DFS Furniture - Watford Reviews 

3,757
TrustScore 5 out of 5

4.9

Lower High Street, Unit B, WD17 2JZ Watford, GB


While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Daniel was absolutely brilliant. We visited three times before making our final decision, and each time he welcomed us with a smile, remained patient, and did everything he could to help. He never mad... See more

Company replied

Rated 5 out of 5 stars

Calpa made our experience very easy and enjoyable. She got to know our wants and needs and spoke very professionally, yet friendly to myself, husband and children addressing us all personally wi... See more

Company replied

Rated 5 out of 5 stars

Jada was super helpful! She helped us with ordering our new sofa and sat down with us to chat about it and gave us lots of advice on how to care for it. So thankful to her and Lee who helped us out ye... See more

Company replied

Rated 5 out of 5 stars

Found the sofa we liked, sales rep was extremely helpful in explaining all details and offers, and helped set up payment plan. All staff were kind and helpful throughout, not pushy and allowed us... See more

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Lower High Street, Unit B, WD17 2JZ, Watford, United Kingdom

  • 0333 999 9806

4.9

Excellent

TrustScore 5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(3,757)

92,844 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Jada was super helpful

Jada was super helpful! She helped us with ordering our new sofa and sat down with us to chat about it and gave us lots of advice on how to care for it. So thankful to her and Lee who helped us out yesterday!

July 30, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Hello,

Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Excellent Sales Advisor Daniel 2HW

Our advisor 2HW - Daniel was excellent, and friendly throughout our purchase, carefully and with precision explained all of the details of the product, how to care for it, and general information for daily use of the product after delivery.
He explained about the delivery, final payment conditions and how notification would be received via email,for final payment either at any store or online.
He explained how the installation would be handled by the delivery and installation team.
We would add that he is a credit to the store and your business, excellent customer approach.

July 30, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Good Morning,

Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!

Kind Regards,

Lorraine E
DFS Central Customer Support

Rated 5 out of 5 stars

Good service

Friendly and understanding staff.

July 29, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Hello,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,
Lorraine E DFS Customer Support

Rated 5 out of 5 stars

DFS Watford

Giselle at Watford DFS was very friendly, polite l & helpful. She explained everything we needed to know, and answered all our questions.
Thank you Giselle.

July 26, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Good Morning,

Thank you for leaving us a 5* review. We are really happy that Giselle met your expectations in store and you had a lovely experience when placing your order!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

Very knowledgeable, friendly and patience staff.

Calpa made our experience very easy and enjoyable. She got to know our wants and needs and spoke very professionally, yet friendly to myself, husband and children addressing us all personally with our names.
She walked us round the shops giving us details on the sofas after listening to what we were after. She was very honest with the differences between them and then left us time to discuss without her presence.
She was remembered us when we returned later that day and had the patience, hard work and expertise to then help us look around the sofas again.
I love how she got to know us all and the children and made us really imagine our lives with the sofas.
She gave us so much information about the care package which was amazing value!!
We walked out having purchased 3 sofas.

July 26, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Calpa met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

Daniel was so helpful,using his vast…

Daniel was so helpful,using his vast knowledge he guided us to make the right decision without any pressure to make a purchase. 10 stars for Daniel.

July 26, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Daniel was absolutely brilliant

Daniel was absolutely brilliant. We visited three times before making our final decision, and each time he welcomed us with a smile, remained patient, and did everything he could to help. He never made us feel rushed or pressured and was always happy to answer our questions. His friendly and professional service made the whole experience much easier. Thank you, Daniel!

July 18, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Daniel met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

Great customer service

The people that looked after us whilst purchasing our sofa were so friendly and easy to talk to which made the purchase even better

July 24, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Good Morning,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind Regards,

Jordan
DFS Customer Support

Rated 1 out of 5 stars

No sofa, no deposit, and no communication unless I chased them

My experience has been extremely frustrating from beginning to end.
The sofa was delivered incorrectly, and when I asked for the mistake to be corrected, I was told I would have to wait another 12 weeks for the correct one. I therefore decided to cancel the order last week.
Instead of processing the cancellation promptly, I was told that the manager needed to review the order and decide what could be done before it could be cancelled. I was promised that the manager would call me on Monday.
By Thursday, nobody had contacted me, so I had to travel to the store in person simply to get an answer.
I have now been told that my £500 deposit will be refunded within three to five working days. In the meantime, I have no sofa and still do not have my £500 back.
Mistakes can happen. What is unacceptable is the complete lack of communication, follow-up and ownership. I have had to chase every stage of this process myself, waste time travelling to the store, and wait even longer to recover money that should have been refunded promptly.
The real test of customer service is how a company responds when something goes wrong. In this case, the service has been extremely poor and far below what anyone should expect when making a purchase of this value.
Order: 64D1D3728

July 23, 2026
Unprompted review
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Good morning Manuel,

Thank you for taking the opportunity to share your experience with us, please accept our sincerest apologies for the difficulties faced which have resulted in the cancellation of your order. Unfortunately, as no order reference number has been provided we are unable to locate your order. However, if you would like to discuss this matter further please do not hesitate to contact our Customer Service Team on 0333 9999 777 and choose option 4.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Good experience all round

Everything was explained and offered with ease and I didn’t feel under pressure to buy anything I didn’t want.
My only gripe would be the cost of delivery. This is quite expensive and obviously you have no choice but to pay.

July 23, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Hello,

Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Amazing team & customer service

Amazing team & customer service

July 22, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Hello,

Thank you for your 5 star review.

Kind regards,
Holly M
DFS Customer Support

Rated 4 out of 5 stars

The staff were friendly and polite.

The staff were friendly and polite.

July 14, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Hello,

Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

The salesperson was very knowledgeable…

The salesperson was very knowledgeable about her product and gave us brilliant advice

July 12, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Hello,

Thank you for sharing your great feedback with us.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

George was really helpful and explained…

George was really helpful and explained everything in full. Great customer service

July 19, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Hello,

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

We visited the DFS store in Watford…

We visited the DFS store in Watford three times before deciding to purchase our sofas, and throughout each visit, Edmund provided excellent service. He was friendly, patient, and took the time to explain all the available options without any pressure.

His knowledge, professionalism, and willingness to answer our questions made it much easier for us to make an informed decision\. We really appreciated his helpful approach and would happily recommend both Edmund and DFS to anyone looking for new furniture.

July 11, 2026
DFS Furniture - Watford logo

Reply from DFS Furniture - Watford

Hello,

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind regards,

Lorraine A
DFS Customer Support

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look