VPZ Reviews 

16,025
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 78 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and friendly approach, often going the extra mile to assist with purchases and provide valuable advice. Many people highlight the overall great service, appreciating positive interactions and the option to try products before buying, which helps them discover new preferences. However, some customers noted issues with product quality, such as incorrect liquid ratios, malfunctioning coils, or pods failing prematurely or leaking shortly after use. A few other people also felt that online customer service was problematic, citing delayed deliveries, unhelpful responses, or difficulties with refunds for items ordered online.

What people talk about most

Staff

Consumers find staff to be positive, with many reviewers consistently praising their helpfulness, knowledge,... See more

Product

People report ambiguous experiences with product, with many customers expressing satisfaction with the... See more

Customer service

Clients share ambiguous opinions on customer service, with many expressing significant frustration. Reviewers... See more

Order

Customers consistently note ambiguous experiences with order, with many reporting issues such as undelivered... See more

Service

Users describe positive interactions with service, with many reviewers consistently praising the excellent... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Every time I visit VPZ Swansea I get to have a great friendly service from Cloe with a welcoming smile . Nothing is to much trouble to assist me with my purchase. She always has a bright and friendl... See more

Company replied

Rated 3 out of 5 stars

Asked for 50/50 for my vape, got recommended S - Elf juice, never thought of looking at the bottle got home mixed in the nic shot tried it wasn't like my normal e-juice looked at the bottle 70/30!! Do... See more

Company replied

Rated 5 out of 5 stars

Every time I visit my local shop in fort william they are brilliant very helpful and knowledgeable of products. There service is really good. Its so good that they have the try before you buy testers... See more

Rated 5 out of 5 stars

Been a while since I visited this store. Didn't really know what I wanted, and I asked lots of probably unnecessary questions. The two lovely staff members, Dominque and another lady answered everyth... See more

Company replied


Company details

  1. Electronic Cigarette Store
  2. Battery Store
  3. Vaporizer Store

Written by the company

VPZ began in 2012, when our founders, eager to quit smoking, discovered that vaping was the only method that truly helped them kick the habit. Quitting smoking - especially alone - is no easy feat, and this was the spark that ignited the VPZ journey. What stood out to our founders while switching to vaping was the poor customer experience, limited availability, and lack of choice when sourcing liquids and coils. Motivated to help others quit smoking and aware that there were around 12.4 million smokers in the UK at the time, they opened the first VPZ store in Leith, Edinburgh. Their goal was simple: to help the local community make the switch, provide exceptional customer service, and spread awareness about vaping across the UK. Today, the evidence supports vaping as a powerful tool in the NHS stop-smoking strategy. While the well-known “95% less harmful” figure comes from a 2015 Public Health England review. Recent statistics show that around 5.5 million adults in Great Britain now vape, including roughly 3 million ex-smokers. Over the past five years, approximately 2.7 million people have quit smoking using a vape. In fact, the number of vapers now exceeds the number of smokers, with 5.5 million vapers compared to 4.9 million current smokers. Yet public perception still lags: studies show that 85% of smokers in 2024 underestimated how much less harmful vaping is, often believing it to be as harmful - or more harmful - than smoking. Educating smokers about the reduced risk could help more people make the switch. Our mission remains to assist those who want to quit smoking and support existing vapers on their journey. We do this through excellent customer service, an incredible range of products, cutting-edge technology, and local accessibility via stores across the UK. VPZ is still a family-run business with our headquarters in Edinburgh. Since opening our first store in Leith in 2012, we’ve grown to over 190 stores nationwide - and we’re not stopping there. Once recognised in the Virgin Fast Track 100 as Scotland’s fastest-growing business and 24th fastest-growing in the UK, our aim is to continue expanding until there is a VPZ on every high street, helping communities across the country make the switch to e-cigarettes. We pride ourselves on the expert knowledge and customer service of our vape store staff, who are always happy to help new and existing vapers find the right products to stay on their journey to becoming cigarette-free. Many of our team have been through the journey themselves, so they truly practice what they preach. You can rest assured that you’ll receive top-notch service at any VPZ store. All our Store Managers and Assistant Managers undergo rigorous product and service training before assisting customers. Great customer service, in-depth knowledge, and a genuine passion for vaping are at the heart of everything we do. We strive to provide expert advice and always recommend products that best meet our customers’ individual needs. When visiting any one of our VPZ stores across the UK, you can expect the biggest range of e-liquids nationwide and the best vaping devices on the market. Not only do we stock the hottest e-liquid brands from around the world, but our sister company, Absolute E-juice also create and manufactures our own brand e-liquids such as Self Juice. This is all done with meticulous care and attention at our state of the art production facility right here in Edinburgh and we utilise our staff to help create these flavours, why wouldn’t we. This means we can guarantee the best quality eliquids to every VPZ customer. All of this is crafted with meticulous care at our state-of-the-art production facility in Edinburgh, where our staff are actively involved in developing new flavours. This hands-on approach ensures that every VPZ customer receives e-liquids of the highest quality. So why not pop in-store today or browse the range on our site and make sure to follow us on Facebook, Instagram and X for all of the latest updates!

VPZ

Written by the company

The Vaping Specialist
VPZ is the UK's leading vape shop. Visit us in-store or online for the best deals on e-liquid, vape kits, mods, tanks, coils and more. Free next day delivery and click & collect are available across the UK. VPZ started in 2012 when the owners, who had a desire to stop smoking, tried various ways to switch from cigarettes and found that vaping was the only thing that helped them kick the habit. We now have over 180 vape stores across the UK, with more store openings on the way.

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3.8

Great

TrustScore 4 out of 5

16K reviews

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3.8

All reviews

(16,025)

76 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Alex in Derby was amazing

Alex in Derby was amazing. Always helpful and great knowledge to help me with what I need.

December 14, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Ben,

We're so glad to hear you had a positive experience with Alex. We appreciate your kind words and will share your feedback with them.

Thank you,
VPZ

Rated 5 out of 5 stars

Nice staff and helpful

December 14, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi James,

We appreciate your kind words about our staff. We strive to provide excellent customer service and are glad to hear that our team was helpful.

Thank you,
VPZ

Rated 5 out of 5 stars

Vpz derby are great

Vpz derby are great, very helpful and very knowledgable

December 14, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi There,

We're thrilled to hear about your positive experience! It's wonderful to know our team was helpful and knowledgeable.

Thanks,
VPZ

Rated 5 out of 5 stars

Wonderful place and staff no other…

Wonderful place and staff no other place worth going to for vapes

December 14, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Darren,

We're so glad to hear you had a positive experience with our staff and products.

We strive to provide our customers with the best possible service and selection.

Thank you,
VPZ

Rated 5 out of 5 stars

Derby store really friendly staff…

Derby store really friendly staff always now the juice i won't

December 14, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Stephen,

We're so glad to hear you had a positive experience at our store. We appreciate your kind words about our staff and their knowledge of our products.

We strive to provide excellent customer service and are happy to hear that we met your expectations.

Thanks,
VPZ

Rated 5 out of 5 stars

great staff and very helpful

December 13, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Charles,

We appreciate your kind words about our staff. We strive to provide excellent customer service and are glad you found our team helpful.

Thank you,
VPZ

Rated 5 out of 5 stars

The Derby store I couldn’t fault in any…

The Derby store I couldn’t fault in any way!! Elliot usually serves me and he’s absolutely amazing. all the staff are great ! They are always so helpful nothing is ever to much for them! always have the best advice for customers and best deals. Always get served with a big smile on there face! I wouldn’t ever want to go to any other vape shop

December 11, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Taymar,

We truly appreciate your kind words and are thrilled to hear about your positive experience at our Derby store.

It's wonderful to know that our staff, particularly Elliot, have consistently provided you with exceptional service, helpful advice, and great deals.

We strive to create a welcoming and supportive environment for all our customers, and your feedback reinforces our commitment to delivering outstanding customer experiences.

Thank you,
VPZ

Rated 5 out of 5 stars

offer good deals and prices for vapes…

offer good deals and prices for vapes and liquids. Staff are very pleasant and well mannered at the VPZ shop in derby.

December 13, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Xabier,

Thank you for your kind words! We're thrilled to hear you're happy with our deals, prices, and the friendly service at our shop.

We appreciate your support and hope to see you again soon.

Many thanks,
VPZ

Rated 5 out of 5 stars

Derby store is great!

They’re very helpful. Always have a good laugh when I go in. Many thanks to the staff at the Derby branch.

December 13, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Samuel,

We appreciate your kind words and are thrilled to hear you enjoy the friendly atmosphere at our Derby branch.

Our team strives to provide exceptional customer service and we're glad you find them helpful and engaging.

Thank you,
VPZ

Rated 5 out of 5 stars

Derby

Brilliant customer service.
Always happy to help

December 13, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Konstantin,

Thank you for your kind words. We appreciate your feedback and are glad to hear you had a positive experience.

Thanks again,
VPZ

Rated 5 out of 5 stars

Derby VPZ is the best vape store ive been to!

The customer service is like no other. They make you feel welcome and are always advising you on the best deals and the best devices. I am a frequent visitor because i know they will provide exactly what i require. 100% recommend the derby VPZ as your go to vape shop. The staff is top notch :)

December 12, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Tyler,

Thank you for your kind words! We are thrilled to hear that you have such a positive experience with our team.

We strive to provide exceptional customer service and we are delighted that you feel welcomed and appreciated.

We are passionate about helping our customers find the perfect products and deals, and we are glad that you find our advice helpful.

Thank you,
VPZ

Rated 5 out of 5 stars

The staff at the derby store are always…

The staff at the derby store are always incredibly helpful and friendly. In particular Elliot and Alex. They always know my order and always there to help with any new flavors. A***** customer service

December 13, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Kristy,

We are so happy to hear about your positive experience!

It's wonderful to know our staff is making such a positive impact. We will be sure to pass your kind words along to Elliot and Alex. Thank you for taking the time to share your feedback.

Thanks again,
VPZ

Rated 5 out of 5 stars

I was sent the wrong item in my order

I was sent the wrong item in my order. I reached out to the customer care team who rapidly dealt with the error and sent out what was missing without hesitation. 5 star customer service 👌

December 13, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Alexandra,

We're so glad to hear that our customer care team was able to quickly resolve your order issue.

We strive to provide excellent customer service and appreciate your kind words.

Thank you,
VPZ

Rated 5 out of 5 stars

Great shop and staff are so helpful and…

Great shop and staff are so helpful and friendly and certainly know what they are talking about, always have a laugh and joke with staff in Nairn store feel like friends now .

December 13, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Andrew,

We are thrilled to hear about your positive experience!

It's wonderful to know our staff in Nairn have made you feel so welcome and provided you with the helpful service you deserve.

We value your feedback and are glad you feel like you've made friends with our team.

Thank you,
VPZ

Rated 5 out of 5 stars

Grate staff

Visit your shop in derby this morning and the 2 lads was very helpful and guide me to what I needed

December 13, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Ray,

We're thrilled to hear about your positive experience at our Derby shop.

It's wonderful to know our team was able to provide you with the assistance you needed. We appreciate your kind words and hope to see you again soon.

Thank you,
VPZ

Rated 5 out of 5 stars

Alex and Eillot need a massive raise…

Alex and Eillot need a massive raise they are so helpful

December 13, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi There,

We are so glad to hear that you had such a positive experience. We appreciate your kind words about Alex and Eillot.

We will be sure to pass your feedback along to them.

Many thanks,
VPZ

Rated 5 out of 5 stars

Happy and always welcome

Happy and always welcome derby

December 13, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Christopher,

We're thrilled to hear you've had such a positive experience!

It's wonderful to know you feel welcome and happy. We appreciate your kind words and hope to see you again soon.

Thank you,
VPZ

Rated 5 out of 5 stars

Couldn't recommend them enough

Couldn't recommend them enough. Wouldn't go anywhere else. Best customer service. Always providing me with the best devices and advice with it.

December 12, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Scott,

We truly appreciate your kind words and are thrilled to hear about your positive experience.

It's wonderful to know that you're satisfied with our devices, advice, and customer service.

We strive to provide the best possible experience for our customers, and your feedback motivates us to continue doing so.

Thank you,
VPZ

Rated 5 out of 5 stars

Visit the Derby branch often and am…

Visit the Derby branch often and am always served, Elliot always gives awesome service and the products are always excellent!

December 12, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Chan,

We appreciate your kind words and are thrilled to hear about your positive experiences at our Derby branch.

We're delighted that you consistently receive excellent service from Elliot and that you enjoy our products.

Your feedback means a lot to us and motivates us to continue providing exceptional service.

Many thanks,
VPZ

Rated 5 out of 5 stars

Great customer service

Great customer service, nice people:) Derby!!

December 12, 2024
Unprompted review
VPZ logo

Reply from VPZ

Hi Conor,

We're thrilled to hear you had a positive experience with our team. Thank you for taking the time to share your feedback.

Many thanks,
VPZ

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