Blue Nile Reviews 

1,597
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 416 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their exceptional knowledge and helpful assistance. Many people appreciate the beautiful jewelry selection, noting that products often arrive exactly as pictured, are of high quality, and allow for easy customization, leading to overall satisfaction. However, some customers noted issues with delivery, experiencing delays, missed deadlines, or problems with customs clearance. A few other people also felt that customer service was unhelpful or rude, reporting a lack of contact or dismissive responses. Additionally, some reviewers were not happy with specific product aspects like ill-fitting rings, dark sapphires, or lightweight chains.

What people talk about most

Product

People report ambiguous experiences with product, with many customers expressing satisfaction with the... See more

Quality

Reviewers highlight ambiguous aspects of quality, with many praising the beautiful selection of jewelry,... See more

Customer service

Consumers find customer service to be ambiguous, with many reporting positive experiences, praising helpful... See more

Staff

Reviewers mention positive feedback about staff, highlighting their professionalism, knowledge, and genuine... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service, with many praising quick and on-time... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

Blue Nile has a beautiful selection of jewelry and stones so you can put together an ideal piece that you will cherish. I also love their customer service and their easy-to-navigate website. What... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied

Rated 5 out of 5 stars

The customization was my favorite part about the experience. For an engagement ring, every detail matters. Being able to choose the exact style band, material and stone was a cool experience. My fianc... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,597)

373 reviews in the last 12 months

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Rated 1 out of 5 stars

I spent >$3K and was charged $30 for fixing a defect

I spent >$3K on two gifts. One of those, a gold necklace, had a clasp that was defective and broke after 3 months. The return was handled professionally, but after mailing it in and being repaired at their site, I was forced to pay $30 for their insurance and shipping charges in order to have it returned to me. NO REPUTABLE LOCAL JEWELER WOULD DO THAT, especially after spending $3K in the last 6 months. I will find and support a local jeweler. Blue Nile can GFT!

May 18, 2026
Unprompted review
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Reply from Blue Nile

Hi Mark, thank you for sharing your feedback and we sincerely apologize for any disappointment during your recent experience. We welcome the opportunity to discuss your service order further with our customer care team. Please contact us if we can be of further assistance.

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Rated 5 out of 5 stars

Great service

Great service, great product. Website clear, query by email clearly and swiftly answered. Product was exactly as hoped for.

May 1, 2026
Unprompted review
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Reply from Blue Nile

Thank you very much for your feedback Ram! We are thrilled to know you had an amazing experience.

Rated 3 out of 5 stars

It’s a very nice ring

It’s a very nice ring, but I was very disappointed with the engraving… the font size is so small that you can’t read it!

May 15, 2026
Unprompted review
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Reply from Blue Nile

Congratulations on your new ring Carol! We are so glad you find it beautiful! The engraving can be quite small as it must fit on the narrowest section of the ring. Our customer care team will reach out shortly to offer further assistance with any further questions you may have.

Rated 5 out of 5 stars

Blue Nile is a Fantastic Jewelry Company

Everything from Delivery to Customer service to Quality. To be specific, Aimee herself is an absolute gem, who walked me through the entire process from April 20th through May 8th after I had made an error in sizing my ring. She represented Blue Nile with exquisite professionalism, empathy, clear explanations, and beautiful listening skills. But also kudos to your internal department who created the gold band that I requested. I am delighted and recommended your team with no hesitation. Thank you so very much. Cathie Platt, Virginia

April 19, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Cathie! We are honored you chose Blue Nile for such a special investment. We hope you continue to treasure your new ring for years to come!

Rated 1 out of 5 stars

Wrong necklace sent, then requested more money

The wrong necklace was sent to me. I called to figure out what the options are. The one I ordered wasn’t going to be available for over a month. I was then told if I kept the wrong necklace that was sent, I would owe several hundred more dollars because it was more expensive. I decided to return the incorrect necklace and purchased something from Tiffany’s instead. I’ve used this site since I purchased my wife’s engagement ring; but I will no longer buy jewelry from this site. Terrible customer service and experience.

April 23, 2026
Unprompted review
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Reply from Blue Nile

Thank you for reaching out about your recent purchase. We sincerely apologize this was your experience and our customer care team is happy to assist you with any further questions or concerns.

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Rated 5 out of 5 stars

Love my ring!

Love my ring! It’s everything I hoped it would be. The quality is unmatched for the price. The whole experience was easy.

April 22, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Ronda! We are so happy to know you adore your ring and that you had a wonderful experience!

Rated 5 out of 5 stars

Stunning!!!

It’s very beautiful unique peace.!!!

April 22, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Layan! We are thrilled to know you are in love with your new jewelry!

Rated 5 out of 5 stars

Great Experience!!

The Blue Nile staff is amazing and made the selection, purchasing, and pickup actually enjoyable. We felt at ease the second we walked through the door.

We went to other stores before going to Blue Nile and all we got was high pressure salesmen with little to no knowledge of the product they were selling. The Blue Nile team is knowledgeable and most importantly, honest. I won’t divulge our salesperson’s name, but they were honest with us from the start. I never thought I would hear them say “I won’t sell you that” and “that’s too big.” They helped us make the exact ring my fiancé wanted and she loves it, which is priceless. No dollar amount spent would bring me more joy than seeing her fall in love with the ring.

Great staff, great environment, and even better treatment. Blue Nile earned my future business by treating us with kindness, respect, and honesty.

April 4, 2026
Unprompted review
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Reply from Blue Nile

We appreciate your kind feedback and are so glad to hear you had a wonderful experience with our team!

Rated 3 out of 5 stars

Aggressive insurance selling ruined the moment

The lady who helped us picked the ring was helpful and very nice. If I’m only reviewing her, I would have given 5 stars.

However, the lady with whom we picked up our ring was too salesy and almost ruined our moment. Without giving us a moment to appreciate the ring, she aggressively jumped into selling insurance. I get it, jewelry needs insurance, especially the expensive ones, but you don’t do it the way she did and being so pushy and inconsiderate.

April 18, 2026
Unprompted review
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Reply from Blue Nile

Congratulations on your new jewelry Mia! We are thrilled to know you adore your ring and had a wonderful time selecting it. We appreciate your additional feedback, and hope to have the pleasure of working with you again in the future. Enjoy your new sparkle!

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Rated 5 out of 5 stars

Very easy process

Very easy process. Beautiful piece just as advertised. Would buy from them again

April 17, 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Bret! We are so happy to know it was a breeze to find the perfect jewelry!

Rated 5 out of 5 stars

Excellent and attentive service

Excellent and attentive service—Sana Iqbal listened to what I said I wanted and efficiently delivered in two separate transactions. I am very satisfied. She is an outstanding representative.

April 15, 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Carter! We are so happy to hear your experience with Sana was wonderful!

Rated 5 out of 5 stars

Outstanding customer service.

Called in for help before I made my engagement ring purchase. Sylvia C, the customer service agent helped me through the whole process. She was super-patient, helpful and was with me on the phone for 45 minutes. Explained everything and made great suggestions.
Ring came earlier than expected. Couldn’t have been happier with the whole experience. Will be coming back for the wedding bands. Thank you.

April 9, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Jerri! We are thrilled to know Sylvia made it easy to design the perfect ring!

Rated 1 out of 5 stars

Terrible

Terrible. The ring didn't fit and there was nothing that Blue Nile could do about it because I got it engraved. At first I dealt with AI customer service and eventually I got a person who said the same thing... I had to go to a local jeweler and get them to stretch out the ring. I should've just bought the ring in person instead of trying to do it online.

April 7, 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback and we are sorry to hear this was your experience. If there is anything further we can do to support you please contact our customer care team.

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Rated 1 out of 5 stars

Too many times I have been disappointed…

Too many times I have been disappointed by Bluenile. Once again, ordered an item claiming to be “ready to ship” and arriving before Mother’s Day. And once again, the day it is supposed to ship, I am informed it will not ship for another 2 days, the Friday before Mother’s Day and arriving after. My advice, shop elsewhere. Customer service is also really poor.
Edited to add reply: your customer service chat rep was very rude. This was for a chain advertised “by James Allen”. Not sure what BN jeweler needed to finish up. This was advertised as “ready to ship by Mothers Day”.

May 4, 2026
Unprompted review
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Reply from Blue Nile

We appreciate you reaching out and sincerely apologize for any frustration during your recent experience. Our team was needing a little longer to have your order ready, though we understand your request to cancel. Your order has been refunded and we hope to have the pleasure of assisting you again in the future.

Rated 5 out of 5 stars

Very good food

Very good food. Very delicious. And great staff. I recommend this place if you’re looking for authentic food.
Very cute atmosphere.

May 5, 2026
Unprompted review
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Reply from Blue Nile

Hi Shama! We appreciate the feedback and hope to 'wow' you if you are ever searching for the perfect jewelry!

Rated 5 out of 5 stars

Overall solid experience

Prices are good. Had some trouble with payment at first (from my end), but customer service was prompt and effective in sorting that out. Delivery was on time. Final products are of great quality.

May 4, 2026
Unprompted review
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Reply from Blue Nile

Thank you for your feedback Sayyid! We are glad to hear our team was able to assist you in finalizing your purchase. If there is anything further we can do please do not hesitate to reach out!

Rated 1 out of 5 stars

I placed my order over the phone…

I placed my order over the phone directly with an assessor and they entered the wrong size. Yes I did not review before I clicked the link to pay, but this is where the problem started. The “free” hassle free return to have it resized had a $15 charge when I went to pick it up plus the original presentation box wasn’t there. The instructions for the return said to send it back in that box. when I reached out through email to ask about the box, I was told they don’t send them back and if I want I could buy one. When I asked about the return policy, I was told I can’t return anymore cause I altered the size of the ring and that’s it nothing else. Poor customer service, especially Kristine Albright. I still cannot understand how they don’t send the original presentation box back to you. Did they save that much on shipping by sending it in a slightly smaller box of cardboard? I would’ve paid the extra shipping costs just to get that original box back it was very nice. Ruined my whole experience I would never tell anyone to shop here.

May 4, 2026
Unprompted review
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Reply from Blue Nile

Hi Daniel, thank you very much for reaching out and we apologize your resize was not returned to you in the original packaging. We see that a replacement box was delivered to you and hope you find your resized ring absolutely stunning! If there is anything further we can do to assist you, please do not hesitate to reach out to our customer care team.

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Rated 5 out of 5 stars

Product arrived and was exactly as…

Products arrived and were exactly as pictured. The quality of the products was exceptional. Beautiful jewelry, I don't think these will be my last purchases from Blue Nile.

March 22, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Sandy! We are beyond thrilled to know how happy you are with your new jewelry!

Rated 5 out of 5 stars

Beautiful earrings and wonderful experience

I've upgraded my earrings twice now and was fortunate enough to have been helped by Krista P. as my diamond expert. Her knowledge and expertise allowed me to choose a pair of diamond studs, maximizing sparkle and beauty while staying within my budget. Her responsiveness and follow-through was much appreciated as she was always keeping me in the loop as far as the process. The wait this time around was quite long, though I was warned by Krista, taking about 6 weeks vs 3 weeks from my first upgrade. I will say, I assume its because this pair was larger than my previous, the packaging was phenomenal and a pleasant surprise. The presentation screamed luxury, as you would expect with 2 ctw diamond studs. I cannot rave enough about my experience thanks to Krista as she definitely played the biggest role is ensuring my satisfaction. I do hope she gets the recognition as it is well deserved as I am so appreciative of her dedication to providing such an exceptional experience.

April 2, 2026
Unprompted review
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Reply from Blue Nile

Thank you so very much! We are so happy to know you adore your new earrings and that you had a wonderful time working with Krista!

Rated 2 out of 5 stars

Not your polished cust ex

I am a retail executive - spent my career in making sure customers get best possible experience in store. I have to say, Austin location of Blue Nile misses the mark on customer service on so many fronts. All it would take is for you to go shop at LV, YSL or Nordstrom shop at Domain - you will find a much more courteous and welcoming staff.

April 29, 2026
Unprompted review
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Reply from Blue Nile

Hi Nick, we appreciate your feedback and sincerely apologize for any disappointment during your visit with our team. We would love to assist you further with any additional questions or concerns.

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