Having been a loyal customer for many years I wanted to say a big shout out to Hayley, Iain and the wider team who simply over deliver time and time again. Nothing is ever too much trouble, any rare i... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
Large UK Discount Swimming Pool & Spa Online Shop with Price Match Guarantee, Free Support, Free Next Day Delivery & Huge range of products carried in stock - 1st Direct Pools. Low prices on swimming pool covers, chemicals, heating, pumps & filters, li...
Contact info
Ambassador Business Park, SP8 5SE, West Stour, United Kingdom
- 0333 9004040
- enquiries@1stdirectpools.com
- www.1stdirectpools.com
Very quick delivery and good price
Very quick delivery. Also the price was lower than many competitors.

Reply from 1st Direct Pools
Fantastic customer service
My daughter ordered a hot tub she is autistic and it's a long story but .....
The staff were brilliant and stopped the order and refunded her straight away and kept in contact with us really happy they listened to us and acted straight away! Many thanks for your fantastic customer service I'm very grateful x

Reply from 1st Direct Pools
Start of 2024 I decided to build a pool…
Start of 2024 I decided to build a pool for the first time.
I tried a few other pool suppliers before I found 1stDirectPools.
I can honestly say the other suppliers I ordered from previously have nothing on the customer service and wealth of knowledge Iain at 1stDirectPools has to offer customers.
All deliveries have been fast and efficient so far.

Reply from 1st Direct Pools
Order a replacement pump with the same…
Order a replacement pump with the same part number having being told via email that the fittings were identical.
on arrival they are clearly not.
No offer of contribution to pay for the plumber to rework the pipework.
Terrible customer service.
My response from their reply.
Both the plumber and myself measured and the connections are most definitely different to the original pump!

Reply from 1st Direct Pools
Outstanding service
Ordered after 2pm on 1st August. Delivered this morning. Outstanding service. Very happy customer. Thank you so much.

Reply from 1st Direct Pools
Extraordinary Service
You can best gauge a company when there is a problem. Minor damage in transit on a pole received a full refund without quibbling and no need to return the item which I have to admit I was able to fix. They now have a customer for life! Huw Walters.

Reply from 1st Direct Pools
Buyer Beware!
I have the pool style mini 5kw heat pumps. The heat pump has been used for around 6 weeks last year then set up again around end of may this year and the error code PL keeps coming up, but after the pump has been on for a few minutes it starts working normally again however now it just has the error code PL. I’ve used this heat pump for about 3/4 months in total. Not even continuous mainly on the weekends but I thought no problem it’s under a year old so guarantee and warranty will be fine. Contacted 1st Pools Direct annd was told to open it up annd check the troubleshoot page, which is just annother language to me as I’m not a heater technician and apparently the warranty company they use expect me to send the heat pump back at my own expense! When I questioned this I was told it was in the T&C’s. I don’t have the money to send something that heavy and big back to the company and even if I did they won’t refund me so I’ll be out of pocket for something 1st direct sold me and isn’t even a year old or even been used for more than 4 months.
I now won’t have a heater and I’m really upset as my dad bought me the heater last year and he passed away in January.
I just wish this review had been here when I bought it as I wouldn’t have bought it if I had known. I just don’t want anyone else to get caught out by the warranty company as if anything goes wrong with your heat pump you will be paying to send it to be checked And it’s not cheap.

Reply from 1st Direct Pools
Customer services are brilliant
Customer services are brilliant. No wait, sorted zproblem in no time.

Reply from 1st Direct Pools
DO NOT USE THIS COMPANY
Please don't use this company! Their customer service is appalling! I had an issue with the delivery of my replacement pool cover which was caused by their own system in the first place as it put a random address as delivery address. I corrected this with the original order and got acknowledgement email confirming that this random address had been taken off my account. I was asked to approve and pay the proforma quickly for the replacement as lead times would be long in the summer. I quickly checked my name and address and approved and paid it. I never thought that they would again put the incorrect address. I had no delivery notice or timeline. After a few weeks I e-mailed to ask for an update and was told that the cover had been delivered 2 days ago to this random address. I begged them to help me recover the cover even saying that I would pay in full all delivery charges but they were so rude and unhelpful and just said it's your problem and you need to contact the address and get it back. I have never dealt with a company with such bad customer service and after sales care. Please DO NOT use them.
Thank you for the response below but again you have not given the correct information. There was no quote with the incorrect address - just an e-mail with the cost. It's not about the £ 49 delivery cost it's about the principle and how unhelpful and unprofessional your company is with issues. I can see a common theme in the reviews below that if things go wrong then you are the MOST unhelpful company. The negative remarks are what I think of your company and I would not want anyone to face the anxiety and stress I faced on Thursday 13th June trying to get this pool cover picked up (from an office block) and redelivered to me. You have still not acknowledged that once I had corrected the delivery address once it should not have gone back to the random address that you put. I have also written to your directors and will see if they respond but I doubt it!

Reply from 1st Direct Pools
Exceptional service
Right from initial enquiry,helpful and knowledgeable to quick delivery then concern about size (unfounded,my mistake) to accepting a return of unused fixings ....and a brilliant price to upgrade my pool cover,service has been exceptional. Thanks,Richard

Reply from 1st Direct Pools
Excellent customer service
Excellent customer service with my recent purchase. Corinna responded promptly to my queries, found answers from the supplier and sorted everything. Would definitely recommend.

Reply from 1st Direct Pools
Excellent experience
Excellent experience. My pool pump was not well and by chance I found 1st direct. Helpful sales person made purchase easy. Ordered around 2.30pm arrived the great comms at around 11.30 following day. Was up and running by 1.30. Highly recommended.

Reply from 1st Direct Pools
Solar guard cover
We have a pool enclosure over our pool and I bought the solar guard cover as I’ve found its very good at controlling any algae growth.
The pricing of the cover was competitive and customer service was very responsive.
Recommended 👍

Reply from 1st Direct Pools
Reasonable prices as always quick…
Reasonable prices as always quick delivery and quality products thanks again

Reply from 1st Direct Pools
My first time building a pool
My first time building a pool and I found this companies website to be easy to use, very competitively priced, excellent communication on orders, and delivery time. And when I needed to talk to someone to get advice, they rang me back, and provided excellent advice

Reply from 1st Direct Pools
guarantees mean nothing
Warning: Company Fails to Honor Guarantee
Beware of this company's guarantee policy; exercise caution!
I purchased a heat exchanger from this company, and after only a couple of months, it started leaking from the weld. However, when I approached them for repair or replacement under their guarantee, they refused, attributing the issue to our supposed mishandling of chemicals. It's worth noting that the chemicals used in pools have remained consistent over the years, and our previous heat exchanger lasted for thirty years without any problems. Hence, it's clear that there was an issue with the weld.
Not only did they fail to honor their guarantee, but they also charged me for shipping the faulty product back to them for inspection. This level of service is simply unacceptable.
I strongly advise taking your business elsewhere, to a more reputable and reliable firm that stands by its guarantees.

Reply from 1st Direct Pools
Good price and speedy delivery…
I ordered chemicals and equipment one day and received the delivery the next day! The products were priced competitively and appear to be of good quality. Service couldn't be better. Many thanks.

Reply from 1st Direct Pools
Excellent service - highly recommended
Excellent service, arrived next day.
Technical support first class, will use now in the future for my Pool and Hot tub requirements

Reply from 1st Direct Pools
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







