Booja-Booja Reviews 21

TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

My wife has a dairy alergy, so many chocolates cited as vegan or dairy free have caveats saying made in a factory using milk so could cause an allergic reaction. At last a chocolate that is deliciou... See more

Rated 2 out of 5 stars

Gutted they switched from agave to cane sugar on their ice cream range. It still tasted ok but the previous agave range was far superior and loved by all that couldn't have refined sugar for different... See more

Rated 5 out of 5 stars

GIGANTIC WELL DONE ON THE DELICIOUS ICE CREAMS. It's all pleasure, no guilt. Way more tasty than the 'low-calorie-healthy-ice-creams' out there and only contains legit ingredients. I had the mint-choc... See more

Rated 5 out of 5 stars

I absolutely love this dairy free ice cream. I don't normally shop at waitrose but make a special trip to stock up. I have found other vegan icecreams boring or they contain gluten which I also cann... See more

Company details

  1. Candy Store
  2. Chocolate Artisan
  3. Chocolate Factory
  4. Chocolate Shop
  5. Confectionery

Information provided by various external sources

Luxury chocolate truffles and luxury dairy free ice cream alternatives, made in Norfolk, England. Everything Booja-Booja make is organic, gluten free, soya free and dairy free


Contact info

3.9

Great

TrustScore 4 out of 5

21 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Yummy chocolates.

I had an issue that was dealt with in a very satisfying manner by their Customer Services. Thank you. I love that most if not all of their products are Vegan, Gluten-Free, and Organic. Not only that, but their range of chocolates is constantly evolving with new variants appearing on a regular basis. Hard to pick a fave, but I especially like their Champagne Truffles, so hoping they continue making those indefinitely. Great products. Five stars not just for the chocolates, but for the excellent Customer Service as well. Keep up the good work!

January 1, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Where have you been Booja-Booja !

Where have you been Booja-Booja !! I was diagnosed with a dairy intolerance a year ago and to be honest all the chocolate I have tried has been rank 🤮until now …Omg Booja I love your chocolate because it actually tastes like chocolate I don’t feel I’m missing anything thank you thank you thank you x

October 21, 2025
Unprompted review
Rated 1 out of 5 stars

So disappointing!

Given a box of Booja Booja Fine de Champagne chox . They looked exciting but were very disappointing. Bland,without a hint of fine de champagne and very overpriced. I wouldn’t dream of buying them.

June 4, 2025
Unprompted review
Rated 5 out of 5 stars

I absolutely love this dairy free ice…

I absolutely love this dairy free ice cream. I don't normally shop at waitrose but make a special trip to stock up. I have found other vegan icecreams boring or they contain gluten which I also cannot eat. It's the caramel pecan praline I am addicted to. Fabulous.

April 25, 2025
Unprompted review
Rated 5 out of 5 stars

Omg couldn't be happier with this brand…

Omg couldn't be happier with this brand and the customer service.
Have eaten their ice-cream for years and as someone that is dairy free and a conscious healthy eater ice-cream was a hard one for me to find. Booja-Booja is best brand ever for ice-cream. This prompted me to try their chocolate boxes. These were a little rich for my family but the Chocolate wonders are amazing. I emailed c/s with feedback and was responded to very well showing the quality of the company goes beyond the food.
If only the company would go plastic free I think they would be the perfect brand.

April 8, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

Best chocolates ever!

My son bought me a box of your chocolates for Mother's Day, I've never seen them before, I can honestly say they are the best chocolates I've ever had!

March 30, 2025
Unprompted review
Rated 2 out of 5 stars

Gutted they switched from agave to cane…

Gutted they switched from agave to cane sugar on their ice cream range. It still tasted ok but the previous agave range was far superior and loved by all that couldn't have refined sugar for different reasons. I've heard many times that people stopped buying it because of the switch, so this is what happens when you let go of your values I guess.

November 7, 2024
Unprompted review
Advertisement
Rated 5 out of 5 stars

I happened upon this page whilst…

I happened upon this page whilst looking these up and just wanted to say I've been buying Booja Booja chocolates for years and years, both separately, and I used to get them delivered with my Ocado shopping, as well as buying them as gifts for friends, and I did that because they are delicious. They are renowned for being delicious, and have won multiple awards as far as I remember.

I'm not vegan or vegetarian so none of that stuff concerns me, but I have bought them for friends that are, and I choose to buy these chocolates for myself over other chocolates I could have bought that aren't, simply because they're delicious and I enjoy them. I love the originals the best but I also enjoy the special variety boxes and bought a few of the special selection boxes at Xmas including for myself. This company have been around for years and years, and I've been eating and gifting their chocolates for years and years, check reviews on Amazon or Ocado etc.

March 24, 2024
Unprompted review
Rated 5 out of 5 stars

Top Quality & Dairy free

My wife has a dairy alergy, so many chocolates cited as vegan or dairy free have caveats saying made in a factory using milk so could cause an allergic reaction.
At last a chocolate that is delicious and actually dairy free, Really enjoying myself as well. Well done Booja Booja

April 23, 2024
Unprompted review
Rated 3 out of 5 stars

So disappointed in our box…

We were so looking forward to our box of booja booja chocolates. The first thing was that the diagram inside the box lid depicted 4 rows but in reality there were 3 rows. Except for the ginger one, the rest all tasted the same. I won't be buying them again.

January 3, 2024
Unprompted review
Advertisement
Rated 3 out of 5 stars

Too much plastic and sugar

Never known a company to end up producing more waste as it grows rather than cut down. I first started to get Booja Booja chocolates back in 2002 when they would only sell in small independent businesses and was in a wooden box NO PLASTIC like NOW plastic inlay trays and foil. So as this company gained popularity and orders to big supermarkets its now contributing to more waste and plastic.

No longer my favourite and I use to be a big fan for many years, Now they are not healthy treats full of white processed sugar, Yes Cane sugar is simply white processed sugar and recently this Easter I was given some of their new ice cream cookie Dough boasting 9 simple ingredients and it's main ingredient 2nd on list after Water is sugar and more sugar so 23 grams ( 3 table spoons) Over 100ml of a 465g tub so approx 14 tablespoons of sugar in this tub, Very unhealthy regardless of it being vegan it still junk food and processed and tastes so sickly sweet.

So a company now mass production and using loads of plastic, Suppose profit £££ over ethics wins everytime.

I love quality chocolate that's not full of sugar overload and this brands gone down in quality and filling up its chocolates and ice cream with cheap sugar. Shame Booja didn't stick to its original ethics and quality.

April 9, 2023
Unprompted review
Rated 1 out of 5 stars

Awful ice cream. Amazing chocolates!

Because Boojas are my favourite chocolates, I assumed that the ice cream would be good too. Oh no! Absolutely awful. Very watery/icy with no flavour. Extremely disappointing. If only it was like their chocolates which are amazing 10/10

March 9, 2023
Unprompted review
Rated 5 out of 5 stars

Awesome.

I am from Denmark, and before the time of the internet, it was quite difficult for me to get some Booja Boojas.
Now, I'll gladly pay the price to get some home, and I have just received my package. I can't wait to take a bite of these utterly delicious chocolates!

February 24, 2023
Unprompted review
Rated 5 out of 5 stars

Lovely chocs

Discovered these chocolates several years ago when I was seeking dairy free due to husband's allergy. Delicious chocolates - special mention for the champagne truffles and hazelnut crunch.

March 18, 2021
Unprompted review
Advertisement
Rated 5 out of 5 stars

Guilt Free Treats

The chocolates and ice cream from Booja Booja are delicious. I have an intolerance to dairy but as a chocolate lover need my fix. Booja Booja do the job. The products are delicious, great quality and guilt free. Love them.

November 2, 2020
Unprompted review
Rated 5 out of 5 stars

GIGANTIC WELL DONE ON THE ICE CREAMS

GIGANTIC WELL DONE ON THE DELICIOUS ICE CREAMS. It's all pleasure, no guilt. Way more tasty than the 'low-calorie-healthy-ice-creams' out there and only contains legit ingredients. I had the mint-choc and the hazelnut ones already but can't wait to try raspberry ripple next... ;)

August 11, 2020
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look