Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more
Company replied
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Review summary
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What people talk about most
Reviews shaping this summary
Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more
Company replied
A really good experience with Choice. Started earning No claims bonus from the point we got the learner driver cover and this transferred over after test was passed. Continued insurance with choice at... See more
Company replied
I was attended to by a lady called Mia, have to say, she really outdid herself, she put me on hold quite a number of times which I was worried about with the phone abruptly getting cut off due to bad... See more
Company replied
Company details
About A Choice Insurance
Written by the company
A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.
We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.
As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.
A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.
Why choose A Choice for motor insurance
- Over 25 years of expertise in motor insurance.
- Over a million policies sold.
- Expert advice on suitable insurance protection.
- Authorised and regulated by the Financial Conduct Authority.
- A member of the British Insurance Brokers Association.
Contact info
Pendeford House, Pendeford Business Park, Overstrand, WV9 5AP, Wolverhampton, United Kingdom
- 0330 127 4500
- www.achoiceinsurance.co.uk
4.2
Great
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 96% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
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customer service 👎
very bad customer care staff not friendly , communication not very tough than other
June 16, 2026
Reply from A Choice Insurance
Hi Mohammad
Thank you for your feedback.
We may ask customers to provide documents, such as their driving license information. This is to help us validate the details and ensure your protection in case you need to make a claim.
We communicate with customers using the email address they provide. We will reach out several times to request these documents before we must cancel the policy.
I will contact you so that we can work together to address your needs. Alternatively, please reach out to me at feedback@premiumchoice.co.uk.
Thank you
Kate
Very accommodating
Very accommodating and explained everything very clearly to me. The price for my renewal was completely fair. Overall no complaints!
August 14, 2026
Unprompted review
Reply from A Choice Insurance
Hi Lily,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Choice insurance was one of the best…
Choice insurance was one of the best choices I've made, they made my search very easy, everything seemed quite straight forward and informative, even when I spoke to their customer service, they answered all my questions satisfactory, so i am quite happy to have chosen choice insurance.
August 10, 2026
Reply from A Choice Insurance
Hi Lennox,
Thanks for your review and choosing to insure with A-Choice. We appreciate your great feedback and comments.
Regards,
A-Choice
Amy was helpful and knowledgeable
Amy was helpful, patient and informed.
A real pleasure to deal with.
Certainly better than doing application on-line
August 12, 2026
Unprompted review
Reply from A Choice Insurance
Hi Nazir
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Amy.
Regards,
A-Choice
Naomi was great to speak to very helpful
Naomi was great to speak to very helpful
August 13, 2026
Unprompted review
Reply from A Choice Insurance
Hi Nathan,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Naomi.
Regards,
A-Choice
This has to be the most pathetic…
This has to be the most pathetic insurance company i have dealt with in over 30 years, 30 minutes on the phone checking this that and everything else asking questions I've never been asked before. Then after the cancellation period has run out they want proof of address license summaries inside leg measurement. never been asked for any of this before 1 hours worth of work on my part. They are garbage.
Just in reply to your reply below. You know exactly who I am, we had a big enough row and i told you where the 1 star reviews were going. You didnt try to help you just tried to lie to me and ask unlawfully for info after the fact with the threat of cancellation. I dare you to try it.
August 10, 2026
Unprompted review
Reply from A Choice Insurance
Hi Shaun
Thanks for sharing your review.
I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.
Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.
Thank you
Kate
Reply from A Choice Insurance
Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice
My experience with my call today
My experience with my call today, was something some places
Do not make you feel, I felt listened to, treated aa a human.
And genuine wishes on my health returning
Also the understanding to my situation, and the ripple effect it had on my finances.
This is what you hope for, when life is already proving to be a bit hard.
Someone caring and helping
Thank you very much
August 11, 2026
Unprompted review
Reply from A Choice Insurance
Hi Denise,
We're so grateful you took the time to leave us a 5-star review. Thank you for the positive feedback! We're glad you had a great experience with us. We have passed your comments onto our agent.
Regards,
A-Choice
Selena was brilliant at sorting out my…
Selena was brilliant at sorting out my query
August 11, 2026
Unprompted review
Reply from A Choice Insurance
Hi Joy,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto our agent.
Regards,
A-Choice
The fast and easy process for getting…
The fast and easy process for getting my insurance
August 9, 2026
Reply from A Choice Insurance
Hi Shaun,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Strange and frustrating call with customer services
There were errors/assumptions on the insurance documents because those fields don't exist on the comparison website questionnaire. Plus I was asked to clarify info that was already confirmed. I took time out of my day to rectify the errors/assumptions (after being on hold for ages) and the member of staff parrot fashion read out an entire new quote and then said that on this occasion the changes would be made with zero charge and there would be no increased premium. When I said "I should hope so" - she simply didn't have the ability to grasp how ridiculous that was, and instead, told me that they would normally make charges for making policy changes. When I tried re-explaining that I wasn't changing anything that I had provided, she just kept repeating that changes normally incur charges, and implying I should be grateful that they were changing (their own errors/assumption) for free. Just a very strange and frustrating call.
August 6, 2026
Reply from A Choice Insurance
Hi Tammy,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice
quick cheap and easy
August 6, 2026
Reply from A Choice Insurance
Hi,
Thanks for your review and for choosing A-Choice.
Regards,
A-Choice
Very easy to set up insurance
Very easy to set up insurance. Website straight forward to use.
August 8, 2026
Reply from A Choice Insurance
Hi John,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice
Reply from A Choice Insurance
Hi Craig
Thank you for your feedback.
I attempted to reach you to offer my assistance, but unfortunately, I was unable to speak with you.
When a vehicle has previously been declared a write-off, some of the insurers on our panel do not provide cover. Before customers can buy a policy online, we inform them about this situation.
I understand that you are disappointed that we could not continue cover for your daughter's car.
Please feel free to contact me at feedback@premiumchoice.co.uk, and I will do my best to assist you.
Thank you,
Kate
Price and customer service brilliant…
Price and customer service brilliant suzie was very helpful and pleasant
August 7, 2026
Unprompted review
Reply from A Choice Insurance
Hi Luna,
Thanks so much for sharing your experience with us. We have passed your comments onto Suzi.
Regards,
A-Choice
Reply from A Choice Insurance
Hi Victoria,
We're so grateful you took the time to leave us a 5-star review. Thank you!
Regards,
A-Choice
Good reliable insurer
Good reliable insurer when you need them you find them at any time very good communication customer service though. Shoutout for Kate who was also very lovely when I phoned up!!
August 2, 2026
Reply from A Choice Insurance
Hi Ahmad,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Kate.
Regards,
A-Choice
Impossible to Speak to Anyone
**Impossible to Speak to Anyone**
We currently have two insurance policies with A-Choice and have tried twice to contact them about the renewals.
On the first call, we were left on hold for around 30 minutes. On the second call, we waited for more than 22 minutes and still did not manage to speak to anyone.
This is extremely poor service, especially when an existing customer is trying to renew two policies. We are now seriously considering moving both policies elsewhere unless A-Choice contacts us promptly and resolves this.
August 6, 2026
Unprompted review
Reply from A Choice Insurance
Hi PLS
Your feedback is very important to us, and I'd like to help you.
Please provide your details to allow me to arrange a call to you from our renewals team.
Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.
Thank you
Kate
Charged £50 to change address when we…
Charged £50 to change address when we moved house! Ridiculous
August 6, 2026
Unprompted review
Reply from A Choice Insurance
Hi Bobbi
We’re here to help make sure that all your changes are done accurately for you and your insurer. We do our best to keep our fees low so you can enjoy competitive rates.
Our charge covers the costs of reviewing and updating your policy.
I will be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.
If you have any questions, feel free to reach out to me at feedback@premiumchoice.co.uk so that I can try to help you.
Thank you
Kate
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