77 Diamonds - London Reviews 

I had a wonderful experience with 77 Diamonds from start to finish. A special thanks to Stefana, Clara, and the entire team for their amazing communication, patience, and assistance with all the delivery details.

The quality of the ring and diamond is outstanding, and the pricing is very competitive. My fiancée absolutely loved her ring; it is truly the most beautiful piece of jewelry we have ever seen. I highly recommend 77 Diamonds to anyone looking for perfection and reliability!

Sophie was lovely to work with from the moment I went to try on my wedding ring to the quick responses following the consultation and working with me to find a ring within my current budget.

Thank you so much for all your help Sophie

I had previously looked around traditional high street jewelers, but the selection at 77 Diamonds was far better.
Their website is fantastic and very easy to use. The customization options and intuitive filter system made searching for high-quality, GIA-certified diamonds straightforward and stress-free.
I decided to book an in-person consultation, which was effortless to arrange. During my appointment, I met with **Sophie Hardy**, who was brilliant throughout. She had prepared a great selection of rings so we could find the ideal setting, and then helped me compare several diamonds side-by-side. Sophie walked me through all the technical details thoroughly, without ever making the experience feel pushy or sales-driven.
The entire process was seamless, educational, and completely reassuring. I can’t recommend 77 Diamonds—and Sophie in particular—highly enough!

Clare was very helpful and quickie to answer queries. And the necklace is lovely :)

I had an outstanding experience with Floriana Fakih, my jewellery specialist at 77 Diamonds. From start to finish, she provided exceptional customer service and went above and beyond to help me with a very important last-minute change to my engagement ring.

What could have been a stressful situation was made completely smooth and seamless thanks to Floriana. She clearly explained all of my options, quickly updated my invoice, found efficient solutions to every challenge, and kept me informed throughout the process. Her professionalism, responsiveness, and genuine care gave me complete confidence every step of the way.

Thanks to her dedication, I was able to give my partner her dream engagement ring. I truly can’t thank Floriana enough for making what felt impossible happen. She is a real credit to 77 Diamonds, and I wouldn’t hesitate to recommend her to anyone looking for an engagement ring.

From the starts to the end, there has been nothing but constant communication, agreements on what I've ordered and updates on when it will be delivered. These were ahead of when the ring was produced which allowed me to delay delivery as I was not in country. When I received the ring I expected just a small ring box but it came in a much larger luxury box which contained all documentation for the diamond. The ring was pristine exactly what I wanted and I know for certain I will be buying my wedding bands from 77diamonds.

I received a high quality and hands on service. I was able to flexibly customise and order a beautiful engagement ring for fair price, safely delivered within the timeframe required.
Tarek Alawiye was able to provide highly professional assistance in ensuring the delivery could made despite the required timeframe being shorter in my case.

I'm extremely happy with the service and care provided by 77 Diamonds and Natacha.

The quality of the ring is top end and all my family, freinds and now Fiancé love the ring!

Would highly recommend!

All done according to customer’s preferences

I couldn't recommend 77 Diamonds enough.
I first visited Sophie nervous and with no idea of anything to do with diamonds or engagement rings. She patiently talked me through everything to do with Bespoke ring creation and reassured me time after time. She always answered by bombardment of questions both in person and via email, always polite and helpful. They were even able to make a resin sample of the ring when I was uncertain on the diamond size.
They also kept the ring in their safe for me until I was ready to propose so that my partner didn't find it around the house.
The actual finished ring is just stunning, more than I could ever have expected. Every detail is precise and perfect. My partner loved it just as much as I did.
I really do recommend this team from start to finish.
Thank you Sophie for being so patient and kind and for always being excited for me!

Service has been amazing from the start & the follow up from Tarek checking in to see if we are happy was most appreciate.
Would absolutely recommend 77 diamonds!

Thank you again & we can’t wait to wear our wedding rings!!

My daughter recommended your store and I loved your service and the friendly staff who helped me choose a ring and I am very happy with the result.

Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my hand throughout the two months, and was always available for help and advice. Thank you!

I couldn’t be happier with my experience with 77 Diamonds. From the very beginning, the customer service was exceptional. Although there were a few unexpected challenges during the process, the team handled everything professionally and kept me informed every step of the way.

A special thank you goes to Clare and Natacha, who were both incredibly kind, patient, and supportive. They always took the time to answer my questions, reassure me, and do everything they could to help. Their dedication and communication made a stressful situation much easier, and I truly appreciate all the effort they put into ensuring everything worked out.

Most importantly, the ring arrived on time, and it is absolutely stunning. The craftsmanship exceeded my expectations, and the quality is simply outstanding. It is even more beautiful in person than I imagined.

Thank you once again to the entire 77 Diamonds team. I would happily recommend you to anyone looking for a beautiful engagement ring and outstanding customer service.

Very helpful, efficient and the item was beautifully presented on delivery.

Staff are very very helpful, in store and online. Quick responses to emails and always treated my now husband with kindness and respect when he visited the store. They even gave us discount on a third ring as my engagement and wedding ring was bought from them. Very pleased with the whole experience

Toni was brilliant! Got the ring sent on very short notice and kept me updated the whole way, would definetly recommend!

Great service , Brandon was super helpful and I’m very happy with our purchase

Initially confused with the web page and how to find what I need, but with support from your customer service via whatsup I got the right set of hearings. The delivery time was as promised, which was very important for me as well.

Tarek Alawiye provided exceptional customer service throughout the entire process. His communication was clear, professional, and his advice was extremely helpful in guiding my decision. The experience was smooth from start to finish, and I would not hesitate to place another order in the future. Highly recommended.