Blue Nile Reviews 

1,593
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 421 reviews, reviewers had a great experience with this company. Customers frequently praise the exceptional quality of the products, noting that items are beautiful, well-made, and exactly as pictured. Many also highlight the staff's professionalism, helpfulness, and knowledge, making the selection and purchasing process enjoyable with attentive and excellent service. However, some customers experienced issues with delivery, including delays or problems with shipping and customs. Some reviewers were not happy with customer service, citing unhelpful or unresponsive agents and poor communication. A few also noted product concerns like design flaws, incorrect sizing, or components appearing to be of lower quality.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product quality and design. Many customers express satisfaction,... See more

Quality

Customers had positive experiences with quality, with many reviewers praising the beautiful craftsmanship,... See more

Staff

Consumers find staff to be positive, with many reviewers highlighting their professionalism, knowledge, and... See more

Customer service

People report ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Delivery service

Users describe ambiguous interactions with delivery services, with many reporting positive experiences such... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 3 out of 5 stars

Walked in and knew exactly what I wanted because the website is great. Salesperson was okay. Fumbled due to lack of experience? Not sure. Spent a lot of money and have never heard back nor has anyone... See more

Company replied

Rated 5 out of 5 stars

We were assisted by Megan Small at your Scottsdale, Arizona location. She was incredibly helpful and did not rush our decision making. Megan was able to answer our questions as while as help us unders... See more

Company replied

Rated 5 out of 5 stars

The customization was my favorite part about the experience. For an engagement ring, every detail matters. Being able to choose the exact style band, material and stone was a cool experience. My fianc... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 95% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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3.9

All reviews

(1,593)

415 reviews in the last 12 months

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Rated 5 out of 5 stars

Returned item

Even though we live in Europe, we order products from Blue Nile from time to time because there's no local retailer that offers the same level of customization since Blue Nile left the UK.

Recently, we had to return an item because we purchased another similar item. The process took a bit, as the item was shipped overseas, but it was frictionless and we received a full refund.

June 3, 2026
Unprompted review
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Reply from Blue Nile

Thank you for your kind feedback Cristi! We are so glad to hear your experience was a breeze, and we hope to have the pleasure of assisting you again soon.

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Rated 1 out of 5 stars

i was very disappointed my engagement…

i was very disappointed my engagement ring got lost and it spoiled the surprise of the engagement and finally UPS found it more than 3-4 weeks later with calls and follow ups and ruining the timing of the engagement and the surprise of it and adding all the stress

May 2, 2026
Unprompted review
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Reply from Blue Nile

Hi Elias, we appreciate you choosing Blue Nile for your engagement ring. We sincerely apologize for the experience with your shipment and the timeline for you to receive your ring. We hope it was worth the wait! Our customer care team is happy to assist with any additional questions you may have.

Rated 5 out of 5 stars

We fell in love with our rings

We fell in love with our rings. They are comfortable, feel solid and well-made, and have a beautiful design.

June 21, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Thais! We are thrilled to hear how much you love your rings!

Rated 5 out of 5 stars

Even though my order had been delayed I…

Even though my order had been delayed I was able to speak to someone to get it shipped out in time for my proposal. Ring was perfect

May 29, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Ozzy! We appreciate your patience while we crafted your ring and are so glad to hear it arrived just in time!

Rated 5 out of 5 stars

It was so easy to create the ring

It was so easy to create the ring. Check out was fast and easy. I received the ring the day they said I would!!

May 13, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Sarah! We are honored to be part of your love story and are happy to hear you found the perfect ring!

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Rated 5 out of 5 stars

The best day of my life

The ring I ordered arrived on the exact day they said it would. It arrived in the exact way I ordered it. It was perfect and beautiful, and she absolutely loved it.

June 19, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Glenn, we are thrilled to know how happy you both are with the ring, congratulations!

Rated 5 out of 5 stars

The earrings were exactly what I expected

The earrings were exactly what I wanted, classic with a unique design. They are petite, but I expected that. Very pleased.

May 25, 2026
Unprompted review
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Reply from Blue Nile

Thank you for choosing Blue Nile! It sounds like you found the perfect earrings!

Rated 5 out of 5 stars

Purchase your next Sparkle here…

Ease of ordering and finding more unique jewelry now. I love being able to choose the stone’s & quality.

May 25, 2026
Unprompted review
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Reply from Blue Nile

Congratulations! We are so happy to hear you found the perfect piece and cannot wait to see what you pick out next!

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Rated 4 out of 5 stars

Love the charm

Love the charm, but the necklace keeps breaking my neck out. Gonna have to buy a different necklace for my charm.

May 30, 2026
Unprompted review
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Reply from Blue Nile

Hi Dawn, we are so glad to hear you love your new charm! If you have any concerns about your necklace please do not hesitate to reach out to our customer care team.

Rated 1 out of 5 stars

This company is a complete joke

This company is a complete joke. I bought a $15k engagement ring. The stone fell out 3 months later. I sent to their service that took 7 weeks to get back to me only to tell me it's not covered and will cost $320 to repair. I WILL NEVER DO BUSINESS WITH THEM AGAIN

April 23, 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback and we sincerely apologize for any frustration during your repair experience. If you have any further questions or concerns please do not hesitate to reach out to our customer care team.

Rated 1 out of 5 stars

BlueNile accepted an order they could not deliver. I never would have placed my order.

I paid for overnight delivery on two items, but they arrived after Mother’s Day without any notice that they wouldn’t be on time. I’m really disappointed, especially since my husband has bought items from you before.

May 6, 2026
Unprompted review
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Reply from Blue Nile

Hi Julie, we apologize for any disappointment due to the timeline of your new jewelry's arrival. If you have any additional questions or concerns regarding your purchases please do not hesitate to reach out to our customer care team.

Rated 5 out of 5 stars

Easy ordering on line and when I went…

Easy ordering on line and when I went into the store to exchange the ring for size, the representative was friendly, helpful, and competent. Both deliveries were very quick.

June 5, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Mary! We are delighted to hear you have had an amazing experience!

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Rated 5 out of 5 stars

Beautiful Necklace

It was easy to order online and we received the pkg. in a timely fashion. Our granddaughter absolutely loved her necklace. We were very pleased with it as it looked exactly as pictured.

May 18, 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Margaret! We are thrilled to hear your granddaughter loves her new necklace!

Rated 1 out of 5 stars

If I could give zero stars I would

If I could give zero stars I would. Hands down without a doubt the absolute worst shopping and customer service experience I have ever had. Had to call different numbers and different levels of customer service seniority to find out my order would be late. Once I found that out, ring was deliberately held from shipping because of inability for anyone to communicate the change of address to correct for the late delivery. Then I was gaslit by customer service on the reasons it was delayed, was told I would be compensated for self-proclaimed by blue nile bad effort. “Compensation” was $300, hardly 2% of the order. Then you had the audacity to tell me I could get 15-20% off of a future order, which is comical to think I’d go with you again. Oh and the sales associate tried to put a $6,000+ order on my account that I had to cancel. We never talked about the item they added. Everyone who has asked me about your company has been flabbergasted and disgusted by your company. It’s a shame.

May 21, 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback. We apologize for any frustration caused by the delay in crafting your ring. We see that you have partnered with management and are glad to know your ring arrived in time for your plans. If there is any further support we can provide, please do not hesitate to reach out to our customer care team.

Rated 1 out of 5 stars

Blue Nile Is Awful

Total sh*t. 1 year old platinum ring literally fell apart while we were just sitting there, watching TV. Blue Nile's "lifetime warranty" didn't cover it, they charged me $500 to repair it, and I've been getting automated emails that say "sorry for the delay..." for 2 fkg months! Definitely take your business elsewhere!

April 29, 2026
Unprompted review
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Reply from Blue Nile

We are sorry to hear this has been your experience, and apologize for any frustration. We are unable to locate an order under the provided details and our customer care team would love to assist you further. Please contact us at your earliest convenience.

Rated 5 out of 5 stars

I ordered an engagement ring

I ordered an engagement ring. I felt the entire process was smooth and the process was easy. The amount of selection could be daunting for a guy who doesn’t know much about engagement rings but after asking my future fiancée discreet questions, I was able to use the filters to find the perfect ring for her. She absolutely loves her ring and is constantly showing it off to everyone!

June 6, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Eric! We are thrilled to hear your fiancée adores her ring!

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Rated 5 out of 5 stars

The purchase process went really well…

The purchase process went really well and my order was delivered on time. I was very excited to receive my ring and could easily login to see the status.
The ring itself is not quite what I was expecting. The band seems thinner than it looked in the photo and the pear diamonds are cloudy.

April 28, 2026
Unprompted review
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Reply from Blue Nile

Thank you for your feedback, we are so glad to hear your experience was great! The setting design you chose has a slimmer band, about 1.7mm in width. Our customer care team will be reaching out soon to offer further assistance with any questions you may have.

Rated 1 out of 5 stars

Working with liar / fraud youtuber kyle…

Working with liar / fraud youtuber kyle pallo, a big NO. Shame on you for not researching who you sponsor Blue Nile.

June 5, 2026
Unprompted review
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Reply from Blue Nile

Hi Cilia, you likely saw a generic sponsored ad while browsing youtube. If you have any further questions or concerns our customer care team is happy to assist you.

Rated 5 out of 5 stars

All around great!!

Customer service, delivery service, quality

May 8, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Thea! We are thrilled to hear you have had an amazing experience with our team!

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