I have been using bright local since the very beginning of their opening, words cannot express how amazing awesome and easy to use the software is compared to everything else out there. I literally do... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
After trying a couple of other services with frustrating results, I landed here, and I can't see leaving. Aside from a top notch service that's affordable enough for me to add to my other (very very)... See more
Company replied
I’ve been using BrightLocal for my digital marketing agency for several years, and my experience with them has been exceptional. The platform itself is an incredibly valuable part of the work I... See more
Company replied
We are a small company and recently switched to BrightLocal from the other company, who deletes your information if you do not renew. This transition was easy. If you have any questions, BrightLocal h... See more
Company replied
Company details
Written by the company
BrightLocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By combining AI-powered insights built on 16 years of proprietary local search data with expert-led services, BrightLocal simplifies local search marketing, enabling businesses to improve visibility, manage listings, and build stronger online reputations. Founded in 2009 and trusted by 15,000 small businesses and marketing agencies, BrightLocal provides organizations with the confidence to grow. Headquartered in the UK, BrightLocal serves customers across the US, Canada, and beyond.
Contact info
First Floor, Huntingdon House, 20 North St, BN1 1EB, Brighton, United Kingdom
- 01273 605027
- contact@brightlocal.com
- brightlocal.com
4.1
Great
770 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I originally came to BrightLocal…
I originally came to BrightLocal because I needed a reliable way to track and improve Local SEO performance for my clients, particularly Google Maps rankings, local search visibility, citations, and more recently AI visibility.
BrightLocal has become one of the most valuable tools I use in my agency. I particularly like the Local Search Grid, citation tracking and management, reporting, and the AI visibility tools. Being able to clearly show clients where they are appearing in local search and how their visibility is improving makes a huge difference.
Most importantly, I’ve seen real results. I’ve been able to track clients moving up significantly in Google Maps, identify citation and NAP inconsistencies that needed correcting, and measure improvements in both local and AI search visibility. It gives me tangible data that I can actually use to make decisions rather than just producing another SEO report.
I’ve tried other SEO platforms, but BrightLocal is particularly strong when it comes to Local SEO. It gives me the information I need without making everything unnecessarily complicated.
I also have to mention their customer service because it is genuinely outstanding. Whenever I’ve had a question or needed help, their team has been responsive, knowledgeable, patient and willing to actually investigate the issue. You feel like you're speaking to people who genuinely want to help you get the most out of the platform.
For any agency or business serious about Local SEO and understanding their visibility across Google and AI search, I highly recommend BrightLocal. It has become an important part of how I manage and demonstrate results for my clients.
September 13, 2026
Unprompted review
Reply from BrightLocal
Hi Sarah,
Thank you for taking the time to share such thoughtful feedback. It’s great to hear how BrightLocal has become an important part of the way you manage and demonstrate Local SEO results for your clients.
We especially appreciate you highlighting Local Search Grid, citation tracking and management, reporting, and our AI visibility tools. Knowing these are helping you identify opportunities, track meaningful improvements in Google Maps and AI search visibility, and give your clients tangible data is exactly what we want BrightLocal to help agencies achieve.
Your comments about our Customer Support team mean a lot, too. We always want you to feel that there’s a knowledgeable person ready to dig into a question and help you get the most from the platform.
Thanks again for recommending BrightLocal and for trusting us to support your agency. We’ll keep working to give you the tools, data, and support you need to deliver great results for your clients.
Nikke
Senior Listing Support Executive
Advertisement
Fantastic support and customer service!
We are very happy with the support we received from Matt. He took the time to understand and answer all of our queries, explaining everything clearly in a friendly and professional manner.
It’s clear that BrightLocal takes customer service seriously, and we really appreciated the time and support Matt provided.
August 5, 2026
Unprompted review
Reply from BrightLocal
Hi Ariana,
We really appreciate you sharing your experience with us. It’s wonderful to know that Matt listened carefully to your questions and made sure everything was explained in a clear, approachable way.
We’ll make sure your kind feedback reaches Matt. Thanks again for your thoughtful review, and please know our team is always here whenever you need a hand.
Nikke
Senior Listing Support Executive
Terrible
Terrible, terrible experience with support, and an equally terrible experience with their rank trackers. Unreliable platform. I’ve had issues with empty screenshots, mismatched results, and incorrect location tracking. GBP post scheduling doesn’t work properly either as the posts keep being rejected (when you post directly to Google maps they are accepted, via brightlocal its doesnt work!)
I’m not sure what’s happening with the platform, but this year, overall, nothing seems to work the way it used to. I definitely don’t recommend it, especially for agencies managing 100+ accounts.
September 6, 2026
Unprompted review
Reply from BrightLocal
Hi Sandra,
Thank you for sharing your feedback. We understand how frustrating it is when you rely on BrightLocal to manage a large number of locations and the data you’re seeing doesn’t give you the confidence you need.
We’ve reviewed the concerns you raised with our Support team around Local Rank Tracker, and we confirmed there is an issue affecting the results you reported. This has been escalated to our Development team for further investigation, and we’ve continued to follow up while they work to identify the cause and resolve it.
We’ve also noted your concerns about GBP post scheduling in the current support conversation so the team can take a closer look and determine what further action may be needed.
We’re sorry that your experience with both the platform and our support has left you feeling this way, particularly given how important reliable reporting and account management are when working at scale. We’ll continue to investigate the issues raised and keep you updated as soon as we have more information.
Johnrey
Listing Support Supervisor
Outstanding Customer Support
⭐⭐⭐⭐⭐ Outstanding Customer Support
I have been extremely impressed with the service provided by BrightLocal, particularly the support I received from Joselyn Silagan.
Joselyn was incredibly quick to respond, professional throughout, and went above and beyond to assist with my queries. She took the time to explain everything clearly and ensured that any issues were resolved promptly, making the whole experience straightforward and stress-free.
It's refreshing to deal with a company that values customer service, and Joselyn's helpful attitude and efficiency are a real credit to BrightLocal.
I would highly recommend BrightLocal to any business looking to improve their local online presence, backed by a support team that genuinely cares about helping their customers succeed.
September 4, 2026
Unprompted review
Reply from BrightLocal
Hi Neil,
Thanks for taking the time to share such thoughtful feedback. It’s wonderful to hear that Joselyn’s quick responses, clear explanations, and helpful approach made your experience with BrightLocal straightforward and stress-free.
We really appreciate your recommendation and your kind words about our Customer Support team. We’ll make sure your feedback is shared with Joselyn, and we’ll continue to be here to support you as you grow your local online presence.
Johnrey
Listing Support Supervisor
Horrible Support and Services
Horrible Support and Services
I’ve been a long-time client and, until recently, have been very satisfied with your service. Unfortunately, since the introduction of your AI features, I’ve experienced a significant decline in system performance.
Reports that previously took approximately five minutes to complete are now taking more than 12 hours with constant failures wasting my entire day. This is an unacceptable level of performance, especially considering what I am paying for the service.
I understand that new technology can sometimes require adjustments, but these delays are severely impacting my ability to work efficiently. I need this issue investigated and resolved as soon as possible.
As a long-standing customer, I would prefer to continue using your service, but if these performance issues cannot be addressed promptly, I will have no choice but to consider moving to another provider.
Please escalate this issue and let me know what is being done to resolve it. this is my 8th attempt to communicate for 5 days and no response
September 1, 2026
Unprompted review
Reply from BrightLocal
Hi Geo,
We're genuinely sorry for the frustration this has caused, especially after you’ve been a long-standing BrightLocal customer and had a much better experience with us in the past. Having reports take hours, fail repeatedly, and then struggling to get a response from us would understandably be incredibly frustrating.
A fix for the report performance issue has now been released. If you’re still seeing unusually long processing times, failures, or anything else that isn’t working as expected, please let us know so we can investigate it further.
We really appreciate your continued support of BrightLocal, and we want to make sure things are running properly for you again.
Johnrey
Listing Support Supervisor
Advertisement
I run a network of niche business directories
I run a network of niche business directories and worked with BrightLocal's listings team to get one of them added to their Citation Builder database. The experience was genuinely good. Vivien and Janos were responsive and clear throughout, walked me through their review criteria, and were fair and flexible where it made sense for a niche directory rather than applying a one-size-fits-all rule. Communication was friendly and human the whole way, and they followed through and got the directory added as promised. If you're weighing citation and local-SEO tools, the quality of their support team alone is a strong reason to give them a look.
July 23, 2026
Unprompted review
Reply from BrightLocal
Hi Terence,
Thank you for taking the time to leave such a thoughtful review. It means a lot to hear how much you valued working with Vivien and Janos, and we’ll make sure your kind words are shared with them.
We’re especially glad they took the time to understand the needs of your niche directory, explain the review criteria clearly, and work with you in a fair and flexible way. That kind of thoughtful, human support is exactly what we want every interaction with BrightLocal to feel like.
We also really appreciate you recommending BrightLocal to others considering citation and local SEO tools. Thank you again for trusting our team with your directory, and we’ll be here to support you whenever you need us.
Johnrey
Listing Support Supervisor
We have been waiting for a reply back…
We have been waiting for a reply back to questions and issues as a new customer for about a week now. We have put in a few support requests, tried their chat, and sent emails. There is a disconnect between what Sales promises and actual delivery of functionality. There could be a setup issue, but since no one from the company replies to emails, chats, or support forms, I can not tell.
August 25, 2026
Unprompted review
Reply from BrightLocal
Hi Randy,
Sorry for the wait, and thanks for flagging it. I can see our support team was on chat with you for a couple of hours on Friday, so I know we've been talking, but that clearly hasn't got you the answers you actually need.
The part we've dropped is connecting you with the right people, and I apologise for that. The questions about what was promised at signup sit with our Sales team, and our offices were closed yesterday for the bank holiday, so the gap has been longer than it should have been.
I've chased Sales directly this morning, and they've now replied to your email. If it turns out some of this is a setup issue rather than a functionality gap, we'll sort it with you rather than hand you round again.
Sorry again for the inconvenience, and I'm looking forward to making this right quickly.
Kal
Support Lead
I originally sought out BrightLocal to…
I originally sought out BrightLocal to improve NAP consistency and strengthen local grid rankings, and overall the experience has been positive. What stood out most was the responsiveness and continuity of support. While it feels more team-based than account-manager-based, communication remained professional, efficient, and surprisingly consistent throughout the process.
Pros: The platform itself is clearly built around local SEO workflows including citation management, rank tracking, and performance reporting, which I found to be of value. Additionally, the purchased services provide meaningful value, and the support team has been attentive and knowledgeable whenever questions arose.
Cons: Pricing structure. The subscription tiers feel intentionally limited, with many of the features necessary for a fully functional workflow positioned as separate per-use add-ons designed to progressively escalate monthly costs as you attempt to access the capabilities most small businesses realistically need.
August 14, 2026
Unprompted review
Reply from BrightLocal
Hi Robert,
Thank you for taking the time to share such detailed and balanced feedback. We’re glad to hear that you’ve found value in BrightLocal’s local SEO tools, services, and the consistent support you’ve received from our team.
We also appreciate your honest comments about our pricing and subscription tiers. Feedback like this is valuable as we continue to review how our plans and services meet the needs of different businesses.
If you have any other feedback or suggestions, we’d love to hear them. Please feel free to reach out to our Support team at any time. We’ll continue to be here to support you and help you get the most from BrightLocal.
Johnrey
Listing Support Supervisor
As the owner of a local junk removal…
As the owner of a local junk removal business in Las Vegas, I've been looking for a way to better understand local SEO without feeling overwhelmed. BrightLocal has made it much easier to track my Google rankings, monitor my Google Business Profile, and identify opportunities to improve my online visibility.
The platform is well organized, and I appreciate having rank tracking, citation management, and local SEO tools all in one place. I'm still learning everything BrightLocal has to offer, but it has already given me valuable insight into how my business is performing in local search.
Their educational resources and support have also been helpful as I've worked to build a stronger online presence. If you're a small business owner who wants to take local SEO seriously, BrightLocal is definitely worth considering.
July 23, 2026
Unprompted review
Reply from BrightLocal
Hi Shane!
Thank you for taking the time to share such a thoughtful review. It's great to hear that BrightLocal has helped make local SEO feel more approachable and has given you valuable insight into your business's performance in local search.
We're glad you're finding tools like rank tracking, Citation Builder, and Google Business Profile monitoring useful as you continue to grow your online visibility. It's also wonderful to know that our educational resources and Customer Support team have helped you along the way.
We really appreciate your recommendation, and we're excited to continue supporting you as you explore more of what BrightLocal has to offer. Wishing you and your business continued success!
Johnrey
Listing Support Supervisor
Advertisement
Do yourself a favor and read the fine…
Do yourself a favor and read the fine print before you sign up with BrightLocal. I canceled my subscription and asked for a refund on the months I wasn't going to use. Simple, reasonable request. Nope. They force you into annual billing and then hide behind a clause that lets them keep every penny once you cancel, even if you've barely used the thing. No proration, no partial refund, nothing. And when I pushed back, customer service basically shrugged and pointed me to the terms I'd already read. No effort to make it right, no interest in keeping me as a customer. If you're okay handing over a full year up front with zero flexibility if your situation changes, go for it. I wasn't, and I wish someone had warned me.
July 7, 2026
Unprompted review
Reply from BrightLocal
Hi Nate,
Thanks for taking the time to write this review. I don't think it's unreasonable to want this sorted quickly, so I want to address it directly rather than point you back to a policy page.
I know the refund side of this wasn't the outcome you wanted, and I get why that's frustrating on an annual plan. What I do want to correct here is the idea that nobody tried: your subscription was set to "Cancellation Pending" rather than cancelled immediately, specifically so you'd get the full period you'd already paid for rather than losing access early.
You won't be charged again. That's our standard approach to mid-cycle cancellations, not an attempt to dodge a refund.
I'll also own that it took too long to get you a straight answer. The account verification step at the start added a few days before your request even reached the team who could actually help, and that's on us.
I've picked up your ticket directly and I'll follow up with you there. I can't promise the refund position changes as per our policy, but I want to understand where this went wrong and see whether there's anything else we can do.
Kal
Support Lead
Reply from BrightLocal
Hi,
Thank you for taking the time to leave us a review.
We're so pleased to hear you had a great experience with both our service and communication.
Your feedback means a lot to the team, and we'll continue working hard to provide the support you can rely on whenever you need us.
Thank you!
Vivien
Senior Customer Support Executive
BrightLocal has transformed our SEO
BrightLocal has truly transformed our local SEO strategy. We initially sought them out because managing local citations, tracking rankings across multiple locations, and cleaning up messy Google Business Profile data manually was costing us dozens of hours every month.Their platform completely solved that bottleneck. My absolute favorite features are the Local Search Audit and the Citation Builder. The audit tool provides clean, white-label reports that we can share directly with clients, while the citation builder takes the painful guesswork out of building consistent local signals.Compared to other platforms we tried previously, like Yext and Moz Local, BrightLocal offers far better value and flexibility. We never feel locked into rigid, expensive contracts, and the data accuracy is significantly higher.The results speak for themselves. Within just three months of using BrightLocal, our clients saw an average 35% increase in local map pack visibility and a major boost in organic keyword rankings. The return on investment was immediate, driving more phone calls and foot traffic to our physical storefronts.To top it all off, their customer support team is exceptional. Whenever we have a technical question or need help with a complex citation campaign, they respond quickly, professionally, and always resolve the issue on the first try. Five stars all the way!
June 18, 2026
Unprompted review
Reply from BrightLocal
Hello John,
Thank you for sharing such detailed feedback. We're delighted to hear that BrightLocal has helped streamline your local SEO efforts, saving valuable time on citation management, rank tracking, and Google Business Profile optimization.
It's great to know that the Local Search Audit and Citation Builder have become key parts of your workflow, and that you've seen strong results for your clients, including increased map pack visibility, improved rankings, and measurable business growth.
We also appreciate your kind words about our Customer Support team. Providing responsive, effective support is something we take great pride in.
Thank you for your trust and recommendation. We're grateful to be part of your success and look forward to continuing to support your business.
Johnrey
Customer Support Team Lead
I can definitely see why BrightLocal…
I can definitely see why BrightLocal has so many negative reviews.
After spending time trying to use your platform, I'm honestly shocked at how slow, antiquated, and frustrating the entire experience is. The website feels outdated, clunky, and poorly optimized, making even simple tasks take far longer than they should. Instead of helping businesses save time, it ended up wasting mine.
I reached out and expressed my concerns, but at this point I've completely lost confidence in the product. The user experience is far below what I'd expect from a company operating in the local SEO space.
I expect a prompt refund for the charges made. If a refund is not processed quickly, I will be contacting my bank to initiate a chargeback and dispute the transaction.
I do not appreciate the amount of time wasted trying to make your platform work. Between the slow performance, outdated interface, and overall poor experience, it's clear why so many customers have chosen to leave negative feedback.
Very disappointing experience.
June 16, 2026
Unprompted review
Reply from BrightLocal
Hi!
Thank you for sharing your feedback. We're sorry to hear that your experience with BrightLocal fell short of your expectations.
We'd like to investigate your concerns and review your request, but we're unable to identify your account based on the information provided in this review. Please contact our Customer Support team with the email address associated with your BrightLocal account so we can review any previous interactions and better understand the issues you encountered.
We want to understand what happened and ensure your concerns are reviewed properly. Once we're able to locate your account, we'll be happy to investigate further and review any available options.
Johnrey
Customer Support Team Lead
Advertisement
36 Hours of Complaint with out any resolution
We are a digital agency and have been working with them for more than a year with 60-plus accounts. We raised a complaint 36 hours ago, and we are still not receiving any resolution. They don't have any dialling number, so we can talk to expedite. The only way we can reach out is through a ticket system, which they are not responding to. What should we say to our clients, what kind of company we partner with?
April 2, 2026
Unprompted review
Reply from BrightLocal
Hi Atif, thank you for sharing this, we understand why this has been frustrating.
You reported a widespread issue which has put you in a difficult position with your own clients. I honestly do recognize the impact that has.
The issue you have reported is currently being investigated by our engineering team as a priority across affected accounts.
We also want to address both the delay in response and your concerns around contacting support. Our team was offline over the Easter holiday period, which affected response times.
In terms of support channels, we don’t offer phone support, as most issues with our reporting tools require screen sharing and hands-on guidance. Instead, we provide support via Zoom calls, email, and live chat during our open hours to ensure we can troubleshoot issues effectively with you.
We value the partnership you’ve built with us over the past year, and we’re focused on getting this resolved as quickly as possible. Please continue via your existing support ticket or reach out on live chat so we can keep you closely updated as progress is made.
Many thanks
Harry
Customer Excellence Lead
Support is not great and tracking problems can occur
Their dashboard is great and easy to use, but their local tracking results can be unreliable. Also, its very difficult to get in touch with support to resolve the technical issues.
April 1, 2026
Unprompted review
Reply from BrightLocal
Hi Sandra,
Thank you for your feedback, and for flagging these issues with us.
Rhea has now followed up on your ticket and shared a booking link, so you can arrange a call at a time that suits you. This will ensure you can go through everything in detail and have all outstanding points properly addressed.
We really appreciate your patience while this was being worked through, and we’re here to make sure you feel confident in both the data and the support you receive moving forward.
Vivien
Senior Customer Support Executive
Great job
Great job! Thank you for letting me know to log into my account because of being inactive for so long. I also appreciate being emailed to confirm this highly recommend bright local.
March 26, 2026
Unprompted review
Reply from BrightLocal
Hi,
Thanks for sharing your experience with us.
We’re glad the reminder to log back into your account was helpful, and that the follow-up email gave you that extra reassurance. It’s great to know those touchpoints made things clear and easy for you.
We really appreciate your recommendation, and we’ll continue to be here whenever you need support.
Vivien
Senior Customer Support Executive
Jack was awesome showing us around the…
Jack was awesome showing us around the platform, we feel more equipped to use the service with more confidence now. Thanks Jack!
March 20, 2026
Unprompted review
Reply from BrightLocal
Hi Joel,
Thank you for taking the time to leave this feedback.
We’re really pleased to hear that Jack’s walkthrough helped you feel more confident using the platform. Getting you to that point quickly is exactly what we’re aiming for.
We’ll make sure your comments are shared with him, and if you need any further support as you get stuck in, the team is always here to help.
Thanks again for sharing your experience.
Vivien
Senior Customer Support Executive
Advertisement
I made a mistake while filling in my…
I made a mistake while filling in my information for a campaign to purchase citations, and Marlon from the support team paused my campaign and helped me correct the mistake I made.
The customer support from Marlon was 5/5 stars. I recommend BrightLocal 100% — their app and support are awesome.
March 12, 2026
Unprompted review
Reply from BrightLocal
Hi Sam,
Thank you for taking the time to share this. It is great to hear that Marlon was able to step in quickly, pause the campaign, and help you correct the information for your Citation Builder order.
Feedback like this means a lot to our Customer Support team, and we will be sure Marlon sees your kind words.
We also appreciate your recommendation and your comments about the platform and support.
Thanks again for sharing your experience, and we will continue doing everything we can to support your success with BrightLocal.
Vivien
Senior Customer Support Executive
Outstanding customer service
New to the platform, but have been very happy with Brightlocal at every step. TONS of free resources to learn how to use Brightlocal and when I reached out to support for help, they were very thorough and repeatedly sent follow-ups to ensure the issue was completely resolved. Kate did an outstanding job. I highly recommend Brightlocal of you’re on the hunt for local SEO tools.
February 23, 2026
Unprompted review
Reply from BrightLocal
Thanks for sharing this, Wade.
We are really pleased to hear you have had such a positive start with BrightLocal. It is great that our free resources helped you get familiar with the platform, and that Kate was able to step in with thorough support and follow-ups to make sure everything was fully resolved.
We really appreciate the recommendation, and we will keep working hard to support you as you continue using BrightLocal.
Vivien
Senior Customer Support Executive
Prompt, friendly support
I got prompt, friendly support from BrightLocal after submitting a Citation Builder request. In my experience they've always been really good about confirming the content of those citations before they get sent out to aggregators and directories - which I really appreciate!
February 23, 2026
Unprompted review
Reply from BrightLocal
Thank you for sharing this. It is great to hear that our team was able to provide friendly support when you submitted your request.
Taking the time to confirm citation details is a key part of that process, so your feedback really means a lot.
We appreciate you continuing to trust BrightLocal, and we will be here to support you every step of the way as you build and manage your local presence.
Harry
Customer Excellence Lead
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.