Adeline Hair & Beauty Reviews 

7I wrote a negative Google review using a pseudonym (i.e not my real name) after an extremely negative event at this salon after being a customer for 2 years who went into the salon every 2 weeks like clockwork. I received no apology for the mistreatment. Instead, Adeline decided to intimidate me by responding to my review on Google and disclosing my full first and last name which she retrieved from her payment and booking system at the salon.

I intentionally use a pseudonym on my Google profile in order to protect my privacy. My full name was not provided by me in that context — it was taken from the shop's payment and booking system and subsequently published in a public forum without my consent.

A message to Adeline: This is a misuse of personal data collected for one purpose (transaction processing) and disclosed for another (a public response to a review), which raises serious concerns under UK/EU GDPR, specifically regarding the unlawful processing of personal data.

I would also note that Google's platform policies explicitly prohibit business owners from disclosing users' private information, including real names, in public responses. Your reply appears to be in breach of these policies as well.

Please be advised that I have retained screenshots of the original reply as evidence, regardless of any subsequent edits or deletions.

I will be:
1) Reporting this matter to the relevant data protection authority
2) Reporting the breach of platform policy directly to Google
3) Seeking legal advice regarding this

Adeline and her team have been a blessing in my hair journey. Having gone to another salon and having not great results or experience I really wanted a professional stylist and environment. From the moment of my first appointment her knowledge and advice was invaluable. Treatments and relaxers are first class and her haircuts are amazing. They are all attentive, kind and professional and the atmosphere is always positive. My hair journey 1 year on from regular care and treatment is much improved. Thank you Adeline, Mr Fred and all the team.

Adeline highlighted my hair a few weeks ago- I have nothing but compliements since. A huge THANK YOU to you Adeline.

I've recently started visiting this salon with my three young daughters. The whole experience is so welcoming and professional from first phonecall through to final payment. As a mother of mixed heritage children this is a very rare find and I really love the no nonsense approach to dealing with young children, the kindness and compassion shown to them, the care taken to help them to fall in love with their hair and the overall community environment I witness and experience in the shop. There is a real efficiency and an obvious passion for their work among all the stylists and my girls are always excited to return and be pampered, well done to all the team.

If I could give this business 0/5 stars, I would, because it's not even worth the 1 star. I came to relax my hair. Normally when people relax their hair, it will be frizz free and straight for 3 months. However not here. After the first week when I washed my hair, I was shocked to find out that my hair was COMPLETELY FRIZZY, not even 10% relaxed. Bear in mind, this costs £90!! For 23 years, I have been relaxing my hair 4 times a year, and have done this across multiple shops, all producing amazing results, even when they used cheaper products. These people at Adeline hair and beauty say they use Affirm products which are excellent products when it comes to hair relaxing. But an instant red flag is that they do not even make the product in front of you. They go into another room, create the product and come back. Who knows what they could be using? Soon after the product was applied to my hair, my scalp was on FIRE. This is extremely abnormal as I always make sure I do not wash my hair for at least 10 days before a hair relaxation appointment in order to avoid this very issue. This makes me wonder if they really do use the high quality Affirm products they say they do. After calling them back up, Adeline raises her voice at me and speaks to me in such a disrespectful and unprofessional manner. Her attitude is unacceptable. All in all, do not waste your time and money at this place. Despite all of these issues, they tried nothing to fix my issue, and instead were rude. I have been to expensive and cheap places, and they were all amazing. I only tried this place due to the convenience of it being close to where I live and also it seems to have good reviews on google. Both Adeline and her husband at the reception speak with a rude and condescending manner to their customers.

Fantastic at what they do. They always answer the phone to book an appointment quickly and are polite. I like that they offer student discount on selected days and Adeline always does a fantastic job with my hair.