Card Factory plc Reviews 

10,051
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Evaluating 307 reviews, most reviewers were somewhat happy with their experience overall. Consumers consistently highlight the friendly and helpful staff members who always go out of their way to assist shoppers in finding items easily. Many people truly appreciate the great selection of greeting cards and party balloons available for various special family celebrations. However, some reviewers were not happy with product quality, reporting that inflated balloons deflated prematurely or popped shortly after leaving the shop. A few other consumers also felt that customer support and online order fulfillment fell short, mentioning delayed delivery times and unhelpful responses when problems occurred.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their consistent friendliness and helpfulness... See more

Product

Customers consistently note ambiguous experiences with product, highlighting both praise and severe criticism... See more

Customer service

Consumers find customer service to be mixed, as experiences vary significantly between locations and staff... See more

Service

Customers had ambiguous experiences with service, showing a high level of disagreement. Many reviewers praise... See more

Order

Reviewers highlight negative aspects of placing an order, expressing strong dissatisfaction with delayed... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

Our Card Factory is in Rainham, Kent. They always have a good, extensive range of cards for all occasions, along with balloons, wrapping paper, etc. It is always a pleasure to shop there because the s... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.4

Average

TrustScore 3.5 out of 5

10K reviews

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No recent history of asking for reviews

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3.4

All reviews

(10,051)

296 reviews in the last 12 months

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Rated 1 out of 5 stars

I purchased helium gas for balloons on…

I purchased helium gas for balloons on the box it says there was enough for 30 balloons which I assumed was for normal size ones which was more than what I required however I only managed to get 12 9” balloons out of it. I contacted customer services sent them a photo of the balloons and despite this they wanted proof of the package the balloons were in to check the size . Unfortunately I couldn’t as the bins had been collected and even the store assistant said if I had any issues with the gas then let them know but again despite all of this customer service after several email back and forth were not interested it was easier giving blood. So if you are about to purchase this gas or are thinking about it think twice as there isn’t enough gas in it despite what card factory will tell you even after this review.

August 18, 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding Customer Service From Matthew

I would like to commend Matthew, who works at the Card Factory on Ashley Road in Poole, for his consistently amazing customer service.
He is always keen to greet you when you arrive and genuinely asks if there is anything he can help with. What really stands out is that he doesn’t simply point you in the direction of an item, he will walk you over to it. He is also great at making helpful suggestions and offering options, without ever making you feel pressured.
For example, when I recently bought wrapping paper, Matthew proactively asked whether I needed sellotape. It’s such a simple thing, but it shows that he is genuinely thinking about the customer and anticipating what they might need.
I enjoy shopping there because of the service Matthew provides and what is particularly impressive is how consistently friendly and helpful he is every time I visit. That level of customer service feels increasingly rare these days.
I really hope Matthew is recognised for his efforts. He is a fantastic ambassador for the Card Factory and his attitude and commitment to customers make a real difference.

August 16, 2026
Unprompted review
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Reply from Card Factory plc

Thank you so much for taking the time to leave such a wonderful 5-star review about Matthew at our Parkstone Poole store.

We are delighted to hear about the consistently outstanding service you have received from him. It is especially pleasing to know that his friendly approach, willingness to go the extra mile, and ability to anticipate customers' needs have made such a positive impression on your shopping experience.

I will ensure that your feedback is passed on to the Regional Manager so that Matthew receives the recognition he truly deserves. It is always rewarding to hear when a colleague makes such a positive difference to our customers, and your kind words will mean a great deal to him.

Thank you again for your valued feedback and for choosing to shop with us

Rated 1 out of 5 stars

Staff were lovely but the store needs to have air con or at least a fan

Staff were lovely, that’s why it’s been given a one star. But I do not understand why it was cooler outside than inside. Came out dripping. Those poor staff. Card factory sort it out, that is not a working environment for anyone. Treat them better. I work in a school and it’s better than that! This was the Crayford store. I have a receipt to prove it if needed.

August 15, 2026
Unprompted review
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Reply from Card Factory plc

Thank you for your review.

While we're delighted to hear that our colleagues made a positive impression, we're sorry to learn that the temperature inside the Crayford store was so uncomfortable during your visit.

We completely understand your concerns, and we appreciate you taking the time to raise them. The comfort and wellbeing of both our customers and colleagues are important to us, and we will ensure your feedback is passed on to the appropriate team for consideration.

Thank you for recognising our store colleagues and for bringing this matter to our attention.

Rated 1 out of 5 stars

Maldon card factory

I went into maldon store brought £26.27 worth of good,

Including 2 number balloons as I went outside 2 seconds out the shop one of the numbers popped they told me I must of caught it on something when the balloons was in one had.

All they wanted me to do was buy another one.

August 14, 2026
Unprompted review
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Reply from Card Factory plc

Thank you for taking the time to leave your review.

We're sorry to hear that one of your number balloons popped shortly after your purchase. We understand how disappointing this must have been.

If you would like to discuss this matter further, please contact our Customer Services team, who will be happy to review your concerns.

Kind regards,
Card Factory Customer Services

Rated 5 out of 5 stars

I always buy all our cards from Card…

I always buy all our cards from Card Factory online,very reasonable prices excellent delivery and beautiful quality.I love to be organised its now August 12th Ive ordered my personalised and boxed Christmas cards as well as 2027 organisers thats are part of gifts. I've used card factory online for years and can honestly say I highly recommend. In January I will order family birthday cards for the year,I know I won't forget any important celebrations

August 12, 2026
Unprompted review
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Reply from Card Factory plc

We are so happy to hear that you consistently have such a positive experience with our online service and products. It's wonderful to know that our cards and organizers help you stay so well-prepared for all your important celebrations. Thank you for your kind words and for recommending us!

Robyn

Rated 1 out of 5 stars

Terrible

Terrible

Great if you want stuff to arrive late and not in time for the event/day you ordered it for. Delivery was a joke.

The phone line was terrible when you call their customer service, so you can't even hear what they are saying.

August 10, 2026
Unprompted review
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Reply from Card Factory plc

We sincerely apologize that your order arrived late and that the phone line quality was poor. We are actively working to improve our delivery times and customer service systems. Please contact us on CFonline@cardfactory.co.uk

Robyn

Rated 5 out of 5 stars

Tammy is an asset to the Eastgate Street branch

I visited your Eastgate Street branch (not the indoor market branch... the one on the main Eastgate Street strip) in Gloucester today. Tammy and the store Manager went above and beyond! Tammy is always polite, friendly and extremely helpful and attentive every time I visit the Eastgate Street shop! The manager was fab too... she swapped some candles over for us when I had realised after I had left, that I picked up the wrong age, despite the shop having just closed by the time I returned. I am so grateful for this. Two fantastic members of staff! Thank you so much 😊

August 10, 2026
Unprompted review
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Reply from Card Factory plc

We are so glad to hear about your wonderful experience at our Eastgate Street branch. It truly brightens our day to know that our team provided such exceptional service. We appreciate you taking the time to share your positive feedback.

Rated 3 out of 5 stars

I have always used the Card Factory…

I have always used the Card Factory website and have previously been very happy with it. It seems to have changed recently and not for the better.
The filters are not as helpful as they used to be so you have to troll through a lot of unsuitable cards to get to where you want to be.
The personalised cards which I have always got for the children in the family used to give three sections inside so you could put the rename in the top section. Your message in the middle and your name in the bottom section. Now there is only two sections - ‘to’ and ‘from’.
I ordered 20 cards this time and they arrived in a cardboard box and inside the box each card was sealed in an envelope. Such a waste of 20 envelopes.

August 10, 2026
Unprompted review
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Reply from Card Factory plc

Thank you for taking the time to leave a review and for being a loyal cardfactory customer.

I'm sorry to hear that some of the recent changes have left you disappointed. We really value your feedback regarding the website filters, the personalised card format, and the packaging used for your order.

Please be assured that your comments will be passed on to the relevant teams for consideration, as customer feedback like yours helps us identify areas where we can improve.

Rated 1 out of 5 stars

I brought a balloon for my daughters…

I brought a balloon for my daughters birthday, by the time I got to my car the balloon had deflated, so I went back and she blamed the heat, she then put more helium in the balloon, by the time I got home the balloon was deflated while inspecting the balloon the hole wear the helium goes in wasn’t even sealed properly, will not be using the Kingston branch again, because the same girl was moaning about the amount of balloons she had to do 😡

August 8, 2026
Unprompted review
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Reply from Card Factory plc

We are truly sorry to hear about the issues you experienced with the balloon and the service at our Kingston branch. We understand how frustrating it must have been to have the balloon deflate twice, especially for a special occasion. Please contact us on CFonline@cardfactory.co.uk

Robyn

Rated 5 out of 5 stars

I regularly shop in my local card…

I regularly shop in my local card factory in Macclesfield, all the staff members are so helpful and friendly every time I go in.

August 7, 2026
Unprompted review
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Reply from Card Factory plc

Thank you for taking the time to leave such a lovely review.

We're delighted to hear that you regularly enjoy shopping in our Macclesfield store and that the team are always helpful and friendly. It's wonderful to know they've consistently provided such great service, and I'm sure they'll be pleased to hear your kind comments.

Thank you for your continued support, and we look forward to welcoming you back soon

Rated 5 out of 5 stars

5* Customer service amd Value was shopping in Prescot Road shop…

I was shopping in Prescot Road shop today. Went in too Card factory, just too have a browse, did not need anything.
Came home with some fantastic gifts, for my grandchildren, back too school, I was on my way too Whsmiths in town, I am so glad, I popped in too your store in Oldswan. The lovely lady, was like my personal shopper, so so helpful, couldn't do enough for me and she was back and forth too serve other customers. She was lone working but nothing was too much trouble, big smile, chatting away. She asked me if I had time, could I leave a review, Im very happy too, because if I had not gone in too Cardfactory today, I would of probably, spent a fortune in town.
Thank you.. Paula Manger
I will be back.

August 5, 2026
Unprompted review
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Reply from Card Factory plc

We are absolutely delighted to hear about your wonderful experience at our Prescot Road shop! It truly brightens our day to know that our team member provided such exceptional service, acting as your personal shopper and helping you find fantastic gifts for your grandchildren. We pride ourselves on creating a welcoming atmosphere and ensuring our customers feel valued, even when our team is working solo. We are so glad you decided to pop in and that we could help you find exactly what you needed. We eagerly await your next visit!

Rated 5 out of 5 stars

Visit to card factory bangor north…

Visit to card factory bangor north wales brilliant service as always, very helpful and friendly staff.

August 3, 2026
Unprompted review
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Reply from Card Factory plc

We're so happy to hear you consistently receive brilliant service from our friendly and helpful staff in Bangor, North Wales! Thank you for your kind words they will be passed on to the team!

Rated 5 out of 5 stars

Great service at the Norwich store

Great service at the Norwich store, good prices too

August 1, 2026
Unprompted review
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Reply from Card Factory plc

We're so happy to hear you had a great experience at our Norwich store and appreciated our prices! Thank you for your kind words.

Rated 5 out of 5 stars

I would like to say a massive thank you…

I would like to say a massive thank you to the two ladies who help me one called dawn and sadly i have forgotten the other lady and help me find eeyore for my daughter in the card factory branch at team valley as they did not have him in stock. Not only where you so kind and helpful you really made a great lasting impression on my family when you could have easily said sorry we dont have it in stock. And left it at that, you called other local card factories to see if they had him in stock. and although other stores didnt we did manage to find him in stock at the durham city centre and they also kindly but him away for us to collect. I cannot thank you enough for your stores help!! I really hope this get passed on to the stores involved thank you

August 1, 2026
Unprompted review
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Reply from Card Factory plc

We are so happy to hear about your positive experience and the exceptional service you received from our team members. It truly warms our hearts to know that we could help you find the Eeyore your daughter wanted. We pride ourselves on going the extra mile for our customers, and it's wonderful to see that reflected in your feedback. We will certainly pass on your kind words to the stores involved, especially to Dawn and the Durham City Centre team. Thank you for sharing such a lovely review; it means a lot to us.

Robyn

Rated 5 out of 5 stars

SURREY QUAYS CARD FACTORY

I had a great experience at the Surrey Quays Card Factory. The staff were incredibly friendly, welcoming, and genuinely helpful from the moment I walked in. They went out of their way to help me find exactly what I was looking for and made the whole experience quick and stress-free.

It’s always refreshing to receive such excellent customer service, and it really made a difference. A big thank you to the team.

August 1, 2026
Unprompted review
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Reply from Card Factory plc

We are so glad to hear you had such a positive experience at our Surrey Quays store. It truly makes our day to know that our team's friendly and helpful approach made a difference for you. We always aim to provide excellent customer service, and your kind words are greatly appreciated. Thank you for sharing your feedback it will be passed to the team!

Rated 5 out of 5 stars

Got served quickly

Got served quickly. Lady was very nice and polite. Was good service and would recommend that shop

July 31, 2026
Unprompted review
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Reply from Card Factory plc

We're so glad to hear you received prompt and polite service. We appreciate your kind words and recommendation!

Rated 5 out of 5 stars

Fantastic helpful staff

Went into the card factory in Bexhill on Tuesday this week to get numbered balloons and the lady that served me is fantastic. Happy and cheery and nothing is too much trouble. Helped me sort out colours etc for my sons 20th as did not have the colour I needed. (sorry could not leave a personal review but lost my receipt for details) This shop is full of fantastic staff on every visit.

July 28, 2026
Unprompted review
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Reply from Card Factory plc

We are delighted to hear about your wonderful experience at our Bexhill store. It truly makes our day to know that our team provided such excellent service and helped you find the perfect balloons for your son's 20th birthday.

Thank you for taking the time to share your positive feedback. Your kind words mean a great deal to us, and we will be sure to pass your comments on to the Regional Manager so that the team can receive the recognition they so thoroughly deserve for their outstanding customer service.

We really appreciate you taking the time to let us know about your experience, and we hope to welcome you back again soon

Rated 5 out of 5 stars

Visited Carlisle branch and was served…

Visited Carlisle branch and was served by Cheryl, what a kind, helpful women. She went above and beyond for me! Couldn’t thank her enough.

July 30, 2026
Unprompted review
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Reply from Card Factory plc

We are so happy to hear about your wonderful experience at our Carlisle branch. We truly appreciate your kind words and are delighted that our team went above and beyond for you. Your feedback will be passed on to the Regional Manager so that the team receives the recognition they deserve. Thank you for taking the time to share your positive experience with us. It means a great deal to the team and the company.

Rated 5 out of 5 stars

Bev at the card factory In ferndown

Bev at the card factory In ferndown, Dorset was incredible!!! She went above and beyond for me as I was coming down from London to do a big event for my parents golden wedding anniversary & needed help with the balloons. She sorted out the style and when I needed them for & it really helped to take the pressure off! She was so lovely on the phone and helpful in person. Thank you so so much. Really appreciate it.

July 25, 2026
Unprompted review
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Reply from Card Factory plc

Hi

We are so happy to hear about your wonderful experience with our team member at the Ferndown store! It's truly rewarding to know that we could help make your parents' golden wedding anniversary event special and relieve some of the pressure during your preparations. We appreciate you taking the time to share your kind words.

Best wishes
Lindsay

Rated 1 out of 5 stars

Unhelpful online chat

I ordered 3 x black/silver birthday banners for my husbands 70th Birthday this week which said in the description it was foil and was a large banner so could be cut into 3 smaller banners, so i ordered 3 packs so i would be able to have 9 smaller banners. Upon arrival they were not foil but stiff card and could not be cut into 3 smaller banners as it was only the length of 1 small banner. I went on online chat and sent photos but apparently although it was clear to me and other people I was told the photos didn't show clearly the material it was made of. Not sure how a foil banner can stand upright on its own and concertina folded like a card and be solid white on the back. The measurement i see on the pack i have is 90cms long so clearly what they have done is copied and pasted from the other banners they have which are foil and are 270cms long which would cut into 3 banners of 90cms long.
Apparently they can't investigate until i send the banners back. I said all you need to do is look at your description and product number and ask the warehouse what item they send out for that, then you would know. I suspect that is a bit to much like common sense or maybe hard work to do. I have had to keep them as I bought other items to go with the black/silver colour scheme and don't have time sort all this out with a party this week. Just wish they had a bit more empathy and would be grateful when a customer is pointing something out to them that would stop this happening again. I was going to purchase an inflated balloon bundle but this has led me to read more reviews and so now I won't be buying that.

July 27, 2026
Unprompted review
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Reply from Card Factory plc

Hi Caroline
Thank you for providing the requested information.
I'm so sorry that you were unhappy with the service you received during your contact with us.
I'm now carryout some investigations in regard to the product and will contact you via email as soon as this is complete.
Many thanks for raising the issue.
Lindsay

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