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Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Many people were dissatisfied with the products, citing issues with vehicle conditions and discrepancies between descriptions and actual state. Customers also frequently reported problems with the website, including a lack of transparency regarding comments and a perceived bias towards sellers. The pricing was often criticized for being too high, with many feeling that vehicles were overpriced or had concerns about the fairness of the auction process. Reviewers consistently found the service to be unreliable, particularly concerning transport and the overall auction process. Customer service was a major source of frustration, with many struggling to get assistance, experiencing unresponsiveness, and feeling that their concerns were ignored.

What people talk about most

Product

Consumers find product descriptions to be inaccurate and misleading. Many reviewers report that vehicles are... See more

Website

Clients share negative opinions on the website. Many reviewers describe it as a "scam site" and an "auction... See more

Price

Customers consistently express dissatisfaction with pricing. Many reviewers report inflated prices due to... See more

Service

Reviewers highlight negative aspects of service, with many expressing that customer service is horrible and... See more

Customer service

Customers had negative experiences with customer service, consistently reporting it as horrible or... See more

Based on these reviews

Rated 1 out of 5 stars

A no reserve auction (by a well known BAT seller) i’m bidding on was supposed to end today at 3pm EST. It was then extended to 5pm EST due to “outages.” Then extended again 24 hours later. BAT c... See more

Company replied

Rated 1 out of 5 stars

Been selling cars all my life and have the worst experience in my life with bring a trailer. I was taught by my grandfather who sold cars for more than 50 years. They're not in business to do business... See more

Rated 1 out of 5 stars

Complete Bullshit auction house. They dont print your comments if they feel it will negatively affect the auction and jeopardise their commission . No regard for the poor guy trying to buy in good fai... See more

Company replied

Rated 1 out of 5 stars

Bring a Trailer likely to delete any comment which might dramatically lower the sales price of a car, and thus the commission they earn. When I posted pictures of a car that had clearly been repainte... See more

Company replied

Rated 5 out of 5 stars

Great platform — the BaT community truly helps one another to gain the most honest and transparent view of the cars listed for auction. I will surely use their website more.

Company replied

Rated 4 out of 5 stars

I was a successful bidder on a vehicle in May ‘25 and my credit card was charged the BAT fee, as expected. However, I wasn’t comfortable with some of my business interactions with the seller. After... See more

Company replied

Rated 1 out of 5 stars

Want to buy someone’s polished disaster of a failed project for the price of a clean car? Where the seller states’ hard hot starts’ but really means ‘engine is blown to hell’ or ‘minor fender bender’... See more

Company replied

Rated 1 out of 5 stars

No seller support whatsoever. Also, there are the Trolls who disparage your vehicle and place low bids with no intention of winning/buying anything. I would place my experience with BAT in the categor... See more

Rated 1 out of 5 stars

Bring a Trailer transport what a disappointment, Expensive ,unreliable, commits to a date and then it doesn't happen NEVER again. They are just paper pushers the act like brokers, and have no control... See more

Company replied

Rated 1 out of 5 stars

Avoid this place. My experience was extremely disappointing. Vehicles sold here can have serious hidden problems, and you’re essentially bidding without knowing what you’re really getting. When it com... See more

Company replied

Rated 1 out of 5 stars

You can't ask a question they don't like. They can delete any comment you make. Anything negative is automatically deleted. The customer is just a sucker they got played. There is no recourse for buyi... See more

Company replied

Rated 1 out of 5 stars

First hand experience here. Purchased a 1991 land cruiser. The seller took pictures of the car and purposefully did not put pictures of the items that were in bad shape. The cracked dashboard was show... See more

Rated 1 out of 5 stars

Potential buyers should look at the reviews for Bring-A-Trailer. I find it odd that you can leave questions asking the seller to disclose specific mechanical and bodywork issues and the seller can tot... See more

Rated 1 out of 5 stars

Allowed these blatant liars and trolls continue to make comments w/false information, lies, unwarranted attacks & made up bs to sabotage the sale of my vehicle. Even after the auction has ended this... See more

Rated 1 out of 5 stars

No vetting of sellers and no recourse for buyers who get screwed. Seller claimed to have performed an inspection with no issues and that turned out to be demonstrably false. Now a car purchased for... See more

Company replied

Rated 1 out of 5 stars

Any action under $15k is considered a no reserve auction. When asked if I had to honer bids under the value of my vehicle there was complete silence. I have transcripts showing that after the auction... See more

Company replied

Rated 1 out of 5 stars

Many beautiful cars however the auction process is flawed. It seems to be run by a group of dealers that puff each others listings. Comments tend to be skewed towards glowing reports versus neutral ob... See more

Rated 1 out of 5 stars

Fraud. Should be investigated. The scams are so obvious on this website, if you read the description, watch pictures and read comments, you will find everything. Half the comments are fak... See more

Company replied

Rated 1 out of 5 stars

Is anyone else tired of all the "additional security" websites are implementing to they can do less verification and provide minimal value for the fees they charge? BAT has long had a history... See more

Company replied

Rated 1 out of 5 stars

No explanation why I could not list with them. Customer service is the worst I have ever seen. Customer follow up is terrible. I have never left a bad review on a company in my life but this definitel... See more

Rated 3 out of 5 stars

Selling dealer was helpful with transportation & paper work, but did not disclose some items that did not function. Dealer didn't even have lift to get underside pictures. Most used car dealers put so... See more

Rated 2 out of 5 stars

The auctions themselves are great, and selling a vehicle on BaT is actually kind of fun. But, once the vehicle is sold it's not as represented. BaT touts their checkout process, and the buyer told me... See more

Company replied

Rated 2 out of 5 stars

I used to enjoy this website years back when it used to be a site listing unusual cars selling elsewhere. The owners have ruined it being greedy. There is no reason to pressure sellers into no reserve... See more

Company replied

Rated 2 out of 5 stars

BAT is BULL.....Today it was an 06 BMW M5 that supposedly sold for $150,5555 there is no way in hell that was a real bidders who will actually close, and when I posted a few comments after that auctio... See more

Rated 2 out of 5 stars

There is something very wrong with Bring a Trailer ever since Randy Nonnenberg sold it to Hearst Autos. In 2007 it was a very basic and wonderful site for those of us really... See more

Company replied

Rated 1 out of 5 stars

Wanted to list my car on BaT and completed their extensive list of questions detailing the car, as well as submitting 50 images & 4 videos and wanting to list the car with a reserve. Couple of da... See more

Company replied

Rated 1 out of 5 stars

Scam website, you have zero protection. They block all helpful comments from people about condition of the vehicle that may help you to avoid mistakes. They only carried that seller gets top price.

Rated 1 out of 5 stars

Scam Site!!! Don't trust this process. It is rigged and the only winner is BaT when they charge your credit card and ghost you. BELIEVE THE OTHER REVIEWS YOU READ HERE!! Don't trust the... See more

Company replied

Rated 1 out of 5 stars

Went to advertise my car, it’s not some type of regular mass produced vehicle, got told by Bring a trailer I could ONLY list it without a reserve. They pushed it on 4 emails. Don’t listen to... See more

Company replied

Rated 1 out of 5 stars

This has been one of the worst car buying experiences i have ever had, and ihave bought many cars, several online. 1st, the verified checkout. Very quick to answer your emails UNTIL they get your mone... See more

Company replied

Rated 1 out of 5 stars

We discovered the seller on an auction misrepresented the item being sold. Bringatrailer says I should have asked more questions before bidding and kept their fee.

Company replied

Rated 1 out of 5 stars

Bidder beware. Even if the seller miss represents the product bringatrailer.com keeps their commission! They are a total scam

Company replied

Rated 1 out of 5 stars

As this review site does not allow me to paste my actual review in question I will write what I wrote then: I am beginning to get somewhat concerned and disappointed about the free flow of hon... See more

Company replied

Rated 1 out of 5 stars

Bring a Trailer is terrible. I have been involved in multiple auctions, and the seller has had multiple accounts and bid on the car to drive up the purchase price. I contacted BaT, and they conf... See more

Company replied

Rated 1 out of 5 stars

I purchased a vehicle through Bring a Trailer (BaT) and utilized their checkout and delivery service, which proved to be a massive mistake. Upon delivery, police intercepted the carrier becau... See more

Company replied

Rated 1 out of 5 stars

Communication with bring a trailer is really bad have sent many emails and they don’t respond since they have already received there commission,telling you vehicle is ready for pickup and not receivin... See more

Company replied

Rated 1 out of 5 stars

Bought a Jeep on Bring A Trailer May 20 2025. Seller was a total scam. Bring a trailer did no vetting of the seller or refused to look into them. I followed there instructions exacly. The seller was n... See more

Rated 1 out of 5 stars

I was scammed by an unscrupulous dealer. I paid top dollar for a motorcycle which was completely misrepresented, and lost 50% of my $8700 upon realizing its true value when assessing the problems it h... See more

Rated 1 out of 5 stars

Customer service is HORRIBLE! No one responds to email, and they do not provide a phone number.

Company replied

Rated 1 out of 5 stars

I have been a fairly long-time participant in BaT, 5 years or so now and I have expert knowledge and huge experience in specialist marques. The level of censorship on BaT when that experience... See more

Rated 1 out of 5 stars

I had a very disappointing experience with Bring a Trailer. The platform does not seem to encourage open and honest discussion, comments feel restricted, and I was limited in my ability to ask q... See more

Rated 1 out of 5 stars

After relocating to Thailand in 2024, I initially planned to ship my 2007 Bentley GT overseas. The car had been fully maintained and stored securely in a private garag... See more

Rated 1 out of 5 stars

Bring a Trailer has blocked my (second) comment on a withdrawn auction, "for review". But still not posted. Probably never will be. I can only as... See more

Company replied

Rated 1 out of 5 stars

Absolutely the worst online auction company operating in the United States. Once all of the fees have been paid BAT hands off the transportation and payment seriously to their "partners" and suppose... See more

Rated 1 out of 5 stars

This past December I was the winning bidder on a Bring a Trailer auction for a 1959 Morgan plus 4 DHC (drop head coupe). Within minutes of the auction close I was contacted by another BAT member who... See more

Rated 1 out of 5 stars

After being on here for a couple of months trying to buy a specific type of car, it became really obvious how much this site is manipulated by mostly dealers. It's just another "public auction" scam... See more

Rated 1 out of 5 stars

I have contacted BAT on five prior occasions regarding a serious breach of confidentiality related to my vehicle listing, yet I have received no response from anyone at your company. Sp... See more


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Contact info

1.3

Bad

TrustScore 1.5 out of 5

122 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 53% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

A no reserve auction (by a well known…

A no reserve auction (by a well known BAT seller) i’m bidding on was supposed to end today at 3pm EST. It was then extended to 5pm EST due to “outages.” Then extended again 24 hours later. BAT claims it is because of outages affecting all auctions but many other auctions ended today on original time.

Not to mention, 1 of the commenters stating there were outages and its affecting listings also happens to be bidding.

Seems fishy to me.

October 20, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

There was a worldwide outage of AWS data on 10/20, which impacted many websites. This also impacted the service we utilize to populate bidding and commenting data in real time, which resulted in us extending auctions. When we determined that a one-hour extension would not give our service provider enough time to restore their data, we extended all auctions into the following day.

It seems logical to us that someone actively bidding on an auction would report publicly if they were having issues seeing real-time data while they were bidding.

We thank you for your concern.

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Rated 1 out of 5 stars

Any action under $15k is considered a…

Any action under $15k is considered a no reserve auction. When asked if I had to honer bids under the value of my vehicle there was complete silence. I have transcripts showing that after the auction started, I would not accept any offers less than $10k. Silence, the car sold for $6500, the money i have in this car is $9500. Not taking a hit, refused to sell it, my option, not theirs. Well they blacklisted me which is fine, don't need them. Please do not waste any of your time with these guys. Bunch of penny pinching customers who expect to pay unrealistic values for your classic and customer service sucks to say the least.

October 16, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

We make it clear before an auction starts that in a no reserve setting the highest bid wins. That is the definition of a no reserve auction. We do not alter reserves or add them after auctions have started.

Though we understand you were disappointed with your result, we expect all sellers to follow through on their commitments, and those who do not are typically barred from further activity on the site.

Rated 1 out of 5 stars

BAT High Fees Without Any Value to Buyers

Is anyone else tired of all the "additional security" websites are implementing to they can do less verification and provide minimal value for the fees they charge?

BAT has long had a history of providing a market for privately held unique (in most cases) vehicles at high prices. It is definitely built for sellers.

I purchased a vehicle using BAT in 2022 and paid their overpriced auction fee for literally listing some photos and information on their site. I had to do all the coordination with the seller, logistics to transport the vehicle, and took all the risk sending payment over a wire to the seller.

If BAT is going to charge such a high commission and provide no value then their business will fail as soon as the market turns which I expect it to do so soon.

It was fun while it lasted BAT but there are other more friendly auction sites for vehicles that I will use from here on out.

October 13, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

Account security is important for all commercial websites, and adding two-factor authentication is common practice across the internet. We understand that an additional layer of security can be cumbersome, but it is done for the benefit of our customers.

Our fees remain competitive, and are the main source of revenue for any auction host, whether that is a traditional tent auction or online. Since your purchase in 2022 we have continued to add new features, most of them at no charge to customers, to improve the buying and selling experience. We encourage you to return and see them for yourself.

Rated 1 out of 5 stars

As this review site does not allow me…

As this review site does not allow me to paste my actual review in question I will write what I wrote then:

I am beginning to get somewhat concerned and disappointed about the free flow of honest comments and information that is flagged by the “moderators” of this site and in this case of a post I made here with about two days left in this auction - that was not allowed. Firstly, as an owner of not one but two nut and bolt restored gold award-winning 1953 Skylarks I had made a comment about hoping the seller got as much money as possible for his beautiful automobile while making what ended up being a fairly accurate prediction on where the price would end up. I put to you BAT and dare you to not only allow this comment here to be posted but to respond in kind. I and would predict that many others would like to be assured that you’re not yet another victim infected by the “safe space” pandemic at the cost of cancelling honest, accurate, relative and productive conversation.

Bring a Trailer unfortunately cancelled my post as written. Makes me wonder- just like the news these days - what they’re not telling you. Market manipulation? Disappointing in the very least. Just sayin.

October 8, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

Thank you for the thoughtful feedback. We do moderate our comment sections in accordance with our posted commenting rules (https://bringatrailer.com/commenting-rules/). We do not know what comment you specifically had flagged by the community, but it's important to avoid speculation of values while bidding is open.

We greatly appreciate the knowledge and experience of our community, and providing a place to share that is part of the intention of our comment sections. We hope that you are able to return and continue to share yours.

Rated 1 out of 5 stars

Bring a Trailer is terrible

Bring a Trailer is terrible. I have been involved in multiple auctions, and the seller has had multiple accounts and bid on the car to drive up the purchase price. I contacted BaT, and they confirmed that the bidding was coming from the same IP address, but they never did a thing about it.

They do zero validation on sellers. So if a seller does a bad job with an auction, misrepresents the car or something, and gets called out on it. If they want to list another car, they just open a new account, so you won't see their past auctions.

I purchased a car on the site, and the car was completely misrepresented by the seller. "Does it have any leaks? No, nothing is leaking. I received the car and could barely find one thing that wasn't leaking. I am now about 10K into repairs on it. I blame myself as I took their word, but what Bring a Trailer does a horrible job on is not allowing buyers to provide feedback on the seller after the purchase. They need a seller reputation score and the ability for other buyers to see reviews of how past buyers' purchase experiences were. I reached out to Bring a Trailer multiple times after the purchase and never got a response.

April 30, 2025
Unprompted review
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Reply from Bring A Trailer

We are sorry to hear that you had a poor experience with the vehicle you won. Our customer service team aims to be responsive to any and all post-auction concerns, and we would be happy to review this situation again if you would like to reach back out to us.

Sellers (and bidders) are generally prohibited from operating multiple BaT accounts, with a few exceptions. We take the legitimacy and fairness of our marketplace very seriously, and suspect activity and bids are investigated to the best of our ability, and those users are banned from future bidding.

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Rated 1 out of 5 stars

Went to advertise my car

Went to advertise my car, it’s not some type of regular mass produced vehicle, got told by Bring a trailer I could ONLY list it without a reserve.
They pushed it on 4 emails.
Don’t listen to them!
I’m not the only person
Bring a trailer is only out for sales
commission, will NEVER use that platform ever again!
They wanted me to sell my vehicle at 4 times below book price!
Avoid

October 1, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

When listing vehicles, the goal of an auction is a sale. When evaluating reserve requests or suggesting a no-reserve auction, we are taking into account the type and condition of the vehicle and the overall market in order to make those recommendations.

Based on market conditions and our own volume, there are some vehicles that we can only list in a no-reserve format. That is not necessarily a reflection of the desirability or quality of the vehicle, however, and our goal is never to pressure sellers into a situation with which they are uncomfortable. Even if we are unable to agree upon a reserve, we welcome future submissions or the opportunity to reevaluate your submission at a later date.

Rated 1 out of 5 stars

Avoid this place

Avoid this place. My experience was extremely disappointing. Vehicles sold here can have serious hidden problems, and you’re essentially bidding without knowing what you’re really getting. When it comes to selling, they pressure you to set a very low reserve so the car sells quickly—benefiting their commission, not you

September 8, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

Our goal is always to provide transparent and accurate listings, based on the information provided to us by sellers. There is always risk involved in purchasing a used vehicle, and bidders are always expected to read the listing closely, review the photos in the photo gallery, and ask questions of the seller prior to bidding.

When listing vehicles, the goal of an auction is a sale. When evaluating reserve requests or suggesting a no-reserve auction, we are taking into account the type and condition of the vehicle and the overall market in order to make those recommendations.

Rated 1 out of 5 stars

Want to buy someone’s polished disaster…

Want to buy someone’s polished disaster of a failed project for the price of a clean car? Where the seller states’ hard hot starts’ but really means ‘engine is blown to hell’ or ‘minor fender bender’ but really means ‘car was totaled’. And good luck getting in contact with the bat customer service, non existent. You can get the same car on marketplace without the mark up and/or headaches.

September 23, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

Our goal is always to provide transparent and accurate listings, based on the information provided to us by sellers. In this specific situation, the full sentence of the engine section you've highlighted was "The seller notes problematic hot starts and potential compression issue along with aged turbochargers."

Bidders are always expected to read the listing closely, review the photos in the photo gallery, and ask questions of the seller prior to bidding.

Rated 1 out of 5 stars

This company is an absolute disgrace…

This company is an absolute disgrace will try and sell your car at the lowest price possible what do they care what you sell your car for all they want is there commission this company should be investigated for shady business practices and shut down

September 8, 2025
Unprompted review
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Rated 1 out of 5 stars

If you are a serious buyer - consider BaT a 'comedy' and look somewhere else

I have been a fairly long-time participant in BaT, 5 years or so now and I have expert knowledge and huge experience in specialist marques. The level of censorship on BaT when that experience is being given for potential buyers to watch out for the traps they can easily fall into is shameful and the feeling that all the BaT team is looking for is commissioned staff pushing for maximum sales commission is tangible.
I have recently bid on a couple of vehicles and it was obvious that at least one was being bid up by a 'shill', whether it be an autobot, or just someone being mischievous. Same nonsense comments, as detailed by other Trustpilot contributors, goading the bidders, but when checking the suspected shill's background, loads of mid-level bids on a broad range of vehicles with about a one-month history. No sales, no purchases, no substantial input.
I raised a flag to BaT - forget it - ranks closed and all my comments are continuing to be reviewed by staff.
I really don't care any longer - BaT legitimacy is in the toilet and it's only a matter of time before this is more broadly exposed.
I have no intention of future bidding after the past two events experience, because the pattern is repeated all over the place once you look a bit more closely and there's already something pretty odd with a) the number of completely run-of-the-mill standard vehicles capturing prices way over what they are worth and b) the number of 'No Reserve' auctions on 'good' vehicles which others are regularly pointing out.

Whatever riposte you care to place, BaT, only continues to underline your 'teflon-shoulders' and real lack of a fair and open process. I expect it will be another 'AI' generated bucket of bile. Yawn...
The process only seems to serve you best and those sellers/buyers in your 'inner clique'.
The clock is ticking down on this house of cards - as the old saying goes, 'There's a fool born every minute'...

September 9, 2025
Unprompted review
Rated 1 out of 5 stars

Seller clearly misrepresented car and they sided with him.

First hand experience here. Purchased a 1991 land cruiser. The seller took pictures of the car and purposefully did not put pictures of the items that were in bad shape. The cracked dashboard was shown as a minor crack ( turns out i could fit my whole hand in the dashboard from the other side), he took a picture of surface rust on a small section of the exhaust pipe ( did not show that a whole section was rusted badly). I contacted BAT and they said he showed the items.. well he did show pictures but not the actual extent of the damage. Purposefully did not take pictures at the right angles. I wouldn't use BAT again knowing they side with sellers while clearly misrepresenting the items.

July 2, 2025
Unprompted review
Rated 3 out of 5 stars

Preium price paid for MINI Cooper

Selling dealer was helpful with transportation & paper work, but did not disclose some items that did not function. Dealer didn't even have lift to get underside pictures. Most used car dealers put some effort into detailing their product, not with this car. Leaves & woodchips in cabin & trunk, French fries in map pockets.

July 8, 2025
Unprompted review
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Rated 1 out of 5 stars

(updated) (and again Nov 5) Bring a Trailer has blocked my (second)…

Bring a Trailer has blocked my (second) comment on a withdrawn auction, "for review". But still not posted. Probably never will be.

I can only assume it is because I pointed out the truth that they do not want known.

Regarding this auction on Bring a Trailer;
(yellow) 302-Powered Cobra Replica
Withdrawn on 8/26/25

The seller previously listed in June and reserve not met. Then BaT re-listed "No Reserve". Let auction run for 6 days, then withdrew the auction.

This looks like fraud. People bid in good faith on "No Reserve". That Bat blocked my post that explained why this seems fraudulent, suggests they are complicit in a fraud. My comments below are the post they will not print.

-------------
Seller claims “The auction was removed at my request due to a submission mistake on my part”.
What was the mistake? That you agreed to “No Reserve” then backed out when you saw you might not get a good price? That is certainly what it looks like to the community. Please clarify.

If this car goes back on BaT with a reserve, that would absolutely confirm that this was a fraud against the community.

The ONLY right action here is to put the car back up as “No Reserve” and honour whatever price is bid, no matter how low. Otherwise, this appears to be conspiracy to defraud by the seller and BaT.

@BaT Again, if this is not sorted out clearly and transparently to the community, why would anyone honour a “No Reserve” sale if they don’t like the bid? This stinks of fraud. And not for the first time. REALLY BAD LOOK BaT."
-------------

Is it fraud? I don't know. But it sure looks that way and the actions by BaT support that conclusion IMO. Especially the blocking of relevant posts by users. I know mine was blocked. How many others were too?

They say, "It's not the crime that gets you, it is the cover up."

And yes, I have the screenshot/PDF of my post status as awaiting review.

I will revise this review should BaT decide to post my comment and explain their actions fully.

EDIT: Nov4 2025.

The worthless reply from BaT prompted another look at their site.

Sure enough, another Cobra, previously listed and not meeting reserve, re-listed 'No Reserve'. Pulled 24 hours before closing with low bids.

This one: 408-Powered Johnspeed Cobra Replica 5-Speed - Withdrawn on 11/4/25

Almost exactly like the previous one that, when I noted it, prompted BaT to block my posts. BaT supports fraudulent 'no reserve' listings. Pretty obvious now.

Beware of BaT. "No Reserve" means nothing. Shameless and despicable conduct.

(Second update)
And just today, this "No Reserve" auction;

Japanese-Market 1999 Subaru Impreza Sedan 2.0 5-Speed - Sold for USD $2,860 on 11/4/25

Except seller says they will not sell at that price. So, NOT SOLD.

NO RESERVE MEANS NOTHING. BaT is complicit. they do nothing to solve this. Well, nothing but block users who point out what is going on.

Quite pleased to see that this review comes up on top with a "bringatrailer no reserve fraud" search. Hopefully some people will avoid being taken in by "No Reserve" at BaT.

August 25, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

Posting our public statement on this auction in an effort to clarify things:

We appreciate the concerns here and want to make it clear that whenever a buyer or seller does not follow through with their commitments, we take the appropriate action. That often results in that account being barred from further activity on the site, which we often state publicly.

Because we take these situations seriously and on a case-by-case basis, and because it’s hard to backpedal and undo a previous ban, we are careful about how we handle these scenarios. In this case, the car did not meet reserve in the first auction, and we offered to relist it at no reserve. During a conversation with the seller – which began the day after this auction started – it became clear that there was a disconnect between us, and we determined that we were not as clear as we could have been about the setup of the new auction during the relist process. It’s for that reason that we elected to withdraw this car and did not ban the seller.

We completely understand that folks bid in good faith and with the expectation that the highest bid would win the auction. That is not something that we take lightly, and we appreciate your understanding. We are also willing to admit when we’ve made mistake and to try to handle it in the fairest way possible.

Thank you,
– BaT

Rated 1 out of 5 stars

Customer service is HORRIBLE

Customer service is HORRIBLE! No one responds to email, and they do not provide a phone number.

August 1, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

We can be reached directly at mail@bringatrailer.com

Rated 4 out of 5 stars

SATISFIED CUSTOMER

I was a successful bidder on a vehicle in May ‘25 and my credit card was charged the BAT fee, as expected. However, I wasn’t comfortable with some of my business interactions with the seller. After several email communications with BAT customer service, they acquiesced and returned my fee. I appreciated their responsiveness and flexibility on their policy.
ND

May 15, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

Thank you for the kind words. We appreciate your business.

Rated 1 out of 5 stars

“White Glove Manager Tried to Force No-Reserve Listing on $39K-Maintained Bentley”



After relocating to Thailand in 2024, I initially planned to ship my 2007 Bentley GT overseas. The car had been fully maintained and stored securely in a private garage. But after learning that international shipping would cost nearly the same as buying a new Bentley locally, I changed course and decided to sell it instead.

Just prior to my move, the check engine light reappeared — likely due to something minor, possibly a loose connection related to recent exhaust work. The car had recently undergone $39,000+ in documented maintenance, including full EGT sensor replacement, both front air shocks, front-end alignment, and all recall work completed at Bentley St. Louis. It had also received a professional ceramic coating and was stored per Bentley’s long-term guidelines.

The vehicle is not currently registered or insured because it remains in private, secure indoor storage. It’s titled in my name, fully documented, and ready to sell.

I submitted the car to Bring a Trailer, requesting a fair and reasonable $26,000 reserve based on comparable sales and its condition.

White Glove Manager Beck Diefenbach initially pressured me to drop the reserve and sent a canned email explaining that BaT supports no-reserve auctions. When I pushed back and reiterated my desire to keep the reserve in place, he again tried to push the no-reserve route. After I finalized my position and confirmed I would only move forward with a reserve, he emailed again and essentially said he could no longer do business with me.

There was no serious engagement with my documentation, no recognition of the investment made into the vehicle, and no effort to work with me professionally. Just boilerplate replies and a refusal to respect a legitimate seller position.

This isn’t the service BaT advertises. It’s not “white glove” — it’s checkbox management and an attempt to push every listing into no-reserve territory to protect their metrics, not the seller.

I’ve since chosen not to list with BaT and have made a very wise decision to use a professional organization.

UPDATE;
Received this BS response from Dave Duke
Director of Customer Experience on August 1st

Hello Dennis,
Thanks for reaching out and sorry to hear that we were not able to come to an agreement on listing your Bentley.

A large part of our process is curating the vehicles that are submitted to us and trying to establish reasonable reserves to lead sellers toward a successful auction. We appreciate that you've put money and time into getting the Bentley prepared for sale, but based on the information you've provided us this is something we'd only be able to list in a no-reserve format. That's not a reflection of the car itself or of you as a seller, but is based on an understanding of our marketplace and trying to set expectations accordingly.

We would be happy to revisit your submission if you'd like to proceed at no reserve.

Thank you for your understanding.

July 25, 2025
Unprompted review
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Rated 1 out of 5 stars

Absolutely The Worst Online Auction…

Absolutely the worst online auction company operating in the United States.
Once all of the fees have been paid BAT hands off the transportation and payment seriously to their "partners" and supposedly relys on the "partners" to communicate with BAT customers. After a week of absolutely no communication from BAT or their partners I reached out to BAT and the customer service rep said all the right things to give the appearance BAT was still engaged in completing the entire transaction and then went back to absolutely no communication of any kind. When I reached out to BAT customer service I was unable to get anyone to answer the phone, but someone from BAT customer service did finally reply to my email requesting an update to scheduling the transport four days later. When the transport finally showed up they sent a trailer that was several inches narrower than the dimensions the seller provided to the transport broker. I called BAT shipping back at 10 the following morning and they were completely oblivious as to the trailer was too narrow and the vehicle was not picked up as scheduled. The seller who is a repeat customer of BAT described this transaction as a "clown show" and I can't disagree as none of the details listed on the BAT website when I decided to utilize BAT shipping and the payment process to the seller turned out to be what BAT actually did. Apparently they advertise one thing, but feel it is well within their rights to do whatever they please regardless of the service process steps they advertise on their website. If you enjoy paying a company to repeatedly frustrate you with absolutely zero foxtrot in regard to providing the services the represent on their website, then this is definitely a company you should do business with. If you do not enjoy paying someone to do as they please with zero foxtrot in regard to their customer support, then you definitely don't want to do business with them.

July 23, 2025
Unprompted review
Rated 1 out of 5 stars

Bring a Trailer transport

Bring a Trailer transport what a disappointment, Expensive ,unreliable, commits to a date and then it doesn't happen NEVER again. They are just paper pushers the act like brokers, and have no control of drivers or trucks. Call Auto Broker direct and save some money.

July 9, 2025
Unprompted review
Bring A Trailer logo

Reply from Bring A Trailer

We are sorry to hear that you were dissatisfied with our shipping services. For specific feedback on your shipper, please email shipping@bringatrailer.com

Rated 1 out of 5 stars

Communication with bring a trailer is…

Communication with bring a trailer is really bad have sent many emails and they don’t respond since they have already received there commission,telling you vehicle is ready for pickup and not receiving any information from them . Luckily I had an earlier email with contact information for the seller, but I went with bring a trailer to handle all paperwork since I paid a commission for the vehicle . I got more information from the seller why it was taking so long and got his address to have a carrier pickup the vehicle ( still waiting) for the fees they charge I would have thought they would have communicated with me , bought through hagerty last year zero problems with communication , they give phone and email so you can communicate. First time with BaT and probably won’t use again since communication sucks.

July 2, 2025
Unprompted review
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Reply from Bring A Trailer

Thanks for the feedback, and we're sorry to hear you were unhappy with our responsiveness. At the end of a successful auction, we do provide both the buyer and seller with each other's contact information so that they coordinate payment and pickup of the vehicle, and our customer service staff aims to be responsive to customer questions. If you elected to use our Verified Checkout service (which it sounds like you did), you should have received a series of emails regarding the payment, title transfer, and pickup process.

Unfortunately we do not see any emails from you in our system, but we would be happy to discuss your experience directly at mail@bringatrailer.com.

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