Items bought absolutely stunning!!! Packaging terrible ! I paid extra for gift wrapping!definitely not worth the extra money spent. I placed a large order three sets of underwear bought! and they a... See more
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Review summary
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Reviews shaping this summary
Easy to make order, staff were efficient when i went in store to collect parcel. Items great quality and fit true to size. Pjamers very comfuntable and feel luxorious
Although normally very happy with our Boux avenue purchases, I was disappointed to find on this occasion that on their first wash a pair of knickers lost the charm and bow. I hope this is a one-off as... See more
Company replied
Sizing is really inconsistent: ordered two sizes in the same style and the larger one is the same size as the smaller. Order two in a different style and the larger one is massively bigger than th... See more
Company replied
Company details
- Underwear Store
- Activewear Store
- Lingerie Store
- Plus Size Clothing Store
- Swimwear Store
- Women's Clothing Store
Written by the company
Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in cup sizes A - G! Our 2021 lingerie collection features a wide range of bras, thongs and knickers. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges - our design led collection of activewear & loungewear.
Contact info
3rd Floor 1, St. George’s Road, SW19 4DR, London, United Kingdom
- www.bouxavenue.com
3.7
Average
10K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great delivery time & product as…
Great delivery time & product as described
July 6, 2026
Unprompted review
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I’m really disappointed
I’m really disappointed. I bought a multitude of bras from this brand that were rlly pretty. I’ve had 3 of the wire lining break through the bra material. And I don’t even wear them often. For the price, I think that’s quite bad. Especially because it wasn’t just one, it was multiple
July 11, 2026
Unprompted review
Reply from Boux Avenue Limited
Thank you for your feedback. We note your comments regarding the quality issues you have experienced with the underwire breaking through the fabric on multiple items, especially given the price and infrequent wear.
The durability and manufacturing standards of the products we stock are incredibly important to us. Your feedback has been passed directly to our Quality Assurance and Buying teams to investigate this product batch with the supplier and ensure our strict quality controls are being maintained.
Kind regards
Tom
Boux Avenue Customer Relations
I ordered an item to be delivered to my…
I ordered an item to be delivered to my selected store, but it was taking far longer than expected. I contacted customer service simply to find out where my order was, only to be told that it was being sent back to the warehouse.
What is most disappointing is that I received no email, notification, or any form of communication about this. If I had not contacted customer service myself, I would have had no idea what was happening with my order.
The lack of communication and poor handling of the delivery process has been very frustrating and has left me disappointed with the service.
July 7, 2026
Unprompted review
Reply from Boux Avenue Limited
Thank you for your feedback. We note your comments regarding the delay with your store delivery, the order being returned to the warehouse without your knowledge, and the lack of automated communication updating you on its status.
Your experience has been passed directly to our Logistics, Retail Operations, and E-commerce teams to investigate why this order was turned back and to address the breakdown in our customer notification system.
Tom
Boux Avenue Customer Relations
Terrible Quality and Extremely Poor Customer Service
Very disappointing experience. I placed three separate orders with this company. Out of all three orders, I only kept one bikini set (top and bottoms). After washing it just once according to the care instructions, the color faded badly, the bikini top developed loose threads everywhere, and the cups completely lost their shape and collapsed. For the price I paid, the quality is simply unacceptable.
Customer service was just as disappointing. I had to spend almost two weeks repeatedly contacting them just to receive a proper response, and it took nearly three weeks before I finally received my refund. Instead of replacing the clearly defective bikini, they only offered me either a 25% refund or to return the item. Returning it would have cost me around €20 because it had to be shipped back to England, which is unreasonable for a faulty product.
To make matters worse, I still have not received the promised 25% refund.
The customer service is slow, unprofessional, and not helpful at all. The quality of the products does not justify the high prices, and the way customer complaints are handled is extremely disappointing. I definitely would not recommend ordering from this company.
July 8, 2026
Unprompted review
Reply from Boux Avenue Limited
Thank you for your feedback. We note your comments regarding the quality issues with your bikini set after washing, the prolonged communication delays, the high cost of international returns for a faulty product, and the fact that you have not yet received the promised 25% refund.
Your experience has been passed directly to our Quality Assurance, Finance, and Customer Service Management teams to investigate the product's durability, trace your missing refund, and review our current policies regarding international returns for defective items.
So we can look into this matter further, please feel free to respond to the information request form I have sent across on Trust Pilot today. Once we have the relevant information we will do our best to help you move towards a resolution.
Kind regards,
Tom
Boux Avenue Customer Relations
I haven’t received my order
I haven’t received my order! I have been trying to contact the customer service, but they haven’t been helpful!
July 7, 2026
Unprompted review
Reply from Boux Avenue Limited
Good afternoon Love Chocolates,
Thank you for your review and I am so sorry to hear you have yet to receive your order.
I would love to look into this for you. Please can I ask you to provide me with your order number in response to my separate email?
Thank you in advance and I look forward to your response.
Jack - Boux Avenue Customer Relations
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Good value quality
I ordered 2 sets of underwear. Both arrived promptly, were well packaged and good quality
July 2, 2026
Unprompted review
Another online nightmare
The quality was lovely, although not low back, the size was wrong but trying to return it is like torture.
No phone number, no address to return it to, the returns portal does not recognise anything, not my ref. Number, not my email or postcode, only bots to communicate with, don’t buy from this company, it’s not possible to get a human and it looks like I have kissed my money goodbye.
It took 3 minutes to order and pay and over an hour to get to this stage of no joy in returning it!
July 9, 2026
Unprompted review
Reply from Boux Avenue Limited
Good afternoon Quaakie Boyle,
Thank you for your review and I am so sorry to hear of the struggles you have faced trying to return this.
I can assure you we have a manned Customer Care line on 0333 038 3438 or you can contact us via a webform or chat service via our website.
I would love to look into this for you. Please can I ask you to provide me with your order number in response to my separate email?
Thank you in advance and I look forward to your response.
Jack - Boux Avenue Customer Relations
Excellent service as usual,quality…
Excellent service as usual,quality clothes
July 2, 2026
Unprompted review
Absolutely stunning outfit ordered
Absolutely stunning outfit ordered, great quality and professional service.
July 9, 2026
Unprompted review
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Lovely supportive bikinis and good…
Lovely supportive bikinis and good quality
Also arrived nice a quickly
July 1, 2026
Unprompted review
Absolutely ridiculous
I asked for an exchange on the form. boux let me know once they had received my item. i had been regularly checking to make sure the item stayed in stock which it did from the moment of dropping my return off all the way to when i got a refund!!! not once did it even go into low stock! absolutely ridiculous. why offer an exchange if you don’t do them. once they had emailed to say it was being refunded obviously my item went from 50% off to full price. not happy!
July 3, 2026
Unprompted review
Reply from Boux Avenue Limited
Afternoon online shopper,
Thank you for your review and I am so sorry to hear this.
So that we can get this looked into, please can I ask you to provide a few more details in response to my separate email?
I do hope we can serve you better in the future.
Jack - Boux Avenue Customer Relations
Such a disappointment!! Go elsewhere.
So disappointed with service. I’ve recently lost a lot of weight and went into the Southampton store for a bra-fitting service. Their idea of this service was to ask what my bra size was, get me some from the shelves and then leave me to try them on. I had to buzz the lady back to tell her they weren’t right so she then asked what size I wanted. After three attempts at resizing and not a tape measure in sight or the assistant seeing how the bras were wrong for me, I gave up. The stress and upset wasn’t worth it. Which is such a shame because the underwear is so beautiful and I was looking forward to spending the £500 I had budgeted to revamp my underwear post weight loss.
July 8, 2026
Unprompted review
Reply from Boux Avenue Limited
Afternoon Lysa,
Congratulations on your weight loss journey, and we are so incredibly sorry that your fitting experience at our Southampton store left you feeling stressed and upset. This is far from the celebratory, supportive experience we aim to provide.
To explain our process, our teams are trained in a specialized "tapeless" fitting method, which relies on a visual assessment of your shape and how a bra sits on your body rather than a traditional measuring tape. However, our team completely missed the mark on this occasion by not staying to physically assess the fit, guide you through the adjustments, and give you the care you deserved.
Please be assured that your feedback has been raised directly with the Southampton store management team to ensure this is addressed internally and our high standards of service are maintained. We are so sorry we let you down and missed the opportunity to help you feel amazing in your new size.
Kind regards,
Jack - Boux Avenue Customer Relations
I ordered 2 bikinis in the sale
I ordered 2 bikinis in the sale.
Great price.
Beautiful quality and fast delivery.
Always a big choice.
July 2, 2026
Unprompted review
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The way my item I ordered was easy to…
The way my item I ordered was easy to find and delivery was when it said it would be.
July 3, 2026
Unprompted review
Staff were rude
Staff were rude and dismissive when serving at the till
July 8, 2026
Unprompted review
Reply from Boux Avenue Limited
Afternoon Ellie,
Thank you for your review and I am so sorry to hear this.
So that we can get this looked into, please can I ask you to provide a few more details in response to my separate email?
I do hope we can serve you better in the future.
Jack - Boux Avenue Customer Relations
Easy online ordering and prompt delivery
Easy online ordering and prompt delivery
July 4, 2026
Unprompted review
Ladies full briefs
Have bought briefs from box before they are made really well material is lovely, if I were to criticise I would say from experience go up a size in the full briefs, other than that they are lovely, delivery was super quick.
July 2, 2026
Unprompted review
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Amazing service
Amazing service, arrived within a couple of days of ordering. Perhaps you could pass on to The Fine bedding company the courier you use?
July 2, 2026
Unprompted review
Booked Bra fitting at the Birmingham…
Booked Bra fitting at the Birmingham Bull Ring Store and fitter was disinterested and didn't advise properly and disappeared part way through the fitting. Very disappointing and not reassuring at all. Wouldn't recommend for bra fitting service.
July 6, 2026
Unprompted review
Reply from Boux Avenue Limited
Good Morning Sandy.
I hope you are well today.
Thank you for taking the time to share your experience with us here at Boux Avenue.
I am really sorry to hear that you were not happy with the service you received during your bra fitting appointment at our Birmingham Bullring store and that the experience did not meet your expectations.
We understand that a bra fitting is a personal service where customers should feel comfortable, listened to and supported throughout the appointment. We are disappointed to hear that you did not feel you received the level of care and attention you were expecting from our colleague.
Your feedback is important to us and we will ensure your comments are shared with the relevant store team so that we can review this experience and continue to improve the service we provide to our customers.
We apologise for any disappointment caused and appreciate you taking the time to bring this matter to our attention. We hope to have the opportunity to welcome you back in the future and provide you with a much more positive experience.
Have a good day!
Sara - Customer Relations Executive
Boux Avenue
I ordered on line which was very easy
I ordered on line which was very easy
June 29, 2026
Unprompted review
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