Wick Guru Reviews 34

TrustScore 4.5 out of 5

4.3

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Rated 1 out of 5 stars

I’m not a fan, we couldn’t smell ours. I don’t know whether we got a bad batch or something but for the price we thought we were buying something exceptional that would be much better than anything... See more

Company replied

Rated 5 out of 5 stars

I discovered Wick Guru on IG a year or so ago, and have bought many of their candles. They are all fabulous scents, very well produced! I particularly like the buttery croissant and baked cookies - yu... See more

Rated 5 out of 5 stars

Wick Guru’s candles are an absolute delight! Handcrafted in the UK, they offer unique scents like Buttery Croissant and Vintage Bookshop that fill your space with cozy vibes. Made from natural soy wax... See more

Rated 5 out of 5 stars

Absolutely gorgeous smelling candles, I got the baked croissant and my house smelt like a Parisian bakery. Stunning

Company replied

Company details

  1. Candle Store

Written by the company

At Wick Guru, we’re reimagining what candles can be 🕯️We handcraft uniquely scented soy candles that bring comfort to everyday moments—whether it’s the buttery warmth of a fresh croissant or the nostalgic embrace of a vintage bookshop. As a small, woman-owned business, we pour every candle by hand in the UK using non-toxic, vegan ingredients. Our minimalist, matte black candles deliver a touch of luxury without the hefty price tag. Plus, for every candle you light, 5% of our profits go toward providing solar lights to developing countries. It’s light for light—and we’re all about brightening lives.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

34 reviews

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Replied to 66% of negative reviews

Typically takes over 1 month to reply

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Rated 5 out of 5 stars

Absolutely gorgeous smelling candles

Absolutely gorgeous smelling candles, I got the baked croissant and my house smelt like a Parisian bakery. Stunning

March 4, 2026
Unprompted review
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Reply from Wick Guru

Hi Rebecca! Thank you so much for your lovely review 💛

We’re so glad to hear your candle turned your home into a little Parisian bakery (yay!). We put a lot of love into every scent, so it’s wonderful to know it hit the mark.

Thanks again for your support. We can’t wait to delight you with more candles in the future! If there’s anything else you’d love to see us create in the future, just send us an email at hello@wickguru.com

Warmly,
Hadera x

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Rated 5 out of 5 stars

Lovely customer service and the candle…

Lovely customer service and the candle smells so divine ❣️ I could smell it as soon as I opened the packaging. The candle burns so evenly and the smell fill the whole house. Highly recommend 😊

February 13, 2026
Unprompted review
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Reply from Wick Guru

Hi Samantha! Thank you so much for your lovely review 💛

We’re so happy to hear you’re enjoying your candle and that it’s filling your home with its scent! We put a lot of love into every candle, so it really means the world to hear that it’s hitting the mark.

Your kind words about our customer service also made us smile, we always want every experience with Wick Guru to feel special.

Thanks again for your support and for recommending us! If there’s anything else you’d love to see us create in the future, just send us an email at hello@wickguru.com

Warmly,
Hadera x

Rated 5 out of 5 stars

Beautiful candles...last for ages

Beautiful candles. They seem expensive at first, but, last for ages and you only need to burn for a short while for the aroma to linger for hours.
The " fresh baked bread" one is amazing. Really does smell just like that, but not overpowering.
Its the first candles I have ever used that my partner( who hates candles) hasnt moaned about! Result.
The delivery and ongoing communication were excellent. And, its so nice to support a small, family firm. Just ordered my second batch!

January 29, 2026
Unprompted review
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Reply from Wick Guru

Hi Lynn! thank you so much for your lovely review 💛

We’re glad to hear you’re enjoying your candles and that they’ve even won over your partner (yay, what a result!) We put a lot of love into every scent, so it’s wonderful to know it hit the mark.

Thanks so much for supporting our small business, and we can’t wait to delight you with your second batch! If there’s anything else you’d love to see us create in the future, just send us an email at hello@wickguru.com

Warmly,
Hadera x

Rated 5 out of 5 stars

Buy with confidence here - superb candles!

I discovered Wick Guru on IG a year or so ago, and have bought many of their candles. They are all fabulous scents, very well produced! I particularly like the buttery croissant and baked cookies - yum! This an approachable company that truly cares about the customer experience, and does all in its power to ensure their service and products are top notch. I'll be buying from here for years to come. Try these wonderful candles - you won't regret it. A*****

January 31, 2026
Unprompted review
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Rated 5 out of 5 stars

My new go-to for candles!!

The most stunning candles with so many incredible scents!! Truly the best candle I’ve ever had - fills the whole room and so many unique candles to chose from. My new go to favourite brand for candles. So cosy, so perfect. 🤍

December 10, 2025
Unprompted review
Rated 5 out of 5 stars

Wick guru are such a beautiful brand…

Wick guru are such a beautiful brand that I stumbled across on socials! I love their branding, the variety of different scents, customer service and just as an overall brand. I would recommend this brand if you’re looking for the aesthetic as well as gorgeous scents to fill your home!

December 10, 2025
Unprompted review
Rated 5 out of 5 stars

I don’t say this lightly

I don’t say this lightly. This is the best candle I have ever bought. I’ve seen them all - all the expensive designer brands that cost an arm and a leg and often smells overpowering and sickly. Wick Guru’s candles are ELITE

January 8, 2026
Unprompted review
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Rated 5 out of 5 stars

Amazing customer service

Amazing customer service, amazing smelling long lasting candles, super fast delivery & a such a lovely owner. I love supporting small businesses but I know that wickguru will blow up in no time 🙏🏼🤍🙌🏼

November 3, 2025
Unprompted review
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Rated 2 out of 5 stars

EU Buyers - Beware of double VAT

I recently decided to try out Wick Guru candles. The website showed all prices in my local currency, their shipping page says they collect VAT for EU customers at the time of purchase on purchases under €150 (which my order was), and my receipt showed the amount I paid in taxes. However when the package arrived to my country, I was asked to pay VAT as well as a fee (equivalent to around €9) to process the VAT payment before I can get my package.

I wrote to Wick Guru as instructed by the post office, and while Wick Guru refunded me the amount of VAT I need to pay, I'm still out the extra processing fee. Further, Wick Guru wrote in their response to me that they have been dealing with issues with their fulfillment center for the past month related to issues with VAT payments. While their customer service was incredibly quick to reply and kind in their response, it leaves a terrible taste in my mouth that they've not updated their website to warn you of this issue in advance if it's been ongoing for a month. Frankly, I likely wouldn't have purchased if I'd known I'd owe VAT on arrival, and if I had, it would've been an active choice on my part instead of a last minute shock.

December 16, 2025
Unprompted review
Rated 1 out of 5 stars

Burnt toast not freshly baked bread…

Had to chase for delivery updates, advised of issues with suppliers (despite social media making out products made in house?!), when their freshly baked bread candle finally arrived it was closer in scent to burnt toast - would not recommend.

December 12, 2025
Unprompted review
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Reply from Wick Guru

Hi L Henderson,

Wick Guru founder here.

Thank you for taking the time to share your feedback, and I'm really sorry to hear that your experience didn’t meet expectations.

Just to clarify, some of our candles are made by me and my mum, but our living room can only fit so many candles! To help meet demand, we also work with an ethical UK candle factory that produces candles to our exact specifications. This allows us to keep up during busy periods while maintaining the quality and safety standards our customers expect.

In terms of scent, fragrance can be quite subjective from person to person. Our Freshly Baked Bread candle has received many reviews from customers who feel it captures the realistic scent of fresh bread, but we completely understand that everyone experiences scent differently.

We always want our customers to truly love their candle, which is why we offer a Happiness Guarantee. If something doesn’t feel right, we’re always happy to help make it right.

Please feel free to reach out to us at hello@wickguru.com with your order details and I'd be happy to help.

Warm wishes,
Hadera

Rated 1 out of 5 stars

I’m not a fan

I’m not a fan, we couldn’t smell ours. I don’t know whether we got a bad batch or something but for the price we thought we were buying something exceptional that would be much better than anything else on the market.

The croissant scented candle didn’t smell like croissant at all, or anything similar for that matter. I love supporting small business but this was a case of clever marketing over quality.

November 28, 2025
Unprompted review
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Reply from Wick Guru

Hi Shaun,

Thank you for taking the time to share your feedback.

We're really sorry to hear that the candle didn’t meet your expectations.

Scent can be quite subjective from person to person, but we do take feedback like this very seriously. Our Croissant Candle in particular has received hundreds of reviews praising its strong scent throw and realistic aroma, so it’s possible you may have received a candle from a batch that wasn’t performing as it should.

Regardless, we always want our customers to truly love their candle, which is why we offer a Happiness Guarantee. If something isn’t quite right, we’re always happy to help make it right.

Please feel free to reach out to us at hello@wickguru.com with your order details and our team would be more than happy to look into this and assist.

Warmly,
The Wick Guru Team

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Rated 5 out of 5 stars

Fantastic candles!

Not only do they sell absolutely gorgeous smelling candles, they are fantastic when comes to customer service. The Buttery Croissant and Fresh Baked Bread candles are amazing scents. Anyone coming into your home will ask about them. They’re not over powering but you will notice them, which is the point of a scented candle!

Love buying their products and playing a small part in helping a business grow

August 24, 2025
Unprompted review
Rated 5 out of 5 stars

Best scent candle I’ve ever had

My friend gave me a candle of this majestic girl and it’s amazing!! I’ll get more soon! I def love that is a small business and she’s a girl, we definitely have to support this project and make her enormous! You go girl! ❤️

March 10, 2025
Unprompted review

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