Waddle Insurance Reviews 

3,153
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 415 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for their exceptional patience, helpful attitude, and thorough explanations provided throughout every stage of the consultation. Reviewers often note that representatives take time to understand individual needs without making anyone feel rushed or pressured into decisions. Consumers also appreciate the straightforward application process and the useful welcome packs that make managing documents very simple. Many people note that advisors successfully secure better policy coverage while reducing monthly premiums compared to previous providers. People consistently recommend this professional team for anyone seeking reliable insurance solutions and clear guidance.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting that team members are very friendly, patient,... See more

Customer service

People report positive experiences with customer service, highlighting advisors who are exceptionally... See more

Service

Customers consistently note positive experiences with service, highlighting a friendly, professional, and... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting a straightforward and seamless... See more

Price

Consumers find price to be positive, consistently reporting that monthly premiums are easily affordable while... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more

Rated 5 out of 5 stars

Great company really know what there talking about when it comes to insurance and really listen to your needs to give you the best cover they can . I already had 3 insurances from other companys and w... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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5.0

All reviews

(3,153)

395 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Oliver

Oliver was a good advisor it was easy to do things and explained everything i needed to know.

April 16, 2026
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Rated 5 out of 5 stars

I dealt with Declan who was really good…

I dealt with Declan who was really good , took all my details and got passed over to underwriter. They checked my details and this made sure if I was to be off work or die then me and my family would covered. All the experience was great from start to finish.

I also dealt with Andrea as I had a query which was resolved rapid, no messing about which I appreciate. I also received a £25 voucher which I wasn’t told about so this was a nice surprise.

Would highly recommend, good price and good cover.

May 21, 2026
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Rated 5 out of 5 stars

Policy

Ian was really helpful and dealt with everything I needed and made everything very easy

March 23, 2026
Unprompted review
Rated 5 out of 5 stars

Policy

Very friendly first I dealt with Olivia she went through everything step by step nothing was too much trouble. Even when I didn’t understand something she explained more.
I rung up and spoke to Becky again very friendly and nothing too much trouble went through my policy documents.
I will recommend waddle to friends
Thank you both 😊

June 10, 2026
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Rated 5 out of 5 stars

I have been treated with great care…

I have been treated with great care from the moment that I spoke to Harry to find the best option for my requirements.

And to top up Rebecca was amazing today going through the welcome package and assisting on getting everything setup.

Keep up the great talents in your company and carry on with great service.

June 3, 2026
Unprompted review
Rated 5 out of 5 stars

Waddle review

I have two policies with waddle and my partner has one too. Mathew has the patience of a saint and has explained everything to me clearly and in a way i can understand, no matter how many times ive asked (Alot🤣). He is readily available and encourages you to check in with him anytime with and queries you may have. The staff at waddle are lovely and very helpful (becky). Thank you guys for all your help. I really do have peace of mind knowing I have these policies in place and im confident that should the unexpected pop up im covered.

June 2, 2026
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Rated 5 out of 5 stars

Lovely friendly company with great…

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful
Ryan was excellent explaining and helping me with a couple of issues and Becky was lovely going through welcome pack step by step, explain things very clearly

May 29, 2026
Unprompted review

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