They sent me the wrong item but their return process is just unacceptable. They use DHL but I live in NYC and I don't own a printer. So now I have to figure out printing the label, scheduling a... See more
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See what reviewers are saying
I have bought a number of items from Asket online and the quality and fit is very good, especially the standard t-shirt. I recently bought a lightweight t-shirt and this was really disappointing. The... See more
Decent quality T-shirts. However, the Cashmere Sweater is of very poor quality: harsher than any cotton/wool sweaters I've ever had. Significantly worse quality than cheaper brands such as Gobi Cash... See more
Company replied
Asket epitomizes the 'buy less, buy better' approach and they're really living up to it. Ordered pants & shorts ... happy to follow Asket's lead on really just buying what I absolutely need. Limited,... See more
Company details
Written by the company
We create and continuously refine a single permanent collection: A strictly limited range of timeless essentials, crafted exclusively in Europe from natural fibers. Proud of our materials, mills and manufacturers, we trace our garments back to the farms and invite you to explore exactly how, where and at what cost they’re made.
Contact info
Fiskargatan 8, 11620, Stockholm, Sweden
- care@asket.com
- asket.com
2.7
Poor
147 reviews
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 1 week
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Wrong Item Shipped - Forcing Me To Return First
They sent me the wrong item but their return process is just unacceptable.
They use DHL but I live in NYC and I don't own a printer. So now I have to figure out printing the label, scheduling a pickup, and then wait for them to receive it (all the way out back to Europe) and then send me what I actually ordered.
I've worked in the logistics for fashion brands for over ten years. I'm telling you. This is just simply unacceptable. If it's the brands fault (regardless if it's their 3PL or not) then they should be picking up the tab and just mail me the correct item.
So much for protecting the environment I suppose...
April 22, 2026
Unprompted review
Reply from Asket
Hi there,
We’re very sorry that you received the wrong item and understand the frustration this caused, especially when the return process felt inconvenient and time-consuming.
As soon as we were made aware of the mistake, we arranged a replacement order right away so you would not need to wait for the return to reach us before receiving the correct item. We do still kindly ask for the incorrect item to be returned, but we’ve tried to make the process as flexible as possible by offering both DHL drop-off options, where labels can be printed on-site, as well as pickup arrangements from a preferred address.
We appreciate you sharing your perspective and understand your concerns regarding both logistics and environmental impact. While this situation fell short of the experience we aim to provide, feedback like yours is valuable in helping us improve our processes moving forward.
We sincerely hope the replacement reached you correctly and that you’re happy with the item itself.
Regards,
The Asket Care Team
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Usually great, but lightweight t-shirt really poor
I have bought a number of items from Asket online and the quality and fit is very good, especially the standard t-shirt. I recently bought a lightweight t-shirt and this was really disappointing. The quality was no where near as good as the standard t-shirt, the fit was also different end the neckline really baggy. I've worn it once and it will never get worn again so a real let down.
February 23, 2026
Unprompted review
Sustainability hype doesn't match style or quality
I was excited by Asket's emphasis on sustainability, ethics, and durable basics. I bought several T-shirts, jeans, chinos, a zip jacket, and a cotton sweater, expecting stylish everyday wear for the price. After a few months, I was disappointed: materials feel overly thick and stiff, and the muted, minimalist style looks bland and cheap in person, not premium. I'm replacing everything with better-fitting French entry-premium brands that deliver more appealing style and feel. The strong marketing on ethics drew me in, but it overlooks buyers who prioritize aesthetics. Clearer expectations on the thick, neutral look would help reduce these mismatches and improve ratings.
March 1, 2026
Unprompted review
Reply from Asket
Hi Alex,
Thank you for sharing your feedback and for being upfront about your experience. We’re glad to hear that our focus on sustainability, ethics, and durable basics resonated with you, but we’re genuinely sorry that the fit, material feel, and style didn’t meet your expectations.
We understand that aesthetics are just as important as quality and ethics when it comes to everyday wear, and we appreciate your honesty in highlighting where we can improve. Your points about the thickness of the fabrics and the muted, minimalist style are valuable insights, and we’ll take them on board to better communicate product feel and look in the future.
Thank you again for helping us identify areas where we can be clearer and improve the overall experience.
Best regards,
The Asket Care Team
Bought many of the basic t-shirts in…
Bought many of the basic t-shirts in 2023 as their motto was that they are designed to last. Well, that was a lie. After 2 years holes started to appear in the armpit and waist area. Its just getting worse with every wash. I paid 40€ per piece for these and expected way longer durability out of them. Nowadays the same shirt costs 50€. Not worth the money.
March 9, 2026
Unprompted review
Reply from Asket
Hi Henkka,
Thank you for taking the time to share your experience, and we’re very sorry to hear that your T-shirts didn’t meet your expectations in terms of durability. We completely understand how frustrating it is to invest in a garment and see it wear out sooner than expected.
At ASKET, we strive for the highest quality and durability standards, but the longevity of a garment can be influenced by how it’s worn, washed, and cared for. Because our products are made from natural fibers and crafted with traditional techniques, some wear and tear is inevitable over time.
That said, we want every ASKET garment to last as long as possible. We provide guidance on care and repair, and we’re always happy to help with options to extend the life of your pieces—whether that’s through repair, restitching, or other lifetime-extending measures.
We sincerely appreciate your feedback, as it helps us better communicate realistic expectations and care instructions to all our customers.
Thank you again for sharing your thoughts.
Best regards,
The Asket Care Team
Excellent service
Excellent service. Quick shipping. Superb quality on the jeans. Had to change size and send it back. Got new pants the very next day.
February 18, 2026
Unprompted review
Reply from Asket
Hi Jørgen,
Thank you so much for your amazing review — it truly means a lot to us.
We’re delighted to hear that you’re happy with the quality of the jeans and that the exchange process was smooth and efficient. Getting the right fit should be easy and hassle-free, so it’s especially great to know your replacement arrived so quickly and that you didn’t have to wait long to receive your new pair.
We sincerely appreciate your support and your trust in us. Feedback like yours motivates our entire team to keep delivering the best possible experience.
We look forward to serving you again soon!
Best,
The Asket Care Team
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Terrible Cashmere Quality
Decent quality T-shirts. However, the Cashmere Sweater is of very poor quality: harsher than any cotton/wool sweaters I've ever had. Significantly worse quality than cheaper brands such as Gobi Cashmere.
Customer service wouldn't pay for the return either (despite this not being customer error; but simply a bad product).
February 2, 2026
Unprompted review
Reply from Asket
Hi Mark,
I’m very sorry to hear that the Cashmere Sweater didn’t hold up as expected — thank you for bringing this to our attention.
We’d like to look into this further to better understand what may have happened and how we can best support you. Could you please send us an email at care@asket.com with a few more details (and photos, if possible)? Our care team will be happy to review the case and assist you with a suitable solution.
Thank you for your understanding, and we look forward to helping you resolve this.
Kind Regards,
The Asket Care Team
I ordered a wool sweater for my husband…
I ordered a wool sweater for my husband for Christmas and he needed another size so I made a return and ordered a new one. That one was never delivered to me and Asket are blaming PostNord for it, for not sending a notification and hence the sweater was “shipped back”. When I was in contact with Asket about this they apologized and said that they take it “very seriously” and will do anything to make sure the sweater is sent to me. Then it’s radio silence for a couple of days and I contact them again asking for a tracking ID. There is no tracking ID because this time they had internal issues with their order system or whatever so the sweater basically does not exist. They apologize and send me a refund. That’s it. I’m extremely disappointed and will never order anything from Asket again.
January 19, 2026
Unprompted review
Reply from Asket
Hi Mia,
We’re really sorry for the frustration and disappointment this caused. We understand how upsetting it must have been, especially since it was meant to be a gift.
We know our communication could have been better, and the mix-up with the order system was not acceptable. While we were glad to issue a refund, we completely understand that this doesn’t make up for the inconvenience.
Your feedback is taken seriously, and we’re working to make sure issues like this don’t happen again. We truly appreciate you sharing your experience.
Kind Regards,
The Asket Care Team
I ordered a brand new sweatshirt, but received an archive item
I ordered a brand-new sweatshirt at full price, but received an old “archive” item instead. It had outdated material, old tags, and previous branding—completely different from what is shown on the asket.com website.
Customer service later told me that their stock is mixed and they cannot differentiate between old and new items. In other words, some customers receive the new version, while others are sent old stock, despite the product being advertised as new.
This is misleading and unacceptable for a full-price purchase. Overall, a very poor experience
January 16, 2026
Unprompted review
Reply from Asket
Hi Kristian,
We’re very sorry for the frustration and disappointment this experience caused. We completely understand how receiving a sweatshirt with older labels and branding instead of the version you expected can feel misleading, especially for a full-price purchase.
As we mentioned in our email, the garment you received is not part of the Archive. While it may have older labels, items are only added to the Archive if they are discontinued or do not meet our quality standards. We recognize that this distinction isn’t always clear and can be confusing.
Please know that your feedback has been shared with our team, and we are looking at ways to communicate these differences more clearly in the future. We truly appreciate you taking the time to let us know and are very sorry this experience fell short of your expectations.
If you have any questions, please feel free to us email us.
Regards,
The Asket Care Team
Really? 50 EUR price increases?
The cotton and 100% RECYCLED wool overshirts passed from 170 - 190 to 220 - 240€, is this a joke? The prices for the shirts have also increased.
And of course, you never do discounts because capitalism is bad... but then you raise the prices by almost 30% in the blink of an eye.
At the same time, your direct competitors are selling wool overshirts made in Portugal at 120€ with discounts (and with a very similar quality).
This comes after another price increase you did just a few months ago when the biggest thing you'd changed was the site layout (same fabrics, same colour, same designs, in a few items a change of the cut).
On a positive note, support is fast and helpful, shipping is also fast. I've never have problems with returns and refunds.
The quality of many items is good but again, the prices are now too high.
January 14, 2026
Unprompted review
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Quality got worse - knitwear especially
I have been an Asket customer for 7 years and always loved their approach but the knitwear has been disappointing. Turtlenecks ripped or developed holes, the big sweater is developing holes and the half-zip has loose threads.
For something with a lower price point that would be fair, but if your theme is "made to last" and "buy less" this makes no sense. Unfortunately no exchanges are being made on their end, sad to see
December 15, 2025
Unprompted review
Reply from Asket
Hi Max,
Thank you for taking the time to share your experience, and we’re truly sorry to hear about the issues you’ve encountered with your knitwear. This is certainly not the durability or craftsmanship we strive for, especially for a long-time customer like yourself.
We would, of course, have wanted the opportunity to make this right for you. If you’re willing, please reach out to us at care@asket.com and include your order number and a few details about the affected garments. Our team would be more than happy to review the situation and see how we can assist you further.
We really appreciate your support over the past seven years and your honest feedback—it’s invaluable as we continue to improve and stay true to our commitment to making garments that are built to last.
Kind regards,
Asket Care Team
The best jeans I have ever owned
The best jeans I have ever owned. Im looking forward to try other garments from their assortment. Great service.
December 6, 2025
Unprompted review
Reply from Asket
Hi Ramin,
Thank you for the amazing feedback! We’re so glad you love the jeans and had a great experience with our service.
We look forward to helping you discover more pieces you’ll enjoy!
If you have any questions, please don’t hesitate to email us at care@asket.com —we’ll be more than happy to help!
Kind Regards,
Asket Care Team
Reply from Asket
Hi Eric,
Thank you for bringing this to our attention.
We’re sorry that your experience with our return policy didn’t meet expectations. We continuously review our policies to ensure they’re fair and user-friendly, so your feedback is valuable to us.
If you’re willing, please get in touch with us at care@asket.com. We’d like to go over the details of your case so we can provide assistance and see how we might improve the process moving forward.
Kind regards,
Asket Care Team
Superb designs,
Superb designs,
very good quality,
Environment-friendly,
Reasonable prices,
Very good customer care.
Half of my wardrobe is from asket.
November 13, 2025
Unprompted review
Reply from Asket
Hi Tobias,
Thanks a ton for sharing this! 🙌
It means the world to us that you love our pieces and values. Hearing that ASKET fills up half your wardrobe is just incredible.
Thank you for your trust and continued support — we’re grateful to be part of your everyday essentials.
If there's something we can assist you with- please dont hesitate to email us at care@asket.com
Kind Regards,
Asket Care Team
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Don’t buy from them
Don’t buy from them, quality is poor, return policy is awful and you also need to pay for it. There are plenty brands who sell for this price greater quality and customer experience. Honestly, don’t waste your money and time.
November 5, 2025
Unprompted review
Reply from Asket
Hi Yuliya,
We’re very sorry to hear about your experience with our garment and return policy. Please know that return fees are charged to cover the administration and shipping involved in processing returned parcels.
As we could t find your details in our system, we’d love the chance to sort this out and find the best solution for you. If you could email us at care@asket.com
Our team will be happy to assist and ensure your concerns are addressed.
We truly value your feedback and hope to have the opportunity to make this right.
Best regards,
Asket Care Team
Quality products
Quality products, sometimes weird fits. Excellent service. I had to exchange some items, but shipping, service and esp. product quality are pretty decent!
Would recommend!
September 1, 2025
Unprompted review
Reply from Asket
Hi Cornelius,
Thanks a lot for sharing your experience! We’re really glad to hear you’re enjoying the quality of our products and that our team was able to help make your exchange nice and easy
We appreciate your note about the fit—we’ll make sure to pass this along to our product team, as your input helps us improve.
Best
Asket Care Team
Fashion for the planet
If only all shopping was this enjoyable, the space is like a fine art gallery, the quality and ethics are from a company that cares about sustainability . The staff are what you hope they should be, friendly in a genuine way. Clothes are not for everyone but for those who will pay for quality and care about the planet.
July 23, 2025
Unprompted review
Reply from Asket
Hi there,
Thank you so much for this lovely review! We’re so happy to hear that you enjoyed your time with us and felt the care we put into our space, our clothes, and our commitment to sustainability.
Our team really strives to make every visit friendly and genuine, so it’s wonderful to know that it came through. It means a lot to have your support, and we can’t wait to welcome you back soon!
Regards,
Asket Care Team
The most disappointing tshirts ever
The most disappointing tshirts I ever bought, especially for the price. I recently bought off the peg tshirts for a third of the price that were triple the quality!
I got 3 tees, white navy and black and the material feels like cardboard. When you move around you can uncomfortably feel the tshirt rigidly move around your body like a box. Horrible! Such a waste of money.
June 1, 2025
Unprompted review
Reply from Asket
Hi,
We’re truly sorry to hear about your experience and the issue with your T-shirts. This is not the standard we aim to uphold, and we’d really appreciate the opportunity to look into this further.
To help us resolve this for you, we kindly ask that you get in touch with us via email at care@asket.com. Our team is ready to assist you and find the best possible solution.
Looking forward to hearing from you.
Warm regards,
The Asket Team
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Return without refund.
Return without refund.
I sent back a pants. For whatever reason they are unable to trace it. Even though I followed their system there is no refund.
Except for this pants the quality of goods in general is good but I won't buy from them anymore.
EDIT: Just for clarity: They did not send this follow-up email. This is a lie.
July 23, 2025
Unprompted review
Reply from Asket
Hi,
We’re truly sorry to hear about your experience and the issue with your refund. This is not the standard we aim to uphold, and we’d really appreciate the opportunity to look into this further.
To help us resolve this for you, we have sent you a follow-up email from care@asket.com.
Thank you for bringing this to our attention — we hope to hear from you soon and make things right.
Warm regards,
The Asket Team
Best plain white tee I've ever owned
I ordered a plain white tee shirt nearly 2 years ago and it is still going strong. Just the right about of weight to it and fits perfectly. The collar hasn't lost its shape and it is still white after many, many wears and washes.
I was prompted to write this review as I was on holiday and needed to buy a white tee shirt (I'd forgot to pack my Asket one) and I couldn't find anything that came close.
Only slight gripe was the delivery time - I get that I'm in the UK and they ship from Sweden, but the package had supposedly been given to Evri but several days passed and Evri still didn't have it. This could be an issue with the courier of course, they are very hit and miss!
*Trustpilot doesn't allow reviews for purchases over 12 months ago but I actually bought this a year prior to the date shown.
September 11, 2024
Unprompted review
Reply from Asket
Hi Steve,
Thank you so much for your thoughtful review — we’re genuinely thrilled to hear that your white tee has stood the test of time and is still going strong after many wears and washes. That’s exactly the kind of lasting quality we aim for, so your feedback truly means a lot to us.
We also really appreciate you highlighting the delivery issue. You’re absolutely right — there were some challenges with the courier at the time, particularly with handovers to Evri in the UK. Since then, we’ve switched to DPD for UK deliveries, and we're happy to report that things have been running much more smoothly.
That said, we sincerely apologize for the delay you experienced and any inconvenience it caused.
Thanks again for taking the time to share your experience — and for your loyalty to ASKET, even on holiday!
Warm regards,
The ASKET Team
Amazing staff
I just visited one of Asket’s stores in Stockholm and met this incredible worker named Tilda. What a professional she was. You could really tell she believes in this company and what they do. As someone who’s new to Asket, I now believe in it too. I was in a bit of a rush to catch a train this time, but I’m definitely coming back soon. Amazing service and expertise!
April 25, 2025
Unprompted review
Reply from Asket
Hi Melinda,
Thank you so much for your sweet compliment :)
We are thrilled to hear about your excellent experience at our Stockholm store—and especially about Tilda's service. We will ensure that we pass on your compliments to her and the team. We very much look forward to welcoming you again soon!
Regards,
Asket Customer Care
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