Vitality Reviews 

67,599
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 11,551 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff are exceptionally helpful, polite, and patient when answering questions, ensuring that every user feels fully supported, valued, and well-informed throughout the interaction. People also appreciate the prompt responses and smooth assistance provided during phone calls, making the overall customer service journey exceptionally pleasant and straightforward. However, some people mentioned encountering long hold times or facing a difficult, frustrating process when trying to manage their specific claims and coverage options. A few reviewers also noted occasional communication mistakes, unclear guidance, or annoying experiences caused by frequent transfers between different corporate departments.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing representatives as patient,... See more

Customer service

Customers had positive experiences with customer_service, highlighting polite representatives who answered... See more

Service

Users describe positive interactions with service, highlighting efficient support and helpful staff.... See more

Claim

Customers consistently note ambiguous experiences with claim processes, reflecting mixed feelings about the... See more

Response time

Consumers find response times to be prompt and efficient, noting that calls are answered quickly without long... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Trevor was incredibly polite and helpful from the moment our call started. I knew we were not going to be easy but he showed nothing but kindness and patience. When we came up against expected complic... See more

Company replied

Rated 5 out of 5 stars

The friendliness, helpfulness and clear communication of the lovely lady I spoke to was a breath of fresh air in today’s culture of getting people off the phone as quick as possible. She took the t... See more

Company replied

Rated 5 out of 5 stars

Kirsty is an absolute earth angel! She was incredibly helpful, patient, and knowledgeable throughout the entire process. She took the time to explain everything clearly, making sure I felt informed... See more

Company replied

Rated 5 out of 5 stars

Amy McCarton !!! Amy was absolutely fantastic throughout the whole process. She was friendly, patient, and explained everything clearly, making sure I understood all of my options without ever maki... See more

Company replied


Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

68K reviews

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4.5

All reviews

(67,599)

11,145 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Friendly and precise service

Friendly and precise service. Better than the web site that fails. Agent was super efficient.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Absolutely superb

Absolutely superb. Who gushes about an insurance company? The guy I spoke to was very supportive and friendly and couldn’t have been more helpful.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Great customer service

Great customer service. Very helpful and understanding.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Very responsive and proactive customer…

Very responsive and proactive customer service . Problem connecting with Apple Helath but you dealt wioth it swiftly and professionally

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 2 out of 5 stars

Still using claim forms despite GP referral letter

Good response time and nice agent but we're back to filling out claim forms and incurring expense from the GP when they've already produced a referral letter with all the details required.

Delay, expense, and frustration. Singularly unimpressed.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, I'm sorry to hear about the problems you've faced with the claims process. A member of the Care team will be in touch to assist you further and provide support for any queries you may have. - Callum

Rated 5 out of 5 stars

Wonderful customer support

I spoke to Ella who helped me through all the queries I had patiently. I literally called without knowing how to raise a claim and she walked through all the options, clarified all my queries and provided me clear next steps.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 1 out of 5 stars

Call back was booked by Vitality but no call

Call back was booked by Vitality for 9.15 on 12 August. I received no callback and no email despite both my phone and email being on record.

August 11, 2026
Vitality logo

Reply from Vitality

Hello Alison, I'm sorry to hear about this. A member of the team will be in touch asap to discuss your queries. I do apologise for the delay. - Callum

Rated 5 out of 5 stars

Excellent and Polite Assistance

Aleah helped me with a complicated billing and account issue which was sensitive as it was linked to my Cancer treatment. She was incredibly helpful and efficient

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 3 out of 5 stars

Excellent customer service - more of a lack of services negative feedback

Excellent customer service, although I find Vitality as an insurer incredibly limited. They do a great job at rewarding staying healthy and active, but their policies are extremely limited in comparison to Bupa for example. They don't cover medical prescriptions but overall I find the rigid policy around mental health support not useful. Most insurers will have a pot of money you can use to expense therapy sessions. A company like vitality should understand that changing therapist is not like changing GP, if you have been following a therapist for years, they cannot provide as only option switching to a new one where you have to build up trust and engagement/connection again. Very disappointed and will evaluate the worthiness of my policy during this year until renewal, if I think is not worth it, I'll ask my employer to opt me out, since so far I have not been able to claim anything and have had to cover the costs myself for many treatments. Very disappointing.

August 12, 2026
Vitality logo

Reply from Vitality

Hello Maria, thank you for your positive review of our customer service. I'm glad we met your expectations within this. We will be in touch regarding the rest of your review to provide further support. - Callum

Rated 1 out of 5 stars

Absolutely dreadful

Absolutely dreadful. Was having a mental health crisis and requested support after finding a therapist qualified to work on complex issues. Despite her being registered with Vitality, and despite me being in tears, I was told that due to having seen a therapist 3 years earlier, I wasn't qualified to see someone that wasn't their main provider for mental health services. If it had been 5 years, then I would've. Moreover, their main providers didn't have anyone on their books to provide a similar service. Absolutely disgraceful. Do not recommend.

August 11, 2026
Vitality logo

Reply from Vitality

Thank you for sharing your feedback. I am truly sorry to hear about the distressing experience you had while seeking support. I understand how upsetting and frustrating it must have been to be unable to access your preferred therapist due to a previous consultation, particularly during such a vulnerable time. I also appreciate the concerns you have raised regarding the availability of suitable providers.
Please be assured that we take feedback of this nature very seriously. I have asked a member of the team to reach out to you as a priority to discuss your experience and provide any further support we can.- Lisa

Rated 5 out of 5 stars

Joe was great

Joe was great. Quick and efficient and got stuff done while being courteous.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

Great help calling through

Was unclear on next steps following initial NHS GP led treatment, however Mike explained everything clearly in terms of referral and completed the necessary treatment request for me on the phone and got me booked in speedily to support my issue. Very supportive and impressed with the service.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 4 out of 5 stars

The gentleman I spoke to was very…

The gentleman I spoke to was very helpful. He explained everything and showed a lot of patience whilst I am managing my condition. Having called before however I was given incorrect information and no note put on my file. Hopefully going forward I will be given the correct information.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

Rated 5 out of 5 stars

The lady I spoke to was very helpful

The lady I spoke to was very helpful, polite and efficient. She detailed where in the system the referral was and how long it would be before we hear. Very happy with the outcome of the call. Many thanks.

August 12, 2026
Vitality logo

Reply from Vitality

Hello, thank you for reaching out to share your positive experience with us. I'm glad we could assist you. :) - Callum

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