Card Factory plc Reviews 

10,052
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 307 reviews, most reviewers were somewhat happy with their experience overall. Consumers consistently highlight the friendly and helpful staff members who always go out of their way to assist shoppers in finding items easily. Many people truly appreciate the great selection of greeting cards and party balloons available for various special family celebrations. However, some reviewers were not happy with product quality, reporting that inflated balloons deflated prematurely or popped shortly after leaving the shop. A few other consumers also felt that customer support and online order fulfillment fell short, mentioning delayed delivery times and unhelpful responses when problems occurred.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their consistent friendliness and helpfulness... See more

Product

Customers consistently note ambiguous experiences with product, highlighting both praise and severe criticism... See more

Customer service

Consumers find customer service to be mixed, as experiences vary significantly between locations and staff... See more

Service

Customers had ambiguous experiences with service, showing a high level of disagreement. Many reviewers praise... See more

Order

Reviewers highlight negative aspects of placing an order, expressing strong dissatisfaction with delayed... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

Our Card Factory is in Rainham, Kent. They always have a good, extensive range of cards for all occasions, along with balloons, wrapping paper, etc. It is always a pleasure to shop there because the s... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.3

Average

TrustScore 3.5 out of 5

10K reviews

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1-star

No recent history of asking for reviews

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3.3

All reviews

(10,052)

297 reviews in the last 12 months

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Rated 4 out of 5 stars

Great customer service after 2025 calendar sent instead of 2026

I wanted to update my review to say that the Card Factory responded very quickly to an email, were extremely apologetic and refunded me. I originally gave 2 stars but have updated this, given the excellent customer service.

I ordered a personalised calendar for a Christmas present, spent ages choosing photos for it and paid not a small amount for it. I gave it to my sister and she has discovered they have sent a 2025 calendar, not 2026. I'm so annoyed and disappointed.

January 4, 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for updating your review and for taking the time to share this. I’m really pleased to hear the team were able to respond quickly, apologise, and get a refund sorted for you.

I’m sorry again for the disappointment caused by the calendar being incorrect — I completely understand how frustrating that must have been after the time and care you put into creating it as a gift. Your feedback is appreciated and has been shared with the team.

Warm wishes,
Trish

Rated 1 out of 5 stars

Disappointed.!

Disappointed.!

I placed an order for a card and gift as surprise to my wife for my anniversary and paid extra for delivery day before the date .When I checked with them I was informed that order is not ready and won't be delivered on time .It Left me with no time to arrange the alternative.
Why take orders if you cannot process them.

December 31, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for your review — I’m really sorry to hear how disappointing this was, especially as it was for such an important occasion.

I’ve requested a little more information from you so we can look into what happened and see how we can help further. Once we have those details, we’ll be able to investigate properly.

Warm wishes,
Trish

Rated 1 out of 5 stars

WARNING

WARNING: Check your Sportswift Ltd / Card Factory Ltd calendars. My STAYCATION 2026 DESK FLIP CALENDAR is missing the ENTIRE month of January. Not ripped out but completely omitted. Check now...!

December 16, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for bringing this to our attention. I can see that one of my colleagues is already assisting you to get this resolved, and we’re looking into this for you.

I’m really sorry for the concern this has caused, and thank you for flagging it so we can put things right.

Warm wishes,
Trish

Rated 3 out of 5 stars

Confusing online ordering process

Ordered a personalised family planner. Instead recieved a normal calendar without columns for organising individual family members. The ordering process is confusing. That said, the company did eventually issue a refund as a gesture of goodwill’

December 30, 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback — I’m really sorry to hear about the mix-up with your order and that this has left you feeling disappointed.

I’ve asked for a little more information from you so we can look into this properly. If you’re able to provide the requested details, we’ll be happy to investigate further and assist you.

Warm wishes,
Trish

Rated 5 out of 5 stars

Great customer service

I’ve been in numerous times over Christmas and the staff at Merry Hill are always so helpful, kind and patient. Shipping in store is always a pleasure. Thank you

December 30, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear the team at our Merry Hill store were consistently helpful, kind and patient over the Christmas period — it’s great to know your visits were always a pleasure.

Warm wishes,
Trish

Rated 5 out of 5 stars

Card Factory Blackheath, Rowley Rwgis…

I went to your branch in Blackheath Rowley Regis this morning. I was met by a lovely young lady called Sarah. She took me to the type of card I was looking for and I found the prefect card for my best friend’s birthday. Sarah is a lovely, professional young lady, with an air of confidence, without being pushy. Sarah deserves to go far in her career. She was a delight on a very cold miserable morning. 🥳👍👏🏻

December 30, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for sharing your lovely experience at our Blackheath Rowley Regis store. It’s wonderful to hear how Sarah made such a positive difference to your visit and helped you find the perfect card. I’ll be sure to pass your kind words on to her and the team — feedback like this really does mean a lot.

Warm wishes,
Trish

Rated 1 out of 5 stars

Seasonal role rejection 3 days before Christmas???

Applied for a seasonal sales assistant role with the card factory on the 23rd September. Got a response 3 days before Christmas, 22nd December, turning me down for the christmas seasonal staff role. I have a Masters, I am in my 20s, I put my full effort into the application and described how I would fit the role well/ my skills.

I suggest you re-hire for recruitment.

Gratefully since working elsewhere that values my skills and doesnt give sub-human treatment.

December 22, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for taking the time to share your experience. I’m sorry to hear you were disappointed with the outcome and the timing of the response. We do appreciate the effort candidates put into their applications, and your feedback is important.

If you’re happy to share, could you let me know which store this application was for so I can feed this back .

Warm wishes,
Trish

Rated 5 out of 5 stars

Lovely staff

Last minute decision to try to get a Christmas helium balloon for my grandson,they were just closing the door at Beaumont Leys Leicester,a lovely lady let me in and I managed to get the balloon,thank you so much he loves helium balloons and I’m sure it will make his day when it comes out of the box I’ve put it in.The people that work there go above and beyond

December 24, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for sharing this lovely experience. I’m really pleased to hear the team at our Beaumont Leys store went above and beyond to help you, especially at such a busy moment. It’s wonderful to know your grandson will be delighted with his helium balloon — moments like that really matter.

I’ll be sure to pass your kind words on to the team.

Warm wishes,
Trish

Rated 1 out of 5 stars

Card Factory High St Dumbarton

Card Factory High St Dumbarton

Went into the shop at 5.50 pm and as a lot of different area and cards asked the young female member of staff to help me find cards so I didn't hold them up as closed at 6pm. Managed to select all 4 cards apart from 1 which the young lady helped me to pick up. The older assistant!manager? came through from the back shop and locked the door. I asked what time it was and if closing. She said yes locking the door. I said I would just be one minute as picked all cards just one which the girl had lifted for me. She said we are now closed. So I handed the cards to the young assistant and left as felt the older lady was quite abrupt and despite having the cards in my hand to go and pay for these was not interested in customer service. I will not ever enter this shop again. This is the first time I have felt that the business was not wanted! I own a shop and would never treat anyone in this manner and am very aware of customers keeping me from closing therefore would not behave in such a manner. Obviously they don't need the business!! I left the shop at exactly 6pm and bought cards elsewhere!

December 22, 2025
Unprompted review
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Reply from Card Factory plc

Thank you for taking the time to share your experience — I’m really sorry to read how this made you feel. This isn’t the kind of service or welcome we want customers to experience in any of our cardfactory stores.

I appreciate you explaining what happened, especially as you were ready to make your purchase. Your comments around how the situation was handled are concerning, and I’ll make sure this feedback is passed on so it can be reviewed and addressed.

Thank you again for raising this with us, and I’m sorry we missed the mark on this occasion.
Warm wishes and Merry Christmas.
Trish

Rated 5 out of 5 stars

Great experience in bluewater branch

Great experience in bluewater branch - cashier was very polite and asked how I was - everything you require in a cashier - and asked if I needed anything else - cashier was Luke

December 22, 2025
Unprompted review
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Reply from Card Factory plc

Thank you for your lovely review — it’s great to hear you had such a positive experience at our cardfactory store in Bluewater.

I’m really pleased Luke made you feel welcome and checked you had everything you needed. That friendly, thoughtful service is exactly what we love to celebrate, and I’ll be sure to pass your kind words on to him.

Thanks again for taking the time to share your feedback.

Warm wishes,
Trish

Rated 1 out of 5 stars

Blaydon Store Manager

Went to the Blaydon store and was served at the till by the Manager Ashley. Her attitude was shocking and extremely rude and disrespectful. As a manager myself I am surprised that she even has the role at all.

December 19, 2025
Unprompted review
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Reply from Card Factory plc

Thank you for taking the time to share your experience — I’m really sorry to hear about the service you received at our cardfactory store in Blaydon. This isn’t the kind of customer experience we want anyone to leave with, especially not during what should be a positive visit.

I appreciate you raising this with us. I’ll make sure your feedback is passed on to the appropriate team so it can be looked into and addressed.

Thank you again for bringing this to our attention.

Warm wishes,
Trish

Rated 5 out of 5 stars

Julie at Card Factory Longbridge

Went into Card Factory Longbridge today, was served by Julie, she was polite, pleasant and very helpful. Excellent customer service, very welcoming. Thank you Julie. Have a wonderful Christmas.

December 18, 2025
Unprompted review
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Reply from Card Factory plc

Thank you for your lovely review — it’s great to hear you had such a warm welcome at our cardfactory store in Longbridge.

I’m really pleased Julie looked after you so well. I’ll make sure your kind words are shared with her — a real reason to celebrate great service.

Wishing you a wonderful Christmas, and thank you again for taking the time to leave feedback.

Warm wishes,
Trish

Rated 1 out of 5 stars

Rude Manager at Southend Store.

Went into the Southend store today around 5:20 was unaware of their closing times but wasn’t informed either. Was picking out my cards and was nearly finished before we were rudely spoken to being asked to make our purchases and leave as they were closed. At no point did any of the 4 workers dotted round the store inform us they were closing soon, so to be spoken in a rude tone by I assume the manager of the store was shocking customer service and uncalled for, we weren’t rude to any of the workers so there is no need to be rude to us it’s unjustly. When letting us out someone went to ask if they were still open and before even finishing their sentence the manager had already cut in and told them bluntly they were shut. Workers especially members of management should always treat customers with kindness it costs them nothing. This made my shopping experience a bit disappointing and I didn’t leave with a good attitude towards that store. Hope you can sort out your customer service!

December 18, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for taking the time to share your experience — I’m really sorry to hear how this was handled and that it left you feeling disappointed. That’s certainly not the impression we want our stores to give, and I understand why this would have felt upsetting, especially as you weren’t made aware the store was closing.

Your feedback is important to us.
Warm wishes,
Trish

Rated 5 out of 5 stars

Was in your fleetwood store today and…

Was in your fleetwood store today and just like to say what lovely helpful staff you have

December 18, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for taking the time to share this — it’s lovely to hear how helpful the team were at our Fleetwood store. I’ll be sure to pass your kind words on to them.

Warm wishes,
Trish

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service.
I rang them and my call was answered within a few seconds.
As DHL had changed my delivery date, my order was too late for the occasion.
I was immediately given a full refund.
I am so impressed with this company.
Thank you for outstanding service.

December 17, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear our team were able to help quickly and get this sorted for you, even though the delivery didn’t arrive in time. It’s great to know the service left such a positive impression.

Warm wishes,
Trish

Rated 1 out of 5 stars

If I could give 0 stars I would…

If I could give 0 I would… I bought a balloon and paid specifically for it to be inflated. It showed up in a tiny box, which was immediately a red flag. When I opened it, it hadn’t even been attempted to be inflated — it was still in its original packaging.

When I reached out to customer service, their solution was for me to go in store (on my birthday) to get it inflated.

Obviously I wasn’t going to do that, so I spoke with their live chat, which was just as unhelpful initially (and ended the chat on me the first time) until I asked to return the full order. Only then did they refund the balloon and the extra I paid.

I don’t usually celebrate my birthday, but this was the one and only thing I had planned. For anyone looking for a reliable alternative, I’ve had a much better experience with Balloon Monkey — next-day delivery, arrived inflated, and no issues.

I won’t be ordering from Card Factory again.

December 14, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for sharing your experience — I’m really sorry for the disappointment this has caused, especially as this was something important you had planned.

I can see that my colleague offered to send you a free returns postage label on both the 14th and again on the 16th, and I understand how inconvenient this situation has been. This was our error, and I’m genuinely sorry for that.

As you’ve chosen to return the entire order, we do need the items back with us before we’re able to process the refund. Once the return is received, the refund will of course be completed as quickly as possible.

I know this isn’t the experience you expected, and I do apologise again for the inconvenience caused.

Warm wishes,

Trish

Rated 5 out of 5 stars

Every time I have been in this shop and…

Every time I have been in this shop and see different members of staff they are all very nice and helpful and friendly.
This was on Ravenhead retail park St Helens

December 15, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for your kind words — it’s lovely to hear you’ve always found our teams friendly and helpful. If you don’t mind sharing, which store was this? I’d love to pass your feedback on to the right team.

Warm wishes,
Trish

Rated 1 out of 5 stars

Just bought a card A5 size for those…

Just bought a card A5 size for those who don't know that is half of A4 size cost me £4.99 for the card then £3.99 postage how can they warrant charging you that. Also you have to do your own verses now they must be using too much ink haha.

December 14, 2025
Unprompted review
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Reply from Card Factory plc

Thank you for your patience, and sorry for the delay in responding.

I appreciate you taking the time to share your thoughts. I understand why the pricing and postage would feel frustrating, and your feedback around card size, postage costs and verses has been noted. I’ll make sure this is shared with the relevant team, as hearing directly from customers helps us review how things land in real life.

Thank you again for being honest with your feedback — it’s always helpful to hear.

Merry Christmas,
Trish

Rated 1 out of 5 stars

Boxes of 40 Christmas Cards

I won't be buying an more of the boxes of 40 with two of the designs having no messages inside them. Not sure what purpose they serve or whether it's a printing error.

December 14, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for sharing this with us — I’m really sorry for the disappointment. The boxed cards should clearly show the designs and, as the boxes are open for viewing, it should be clear whether the inside message is blank or includes a verse, so this doesn’t sound right.

So we can investigate this further, please email us at cfonline@cardfactory.co.uk
with a photo of the box (showing the designs) and, if possible, the cards that were blank. Once we have this, we’ll be happy to look into it and help further.

Warm wishes,
Trish

Rated 1 out of 5 stars

‼️‼️Do Not Trust‼️‼️

‼️‼️

Update - tried to ask for more details so
If didn’t respond they would remove my review, Sent in the order number and details, what else can we do to verify, What a disgrace

Do Not Trust‼️‼️
Ordered over a week ago, quite a few, special ones and those for gifts. Received email saying it was ready for collection in shop, Not the shops fault, But have been 3 times, Nothing there, They can’t help as they say their head office said it’s not their fault, Their online system says oh your order is ready - do you want a collection email. What an utter disaster Utter disgrace, Why do this to customers at all, let alone at Xmas, Trust, Would not trust them with a bar of chocolate, my wife is so upset and so angry, As she doesn’t have time to do this all over again and then pray they arrive on time, What a shambles

December 13, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for taking the time to update your review. I can see that one of my colleagues has already been in touch with you and that a full refund has been processed, and I’m really sorry for the frustration and upset this situation has caused, especially at such a busy time of year.

As this was a Click & Collect order, I appreciate how disappointing it must have been to receive collection notifications only to find the order wasn’t available in store. The store is now reviewing their Click & Collect procedures to understand what went wrong and to help prevent this happening again.

I know this experience has been extremely frustrating for both you and your wife, and I’m genuinely sorry that we didn’t get this right for you on this occasion.

Warm wishes,

Trish

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