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Rated 4 out of 5 stars

I really like buying perfume testers, I have found some great bargains. Took a star away for shipping fee and delivery time wich are both a bit ridiculous to Sweden

Rated 5 out of 5 stars

There just incredible you order and it’s with you mostly the next day,which in my book is excellent.. so I would highly recommend direct cosmetics.. have a look at there website there prices are incre... See more

Rated 5 out of 5 stars

What a wonderful cosmetic products and very good service I am so happy💗 and being customer last 15 years. Thank you so much 👍💗💗💗💗💗💗💗💗

Rated 1 out of 5 stars

Poor quality/faulty products sent out. Contact by telephone no one is ever available to deal with your complaint. Staff not helpful.. Sent pictures of faulty goods, so it could be investigated no res... See more

Company details

  1. Cosmetics and Perfumes Supplier
  2. Cosmetics Store
  3. Discount Store
  4. Health and Beauty Shop
  5. Perfume Store
  6. Toiletries Store

Written by the company

Direct Cosmetics is a family-run UK beauty retailer established in 1977, with over 40 years of experience helping customers access genuine branded beauty products at affordable prices. As one of the early pioneers of online beauty retail, we have been serving customers online for over 25 years, offering a wide range of skincare, makeup, haircare, fragrances, and beauty essentials from trusted global brands. Our mission has always been simple: to make quality beauty accessible without the premium price tag. Whether customers are shopping for a favourite fragrance, everyday skincare essentials, salon-quality haircare, or beauty bargains from well-known brands, we aim to offer exceptional value without compromising on quality or authenticity. Every product sold by Direct Cosmetics is 100% genuine, sourced through trusted supply channels, so customers can shop with confidence. Authenticity, transparency, and trust remain at the heart of everything we do, and we understand how important peace of mind is when shopping for branded beauty products online. Whether you're discovering us for the first time or returning as a long-standing customer, our goal is to make beauty shopping straightforward, affordable, and trustworthy—offering branded beauty products people love, without the premium high street price tag.


Contact info

3.6

Average

TrustScore 3.5 out of 5

153 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

Perfect orders & Brilliant after sales care

I'm delighted recently with Direct Cosmetics, after placing some very large orders (stocking up on gifts at brilliant prices) I would like to give a shout out to the packing team and after sales team, all items were received in perfect condition, apart from one little candle that had no wick and had seen better times.

Direct Cosmetics customer care was really understanding and issued a full refund for the one item that wasn't quite right. There was no delay, no excuses, if anything this company is happy to help and support their customers.

I'm really super pleased with them and the prices are super too and 100% genuine (I buy a lot of branded and designer, these are 100% genuine)

July 22, 2025
Unprompted review
Rated 1 out of 5 stars

I have been a customer for many years

I have been a customer for many years. And bought many items over the years. I had received a perfume with a faulty spray. Which they sent return label. The spray wasn’t working at all.i fiddled a bit then it just squirted out and dripping.It was not spraying as it should. They sent return label. Which I returned next day. Then I had a very rude email more or less calling me a liar.It is spraying first time their reply. So I went to PayPal to explain my situation with them. It was just under £40. I couldn’t afford to just leave it. The reply was the same to PayPal. It’s working. I couldn’t believe it still in denial. So I replied if it’s working like you said as it’s a tester. I said you can sell it on. So what’s your problem. This is the second one I have had from them with a problem. My Grandson couldn’t get it to spray and then the top just broke off. I kept it and had to put in another spray bottle.i have just read another bad review for Direct Cosmetics. Same as me good customer. They said we’re not giving you the postal amount back so unreasonable. Thank God I always use PayPal which decided with me and had a full refund and postage. I told them I will never use them again and that they have lost a good customer. I am honest and trustworthy. Read this before you buy from DIRECT COSMETICS!!

June 25, 2025
Unprompted review
Rated 1 out of 5 stars

Buyer Beware!

I received an Elemis face mask that I felt had been opened. I emailed Direct Cosmetics and felt the reply was quite dismissive. I then contacted Elemis direct (as Direct Cosmetics said they bought directly from them). Elemis confirmed the product should have had a cellophane wrap, which mine didn’t. I also asked advice on the ‘batch’ date on the box. Elemis stated the product was over 3 years old and should not be used! Direct Cosmetics again were dismissive when I emailed them about this (I included the email from Elemis). So, beware and if you do buy from them, I strongly suggest you check the ‘batch’ date!

April 3, 2025
Unprompted review
Rated 5 out of 5 stars

Great website for perfume addicts

I've made several purchases from this website & have never had any problems. Items always arrive packaged really well in bubble wrap & always arrive quickly. They have a great selection of perfumes & always offer great prices. It's worth checking the website frequently as things can get sold out quickly!

April 9, 2025
Unprompted review
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Rated 5 out of 5 stars

great value

Ordered various items, all very reasonably priced and much cheaper than in the shops. Delivery took a few days. All good, will use again

March 19, 2025
Unprompted review
Rated 5 out of 5 stars

My go-to cosmetics website

I've shopped with Direct Cosmetics since 2001 and they have never let me down in the slightest way. They usually have the cheapest price available and their service is fast and efficient.

March 1, 2025
Unprompted review
Rated 5 out of 5 stars

Great price, quick delivery, no problems

Paid less than £20 for an Elemis face wash which included delivery charge, £40 normal price for the face wash and even £33 at best on Amazon…..quick delivery and I’m super happy with my experience with this company so I would recommend.

January 23, 2025
Unprompted review
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Rated 5 out of 5 stars

Great

Was a bit tedious about buying from this shop after looking at the reviews... but I took the risk. Quick delivery, great product and is cheap compared to other places. I would recommend, looking at the other reviews make sure you read the description of your product so you know what to expect.

February 4, 2025
Unprompted review
Rated 2 out of 5 stars

Missing an item on my order

Missing an item on my order, usually this company has been OK but I feel a little let down now. I only realised when I checked my order history and found that they hadn’t sent an item ☹️ Will give them another chance as I have used them since they first started. Please make sure you include all the items next time.

November 20, 2024
Unprompted review
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Rated 1 out of 5 stars

Dreadful Company - Return was not refunded

A dreadful experience with Direct Cosmetics. I bought three boxed lipsticks. One of the colours was far darker than it appeared on screen. The box was opened but the lipstick was unused - clearly not the colour expected. The company insisted that it had been used and sent a picture claiming to show lips marks. There were two very faint, straight, parallel lines on the lipstick which were likely to be where it had been opened at their end and may have touched against the casing. They refused to refund and destroyed the item. I find it doubtful that anyone receives a refund on return!

November 21, 2024
Unprompted review
Rated 1 out of 5 stars

Fake CK1

Purchased a bottle of Calvin Klein CK1 back in July with it supposed to arrive within a few days but never did. Tracking showed it was at Royal Mail delivery depo which showed as being so for two weeks with no further information. A few emails back and forth with Direct Cosmetics they agreed to send me a replacement bottle at no extra cost to myself which I received almost 4 weeks after original order. However when it arrived the fragrance was nowhere near as fragrant to how I remembered it. It smelt like very cheap lightly scented water. I couldn’t really be bothered with the hassle of sending more emails to and fro so just left it. I have just discovered that it is definitely a fake product from the box to the actual fragrance it’s self. I will not be purchasing again from this company, many more legitimate sites out there.

July 14, 2024
Unprompted review
Rated 1 out of 5 stars

Never received my order

Never received my order. No tracking number, so obviously didn't even bother to pretend sending the parcel. No reply from 'customer service', which I suspect does not exist. Money well wasted. Should have put my money into a charity box instead, would avoid stress.

October 16, 2024
Unprompted review
Rated 5 out of 5 stars

Super fast shipping

Super fast shipping, order placed 22th October and order received 24th October.
Package very well secured, products as per order. All perfect.

October 24, 2024
Unprompted review
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Rated 1 out of 5 stars

The order received looked like it had been used and looked like the perfume had changed its colour

The order received looked like it had been used and the perfume colour looked out of date, I contacted DB for a return and they hardly get back to you. Absolutely horrendous service, all I want to do is return my order for a refund and I can’t even get a straight answer.

They are so slow at responding, and still I’m waiting over a week later to get an answer on how to return the order.

I will never be ordering again from this company ever again, they take your money and send you a dodgy item and then they can’t even be bothered to get back to you.

Don’t waste your time ordering from them, order from someone else, who are there to help their customers. This company just want your money.

September 9, 2024
Unprompted review

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