Card Factory plc Reviews 

10,044
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Considering 303 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently praise the exceptionally friendly and helpful staff members who consistently go above and beyond to assist customers with balloon displays, gift choices, and card selections during their visits. Shoppers often enjoy browsing through the great selection of celebratory items and quality accessories easily available in local stores. However, some reviewers were not happy with the disappointing quality of certain products, noting that helium balloons deflated prematurely after purchase. A few other people also felt that online orders experienced unexpected delivery delays, while customer support responses regarding these issues proved frustratingly unhelpful.

What people talk about most

Staff

Reviewers mention positive feedback about staff, noting that employees are consistently welcoming, polite,... See more

Product

Customers had ambiguous experiences with product selections and quality. While many reviewers praised the... See more

Customer service

Customers consistently note ambiguous experiences with customer_service. While many reviewers praised staff... See more

Service

Consumers find service to be ambiguous, with highly mixed reactions from reviewers. While many customers... See more

Order

Users describe disappointment and frustration with their order experiences, highlighting frequent delivery... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I would like to give HUGE thanks to card factory staff in Crosshands. From the manager who was an absolute professional from beginning to end of my party balloons, booking to collection. THANK YOU. Al... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.4

Average

TrustScore 3.5 out of 5

10K reviews

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No recent history of asking for reviews

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3.4

All reviews

(10,044)

288 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent service in the Kilkenny store…

Excellent service in the Kilkenny store as the retail assistant was most helpful and happy to assist me

July 15, 2026
Unprompted review
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Reply from Card Factory plc

We're so happy to hear about your excellent experience at our Kilkenny store! We appreciate you sharing your positive feedback.

Rated 1 out of 5 stars

Don't hold your breath on delivery!

Be careful on delivery times I thought buying online would save me time even upgraded to first class which literally doubled the bill but even though first class does not guarantee next day it should arrive in 3 days surely!!! I had to go out to a store to buy a card and definitely not through card factory I know they are cheap but went with a local business

July 15, 2026
Unprompted review
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Reply from Card Factory plc

We are truly sorry to hear about the disappointment you experienced with our delivery times. We will look further into this further and reach out via email.

Rated 4 out of 5 stars

The ladies in the Rainham precinct Kent…super staff

The ladies in the Rainham precinct Kent branch were particularly helpful & cheerful considering the stifling atmosphere in this small shop on what was an extremely hot day.

July 11, 2026
Unprompted review
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Reply from Card Factory plc

We're so glad to hear our team provided such wonderful service despite the challenging conditions! We truly appreciate your kind words and positive feedback about their cheerfulness and helpfulness.

Rated 1 out of 5 stars

I went to your card factory shop in…

I went to your card factory shop in east grinstead today and was disgusted to hear the way a member of staff spoke to her team leader in front of me and other member of the public. Surely the manage of this shop should address this problem.

July 10, 2026
Unprompted review
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Reply from Card Factory plc

We are concerned to hear about your experience at our East Grinstead shop. We appreciate you bringing this to our attention, and we will certainly be looking into this matter internally to address your feedback.

Rated 1 out of 5 stars

Horrible place to work and thieves in management

Horrible place to work. Managers clock you out of shifts to save their store money. Even tho it is low paid and low hours so barely surviving as it is. HR didn’t seem to care despite it happening to several staff members.

Some staff are favourably looked at and can steal higher value items such as boxes of Pokémon cards. Even though there is a waiting list for customers to buy them. With nothing said about the theft despite multiple team members raising this to the manager.

Others get constantly moaned at for having the audacity to take their breaks they are entitled to.

When this was raised to HR I was just told to ‘prove it’ but no attempt to investigate but I can’t do anything as it’s the store manager so they can cover their tracks.

Stay clear and work anywhere else.

June 11, 2026
Unprompted review
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Reply from Card Factory plc

Thank you for taking the time to share your feedback.
I'm sorry to hear that you have concerns about your experience. Card Factory takes all concerns relating to colleague wellbeing, working practices and loss prevention seriously, and we have processes in place to review any issues raised.
As the matters you've described cannot be investigated through a public review platform, we'd encourage you to put your concerns in writing to:
Customer Services
Card Factory plc
Century House
Brunel Road
Wakefield 41 Industrial Estate
Wakefield
WF2 0XG
Any correspondence received will be forwarded to the relevant department for review.
Trish

Rated 5 out of 5 stars

60th birthday celebrations

I would like to give HUGE thanks to card factory staff in Crosshands. From the manager who was an absolute professional from beginning to end of my party balloons, booking to collection. THANK YOU. Also may I add the other staff members I had contact with were also very kind and accommodating. You made a 60th party girl feel very special.

June 20, 2026
Unprompted review
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Reply from Card Factory plc

We are so happy to hear that our team helped make a 60th birthday celebration so special! We appreciate you taking the time to share your wonderful experience with us. We will be sure to pass along your kind words to everyone involved.

Kara
Customer Services Team

Rated 5 out of 5 stars

Lovely staff members in the Boscombe…

Lovely staff members in the Boscombe store, had some nice bits on sale too.

July 7, 2026
Unprompted review
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Reply from Card Factory plc

We're so glad to hear you had a positive experience with our team in Boscombe and found some great sale items! We appreciate your kind words.

Kara
Customer Services Team

Rated 5 out of 5 stars

Amazing staff in the stoke card shop…

Amazing staff in the stoke card shop they was so bubbly and polite the ladies was such a good help and I was able to get some gifts and matching cards for my nephew birthday which he absolutely loves..

July 7, 2026
Unprompted review
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Reply from Card Factory plc

Hi
We are so happy to hear about your wonderful experience at our Stoke card shop! It's fantastic that our team could assist you in finding the perfect gifts and cards for your nephew's birthday. We appreciate your kind words.
Best wishes
Lindsay

Rated 5 out of 5 stars

Visited the stoke store on church…

Visited the stoke store on church Street today and I was unsure what balloons to purchase for my mother's birthday party and the lady lynsey was really helpful! She had so much patience with me and really helped me out alot..

July 8, 2026
Unprompted review
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Reply from Card Factory plc

Hi
We're so happy to hear our team member provided such helpful assistance during your visit to our Stoke store! We appreciate you sharing your positive experience with us.
Best wishes
Lindsay

Rated 1 out of 5 stars

Choice of Birthday for a 100yr old person

I searched for 100th Birthday card on your website but will not let me do it. It would not even let me check the range and availability at New Malden,Surrey branch.What is the point of having a website? I have always bought my cards from this branch. In future I will go to alternative stockists.Receipt details:-
0433 4 2101167844901 08/07/2026 09:03
Only card for male person but for female person you had to make up with stickers attached inside the card

July 8, 2026
Unprompted review
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Reply from Card Factory plc

Hi Pravin
I'm so sorry to hear that you were disappointed with our range of cards and website.
Please contact us with full details at cfonline@cardfactory.co.uk so we can investigate.
Many thanks
Lindsay

Rated 1 out of 5 stars

I tried to order click and collect from…

I tried to order click and collect from my local store but it does nt do click and collect for the item I wanted, I then went into the store but there were none of the balloons that I needed there, to order online it was going to take 5-10 working days for them to arrive at 2nd class @£5.99 1st class was only a day earlier @£6.99
I then had to order off Amazon and then take them up to the store to have them inflated which cost £1.95 per balloon. What a load of faff!!was fuming and did nt get the amount if balloons I needed because of the cost. The staff were very nice and polite considering I was not happy!!

July 7, 2026
Unprompted review
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Reply from Card Factory plc

We appreciate you taking the time to share your recent experience with us. We are truly sorry to hear about the difficulties you encountered with our click and collect service and the availability of balloons in-store. We understand your frustration regarding the delivery times and costs, as well as the additional expense of having balloons inflated that you sourced elsewhere. We value your feedback as it helps us improve our services.

Kara
Customer Service Team

Rated 4 out of 5 stars

Just a choice of three cards for a 90th…

Just a choice of three cards for a 90th birthday, thankfully I found one suitable, and was then served by Ceris, a very pleasant young lady, at the Wrecsam shop.

July 6, 2026
Unprompted review
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Reply from Card Factory plc

Hi Mrs E Rowlands,

We're so glad you found a suitable card for such a special occasion! We appreciate your kind words about our team member.

Best Regards,
Abbey

Rated 5 out of 5 stars

Very friendly smiling staff

July 1, 2026
Unprompted review
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Reply from Card Factory plc

We're so glad to hear our staff made a positive impression with their friendly and smiling service! We appreciate your kind words. Please let us know which store you visited and we will ensure your lovely feedback is passed on to the team.

Kara
Customer Service Team

Rated 1 out of 5 stars

Rude staff

I visited the card factory at the Glasgow Fort today to get a 6 and 0 balloon for my mother’s birthday party. I asked the lady behind the till for the gold balloons and asked if the numbers could be stacked on top of one another. She proceeded to say “you know that’s not nice” I said “what” she said “the balloons stacked on one stand that isn’t nice” I told the women that doesn’t matter I like them like that and quite frankly that’s what I wanted. I have now collected my balloons (bagged) arrived home and they are not stacked. They have been attached to one stand both at the same height - obviously not sitting right because of this. I now have to take the balloons off and sort these into a stacked position myself. This is absolutely shocking customer service! The lady behind the till was extremely cheeky and rude, and now the balloons aren’t the way I asked for because she thinks they aren’t nice like that! Appalling! Never had a problem with getting stacked balloons from any other card factory. Poor customer service!

July 3, 2026
Unprompted review
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Reply from Card Factory plc

We are truly sorry to hear about your recent experience at our Glasgow Fort store. We understand your frustration regarding the balloons not being stacked as you requested, especially after you explicitly stated your preference. This is certainly not the standard of service we aim to provide. We are disappointed that your specific instructions were not followed and that you were met with such an unhelpful response. We will be addressing this feedback internally to ensure our team understands the importance of respecting customer requests and providing excellent service. We appreciate you bringing this to our attention.

Kara
Customer Service Team

Rated 1 out of 5 stars

Ordered a balloon bouquet on the Friday…

Ordered a balloon bouquet on the Friday and selected for it to be delivered the following Wednesday. They delivered it on the Sunday and it was already going down. I called on Monday and was told to reply to their email with images and this would be sorted by end of day. 4 emails sent to them later and nothing had come of it. Called them today (the Wednesday after) to chase it up and they apparently had no emails from me. They then sent me an email to an alternative email address so I could reply whilst on the phone for them to then tell me "balloons deflating aren't our problem, there is nothing we can do" completely ignoring the fact it ARRIVED DEFLATED and 4 days earlier than booked for. My daughter's 10th birthday is Friday and now I have flat balloons and no cash to be able to fix this. Absolutely appalled with the "help" I have received.

They arrived deflated but that's not their problem apparently.

July 1, 2026
Unprompted review
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Reply from Card Factory plc

Hi Lori,

We are very sorry to hear about the issues you experienced with your recent balloon bouquet order and the subsequent difficulties with our customer service.

We understand your frustration regarding the early delivery, the condition of the balloons upon arrival, and the challenges you faced trying to resolve this with us. I can see my colleague issued a full refund to resolve this issue for you.

We are reviewing our delivery and communication processes to prevent similar situations. We appreciate you bringing this to our attention.

Best Regards,
Abbey

Rated 5 out of 5 stars

Card Factory, Littlehampton

I was served by Josh this morning and he was very smiley, pleasant, friendly and helpful. Keep up your polite and efficient service, Josh and thank you very much indeed

July 1, 2026
Unprompted review
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Reply from Card Factory plc

Hi June

We are so pleased to hear about your positive experience with our team member. We always aim to provide friendly and efficient service, and we appreciate you sharing your kind words.

Best Regards,
Abbey

Rated 3 out of 5 stars

this morning i purchased 4 cards from…

this morning i purchased 4 cards from your east grinstead store by a very nice lady on the checkout i waited patiently in the queue of about 8 people the cashier was doing her best to my amazement another member of staff it could have been the store manager walked passed the growing queue to go and stand outside and light up a cigarette i did mention this to the assistant that in my days in retail the customer always came first you stopped what you were doing and attend the customer if it was not for the customers we would not have a job perhaps you could relay this to that memeber of staff

July 1, 2026
Unprompted review
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Reply from Card Factory plc

Hi Anthony,

We appreciate you taking the time to share your recent experience at our East Grinstead store. We are pleased to hear that the cashier provided excellent service during your purchase.

We also understand your concerns regarding the other staff member's actions while a queue was present. We value your feedback and agree that customer service is paramount.

Best Regards,
Abbey

Rated 5 out of 5 stars

Birthday

Was buying a birthday card and found cards easily and Tracey was helpful and friendly

June 30, 2026
Unprompted review
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Reply from Card Factory plc

Hi Wendy,

We're so glad you found the perfect birthday card and that our team member provided such friendly and helpful service. We appreciate your kind words!

Best Regards,
Abbey

Rated 5 out of 5 stars

Visited the Melton Mowbray store…

Visited the Melton Mowbray store yesterday. I found Jim really helpful, very professional and polite. Maxine was also very helpful. Nothing was too much trouble.They are both an asset to the company.

June 29, 2026
Unprompted review
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Reply from Card Factory plc

Hi there
We're so glad to hear about your positive experience at our Melton Mowbray store! It's wonderful to know that our team members were helpful, professional, and polite. We truly appreciate you sharing your kind words.
Lindsay

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