly a rip off and means for them to improve their profit margin.
Tallying up postage two ways and the 10% handling fee amounted to $25 to return jeans that were too big.
Won't be shopping with them again.

Reply from Vine Apparel
Beautiful dress.
“I’m happy with my purchase. The dress is almost exactly as described on the website: soft, light, floaty fabric, and super roomy and comfy. The only thing I didn’t like is the length. The model is wearing a size S/M dress, and she’s 175 cm tall. On her, the dress reaches almost to her ankles on the sides. I purchased the same dress and am 164 cm tall, but the dress falls just below my knees. So, what I saw on the website doesn’t match what I actually received, which is why I gave it a 3-star review.
Apart from that, it’s a beautiful dress.”

Reply from Vine Apparel
Extremely Happy!
I watched many videos and looked at photos of dresses worn by size 14 model as shopping online isn’t something I normally do due to how clothes fit with my size & pear shape.
My dresses arrived so fast! I loved opening them up & the best part was each dress I ordered fitted my shape perfectly!!! Thin flowy fabric- like Bali dresses but with shape, design & style.
I will live in these over Perth summer!!

Reply from Vine Apparel
Petite Whitley Jeans
I received my order today and just wanted to say wow, the Petite Whitley jeans are the bomb !!!
I am vertically challenged 152cm tall, and finding jeans that fit well and look great is a struggle. I tried them on and they fit perfectly, I even think I look a little taller !!
Very happy with my purchase :)

Reply from Vine Apparel
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