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Review summary

Created with AI, based on recent reviews

Looking at 2,542 reviews, most reviewers were let down by their experience overall. Many customers encountered issues with their orders, frequently receiving incomplete deliveries, incorrect items, or substitutions that were not suitable. The delivery service itself was often criticized for being unreliable, with orders arriving late, at the wrong address, or not at all. Reviewers also expressed significant dissatisfaction with the customer service, describing staff as unhelpful, unresponsive, and difficult to communicate with, especially when trying to resolve problems or obtain refunds for missing products. Some people were dissatisfied with the products themselves, citing quality issues or design flaws. Additionally, a few customers mentioned negative experiences with in-store staff, describing them as unfriendly or sarcastic. Conversely, a small portion of people were satisfied with the helpfulness of some delivery drivers and specific in-store colleagues, praising their exceptional service and positive attitudes.

What people talk about most

Product

Customers consistently note negative experiences with product quality and availability. Many reviewers report... See more

Staff

Reviewers highlight negative aspects of staff, with many expressing dissatisfaction with rude, unhelpful, and... See more

Delivery service

Consumers express significant dissatisfaction with the delivery service. Many report issues such as... See more

Order

Reviewers express significant dissatisfaction with their orders. Many customers report issues such as... See more

Customer service

Clients share negative opinions on customer service. Many reviewers report unhelpful, rude, and condescending... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Awful experience. Ordered groceries online. Charged twice and cancelled order after it was delayed by over an hour after paying 8.99 for express delivery. Most items were unavailable then the delivery... See more

Rated 1 out of 5 stars

I’ve shopped with Asda for years, online and in the shop but won’t be any longer. Had an online delivery last week where over £20 worth off chilled goods were missing. Asda are acknowledging the e... See more

Rated 1 out of 5 stars

Today I received an order which the driver delivered incomplete. There are products available for purchase on the website, but when I receive the delivery, they are missing from the order. I will... See more

Rated 1 out of 5 stars

Swanley Asda, why do they put the most rudest persons on the the Self Service checkouts.. void of personality, void of politeness, and just plain rude. Interestingly, when I use the actual proper ti... See more


1.4

Bad

TrustScore 1.5 out of 5

20K reviews

5-star
4-star
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1-star

Replied to 0% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

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Rated 2 out of 5 stars

Asda's online shopping app is always…

Asda's online shopping app is always failing its so frustrating I order 50 items and 28 come always somthing missing its appalling how these people get it so wrong ,the fruit is mostly out of date ,the cakes are squshed im getting really fed up of ringing asda and complaining and nothing gets done

May 12, 2026
Unprompted review
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Rated 2 out of 5 stars

I was not impressed at the checkout…

I was not impressed at the checkout when I discovered that Asda is now charging 40p for a carrier bag. This is profiteering with a capital P.
Having had a look online it appears that some other supermarkets are also doing the same. I’m not sure how much a bag costs them, but I suspect it’s probably a penny or less so to charge 40p is a disgrace.
I did have a bag with me, but because I’d bought a few other items in the town, I needed another one. I do nearly always re-use the carriers where I can, so this price hike seems like a kick in the nuts and is unnecessary. The government mandate is to charge 10p not 40p, maybe the management of these companies are a bit lacking in the brain cell department.

May 12, 2026
Unprompted review
Rated 1 out of 5 stars

Asda Rewards doesn't give any "That's Asda Price"

I usually shop from Asda, but sadly I have to say that their Asda Rewards program is substandard compared to other loyalty schemes. When you shop and scan your Asda Rewards its literally doesn't give you anything back, so what's the point to shop from them. I switched to Lidl & Tesco and very happy with their scheme.

May 9, 2026
Unprompted review
Rated 1 out of 5 stars

You've charged me twice!!!!

You've charged me two times for a near 300 quid order! So 600 has gone out of my bank. Absolutely outrageous, now I'm left with pennies until you sort this mess out.

How you're even allowed to do this is beyond me!!!

May 11, 2026
Unprompted review
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Rated 5 out of 5 stars

Shout out to Laura and Elliot at Llanelli, Murray St

Llanelli, Murray Street ASDA branch. Amazing staff, particularly at check out and Customer Service, friendly and always helpful. Shout out to Laura and Elliot. Been calling here since the 2000s. Solution-oriented regarding any issues. Above and beyond. Make my daily visits a pleasure. Thank you Llanelli ASDA staff!

May 10, 2026
Unprompted review
Rated 1 out of 5 stars

I will never step foot in an Asda store…

I will never step foot in an Asda store again. Had to leave my car there due to an emergency and got a £60 fine no signs anywhere empty car park. Ridiculous in this economy you expect people to pay fines like this. You make absolute fortunes as it is

March 28, 2026
Unprompted review
Rated 1 out of 5 stars

I am new asda customer i placed my…

I am new asda customer i placed my first online order of 80 pounds delivery next day it shows I will receive 20 pounds voucher as reward and even i placed another online order of 50 pounds and I called them 3 times they keep transfer my call from department to another very rude over the phone and I haven't received any rewards of 20 pounds I will never ever use asda anymore not me and not my family avoid at all coast

May 11, 2026
Unprompted review
Rated 1 out of 5 stars

Went to Asda greenhithe today and as…

Went to Asda greenhithe today and as usual nothing shelves but what was wasn't that clever I bought some generated Brockley I know it's thin and long but this stuff I opened up and it was like rotten weeds all woody and just stems no actual flowers o top at al so another 1.50 in the bin thanks asdafor me being a mug and using your shop again I can't put a photo up to show how bad tgdy was

May 11, 2026
Unprompted review
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Rated 1 out of 5 stars

This card deserves a minus rating

I would give this card a minus rating if I could. Oh yes, you can create vouchers if you ever manage to build your cash pot - but only for multiples of £1, so you lose the loose change at the end of the year. As for missions - they are only there to make you buy more, most of them are in no way appropriate to my shopping profile. I’m a 68yr old widow, what do I want with baby products and men’s aftershave?
It’s great for Asda, they get more sales and free marketing data. What does the shopper get - virtually nothing!!!

May 11, 2026
Unprompted review
Rated 1 out of 5 stars

Swanley Asda - Service Staff are just rude.

Swanley Asda, why do they put the most rudest persons on the the Self Service checkouts.. void of personality, void of politeness, and just plain rude. Interestingly, when I use the actual proper tills always have someone who will Communicate with you. Smile and say, "please" and "thank you."

May 10, 2026
Unprompted review
Rated 1 out of 5 stars

Poor delivery service and communication

I placed a delivery order scheduled to arrive between 12:30 and 1:30, but it did not arrive within that time frame, and there was no communication or update provided.
I contacted the store, and I was informed that the delivery would instead arrive by 3:30. However, it still did not arrive at that time either.
Later, at around 5:00 pm, I was told that delivery would not be taking place that day at all.
Overall, the experience reflected very poor delivery service and a lack of communication throughout. I am extremely disappointed with how this was handled.

May 10, 2026
Unprompted review
Rated 1 out of 5 stars

Disgusting pieces of crap...every word…

Disgusting pieces of crap...every word censored on their feedback, so here is mine, went on holiday with 3 kids made order with all my money I had day before so I had food to take, they never delivered and took 2 weeks to get a refund, needless to say screwed up my holiday...left us potless..with nothing....didn't care...no apology...no compensation... disgusting...recent order 19 items missing all baby food not delivered, they don't give a shite, leave U with no order no money, no bloody apology and no compensation for the stress they induce... diabolical, I'm going Tesco...screw Asda!!!

May 10, 2026
Unprompted review
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Rated 1 out of 5 stars

Ok I've had enough you charge for a…

Ok I've had enough you charge for a delivery but you're van's don't come with a magnet to remove security cap on alcohol or items missing. Plus then they are taking back with the promise of a refund and it never happens. Never again now and I better get my refund.

May 10, 2026
Unprompted review
Rated 3 out of 5 stars

Asda budget men’s Jeans

Asda budget men’s Jeans. Although relatively cheap, they are seriously let down by zippers which are far too short for men. Clearly these jeans have been designed by women who have no idea of the male anatomy. Disappointed that this has not been addressed after pointing this out to them over a year ago. Obviously customer feedback means very little to Asda!

April 22, 2026
Unprompted review
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Rated 1 out of 5 stars

Shambles of a service

Attended Asda longwell green to get a photo cake but there was none in store so I went to Filton where I found a cake went to get the photo machine was told the machine had been removed six months ago so I’m not sure why the store is still selling photo cakes asked if I could then go to longwell Green and use their machine they said yes went back to longwell Green only need to find out that their machine is broken and then they’ve been told they’re not able to put a sign on the machine to let people know which seems ridiculous. In the mist of this I also spoke to customer services on the phone and in store and neither of them told me that your stores were no longer doing the photos all the machines have been removed or not working. You can’t contact stores directly and have to speak to a general customer service who don’t know the store have given me wrong advice on 2 occasions and can not check stock availability. To say I won’t be going to another Asda store in my lifetime would be an understatement. Absolute shambles and costumers services need to review what service they are actually providing because it’s not for the customer.
On top of that their website is terrible and gives out wrong information
I don’t know who is running these stores but they need a revamp

May 9, 2026
Unprompted review
Rated 3 out of 5 stars

Difficult Tin opening

Reasonable prices and like there own brands but difficulty in opening the tins ie own brand tin beans with an opener surely all tins can be changed to pull open system

April 30, 2026
Unprompted review

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