A Choice Insurance Reviews 

7,273
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 926 reviews, reviewers had a great experience with this company. Customers frequently praise the incredibly helpful staff members who take the extra time to answer every question and carefully guide them through annual policy renewals. Many people also find the online application process very straightforward, mentioning that it is quick to set up and features competitive prices especially suited for learner drivers. However, some customers also noted issues regarding expensive renewal quotes and unexpectedly high administrative fees when making changes. A few reviewers additionally experienced long phone wait times and felt frustrated by unhelpful support when attempting to transition their coverage.

What people talk about most

Staff

People report positive experiences with staff, highlighting that team members are consistently helpful,... See more

Customer service

Consumers find customer_service to be positive and helpful. Reviewers frequently highlight that support... See more

Price

Clients share ambiguous opinions on price, with many reviewers praising the initial rates as cheap and... See more

Service

Reviewers mention positive feedback about service, highlighting prompt and efficient assistance as well as... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the fast, straightforward... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Really decent terms for Car Insurance for a learner driver. Straightforward and no pushy sales, which is appreciated. Takes a long while for calls to be answered -hence the 4 stars rather than 5 - b... See more

Company replied

Rated 4 out of 5 stars

Any, who coincidentally I dealt with last year, was very patient and tentative. However, the reason I didn’t renew this year was because they’re renewal price just was not competitive. I appreciate t... See more

Company replied

Rated 5 out of 5 stars

A really good experience with Choice. Started earning No claims bonus from the point we got the learner driver cover and this transferred over after test was passed. Continued insurance with choice at... See more

Company replied

Rated 5 out of 5 stars

I was attended to by a lady called Mia, have to say, she really outdid herself, she put me on hold quite a number of times which I was worried about with the phone abruptly getting cut off due to bad... See more

Company replied


Company details

  1. Insurance Agency

About A Choice Insurance

Written by the company

A Choice is a leading insurance broker that works with a panel of providers to help motorists get a great deal on their motor insurance.

We are part of the Premium Choice group, established in 1999 and specialise in providing cover for learners, young drivers, van drivers and those with motoring convictions.

As an insurance broker, we do most of the legwork, helping our customers find the right insurance at the right price.

A Choice has always maintained a niche approach to providing motor insurance. When motorists struggle to obtain insurance at a competitive premium from other providers, our knowledge and expertise could help find them a great deal.

Why choose A Choice for motor insurance

  • Over 25 years of expertise in motor insurance.
  • Over a million policies sold.
  • Expert advice on suitable insurance protection.
  • Authorised and regulated by the Financial Conduct Authority.
  • A member of the British Insurance Brokers Association.


Contact info

4.2

Great

TrustScore 4 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 94% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(7,273)

923 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Just wanted to say a massive thank you…

Just wanted to say a massive thank you to Mia. Very helpful today :)

July 20, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Amiee,
Thank you for taking the time to leave us a review. Much appreciated! We have passed your comments onto Mia.
Regards
A-Choice

Rated 5 out of 5 stars

Very easy to sort no problems…

Very easy to sort no problems whatsoever, and a lot cheaper than most other places I’ve looked at. Really happy.

July 17, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice

Rated 5 out of 5 stars

Hello there

Very good I like it

July 15, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hello customer 1

Thanks for your feedback.

We have specific criteria for offering insurance policies. Unfortunately, we cannot provide cover if a policyholder has not been a UK resident for a minimum of five years. When you arranged your policy, you declared that you were a UK resident from birth.

As you have not been a UK resident for at least five years, we regrettably must withdraw your insurance cover.

If you would like further clarification, please feel free to contact me at feedback@premiumchoice.co.uk.

Thank you

Kate

Rated 5 out of 5 stars

Easy to set up

Cutomer service were friendly.

July 16, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Jenny,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice

Rated 5 out of 5 stars

Bought through a comparison website

Bought through a comparison website. Cheapest deal available. Documents were emailed over straight away. So far I am happy with the service. The real test will be if we need to make a claim and how the company responds

July 11, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Craig,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice

Rated 5 out of 5 stars

Great price for my learner Driver…

Great price for my learner Driver daughter. Quick and easy to set up. Documents were emailed through within hours. Website was easy to navigate. Perfect..

July 13, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Sarah,
Thanks for your review and choosing to insure with A-Choice. We appreciate your great feedback and comments.
Regards,
A-Choice

Rated 5 out of 5 stars

Great service!

Great product, excellent price.
Easy to arrange.

July 14, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Richard,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us.
Regards,
A-Choice

Rated 1 out of 5 stars

Got a simple quote for van insurance…

Got a simple quote for van insurance from a comparison site. Accepted the quote and paid the initial payment and happy with the rest of the montly insurance payments. Next thing I know I have a finance company hard searching my credit report adding a finance agreement because they are the finance for my van insurance! FINANCE FOR INSURANCE! WTF!? Avoid this scam company at all costs

July 9, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Kim

We appreciate your feedback and want to make sure you have the best experience possible.

I tried to reach you to explain the situation.

When a customer chooses to pay for their policy monthly, we arrange a credit agreement. We inform our customers prior to purchasing their policy that the credit provider will conduct a credit search.

Please contact me using the telephone number I left in my voicemail or at feedback@premiumchoice.co.uk so I can help you.

Thanks Kate

Rated 5 out of 5 stars

Great company

Great company

July 6, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Stuart,
Thank you for taking the time to leave us a review. Much appreciated!
Regards,
A-Choice

Rated 1 out of 5 stars

poor provider trying to catch you out

requested documents which I sent in 2 goes, claim they only received the first and the following ones were too late (they weren't) so they cancelled the policy and pocketted £150 for the privillage. there's a reason they're cheper then the alternatives.

July 14, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Mr Jones

Thank you for your feedback.

When you purchase a policy, we need to verify your details to protect you in the event of a claim. We have a set timeframe to receive documents from customers.

I would be happy to address your situation. Unfortunately, I'm not able to find your file as your review doesn’t provide any of your details.

Please contact me at feedback@premiumchoice.co.uk so that I can try to help you.

Thank you

Kate

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service. Always friendly

July 13, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Rio,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice

Rated 5 out of 5 stars

Really quick and easy to follow

Really quick and easy to follow. No hidden charges and very competitive prices. Thank you.

July 10, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi Margaret,
We're so grateful you took the time to leave us a 5-star review. Thank you!
Regards,
A-Choice

Rated 5 out of 5 stars

Customer service

Are very good with me explain everything in detail are so accommodating customer service is great

July 9, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Brogan,
Thanks so much for sharing your experience with us. We have passed your comments onto our agent.
Regards,
A-Choice

Rated 5 out of 5 stars

Straight forward

Straight forward, considerate and above all, cared for all my insurance needs.

July 7, 2026
A Choice Insurance logo

Reply from A Choice Insurance

Hi,
Thanks for taking the time to leave us a review. We appreciate it.
Regards,
A-Choice

Rated 5 out of 5 stars

Excellent customer service and good price

The lady who i spoke with (think her name was Helen) was fantastic. She explained everything carefully to my daughter and put her at ease.

We also had a laugh while waiting for her computer, which was on a go show.

July 8, 2026
Unprompted review
A Choice Insurance logo

Reply from A Choice Insurance

Hi Shaan,
We appreciate you taking the time to leave us a 5-star review. It means a lot to us. We have passed your comments onto Helen.
Regards,
A-Choice

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look