Berry Croydon BMW Reviews 

163
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Evaluating 62 reviews, most reviewers were somewhat happy with their experience overall. Consumers generally appreciate the helpful staff and smooth vehicle purchase or service processes, noting that appointments and handovers are handled efficiently. Many people find the team remarkably knowledgeable, professional, and consistently attentive during their dealership visits. However, some customers also noted significant issues regarding poor communication and frustrating delays during repairs. Some reviewers were not happy with long waiting times at the parts department and unhelpful aftersales support when addressing vehicle problems. A few other people also felt that the overall service fell short of expectations due to unresolved complaints.

What people talk about most

Service

Clients share ambiguous opinions on service, reflecting a mix of highly satisfied and severely disappointed... See more

Staff

People report positive experiences with staff, highlighting helpful and professional service from team... See more

Product

Customers consistently note ambiguous experiences with product, reflecting a mix of strong satisfaction and... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers report excellent support,... See more

Quality

Reviewers highlight ambiguous aspects of quality, with some customers expressing great satisfaction while... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ayo was very helpful. MOT had taken over 3hours and I needed to get to a meeting. He very kindly expedited final brake fluid change and clean for me. There is also an area to work from that location... See more

Rated 4 out of 5 stars

the drop off process was smooth. the car was delayed by one day which was inconvenient. staff were friendly pick up was smooth and the gentleman was very helpful even hurrying so that I didn't mi... See more

Rated 5 out of 5 stars

Absolutely outstanding experience at Berry Croydon. A damaged suspension arm the day before driving to France, put a really important Xmas family holiday in jeopardy. I went to Berry's at short notice... See more

Rated 5 out of 5 stars

Husayn was a privilege to meet from the moment we walked into the dealership. We came to look at a BMW X3 that was advertised on the website. Unfortunately it was sold, Husayn took the time and patien... See more


Company details

  1. BMW Dealer

Written by the company

Welcome to Berry Croydon BMW, dedicated to providing exemplary customer service and competitive prices on New and Approved Used BMWs. The experienced staff at each of our Retail Centres will ensure that your purchasing experience is as pleasurable as possible, and that the level of aftercare service during ownership meets these high standards too.


Contact info

3.6

Average

TrustScore 3.5 out of 5

163 reviews

5-star
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1-star

No recent history of asking for reviews

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3.6

All reviews

(163)

62 reviews in the last 12 months

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Rated 5 out of 5 stars

Overall a great experience so far

Sales person was great, all the way through to the final stages of purchase. Highly recommend buying a BMW from them. Honest people, honest prices and honest services. One little improvement would be to give people the priority that had pre booked appointments.

October 11, 2025
Unprompted review
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Rated 5 out of 5 stars

Excellent service from Jake regarding…

Excellent service from Jake regarding my MOT for my existing car. Likewise excellent service from Tom, Janesh and Cara regarding the purchasing of my new car. I always trust Berry Croydon to maintain my cars and I have not been disappointed by their service.

September 15, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid

What should be an exciting experience buying a new car turned out to be very disappointing experience!
I had already seen the car advertised for £24.777
FH71MYO I asked Shannon at sales team if £24.500 would be considered as I had made arrangements to have someone fly from Scotland to drive my new car back ! I asked Shannon would it be possible to speak to her manager to enable me to move forward with my plans I received an email letting me know the car had increased by over £2000 the very next day !
I found this dishonest manipulative and shows completely no regard to the customer !
If they are willing to remove goalposts before a sale is even complete imagine what kind of treatment you would get afterwards! My advice to anyone considering buying from them be very careful think twice get everything in writing before trusting them
with your money
I would not recommend them based on how my situation was handled!

September 4, 2025
Unprompted review
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Rated 1 out of 5 stars

X5 sold with multiple damage

I have been sold a car with multiple minor damage having originally been told by the sales assistant Mohammed that the car would be inspected by the BMW team and any damage repaired prior to delivery, as has been my past experience of BMW dealers for over 25 years. During my inspection of the car at Croydon it had been raining, and the raindrops masked the damage. Not that it should have been my responsibility to point out these issues.

On my visit to inspect the car I did notice that the front driver’s seat was torn. It was also apparent that there were coffee stains on the arm rest and seat edge, and debris in the cup holders and compartments despite the fact the car had supposedly been valeted. The wheels were also in need of attention due to curbing.

I rejected the car and Mohammed agreed to sort out the issues and deliver the car upon resolution.

Upon delivery of the car I noticed that the nearside rear wing had a bodge repair and had been touched up in an unprofessional manner.

I phoned from my drive with the delivery driver in attendance and BMW Croydon agreed that if I got the repair done, they would refund the cost. At this time, it was also apparent that the drivers rear view door mirror had multiple scratches and required repainting.

This was all completed and the cost refunded. However, the repair specialist pointed out that there were two shallow dents in the lower boot lid and subsequently pointed out damage to the rear bumper which had a bump, and a crease, again touched up in an unprofessional manner.

BMW Croydon agreed to pay for the dents and this has been refunded. However, they have refused to pay for the bumper repair stating ‘I did not agree to a 3rd repair bill; we will not be covering this one. I feel that we have been more than fair by already covering £714.

Apparently its ok to sell me a premium car that cost 53K with damage, on the basis that Berry paid for some of the repairs, and I am supposed to be grateful for this bearing in mind that I have been sorting out what Berry should have done in the first place.

Wont be buying from Berry again.

July 18, 2025
Unprompted review
Rated 1 out of 5 stars

What should’ve been a simple repair…

What should’ve been a simple repair turned into a 6+ month ordeal due to poor advice, incorrect part numbers (provided by them), and complete lack of ownership. No one took the time to properly investigate the issue—just repeated the same excuse based on one manager’s opinion. To top it off, my coolant wasn’t even topped up or bled properly when I collected the car, causing more issues on the way home.
Terrible service, poor communication, and zero accountability. Avoid if you expect professional care or basic attention to detail.

June 25, 2025
Unprompted review
Rated 5 out of 5 stars

Very helpful and communicative

Very helpful and communicative. Swayze is the guy! Answered all my questions and very positive! Great experience and great service

June 16, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi Manny, thank you for the fantastic 5-star review. We are thrilled to hear you had a great experience at Berry Croydon BMW. Swayze will be delighted to know his helpfulness and positivity made such a strong impression. Enjoy your new BMW!

Rated 1 out of 5 stars

Over charged

Recently purchased an approved used BMW from this garage which was advertised on the official BMW website without mention of any additional fees. We were subsequently told that an additional administration fee of £179 would be added to the advertised price. This shows a lack of transparency on the official BMW site which should clearly state if any additional charges are to be applied and smacks of sharp practice which does not give a good impression of this BMW dealership.

March 24, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi Lynne, thank you for your feedback, and we are sorry to hear about your concerns. We understand your frustration and appreciate your bringing this to our attention. Please contact our Customer Care team so they can look into the matter fully and provide any clarity or assistance needed. Contact them directly at mail@berrybmw.co.uk. Thank you again for bringing this to our attention.

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Rated 5 out of 5 stars

We have recently purchased a vehicle…

We have recently purchased a vehicle through the mobility scheme and i must say the whole process from choosing the vehicle and receiving the vehicle was a lot easier than i expected . A special thank you should go to Heena Javaid who dealth with our claim , she made the whole process stress free and easy for us . We really appreciated the hard work she put in . Well done Heena ! you are a asset to BMW.

May 28, 2025
Unprompted review
Rated 5 out of 5 stars

The team at Berry were very thorough…

The team at Berry were very thorough and honest , very good customer experience and would recommend them in the future.

May 23, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi Ian, thank you for the great review. We are thrilled to hear that Berry Crodyon BMW provided a thorough and honest service, making your experience a positive one. Your recommendation means a lot to us, and we look forward to assisting you again in the future.

Rated 5 out of 5 stars

Great service

Great service, Cara really helped up make it an even more special experience! Thank you.

May 17, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi Jack, thank you for your 5-star review. We are so pleased to hear you had a great experience with us at Berry Croydon BMW. Cara will be thrilled to know she helped make your visit even more special. We appreciate your kind words and look forward to welcoming you again in the future.

Rated 1 out of 5 stars

Poor experience of service at Berry Croydon

Booked my car for its first service and checked in online as requested. When I got there their systems were down. After a long wait they took the keys, confirmed the price and told me to await a call for collection at the end of the day. They messaged me for payment at around 3:30pm which I did straight away online but was unable to get through to a service agent to confirm collection. Jordan called me at 3:48pm to confirm a collection at 5:30pm and told me that the car would be washed and ready. When I got there there they had only a couple of people serving so had to wait in a queue for 30mins. Finally I was taken to the car which couldn’t be found because it still inside the service yard. When it was handed over it was unwashed. The excuse was that the car wash guys were out of time and had now gone. That was it. £400 for oil and filter change and returned the car unwashed and uncleaned

The whole experience with the service team was pathetic and unprofessional. This poor experience with this after sales team is not the first time in my two year ownership of the car.

May 16, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi Anand, thank you for taking the time to share your feedback. We are very sorry to hear about your recent experience with our service team and that we fell short of your expectations, particularly around communications, delays, and the missed vehicle wash. This certainly is not the level of service we aim to provide, and we understand your frustration - especially as a returning customer.

We would appreciate the opportunity to speak with you directly and to address your concerns in more detail, and to see how we can make things right. Please contact our Customer Care team at mail@berrybmw.co.uk, referencing your visit, so we can follow this up thoroughly.

Thank you again for bringing this to our attention, and we hope to have the opportunity to restore your confidence in our service.

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Rated 5 out of 5 stars

Berry Thames Ditton:

Berry Thames Ditton:
An excellent, highly professional and inclusive service. Because of this, I am purchasing my 4th car from them. I would wish to make special mention of Edwin, Lonnie and Shirin - an excellent team.

May 12, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi David, thank you so much for your continued loyalty and for taking the time to leave such a thoughtful review. We are thrilled to hear that Edwin, Lonnie, and Shirin made your experience a positive one once again. Providing a professional and inclusive service is something we take pride in, and it is wonderful to know this has kept you coming back for your 4th car with us. We appreciate your trust and support, and look forward to welcoming you back for your 5th BMW

Rated 5 out of 5 stars

I have been a BMW owner for over 32…

I have been a BMW owner for over 32 years and most of these years, I have been looked after Jason and his team. Very professional, honest and well looked after from sales to after sales. Experience couldn’t be better! I have another BMW on order, sales took two days to complete- everything was thorough negotiation process was competitive and straightforward. Thank you Jason and Lucy for looking after me. Thank you Berry’s Thames Ditton- keep up the good standards, you deserve all the success!

May 1, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi Eddy, thank you so much for your glowing 5-star review and for your incredible loyalty over the past 32 years. We are delighted to hear that Jason, Lucy, and the team at Berry Thames Ditton have consistently delivered a professional and seamless experience, both in sales and after-sales. It is wonderful to know your latest purchase was handled thoroughly. Your kind words mean a great deal to us - we will pass them on to the team. We look forward to continuing to look after you and your BMWs in the future.

Rated 1 out of 5 stars

BMW M4 comp

Visited Berry’s BMW Croydon on Saturday with my brother and cousin, highly interested in purchasing a 2024 BMW M4 Competition. Our sales rep, Tony, was approachable but clearly lacked knowledge about performance vehicles and seemed inexperienced. Despite this, we proceeded and requested a test drive — surprisingly, Tony was reluctant and expected us to commit to the car without one.

After some negotiation on a purchase price, she consulted with her manager — an Asian lady with blonde hair — who approached us with an unprofessional and dismissive attitude. She stated outright that she didn’t want to “waste time” and refused to consider our offer, undervaluing our part exchange and suggesting we sell it elsewhere. Her manner was rude, condescending, and made it clear we weren’t being taken seriously.

We had intended to give Berry’s our loyalty as our local BMW dealer, but the poor attitude and lack of basic customer service changed that. We left and the same day travelled to Colchester BMW, where we finalised a deal with ease — their professionalism and customer care were night and day compared to Berry’s Croydon.

If I could leave zero stars, I would. Hands down the worst dealership experience I’ve had. Management seriously needs to review their approach to customer service — that manager in particular has no idea how to speak to or treat potential buyers

April 19, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi Sheheryar, thank you for bringing this to our attention, and we're sorry to hear about your experience.

This does not reflect the standard of service we strive to deliver. We would appreciate the opportunity to investigate this further.

Could you please contact our Customer Care team directly with more details at mail@berrybmw.co.uk? Your feedback is important to us, and we will ensure it is addressed appropriately.

Rated 5 out of 5 stars

Had an amazing experience at BMW

Had an amazing experience at BMW! From start to finish, everything was smooth, professional, and beyond expectations. Huge shoutout to Lucy and Mizan — they were absolutely fantastic. Lucy and Mizan was super knowledgeable and patient, answering every question I had with genuine care. Mizan made the whole process feel effortless and really went the extra mile to make sure I was happy.
If you’re thinking about getting a BMW, I highly recommend visiting this location. Ask for Lucy and Mizan — they’ll take great care of you!

March 25, 2025
Unprompted review
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Rated 5 out of 5 stars

Buying a new BMW and getting the best price

Isaac took time to explain all of the details. And answered all of the questions that we wanted answered.
He is extremely knowledgeable and focused on getting the best deal possible for us as customers.

March 18, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi Ian, thank you for your 5-star review. We are delighted to hear that Isaac provided you with detailed explanations and ensured all your questions were answered. His knowledge and dedication to securing the best deal truly reflect our commitment to excellent customer service.

We appreciate your support and hope you enjoy your new BMW!

Rated 1 out of 5 stars

If you dont want to be ripped off

If you dont want to be ripped off, never visit Berry Croydon BMW.
Rear windscreen replacement costs me
£1832. On the BMW AJ66 year.
Very unprofessional and unreasonable price…

February 6, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi Mirza, we are sorry to hear about your experience at Berry Croydon BMW. At Berry, all work carried out is to the highest standard and approved by BMW to ensure safety, quality, and manufacturer compliance. We understand that repairs can sometimes be unexpected, and we always strive to provide transparent pricing.

If you would like to discuss your experience further, please don't hesitate to get in touch with our team at mail@berrybmw.co.uk - we'd be happy to help.

Rated 5 out of 5 stars

Joseph and Isaac were consumate…

Joseph and Isaac were consumate professionals in every sense of the word.
The level of detail the both of them gave me was extraordinary, and they both made me feel very comfortable in entering into an agreement with BMW
They are a credit to your team
Many thanks
James Davies

February 12, 2025
Unprompted review
Berry Croydon BMW logo

Reply from Berry Croydon BMW

Hi James, thank you for your fantastic review. We are delighted to hear that Joseph and Isaac provided such a professional and detailed experience, making you feel confident in your decision. We will pass your kind words on to our team. Enjoy your new BMW, and we look forward to seeing you again in the future.

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