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Abel & Cole Reviews 

15,832
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,724 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredible selection of fresh, organic produce and the wonderful convenience of easily swapping items within their boxes to suit personal preferences. Consumers also deeply appreciate the exceptionally reliable early morning deliveries, friendly drivers, and the very helpful customer support team that resolves any questions smoothly. However, some customers also noted occasional disappointing issues involving damaged or lower-quality items appearing in their weekly deliveries. A few reviewers experienced minor problems regarding incorrect product substitutions or fresh food not lasting quite as long as expected during storage.

What people talk about most

Product

Users describe positive interactions with product, highlighting the exceptional freshness and flavor of the... See more

Quality

Reviewers highlight positive aspects of quality, expressing immense satisfaction with the exceptional... See more

Delivery service

People report positive experiences with delivery service, highlighting that orders always arrive on time and... See more

Service

Customers had positive experiences with service, consistently praising the reliable deliveries, excellent... See more

Customer service

Customers consistently note positive experiences with customer service, describing the team as pleasant,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We are on our 3rd veg box and have found the whole experience really great, simple and reliable. It is really easy to adjust the content each week to suite our needs. It is very reliable, arrives... See more

Company replied

Rated 5 out of 5 stars

I've been buying groceries from A&C for some years now. Customer service has been outstanding, and the many gifts of wine, olive oil and other pantry staples have been much appreciated. There are good... See more

Company replied

Rated 5 out of 5 stars

I have used Abel and Cole for many years now and feel they deserve Royal warranty They use the very best suppliers, give an insight into the suppliers practices where they are and ethics I... See more

Company replied

Rated 5 out of 5 stars

Sadly some damaged mouldy fruit and veg on a couple of occasions, I had called and mentioned the fruit as it was a couple of nectarines and was refunded for those. Very handy that you can change and... See more


Company details

  1. Supermarket
  2. Grocery Delivery Service
  3. Grocery Store
  4. Organic Food Store
  5. Organic Shop

Written by the company

At Abel & Cole, we’ve trailblazed sustainable shopping since 1988 – doing food right from day one. What started with selling organic potatoes door to door has grown into a network of trailblazing farmers, sustainability experts and dedicated shoppers who all share the same passion for the planet. For over 35 years, we’ve delivered delicious, planet-friendly food, drink and more to homes across the UK. When our shoppers unbox their delivery, they can trust that it’s filled with top-quality groceries. Like high-welfare meat from award-winning farms. Responsibly caught, MCS-rated fish. Artisanal bread from family-run bakeries. And farm-fresh fruit & veg grown as nature intended. All ethically sourced from growers and makers who put the planet first and sustainably delivered in our returnable, reusable boxes. We’re proud to have built long-standing relationships with our farmers. We commit to paying our growers fairly, never squeezing them for profit and planning our boxes around their seasonal harvests. That means our iconic Fruit & Veg Boxes are always filled with the freshest, organic crops – grown sustainably with zero artificial pesticides. And for every Fruit & Veg Box we deliver, we donate fresh fruit & veg to fight food poverty through our One Box: One Portion charity initiative. We go the extra mile to make every shop sustainable for our customers. We say no to pointless plastic – that’s why there’s 77% less plastic in our Fruit & Veg Boxes than the same items from some of the biggest supermarkets. Our growing Club Zero collection gives shoppers over 100 zero-waste refills to choose from, slimming their bins even more. And as part of our Packaging Promise, we’ll always take back anything that can’t be recycled at home. Even collecting our customers’ flexi-plastics from any shop through our Plastic Pick-Up Service.

Abel & Cole

Written by the company

Zero pointless plastic
Our Packaging Promise is to help you slim your bin. That means we only use packaging if it genuinely serves a purpose, like preventing food waste. We also make sure you can reuse, recycle, or return it to us for a sustainable end of life – so you don’t have to send anything from our deliveries to landfill.
Zero air miles
We source as much as possible from the UK to help keep food miles and carbon emissions as low as possible. For anything that can’t be sourced or grown in the UK, we have a zero airfreight policy in place.
Farmers paid fairly
Being fair on price means that we can help offer our farmers security – it’s important that they can make a profit, so they can reinvest it and continue to farm. As a proud Real Living Wage employer, we’re also committed to paying a fair price to our farmers to allow them to then pay a fair wage to their teams.

No Quibble Guarantee

No Quibble Guarantee

We’re so proud of what goes into our boxes. That’s why we have a no quibble guarantee. If any items are missing, incorrect or aren’t up to our usual high standards, we’ll credit our shoppers’ Abel & Cole account. They just need to speak with our friendly, award-winning Customer Care Team on 03452 62 62 62 or at organics@abelandcole.co.uk

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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4.7

All reviews

(15,832)

1,665 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Good customer service

Very good customer service when veg quality wasn’t as good as we expected

July 6, 2026
Abel & Cole logo

Reply from Abel & Cole

Hey there,

Thank you for your feedback. Although our team was able to help you, I’m really sorry that you had to get in touch with us about some of your produce.

We only want to deliver the best quality fruit and veg, so it’s disappointing to hear we’ve fallen short at times in the past. It looks like there weren’t any issues with your latest order, which is great as we flagged your feedback to our quality control team.

We’re always happy to help, as we want every delivery to be perfect. So please don’t hesitate to reach out if you need us.

Best,

Mariaa

Rated 5 out of 5 stars

We have been with Able and Cole for 2…

We have been with Able and Cole for 2 years now. The produce is always of the highest quality. They have excellent customer service. We have had some produce going off and they refunded with no fuss. We also had some products that we didn’t like personally and they took care of that no fuss as well. They have a wonderful variety of products to shop from. I always look forward to the weekly box 📦. Can’t praise Able and Cole enough!

May 22, 2026
Rated 1 out of 5 stars

Unsatisfactory delivery

I placed an order whilst I recover from surgery.

Abel & Cole in their wisdom decided to deliver my order and dump it outside the communal door of the building, ironically beneath the intercom system without calling it.

35 minutes after the alleged delivery, I received a text message stating my order had been delivered.

As a result, I tried to look for my order yet there was no sign of it. Eventually I found it outside of the communal area of the building.

I lifted the order as there was nobody available to assist me. This resulted in me having to seek medical attention due to the surgery I had recently undergone.

I then raised a complaint with Abel & Cole, only to then receive an email three hours after the delivery to state the order had been delivered with a photograph of it left outside!

Having raised this with Abel & Cole customer services, I was told that there were no instructions on my account at the time of delivery to suggest Abel & Cole were allowed to disturb me prior to 7am.

However, prior to placing my first order this year, a member of staff categorically stated that orders will be despatched from 4am and that I should expect to be called at the point of delivery regardless of the time. However, he also told me that based on other orders in the area, deliveries were generally made after 7am!

Following the lodging of a complaint, I was then contacted in respect of the matter.

I was offered a credit of £100 on my Abel & Cole account and a reimbursement of today's order.
Given that I was intent on the deletion of my Abel & Cole account, I declined the £100 credit.

Instead, I requested reimbursement of my taxi fares to and from the hospital as a result of the injury I sustained due to picking up the delivery.

The advisor then sought to investigate this further and obtain guidance from their manager regarding the reimbursement of my taxi fares. I was subsequently called again and told the order had been reimbursed but they weren't able to reimburse the taxi fares which were significantly less than the proposed £100 compensation.

I was also told the advisor who advised deliveries resumed from 4am hadn't physically actioned this on my account and that my account had been activated following that conversation.

Despite being told to reconsider my Trustpilot review as it does not apparently reflect Abel & Cole fully, I reiterated that I was only confining my review to the facts of what I had experienced.

The customer service advisor was apologetic and showed a great deal of sympathy for the grief I had endured.

I have since requested deletion of my Abel & Cole account and submitted a right to be forgotten request under GDPR. I certainly won't ever utilise Abel & Cole again nor await for someone to empty their basket with the unrealistic hope I could ever purchase a pack of their biodynamic eggs!

July 13, 2026
Unprompted review
Abel & Cole logo

Reply from Abel & Cole

Hello,

Thank you for getting in touch and sharing your feedback.

I’m incredibly sorry for this delivery experience and for any frustration and inconvenience caused, especially with you recovering from surgery. We have delivery instructions available to help us get each customer's delivery right - for example, knowing exactly where to leave orders and if we're able to knock or ring the bell at certain times. I'm really sorry that there was confusion caused around this for your recent early morning delivery. We've taken the feedback on board and it's been shared with senior management here.

I know you've already been in conversation with a Customer Care Team Manager who has offered £100 credit by way of an apology for the inconvenience. Please know that our door remains open, and we really hope that you'll give us another chance. If you do, we would happily honour that credit and would help to get your delivery instructions set up to work really smoothly for you.

Best,

Mariaa

Rated 5 out of 5 stars

Quality produce

Quality produce - started using Abel and Cole over 35 years ago when they had just started and organic produce was not a big thing. Restarted using them during Covid and have continued. It is useful that they provide a range of products including dairy, cleaning which I can use to top up.

May 27, 2026
Rated 5 out of 5 stars

Great

Great tasting, healthy and sustainable produce, and fantastic customer service (the best I’ve seen honestly). Could be less pricey, hopefully if more people join.

June 4, 2026
Rated 5 out of 5 stars

As a repeated customer

As a repeated customer, I have only love and gratitude for this company. Starting from customer services, then the prompt delivery, competitive prices and quality food.
Many thanks!

July 10, 2026
Rated 4 out of 5 stars

The products are great

The products are great. Just the boxes are so bulky, it is a pain to store them each week. Can I ask to get deliveries in a paper bag/bags? I can return those for reuse too…

July 10, 2026
Rated 5 out of 5 stars

Excellent

Excellent! Great deliveries in the early hours which is excellent in the summer weather. Well packaged and product arrives in excellent condition.

July 10, 2026
Rated 5 out of 5 stars

Good quality vegetables

Good quality vegetables and easy to swap to a different veg. Delivered at time they stated.

July 8, 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Jill,

I'm so pleased to hear you've been enjoying the quality of our veg and found it easy to make any swaps when needed.

We really appreciate your support!

Best,

Sam

Rated 5 out of 5 stars

Very helpful customer service

Very helpful customer service. Nice vegetables - customer for about ten years.

July 2, 2026
Abel & Cole logo

Reply from Abel & Cole

Hi NIcholas,

Thanks very much for taking the time to leave us such a lovely review. I'm really pleased to hear our Customer Care team have been helpful when you've needed to get in touch.

10 years is an incredible milestone, and we'd love to celebrate that! Please do get in touch with us in my name via email at organics@abelandcole.co.uk as we weren't able to locate your account.

Best,

Sam

Rated 5 out of 5 stars

Love the ethics of this company

Love the ethics of this company, excellent quality foods delivered without unnecessary packaging and the little package sent is returned to them. Made me tried many different vegetables. Love the freebies of new products.

July 9, 2026
Rated 4 out of 5 stars

Good customer service.

Abel and Cole go out of their way to help with delivery instructions and to remedy any mistakes on orders. They offer a wide range of products and some good offers. Some items are a bit expensive and the delivery charge makes a small order impractical but otherwise I am happy with their service. Many items are not easily available elsewhere.

July 7, 2026
Rated 5 out of 5 stars

A good way to build a healthy diet…

Abel and Cole is an excellent way to ensure you get good fruit and veg with zero air miles and much reduced packaging. Healthy, good for the planet and an easy habit to maintain! They let you skip boxes and swap out veg and fruit. (Best to do this early in the week to get maximum choice.)

July 1, 2026
Abel & Cole logo

Reply from Abel & Cole

Hi Katie,

Thanks for taking the time to leave a review.

I'm pleased to hear you've enjoyed your deliveries overall with us and are on board with our mission to keep excess packaging to a minimum, whether that's through our Plastic Pick Up Scheme or Club Zero refill.

We do work with the seasons, so you should be enjoying the very best of what summer has to offer. I'd like to personally get in touch to see what I can do to help you get the most out of your box. We really appreciate your feedback!

Best,

Sam

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