Blue Nile Reviews 

1,609
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 416 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their exceptional knowledge and helpful assistance. Many people appreciate the beautiful jewelry selection, noting that products often arrive exactly as pictured, are of high quality, and allow for easy customization, leading to overall satisfaction. However, some customers noted issues with delivery, experiencing delays, missed deadlines, or problems with customs clearance. A few other people also felt that customer service was unhelpful or rude, reporting a lack of contact or dismissive responses. Additionally, some reviewers were not happy with specific product aspects like ill-fitting rings, dark sapphires, or lightweight chains.

What people talk about most

Product

People report ambiguous experiences with product, with many customers expressing satisfaction with the... See more

Quality

Reviewers highlight ambiguous aspects of quality, with many praising the beautiful selection of jewelry,... See more

Customer service

Consumers find customer service to be ambiguous, with many reporting positive experiences, praising helpful... See more

Staff

Reviewers mention positive feedback about staff, highlighting their professionalism, knowledge, and genuine... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service, with many praising quick and on-time... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

Blue Nile has a beautiful selection of jewelry and stones so you can put together an ideal piece that you will cherish. I also love their customer service and their easy-to-navigate website. What... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied

Rated 5 out of 5 stars

The customization was my favorite part about the experience. For an engagement ring, every detail matters. Being able to choose the exact style band, material and stone was a cool experience. My fianc... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

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No recent history of asking for reviews

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3.8

All reviews

(1,609)

382 reviews in the last 12 months

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Rated 1 out of 5 stars

I’m really disappointed with Blue Nile

I’m really disappointed with Blue Nile. My wife and I bought our wedding rings about a year ago, and I chose a tungsten band that was supposed to be very durable. We also paid for a 3 year extended care plan and have the receipt.
When my ring chipped, I went in expecting help. Instead, I was told the warranty had been canceled and refunded because of some internal IT issue.
Customer service was no help at all. The manager didn’t try to fix anything or take responsibility. It’s frustrating because the ring was only $250, and they still refused to repair or replace it.
I trusted them with something meaningful, and we won’t be shopping with them again.

March 27, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Tristan, thank you for sharing your feedback and we apologize for any disappointment during your recent experiences. We see that a member of management has reached out to personally assist you.

Rated 1 out of 5 stars

Awful company and horrible experience!!

I purchased an engagement ring that cost over $10,000 from Blue Nile and it was one of the worst mistakes of my life. To explain the 2.5 month ordeal would take too long, so I'll summarize the best I can. The craftsmanship of the engagement ring I purchased was pathetic. The ring had to be returned 2 times to correct the issue, and as I type this I still don't know if the repair is being done properly and it will need to be sent back a third time! The customer service has been mediocre at best. And if all that isn't horrible enough, I could not propose on the date I wanted to and the trip I planned for the proposal was ruined. I will never purchase another thing from this awful business and will make a point to share my opinion with anyone who will listen. And finally, if you don't learn from my mistake and purchase something from Blue Nile, I wish you the best of luck, as you'll need it.

AND regarding your reply, I did not "work with you" regarding the repair, I was forced to put up with your incompetence. Because...... if I didn't, I'd be stuck giving my girlfriend a defective (for lack of a better word) looking engagement ring. In addition, you did not make "improvements" to the ring. You "fixed" your mistake.......and it took three (yes 3) tries to get it correct. You people are a nightmare!! And good attempt at putting a spin on my complaint, so to make you look less guilty of being a bunch of screw-ups. Oh, and regarding your statement "If there is anything further, we can do to assist you, please let us know", there is.........You can reimburse me financially for the planned trip that you ruined, where I planned on proposing to my girlfriend. Which I could not do, as the ring had to be returned to you for repair and was not finished before we left! I think we're done talking at this point. Take care!

March 20, 2026
Unprompted review
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Reply from Blue Nile

Hi Paul, thank you for taking the time to share your feedback. We regret that this has been your experience and we appreciate you working with our team to make improvements to your ring. If there is anything further we can do to assist you, please let us know.

Rated 4 out of 5 stars

Nice ring

Nice ring, exactly as pictured and described by others.

March 2, 2026
Unprompted review
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Reply from Blue Nile

Thank you Andi! We are so glad to hear you love your ring!

Rated 2 out of 5 stars

I bought 2 cross necklaces and the…

I bought 2 cross necklaces and the chain broke on both within 2 weeks.

March 16, 2026
Unprompted review
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Reply from Blue Nile

Hi Patricia, thank you for choosing Blue Nile! We are sorry to hear this happened with your new necklaces and our customer care team would be happy to assist you further.

Rated 5 out of 5 stars

Great experience

Great experience. Good prices with quality products

February 27, 2026
Unprompted review
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Reply from Blue Nile

Thank you Andreas! We are so happy to hear you are loving your jewelry!

Rated 5 out of 5 stars

Easy and Accurate Process!

Simple, easy, and succinct. Ordered the free(!!!) plastic sizers, got them in a few weeks. Figured out my fiancee and I's ring sizes, ordered those sizes, they fit like a dream.

January 9, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Ken and thank you for choosing Blue Nile!

Rated 5 out of 5 stars

Amazing experience

I had an amazing experience working with Mark K.
Mark was very knowledgeable, took his time to explain the difference with the various styles of wedding bands my fiancé and I were looking to purchase. Mark was very thorough. In so much, I knew my ring size and his words to me were “ Let me just check again to make sure of the accuracy”. That small attention to detail wad important to me. Mark thank you for being helpful and kind.

March 15, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Tommie! We are thrilled to hear your experience with Mark was an amazing one. Congratulations!

Rated 5 out of 5 stars

The salesperson was excellent

The salesperson was excellent. She took alot of time to answer questions and was patient as well.

February 14, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Bryan, we are thrilled to hear your experience has been amazing!

Rated 5 out of 5 stars

Outstanding customer service

Outstanding customer service helping me get the right ring. Timely response to all my inquiries and updates until my ring shipped. Amazing communication

February 17, 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Suzanne! We value your feedback and cannot wait to "wow" you again next time!

Rated 2 out of 5 stars

Incorrectly Sized and Delay in Returned Credit

My fiance purchased my engagement ring which needed to be resized and came back beautifully.
We then purchased our wedding bands on November 22nd. I purchased (2) bands for myself and (1) for my fiance. He was sized in store and when his came in, it was way too big. He was measured again and we sent his ring back to be resized. My (2) bands were sent back to be soldered together.
We were notified that the rings had arrived and drove the hour to pick them up on February 14th. Mine in fact, had not arrived and they could not give me a status or estimate of arrival. My fiance's ring was once again - too big. He was measured a THIRD time but we could not have his ring resized - we were told we had to return his ring and purchase another. We were told we would be credited in "a few" business days.

We were notified that the rings came in and went to pick them up on March 4th. Finally, his ring fit and my 2 bands were there as well. This process took OVER 3 MONTHS since ordering in November.
As of today (March 11, 2026) - the credit for the returned ring has still not hit my credit card, nearly one month after the return was made. This is unacceptable. I have been in touch with the retail store several times - which has consisted of me emailing and calling and asking for follow up. This has turned what should be a happy and exciting experience into frustration and disappointment. I love my engagement ring and wish my following experiences mirrored my initial experience. The process was so great and seamless which prompted us to purchase our wedding bands from the same location.

It should not have taken (3) attempts for my fiance to be sized properly. I should not have been told that my rings were in store and ready for pick up when they were not. And it should not take (3) weeks and counting to be refunded for a product that has been returned.

March 11, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for taking the time to share your feedback and we sincerely apologize this has been your experience. We value you returning to us for your wedding band purchases as we understand how special they are. Your refund has been issued and our customer care team is available to assist you with any further questions or concerns. We hope to have the chance to work with you again.

Rated 1 out of 5 stars

Refund taking a loooong time

The diamonds in the ring I ordered were very small. I promptly returned the ring and have been waiting almost a month for my refund.

January 12, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Joann, thank you for your feedback and we apologize for the delay in processing your return. We appreciate your patience and you should have your refund confirmation email. If there is any further assistance our team can provide, please do not hesitate to let us know.

Rated 1 out of 5 stars

Poorly designed item and terrible custormer service

The item I ordered was poorly designed. It literally pinched and hurt my earlobe. Return order initiation was unnecessarilty difficult and unhelpful. After chatting and speaking with multiple agent and they finally sent me return label. The item has been returned and delivered to return address more than two weeks ago. They still have neither notified me of return process or issued a refund. It was a horrible expereince.

February 10, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing your feedback and we apologize the earrings were not to your liking. We see that our team assisted you with the return and your refund has been issued. We hope to have the opportunity to assist you with something new in the future!

Rated 5 out of 5 stars

The service was extremely professional

The service was extremely professional, and the ring we received was exquisite. We were happy with the overall experience and would highly recommend Blue Nile.

January 27, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Erick! We are thrilled to hear how amazing your experience has been!

Rated 1 out of 5 stars

The ring did not fit after being sized…

The ring did not fit after being sized for finance

February 15, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for choosing Blue Nile for your fiance's ring! We are sorry to hear the first ring was not the best fit Karen, and we look forward to processing your exchange very soon. We hope you and your fiance love the new ring!

Rated 1 out of 5 stars

Terrible purchase experience

We had a terrible customer service experience. The associate helping was very rude, uninterested and not well versed with the product.
She was irritated to answer even the basic questions and many times gave us completely wrong information about the metal type and size.
Even when the product was shipped to the store, we never received any updates on the pickup schedule.
This was supposed to be once in a lifetime wedding ring purchase and sadly we were left with a poor taste in mouth with Blue Nile.

February 3, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Rohan, thank you for taking the time to share your feedback. We sincerely apologize this has been your experience. We value you choosing Blue Nile for your wedding bands and understand how special this purchase is. If there is any further support we can provide, please do not hesitate to contact our customer care team.

Rated 2 out of 5 stars

Disrespectful of your money

Blue Nile is too careless with your money considering they sell many products over $1000. We bought a very expensive pair of earrings as a birthday present and were charged immediately even though the earrings took over 4 weeks to ship (missing the birthday by the way). We decided not to keep the earrings and returned them within the 30 day period. Now it's been almost 4 weeks since the return has been received and still no refund. So we're going on 3 months of loaning BN more than $1000 without any product. I will not trust Blue Nile with my money again.

March 6, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Vanvisa, thank you for taking the time to share your feedback and we sincerely apologize for any disappointment during your recent experience. We are working on processing your return and expect Michael will receive the refund confirmation email very soon. If you have any further questions or concerns our customer care team is happy to assist you.

Rated 3 out of 5 stars

The return processing time is…

The return processing time is ridiculous. I ordered 1 carst in and out hoops they were smaller than described so I ordered 2 carats ones and sent the 1 carat back over two weeks ago, still waiting for my refund

February 20, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing details regarding your purchase history. We appreciate your patience and look forward to processing your return very soon. Once completed you will receive a refund confirmation email and our customer care team is happy to assist you with any questions along the way.

Rated 5 out of 5 stars

A real value

A real value. Rep was ery helpful.

February 11, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Kevin, we appreciate your kind feedback!

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