BowFlex Reviews 2,301

TrustScore 4 out of 5

3.8

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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers frequently highlight the helpfulness and positive attitude of the staff, making interactions pleasant and productive. The user experience, particularly the ease of navigating the website and placing orders, is consistently praised by many. However, some customers were not happy with the product quality, citing issues like missing parts or confusing assembly diagrams. There were also instances where people experienced difficulties with their orders, including shipping problems or unreceived confirmation emails. A few other people also felt that customer service was occasionally slow or unhelpful, especially regarding complex issues or recall processes.

What people talk about most

Product

Users describe ambiguous interactions with product. Many customers express satisfaction, praising products... See more

Order

Consumers have mixed experiences with the ordering process. While many found it easy and efficient, with some... See more

Customer service

People report ambiguous experiences with customer service. Many customers praise representatives like Marlo,... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers praise the ease of... See more

Staff

Clients share positive opinions on staff, highlighting their helpfulness, knowledge, and professionalism.... See more

Based on these reviews

Rated 4 out of 5 stars

Easy site to navigate. Plenty of information to educate you on your purchase. Nice comparison chart between items. Can’t understand how some items are given free delivery but others are not, even thou... See more

Rated 4 out of 5 stars

I was generally satisfied with the experience. However, a pop-up asked me if I would enter my email address for a $50 discount. It's not clear that I got that discount (although it may have been inclu... See more

Company replied

Rated 4 out of 5 stars

My order was initially immediately put on hold and then cancelled. We called support which took a couple calls and a significant amount of time to get straightened out. But everything was eventually s... See more

Company replied

Rated 3 out of 5 stars

I ordered an elliptical a few minutes ago. I received this email to rate you on how you did but I haven’t even received a confirmation email for my order. Seems a little backwards. It really bothers m... See more

Company replied


Company details

Written by the company

Official USA site for BowFlex Home Gyms. BowFlex is your solution for home fitness. No gym membership required. Get a complete workout at home with the BowFlex homegym.


Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 85% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Shopping made Easy

The ease of being able to find exactly what I wanted and being able to check out was outstanding! Shopping made easy by Bowflex!

March 5, 2026
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Reply from BowFlex

That's great to hear!  Thank you for your feedback.  We wish you the best on your fitness journey - Bowflex Team

Rated 5 out of 5 stars

Really easy to purchase

Really easy to purchase and read all about the products and upgrades available. All of our work out gear is from bow flex.

March 2, 2026
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Reply from BowFlex

That's great to hear!  Good luck on your fitness journey - Bowflex Team

Rated 1 out of 5 stars

Dissapointed with a previous military…

Dissapointed with a previous military discount that I was looking at. The promo was for the velecore bike with $700 off with Free Standard Shipping. Current promotions are unclear and very misleading. Spoke with Sales Team Leader and he was very rude...bad first impression of the company. I am 100% disabled veteran and feel like I was mislead. The original deal would have brought my total to $1499 witrh free shipping. However dispite the rudeness I still wanted the velecore 22 bike because it seems the most compatiable with my service connected disablities. I ended up paying $1,865.99 total instead of the $1499. Will not suggest to a freind to go through bowflex direct. Even the current google listings even say free shipping which is misleading.

March 3, 2026
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Reply from BowFlex

Hi, Philip.  It looks like the current price on the Velocore is $1699, which is less than the military discount would have been.  The woman you ordered the bike from will reach out to clarify. - Bowflex Team

Rated 2 out of 5 stars

Dont fall for the discount code

During my order, I was asked to enter my email for an additional $50 off. I did this, then went to check out, and will not honor the code. After I already entered the information of coarse.

March 3, 2026
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Reply from BowFlex

Please reach out to our Fulfillment Support team at support@johnsonfit.zendesk.com to see if they can help. - Bowflex Team

Rated 1 out of 5 stars

Insufficient Dumbbell Recall Voucher

My dumbbells were recalled, but I was only given a $125 voucher for them. Now I am having to spend more money to get more dumbbells and the $125 voucher barely makes a dent in the cost. It feels like they are profiting off of their own mistake and I am having to pay twice for the dumbbells because of it.

March 3, 2026
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Reply from BowFlex

Here’s what we are doing and why we are doing it:
· The original company that sold the product prior to April 23, 2024, Nautilus, Inc., went bankrupt. That company
no longer exists.
· That bankrupt company, Nautilus, designed, manufactured, and sold these dumbbell sets prior to filing for
bankruptcy in 2024. We were not involved in any aspect of the products Nautilus made and sold prior to April
23, 2024.
· Our company acquired some of that bankrupt company’s assets in April of 2024 through the bankruptcy process—but
we did not buy the company or its liabilities. We did not assume any responsibility for past sales or issues with
the products Nautilus made and sold.
· We did not make any money from 552 and 1090 dumbbells sold by Nautilus before it went out of business.
Simply put: we had no involvement with the design, manufacture, or sale of these dumbbells prior to April 23,
2024.
· We are stepping up to provide the pro-rated voucher to U.S. consumers who bought recalled dumbbells from a
bankrupt company, even though we have no obligation to do so. Offering this voucher is a good-faith gesture
from our company to help U.S. consumers replace the product—even if they bought recalled dumbbells from
Nautilus several years ago. Making this extra effort fully aligns with our company’s commitment to helping our
customers lead healthy lives.

The type of remedy, and the full amount of the remedy, is displayed at the time the claim is submitted, so full disclosure was visible at that time.

Rated 1 out of 5 stars

Do not buy

Do not buy, the treadmill gave out after less than 12 uses model BXT8J. Just tried to call for repair assistance, no one at the numbers listed and the phone numbers given by them could assist.

March 3, 2026
Unprompted review
BowFlex logo

Reply from BowFlex

I'm so sorry to hear you're having difficulty!  Customer service will create a ticket if you call them at 800-605-3369, or you can reach out to equipment support directly at support@johnsonfit.zendesk.com.  This machine is actually very reliable, so it's surprising that you had an issue so quickly.  Equipment support will definitely get you taken care of. - Bowflex Team

Rated 5 out of 5 stars

I normally purchased the fitness…

I normally purchased the fitness equipment directly from the store. I worry I will mess up the online purchase which I never done before. The procedure actually is quite easy and smooth. Thank you. I can’t wait to see my new exercise machine.

March 3, 2026
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Reply from BowFlex

That's great to hear!  Thank you for your feedback.  We wish you the best on your fitness journey - Bowflex Team

Rated 5 out of 5 stars

service-connected Army veteran

As a service-connected Army veteran, I always seek companies that give the most, optimal customer service. Ms. Barb, was excellent, detailed and professional about the product I wanted to buy. Definitely giving 5 stars for professional customer service.

Thank You

March 2, 2026
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Reply from BowFlex

That's great to hear!  Thank you for your feedback, and thank you for your service.  We wish you the best on your fitness journey - Bowflex Team

Rated 5 out of 5 stars

Super easy to navigate the website

Super easy to navigate the website. Took no time at all!

March 1, 2026
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Reply from BowFlex

That's great to hear! Thank you for your feedback. We wish you the best on your fitness journey - Bowflex Team

Rated 1 out of 5 stars

Horrible service all around with…

Horrible service all around with company, would not buy again

February 25, 2026
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Reply from BowFlex

Hi, David.  I'm so sorry you ran into difficulties with your recall claim.  It looks like, in this case, a proof of purchase was not supplied with the claim itself, so we had to go by the date on the serial number.   I do show that it has been resolved at this time.  If you did not receive the voucher in the correct amount, please reply to the email you have.  The correct voucher was sent out a couple of weeks ago.

Rated 2 out of 5 stars

I sent in my recalled dumbbells and it…

I sent in my recalled dumbbells and it has been several months and still nothing back about my remedy. They are authentic Bowles items and my purchase history show it and I don’t understand why this is taking so long.

March 1, 2026
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Reply from BowFlex

We show the voucher has already been issued.  If you have not received it, please contact us at recall@bowflex.com - Bowflex Team

Rated 5 out of 5 stars

Easy to order…

March 1, 2026
BowFlex logo

Reply from BowFlex

That's great to hear!  Thank you for your feedback.  We wish you the best on your fitness journey - Bowflex Team

Rated 5 out of 5 stars

I have bought the bowflex workout…

I have bought the bowflex workout machine, the TreadClimber and now the Elliptical and have nothing but good things to say about all three. Just hope the Elliptical continues to help me achieve my goal. Time will tell. The Elliptical arrived faster than I expected so that was very nice.
P.S. I still have them all and they all work great.

February 23, 2026
BowFlex logo

Reply from BowFlex

That's great to hear!  Thank you for your feedback.  We wish you the best on your fitness journey - Bowflex Team

Rated 5 out of 5 stars

Good experience

I was offered the financing that I needed, and it was easy. I have not received but bowflex has been in constant contact with me and I appreciate that as well. Bowflex name speaks for itself. I am excited.

February 28, 2026
BowFlex logo

Reply from BowFlex

That's great to hear!  Thank you for your feedback.  We wish you the best on your fitness journey - Bowflex Team

Rated 5 out of 5 stars

I've always been a fan of Bowflex

I've always been a fan of Bowflex. The equipment is perfect for my home gym and I never worry about having issues with it.

February 9, 2026
BowFlex logo

Reply from BowFlex

That's great to hear!  Thank you for your feedback.  We wish you the best on your fitness journey - Bowflex Team

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