Barretts Kent Reviews 

1,304
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 41 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being patient, helpful, and highly knowledgeable, often explaining complex details and vehicle features with clarity and professionalism. The service provided is frequently described as excellent, with many appreciating being kept well-informed throughout processes and the overall efficiency of their interactions. People also highlight the positive user experience, especially the helpful and informative sessions for understanding new vehicle functionalities. However, some people mentioned experiencing unprofessional service, with concerns raised about the conduct of sales staff. Reviewers also reported instances of feeling misinformed or having statements disputed, particularly when seeking assistance for critical issues or attempting to resolve problems.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their professionalism, helpfulness,... See more

Service

Reviewers mention positive feedback about service, with many customers describing it as exceptional,... See more

User experience

Consumers find the user experience to be positive, with many describing the car-buying process as relaxed,... See more

Customer service

Clients share positive opinions on customer service, with many reviewers highlighting the professionalism,... See more

Product

Customers had positive experiences with product, with many expressing amazement at the presentation and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

From the start we dealt with Duncan when purchasing the car who went out of his way to be helpful and said any problems to contact him, which we did when we couldn't understand all of how the dashboar... See more

Company replied

Rated 5 out of 5 stars

Brandon was an excellent demonstrator. He had prepared well in advance for the questions we had supplied, and was able to answer them clearly and patiently. He also showed us some neat features we w... See more

Company replied

Rated 5 out of 5 stars

There were a few things we were unsure of with certain apps with our phone connecting to the car. We made an appointment with Brandon, who explained everything we asked, he was very knowledgeable,... See more

Company replied

Rated 5 out of 5 stars

My BMW X5 was in for an oil service today, I was offered the usual wash and vac courtesy clean which, needless to say, I accepted. I would like to both thank and congratulate whoever cleaned it, you... See more

Company replied


Company details

  1. Car Dealer

Written by the company

BARRETTS OF KENT, SINCE 1902. COMBINING TRADITIONAL VALUES OF THE PAST, WITH THE CARS OF THE FUTURE. Proud new and used car retailers for Jaguar, Land Rover, BMW, MINI and Honda. With over 120 years of experience as a family-owned and operated business, we pride ourselves on great customer service and our wealth of automotive knowledge. We are passionate about making the car buying process an enjoyable experience, with a team of professional staff, that you can trust and rely on to guide you through seamlessly. Our service doesn’t just stop when you leave our showrooms, we are here to help you through your entire journey, which is why we build the strong, long-lasting relationships we have with our customers.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

1K reviews

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No recent history of asking for reviews

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Replied to 60% of negative reviews

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4.6

All reviews

(1,304)

43 reviews in the last 12 months

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Rated 5 out of 5 stars

Great BMW X1 tech talk for new car

Brandon was knowledgeable and really helpful providing an informative tech talk for my new BMW X1. Definitely worth having the talk and being shown the cars features as there are so many, now I can get the best out of my new car.

July 24, 2026
Unprompted review
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Rated 5 out of 5 stars

Brandon explained everything really…

Brandon explained everything really well
Answered every question and was so knowledgeable

July 23, 2026
Unprompted review
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Reply from Barretts Kent

Hello Julie,

Thank you for your 5-star review. We're delighted to hear that Brandon was able to explain everything so clearly and answer all of your questions. Brandon will be especially pleased to receive your kind feedback.

Thank you for taking the time to share your experience. We look forward to welcoming you back to Barretts again soon.

- The Barretts Team

Rated 1 out of 5 stars

I have had two wrong diagnostics ,

I have had two wrong diagnostics ,
I booked my F Pace in for a diagnostic waited the usual 3 weeks to be seen, had a light tapping noise, Barrett’s came back with catastrophic engine failure,£14,500 for a new engine , and to add insult to injury the touting for business health care check came back with other jobs and a price for that ,
Took it to my local garage to see what they thought ,free diagnostic, diagnosed Timing Chains fitted now car perfect , 1500 mile trip to france daily use still all ok,
Also asked for a battery check when my car went in for service , it was missed had to be rebooked in another day £200 told it was the tracker , took the tracker off still same issue took it to Halfords free battery check battery fault , new battery fitted tracker refitted no further issue ,
Barrett’s stand by there results!!!!
So please be aware that with all Barrett’s superior equipment and highly trained technicians they can get things wrong ,

May 20, 2026
Unprompted review
Rated 5 out of 5 stars

I recently purchased a used BMW 320i…

I recently purchased a used BMW 320i from Barrett's BMW Canterbury and received exceptional service from Phillip Lyon throughout the entire process.

Phillip was professional, knowledgeable, and genuinely helpful from start to finish. He gave excellent advice without ever being pushy, making the whole car-buying experience relaxed and enjoyable. He took the time to answer all of my questions and helped me make an informed decision with confidence.

What really stood out was the effort Phillip made to ensure the collection day felt special. The car was beautifully presented, and as a thoughtful touch, my wife was given a lovely bouquet of flowers, which was greatly appreciated.

Buying a car can sometimes feel stressful, but Phillip made it an absolute pleasure. I would highly recommend both Phillip and Barrett's BMW Canterbury to anyone looking for first-class customer service.

July 23, 2026
Unprompted review
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Reply from Barretts Kent

Hello Brian,

Thank you for your fantastic 5-star review. We’re delighted to hear that you had such an exceptional experience purchasing your BMW 320i from Barretts BMW Canterbury. It’s wonderful to know that Phillip provided professional, knowledgeable, and genuinely helpful service throughout the entire process.

We’re especially pleased that Phillip’s honest advice and no-pressure approach helped make your car-buying journey relaxed and enjoyable.

It’s also great to hear that the collection day felt special. We believe collecting your new car should be a memorable experience, and we’re delighted that the presentation of the vehicle and the bouquet of flowers for your wife helped make the occasion even more enjoyable.

Thank you for your kind words and recommendation. Phillip will be thrilled to receive your feedback, and we truly appreciate you choosing Barretts BMW Canterbury. We hope you enjoy many happy miles in your BMW 320i and look forward to welcoming you back in the future.

- The Barretts Team

Rated 5 out of 5 stars

I found out what I needed to know about…

I found out what I needed to know about using my new car.

July 16, 2026
Unprompted review
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Reply from Barretts Kent

Hello John,

Thank you for taking the time to leave us a 5-star review. We’re delighted to hear that you found the information you needed and that your session helped you get the most from your new car.

Thank you for taking the time to share your feedback. We hope you continue to enjoy your new car and look forward to welcoming you back to Barretts again in the future.

- The Barretts Team

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Rated 5 out of 5 stars

Aaron has been absolutely amazing

Aaron has been absolutely amazing, in a very unusual situation where I had no idea of procedures he was there all the way guiding me. I am very grateful. Thank you Aaron
Also need to say a big thank you to Courtney for doing all the running around

July 20, 2026
Unprompted review
Barretts Kent logo

Reply from Barretts Kent

Hello Debbie,

Thank you for your 5-star review. We’re delighted to hear that Aaron was able to support you throughout what sounds like a unique situation and help guide you every step of the way. We’ll also be sure to pass on your thanks to Courtney for all of her hard work behind the scenes.

Thank you for taking the time to share your feedback. We truly appreciate your support and look forward to welcoming you back to Barretts again soon.

- The Barretts Team

Rated 5 out of 5 stars

Perfect BMW dealer.

⭐⭐⭐⭐⭐

I honestly couldn’t be happier with my experience at BMW Ashford. From the very first contact, the entire team was incredibly professional, welcoming, and genuinely helpful. They made me feel comfortable from the beginning and never once made me feel under any pressure or uncomfortable.

My journey started with Simon Griffin, who was extremely helpful, knowledgeable, and took the time to answer all of my questions. Later, I was looked after by Erin White, whose customer service was nothing short of outstanding. Her communication was always fast, clear, and professional, and she made the whole process smooth and stress-free. She truly provided first-class service.

Visiting the BMW showroom was a very special moment for me. It was my first time buying a BMW, so I felt both excited and a little nervous. However, the moment I walked through the doors, I was warmly welcomed with genuine smiles by a lovely blonde lady at reception and a friendly young gentleman. Their kindness immediately put me at ease and made me feel valued as a customer.

Everything was organised perfectly and completed very efficiently. When I finally saw my car, I was absolutely amazed. Although it is a 2018 model, it looked as though it had just left the factory. The preparation and presentation of the vehicle were simply flawless.

This was more than just buying a car—it was an experience I will genuinely remember for a long time. The professionalism, attention to detail, and exceptional level of customer care exceeded all of my expectations. Every member of the team made me feel appreciated, and it is clear that customer satisfaction is their highest priority.

Thank you to Simon, Erin, and everyone at BMW Ashford for making my first BMW purchase such a memorable and enjoyable experience. I am absolutely delighted with my car and would recommend this dealership without hesitation to anyone looking for outstanding service. I look forward to returning in the future.

July 9, 2026
Unprompted review
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Reply from Barretts Kent

Hello Fabian,

We’re absolutely delighted to hear that your first BMW purchase was such a memorable and enjoyable experience with us at Barretts BMW Ashford.

It’s wonderful to know that Simon and Erin provided the knowledge, support, and communication needed to make the entire process smooth and stress-free. They will both be thrilled to read your kind words and know they played a part in making such an important purchase special for you.

We’re also pleased that our reception team helped make you feel welcome and at ease from the moment you arrived. Hearing how impressed you were with the presentation of your BMW is especially rewarding.

Thank you for taking the time to share such thoughtful feedback. It means a great deal to the entire team and perfectly reflects the experience we strive to deliver to every customer.

Congratulations on your first BMW, and thank you for choosing Barretts BMW Ashford. We wish you many miles of enjoyable motoring and look forward to welcoming you back in the future.

- The Barretts Team

Rated 5 out of 5 stars

Expert advice

Very professional, was able to give clear answers to my questions, a very worth while session.

June 4, 2026
Unprompted review
Barretts Kent logo

Reply from Barretts Kent

Hello Alan,

Thank you for your fantastic 5-star review!

We’re delighted to hear that your visit was professional and worthwhile, and that your questions were answered clearly.

We truly appreciate your feedback and look forward to welcoming you back to Barretts again soon.

- The Barretts Team

Rated 1 out of 5 stars

I bought my Landrover discovery 7…

I bought my Landrover discovery 7 seater in 2019. Before I bought it from Ashford, customers service was excellent . As soon as I bought , I sent an email asking a question, same person did not reply and when I called, he never bothered to answer me .
Then this year I wanted to part exchange my Land Rover and to buy a Range Rover in Canterbury. The man showed me the exchange price of my car is 14 thousand .The original value of my car was more than 25 thousand. He argued with me that he calculated that price according to “ we buy any car” website price .
We know “ we buy any car “ price is very poor compare to privately selling any car . It is an urgent situation when you need urgent selling and immediate require money .
I sold my car by 25 thousand, it took total 4 weeks .
Be very vigilant to buy any Landrover / Jaguar car from them or to part exchange to them .

May 4, 2026
Unprompted review
Barretts Kent logo

Reply from Barretts Kent

Hi Abu,

Thank you for your feedback. I’m sorry to hear that you were disappointed with the part exchange valuation we provided for your Land Rover Discovery.

When assessing part exchange vehicles, we base our valuations on current industry trade guides, market conditions, and the costs we incur to prepare vehicles to approved used standards, including reconditioning, warranty provision, and resale risk. For your 2019 Discovery 2.0 SD4 HSE the trade guide prices at the time ranged between £13,000 and £16,000 for vehicle specification, milage and condition. Our offer of £14,000 was therefore in line with these recognised trade benchmarks.

We do fully appreciate that private sale values can differ significantly from part exchange valuations, as private sales do not involve the same preparation costs, warranty liabilities, or business overheads. In your case, achieving £25,000 through a private sale is an excellent result and well above both trade and typical retail market expectations—something that reflects very positively on how you presented and marketed your vehicle.

While we respect your decision to sell privately, we would like to reassure you that our valuation was fair, transparent, and consistent with industry standards. We are therefore disappointed to see your comments suggesting that customers should be cautious, as they do not accurately reflect the approach we take when valuing vehicles.

We always aim to provide clear and honest valuations, giving customers the choice between the convenience of a part exchange or pursuing a private sale if they wish to maximise value.

If you would be open to discussing this further, we would welcome the opportunity to speak with you directly.

-The Barretts Team

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Rated 5 out of 5 stars

Excellent knowledge session with…

Excellent knowledge session with Brandon.
He was so patient and knowledgeable, I learnt lots and have been enjoying using the newly learnt features in my car.

May 13, 2026
Unprompted review
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Reply from Barretts Kent

Hello Rachel,

Thank you for your fantastic 5-star review! We’re delighted to hear that you had such a positive knowledge session with Brandon. His patience and expertise are a real asset to the team, and it’s wonderful to know you’re now enjoying all the features your car has to offer.

We really appreciate your feedback and look forward to welcoming you back in the future.

- The Barretts Team

Rated 5 out of 5 stars

Five-Star Service and Superb Communication at Barretts BMW Ashford

I took my BMW to Barretts Ashford recently for a full service, and once again I received truly outstanding customer service from Service Advisor Sophie Simpson and Workshop Technician Jerome Tamongdon.

This is now the third time Sophie and Jerome have looked after my car, and the level of professionalism, communication, and care they consistently provide is absolutely exceptional. From the very first contact with Sophie through to the final delivery of my vehicle back to my home, the entire experience was seamless and first-class.

When I initially contacted Sophie about booking the service, she responded quickly with the earliest available appointment date and a clear quotation for the work. Everything was explained professionally and transparently, which immediately gave me confidence.

On the day of the service, I checked the vehicle in using the self-service system at the dealership, which was quick and convenient. Around an hour after returning home, I received a personalised video from Jerome showing the underside of my car and inspecting the tyres. He carefully explained that the tyre tread depths were still within the legal limits and reassured me that the vehicle was in good condition before beginning the service work, including the oil and filter changes.

A few hours later, Sophie emailed me to confirm that the service had been completed and attached the invoice for payment. One thing I genuinely appreciate about Barretts BMW is their honesty and transparency. They do not simply say, “Service completed — here is your bill.” Their invoices are extremely detailed and itemised, showing every filter, oil, and component used, along with the labour costs. This gives customers complete confidence that the work has been carried out thoroughly and professionally with nothing overlooked.

After I paid online, I asked Sophie whether it would be possible to have the car delivered back to my home. Without hesitation, she kindly arranged it, and within 15 minutes my BMW arrived back on my driveway fully washed, hoovered, and looking immaculate.

What impresses me most about Sophie is the incredible ownership she takes over every repair or service she handles. Her communication with customers is absolutely superb. If additional work is ever required, she always contacts the customer first, explains everything clearly, provides an accurate quotation, and only proceeds once approval has been given. She is professional, efficient, courteous, and genuinely caring — an absolute credit to Barretts BMW.

Jerome is equally impressive. His workmanship is of the highest standard, and I have complete trust in the quality of his repairs and servicing. It is very clear that he is a highly skilled and experienced technician who takes great pride in his work.

Together, Sophie and Jerome make an outstanding team, and in my opinion they both deserve enormous recognition for the exceptional service they provide.

My advice to all BMW owners in Ashford is simple: do not try to save a few pounds by going elsewhere. Take your car to Barretts BMW Ashford. Yes, you may pay slightly more than at an independent garage, but you will receive genuine BMW parts, expert workmanship, outstanding customer care, and complete peace of mind.

The service I received today was absolutely first-class, not only from Sophie and Jerome, but from the receptionists and everyone at the dealership. Highly recommended.

May 14, 2026
Unprompted review
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Reply from Barretts Kent

Hello Dev,

Thank you so much for taking the time to leave such a detailed and fantastic review. We’re absolutely delighted to hear about your experience with us.

Sophie and Jerome will be especially pleased to read your kind words. They both take great pride in delivering a transparent, high-quality service, and it’s wonderful to know their professionalism, communication, and attention to detail made such a positive impact. Your recognition of Sophie’s dedication to customer care and Jerome’s technical expertise means a great deal to the whole team.

We’re also glad you found the service process, from booking through to vehicle return, seamless and convenient. Providing clear communication, detailed reporting, and complete peace of mind is exactly what we strive for.

Thank you again for your continued trust and loyalty, it truly means a lot to us. We look forward to welcoming you back to Barretts BMW Ashford in the future.

- The Barretts Team

Rated 1 out of 5 stars

March 2026

March 2026 - Approved Used Car purchase - AVOID.

A really poor experience - this is my 5th BMW and first time purchasing from Barretts.

I ordered the car remotely for delivery; in his pre-sale video, the salesman concealed paint damage to the vehicle which would have been clearly visible at the time of recording and should have been disclosed.

Upon delivery, the car was poorly prepared - damaged remote key fob, grubby interior, car not valeted, considerable paint correction work required. Barrett’s response was that ‘the vehicle meets BMW standards of preparation’ which I find impossible to believe.

Barretts took the pleasure out of buying a BMW - I cannot recommend them.

I purchased my previous AUC in 2023 from Sytner (also remotely), they were excellent to deal with and the car was exactly as described.

BMW UK - I am a fan of the brand but Barretts shabby operating practices are letting you down.

March 1, 2026
Unprompted review
Rated 5 out of 5 stars

As always our experience was excellent

As always our experience was excellent. Brandon took us through the system set up in our iX3 and now we now have our personal set up for our individual needs. Brandon also showed us how to get the best out of the charging and map system. Joshua also helped us out with an issue (not with the car) which was resolved immediately. The professionalism that all the staff show is is outstanding. This is the reason we have got our last 5 cars here and will be back in a few years for our 6th!

May 1, 2026
Unprompted review
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Reply from Barretts Kent

Hi Andrea,

Thank you for your continued loyalty and a wonderful review. We're delighted to hear that you had another excellent experience with us. It's great to know Brandon was able to guide you through the setup of your new iX3. We're pleased Joshua could step in and resolve your issue so quickly. Thank you for your continued trust and support, we look forward to welcoming you back again in the future.

-The Barretts Team

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Rated 1 out of 5 stars

Paid a Deposit — They Sold the Car Anyway

Paid a deposit to reserve a car after they advertised and confirmed it would be held for me. I even received an email saying “Congratulations on reserving a vehicle” and “thank you for your order.” Despite this, the car was sold to someone else.

When I called, I was told they would source a similar car, but I’ve heard nothing since. I’m also still waiting for my deposit to be refunded. Really poor and unprofessional service.

Update a week later - still no refund despite their promise, i've been sent numerous spam emails from them ( i've asked them to remove my details from their records as per data protection legislation) still no contact regarding their claim they'd find me another car

Conclusion - if you pay a deposit they'll still sell the car you reserved, they don't keep their word on what they say they'll do
I'll leave it to you to decide if it's worth buying a car from them

April 12, 2026
Unprompted review
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Reply from Barretts Kent

Hello Mark,

Thank you for your review.

As discussed during our telephone call your reservation request refund has been actioned and will be arriving back with you shortly.

We remain confident we will be able to find you your next BMW meeting your desired specification.

- The Barretts Team

Rated 5 out of 5 stars

Fantastic service provided by Aaron…

Fantastic service provided by Aaron Foulkes at Barretts JLR Canterbury. Easy process from start to finish. Aaron kept us updated every step of the way. We will certainly be back for more company vehicles. Thank you Aaron

February 26, 2026
Unprompted review
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Reply from Barretts Kent

Hello Leanne,

Thank you for your 5-star review. It's great to hear you had such an easy and smooth experience from start to finish. Aaron will be delighted to know his updates and support made the whole process straightforward for you.

We really appreciate your kind words, it's wonderful to hear you'll be returning for more company vehicles. We look forward to welcoming you back again soon.

- The Barretts Team

Rated 1 out of 5 stars

Be careful bmw Canterbury

Barrets bmw Canterbury said they would investigate my bmw crash , the brakes failed to engage and no airbags deployed leaving injuries when I called up the denied saying any such thing . I would never buy from Canterbury again

March 16, 2026
Unprompted review
Rated 1 out of 5 stars

BMW Canterbury absolutely disgraceful…

BMW Canterbury absolutely disgraceful customer service terrible help when needed the most following an accident asked them to investigate why my breaks didn’t seem to work properly haveing been in the garage less then 24hrs prior to accident bmw promised to investigate along with why no air bags activated in a 25 mph front end crash (when they should activate at15 mph bmws statement) and why the seat belt didn’t lock in the collision all promised the day after the accident
When I rang up 7 days later to find out any updates they told me they didnt say such things , lie after lie I just hope they don’t have a death on there hands one day due to faulty airbags and safety features not working as they should

March 2, 2026
Unprompted review
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Rated 5 out of 5 stars

Not just a Service

My BMW X5 was in for an oil service today, I was offered the usual wash and vac courtesy clean which, needless to say, I accepted.
I would like to both thank and congratulate whoever cleaned it, you did a brilliant job, right down to blacking the tyres, the wheels look like new, the bodywork really shines. Thank you, you should be proud of yourself!

March 10, 2026
Unprompted review
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Reply from Barretts Kent

Hello Gerry,

Thank you for your lovely 5-star review! We’re really glad to hear your X5’s service went smoothly, and your comments about the courtesy clean will absolutely make the team’s day. The person who cleaned your car will be thrilled to know you noticed all the details, from the freshly blacked tyres to the shine on the bodywork and wheels.

Thank you again for taking the time to share your appreciation. Feedback like this genuinely means a lot. We look forward to welcoming you back again soon.

- The Barretts Team

Rated 5 out of 5 stars

Professional team

My whole experience was great at Barretts BMW the team is very professional and Brandon has great knowledge of how the vehicle works and really helped and guided me.

March 2, 2026
Unprompted review
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Reply from Barretts Kent

Hello Amanda,

Thank you so much for your brilliant 5‑star review! We’re delighted to hear that you had such a great experience at Barretts BMW. Our team prides itself on delivering professional service, and it’s wonderful to know that Brandon’s knowledge and guidance made your visit even better.

I’ll make sure your kind words are passed on to him, he’ll be thrilled to hear your feedback.

Thank you again for taking the time to share your experience. We look forward to welcoming you back to Barretts BMW in the future.

- The Barretts Team

Rated 5 out of 5 stars

There were a few things we were unsure…

There were a few things we were unsure of with certain apps with our phone connecting to the car. We made an appointment with Brandon, who explained everything we asked, he was very knowledgeable, explaining to us in layman’s terms.
I had to call him a few days later with another query, once again he explained the answer in a way that I understood, excellent service.

February 23, 2026
Unprompted review
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Reply from Barretts Kent

Hello Lisa,

Thank you for taking the time to leave us a 5-star review. We're delighted to hear that Brandon was able to assist you on a few things regarding your car.

We are always here if you have any more queries and we look forward to welcoming you back again soon.

- The Barretts Team

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