Williams Reviews 

21
•
TrustScore 3 out of 5

3.0

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Rated 5 out of 5 stars

Williams shoes customer care is honestly the best customer service I've ever received. I can't thank them enough for making this quick, easy and painless. Highly recommend. I will definitely be shop... See more

Company replied

Rated 1 out of 5 stars

This rating is purely based on absolutely unacceptable marketing practices. Over the last 2 months, I started receiving marketing email every single day. I tried any available option (regarding what... See more

Company replied

Rated 5 out of 5 stars

The customer service is exceptional, the best i have had in a long time! My parcel got delivered to the wrong parcel box and Australia post tried to blame the shop. It wasn't the shop at all, it was... See more

Company replied

Rated 1 out of 5 stars

Ordered shoe from web site US 9, after going through the checkout and making the payment it reflected UK size 9 i.e.43 cm vs US size ordered. I contacted customer service straight away and only respon... See more

Company replied

Company details

  1. Shoe Store
  2. also in
  3. Boot Store
  4. Clothing Store
  5. Women's Clothing Store

Information provided by various external sources

Free Shipping on all orders over $65. Buy Now, Pay Later with AfterPay.


Contact info

3.0

Average

TrustScore 3 out of 5

21 reviews

5-star
4-star
3-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 83% of negative reviews

Typically replies within 48 hours

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3.0

All reviews

(21)

12 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The best customer service experience

Williams shoes customer care is honestly the best customer service I've ever received. I can't thank them enough for making this quick, easy and painless. Highly recommend.
I will definitely be shopping with them again.

November 6, 2026
Unprompted review
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Reply from Williams

Hi Evie,

Thank you for the wonderful review!

We’re so pleased our Customer Care team made the process quick, easy and stress-free. We truly appreciate your recommendation and look forward to assisting you again.

Williams Shoes Team

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Rated 4 out of 5 stars

Good products and fast service

A delay in delivery was due to my full address not correctly passed on to Startrack.
However issue was resolved the next day, and I absolutely love my shoes. Great products.

October 8, 2026
Unprompted review
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Reply from Williams

Hi Denise,

We're pleased to hear the delivery issue was resolved quickly and that you're loving your new shoes. Thank you for your patience and for sharing your experience with us.

Kind Regards,
Williams Shoes Team

Rated 5 out of 5 stars

The customer service is exceptional

The customer service is exceptional, the best i have had in a long time!
My parcel got delivered to the wrong parcel box and Australia post tried to blame the shop. It wasn't the shop at all, it was Australia posts stuff up! The whole time Williams shoes emailed me and replied to emails trying to help me fix the Australia post stuff up!

October 1, 2026
Unprompted review
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Reply from Williams

Hi Angela,

Thank you for your wonderful feedback. We're delighted to hear our Customer Care team was able to support you throughout the delivery issue and help get things back on track.

We truly appreciate your kind words and support.

Kind Regards,
Williams Shoes Team

Rated 1 out of 5 stars

This rating is purely based on…

This rating is purely based on absolutely unacceptable marketing practices. Over the last 2 months, I started receiving marketing email every single day. I tried any available option (regarding what I want to be informed about, cause there are no options about frequency) and somehow, they find a reason to send email each day. I wrote a feedback suggesting that they should introduce frequency option….and received a PR response (even tho it was a feedback and didn’t warrant a response) offering to remove me from the list.
I would say that this was a mistake cause today I received 2 promotional emails…..
The most fascinating thing is that we are talking about shoes….and not something one would purchase so frequently….

October 6, 2026
Unprompted review
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Reply from Williams

Hi Alex,

Thank you for taking the time to share your feedback.

We're sorry to hear that the frequency of our promotional emails has been frustrating. We appreciate your comments and understand your concern regarding how often these communications are being received.

Your feedback has been noted and will be shared with the relevant team for review.

Kind regards,
Williams Shoes Team

Rated 2 out of 5 stars

Major fail expensive Supersoft shoes

Buyer beware before buying Supersoft shoes:I send the following email message with photos to Williams Shoes:
"I'm a loyal and very long-term customer of Williams. However, I have a beautiful pair of Supersoft shoes that suddenly fall apart. The top is still perfect, while the soles are falling apart. Please help as these shoes should last longer. They are an expensive brand. I have attached some photos."
After several back and forth messages I am told that:" We understand how disappointing this would be, especially if you really loved the shoes. However, as the shoes were purchased around two years ago, they are now outside of our warranty period. Unfortunately, we would be unable to offer a replacement, even if we still had stock available"
I replied:
Thanks for your kind reply. Although the problem with the shoes is outside the warranty period, consumer affairs would certainly advise offering a solution as shoes in this price range are expected to last longer. Even cheaper shoes (like I Love Billy) don't fall apart like this. You can easily find a similar shoe (like the Supersoft Zelie range) and offer that as a replacement. Please ask your supervisor about a suitable solution. This is not just normal wear and tear!"
Reply from Williams: "After reviewing the images, it looks like the issue is due to standard wear and tear. Unfortunately, we’re unable to offer a refund or replacement in this case. We’re sorry we couldn’t assist further, but please let us know if there’s anything else we can do for you." (I was offered 20% discount off my next purchase!)

September 24, 2026
Unprompted review
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Reply from Williams

Hi Grace,

Thank you for taking the time to share your feedback.

We're sorry to hear about the issue you experienced with the soles of your Supersoft shoes and understand your disappointment, especially given your positive experiences with the brand in the past.

As part of our assessment process, we review footwear concerns within 12 months of purchase. The Customer Care team carefully reviewed the information and photos provided and also attempted to locate a record of the purchase through both our online and in-store systems using the details supplied. Unfortunately, we were unable to find a matching order.

Based on the timeframe indicated, the shoes were also well outside our standard assessment period for footwear concerns. As a result, we are unable to offer a replacement on this occasion. However, we can see a gesture of goodwill was provided.

We appreciate you bringing this matter to our attention and value your feedback, as it helps us continue to improve our products and services.

Thank you for your understanding.

Williams Shoes team

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Rated 1 out of 5 stars

Please dont waste your Money

I would rate them 0. Bought my kids school shoes and as soon as she wore it the sole started flaking and left the rubber stain on my flooring. I receive a call from the school 3 hours later to bring a pair of shoes because her new ones breaking off. I wish I could add photos here

August 21, 2026
Unprompted review
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Reply from Williams

Hi there,

We're sorry to hear about your experience with your child's school shoes. We understand how concerning it must have been to discover the sole was flaking shortly after they were first worn.

We'd like the opportunity to investigate this further. Could you please provide your order number, full name, and email address so our team can locate your purchase and assist you as quickly as possible?

We look forward to hearing from you.

Styletread Shoes Team

Rated 1 out of 5 stars

Ordered shoe from web site US 9

Ordered shoe from web site US 9, after going through the checkout and making the payment it reflected UK size 9 i.e.43 cm vs US size ordered. I contacted customer service straight away and only response I got was I can return it and order cannot be amended even though it was not my fault. They should specify that certain brands only entertain UK/AU sizes instead of US, which is incorrect information as listed on their site. When it arrives I will return it back but no more shopping online for me from Williams. I do not even know why you have to rate one star where customer service does not even apply.

July 15, 2026
Unprompted review
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Reply from Williams

Hi,

Thank you for sharing your feedback. We're sorry for the confusion and disappointment regarding the sizing of your order.
Unfortunately, due to the fast turnaround times in our warehouse, once an order has been placed in our system, we are unable to cancel, amend, or make changes to the order.

Once your order arrives, you're welcome to lodge a free return through our online returns portal. This allows you to send the shoes back to us at no cost, and we will process a full refund once the return has been received and assessed.

We also appreciate your comments regarding the sizing information. Unfortunately, our size guide is intended as a general guide only, as sizing can vary between brands and styles. We understand this can be frustrating and will share your feedback with the relevant team for review.

We sincerely apologize for the inconvenience and appreciate you bringing this matter to our attention.

Williams Customer Care Team

Rated 1 out of 5 stars

Order online from Williams at your peril.

Terrible Customer care service. Don’t buy online unless you are 100% sure of what you order. I accidentally ordered the wrong size and immediately contacted them via email but was told - ‘due to the fast turnaround of our warehouse, once an order has been placed in the system, we are unable to cancel or make any changes. However, once your order arrives, you’re welcome to lodge a free return through our online return portal and you won’t incur any shipping costs when sending the shoes back to us for a full refund. Lara chat (not sure if this is a bot) said I was not able to return the shoes, as it was a sale item. I asked about returning in store and was given the same reply. Very unprofessional on Williams Shoes online.
I have since spoken with a real person, in store who advised this was incorrect advice and I can return within 30 days.

June 15, 2026
Unprompted review
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Reply from Williams

Hi Sharon,

Thank you so much for sharing your experience with us and we’re really sorry to hear about the confusion and inconvenience with your online order.

We completely understand how frustrating it can be to receive mixed information, and we truly appreciate you bringing this to our attention. This isn’t the experience we want for our customers, and we’re sorry for any frustration caused.

As our orders are processed quickly, we’re unfortunately unable to cancel or make changes once an order has been placed. However, once you’ve received your order, you’re more than welcome to return it within 30 days, as long as it’s not a final sale item.

We’re glad to hear that our in-store team was able to assist you with the correct information. Your feedback is really valuable, and we’ll be sharing this with our Online and Customer Care teams to help improve clarity and consistency moving forward.

Williams Shoes team

Rated 1 out of 5 stars

Shocking service

I ordered a pair of shoes on line on Easter Monday. I realised I had ordered the wrong colour. I immediately sent them an email. I called their 1800 number on Tuesday morning and was told there was nothing they could do. The only option was to return them for a refund when they arrived. Obviously not dealing with an Australian company.

April 7, 2026
Unprompted review
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Rated 5 out of 5 stars

Great customer service

Great customer service, thank you Declan!

February 15, 2026
Unprompted review
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Reply from Williams

Hi Renee,

Thanks so much for your lovely feedback! We’re glad to hear Declan was able to help. We really appreciate you taking the time to share your experience, and we hope to see you again soon.

Thanks,
Team Williams

Rated 5 out of 5 stars

Excellent customer care

I often shop at Williams as they have a great range and are especially good when it comes to school shoes. I’ve always had a positive experience.
However their Customer Care (namely Beau) is exceptional. I emailed with an unusual request and Beau went beyond to help me out. He was proactive, professional, engaging and kept checking in regularly. At a time when there are bots or call centres who must stick to standard procedures, it was wonderful and refreshing to deal with a real person who could think outside the square, make decisions and really did care.
I hope Beau is a much valued member of Williams. He is perfect for the job of Customer Care.

February 3, 2026
Unprompted review
Williams logo

Reply from Williams

Hi Effie,

Thank you so much for your lovely review.

We will be sure to pass your feedback onto Beau.

We are so glad he was able to assist.

Thank you,
Team Williams.

Rated 5 out of 5 stars

I recently purchased sandals from…

I recently purchased sandals from Loganholme store and unfortunately they broke after only a few times of wear, on taking them back to the store the staff were super friendly and most cooperative. The shoes were replaced by courier delivery the NEXT day. Could not ask for better service. A huge thank you to all concerned.
Betty

December 30, 2025
Unprompted review
Williams logo

Reply from Williams

Hi Betty,

Thank you so much for the lovely feedback.

We're so glad the team at Loganholme were able to assist you.
Look forward to seeing you again.

Team Williams.

Rated 5 out of 5 stars

Great customer service

Called customer support after a small mix up with an order. Had very attentive and supportive member of staff who was personally tracking order (as one detail was entered incorrectly in store). Order arrived without any problems. Fantastic to be understood and listened to regarding order issue.

September 29, 2025
Unprompted review
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Reply from Williams

Thank you so much for the lovely feedback.
We're glad we could assist.

Enjoy your new shoes!

Team Styletread.

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Rated 1 out of 5 stars

NO REFUNDS GIVEN


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Nikki Stearman
8 reviews
GB
Rated 1 out of 5 stars
They don't give REFUNDS
I ordered a jumper in Dec which never arrived because they'd sold out. I expected a refund but got told I have credit of £64.99, which was the cost of the jumper. I tried to use the credit number to purchase another item and a message popped up to say the code had already been used. Fast forward to May 2025. Ive still not got a refund nor an item. The original jumper has dropped in price so I ordered it only to be told it was out of stock...why have it on view to customers if you still don't have the product!!!
I just want my flipping money back!!

May 5, 2025
Unprompted review
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Reply from Williams

Hi Nikki,
We are a footwear company and unfortunately don't sell jumpers.
You may need to contact the company you purchased with to escalate this situation.

Thanks,
Williams Shoes

Rated 1 out of 5 stars

Steer Clear!!

Please be aware that if you order from this company and want to return the item, they will just offer you a 10% refund (eventually a final offer of 20%. I ordered a trouser suit in Large, when it came it was a s/m. It was over £100 - I am going to see if my credit card company will refund me but it’s unlikely. In their refund policy it says there might be a partial refund if items are damaged or used which was not the case. I don’t know how they can get away with this but it seems they can!!

March 21, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible company

Terrible company, I ordered a blazer dress that cost £65 (so not cheap).
I am a regular size 12 and ordered a large thinking this would fit as it’s an ‘oversize’ look. The dress doesn’t even fasten, made with cheap material and quite obviously shipped from China.
I emailed for a return and was asked to send a picture of the dress not fastening…. Erm no! I was repeatedly offered a 10% refund, then a 20%, then after numerous emails I was informed if have to pay to have it returned to China and this would cost almost as much as the dress itself.
This company should be avoided at all costs and I will try and get a refund through my credit card company as this is not stated anywhere on their website and breaches trading standards - AVOID AVOID AVOID

March 9, 2025
Unprompted review
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Rated 1 out of 5 stars

In Breach of Trade Description Act

I ordered a winter coat. When the item arrived the material was such poor quality you could see daylight through material. It wasn’t as described and was packed in such a small package the coat was creased extremely badly and it couldn’t be worn. The company are refusing to give me a full refund despite this being my legal right as the item is not fit for purpose. It is not a winter coat as the material is so thin and if poor quality.

March 3, 2025
Unprompted review
Rated 1 out of 5 stars

Don’t buy from this company

Don’t buy from this company
I bought a pair of shoes from them online
They sent the wrong ones and now there is no way to contact them to get the correct shoes.

Extremely stressful, lack of customer service

December 30, 2024
Unprompted review
Rated 5 out of 5 stars

I ordered a sandal and a shoes (Diana…

I ordered a sandal and a shoes (Diana Ferrari -SuperSoft) online. I was very anxious on how it will turn out as I had not tried them on. The delivery was very quick (3 days after placing the order). They were beautiful and perfect size.

January 11, 2024
Unprompted review

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