Whilst direct line offered my a great price for the cover that suited my needs you really do need to check that the cover does actually cover what you need. For example the Essentials Online policy DO... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Wasn’t sure my vehicle insurance went through online. After the call the representative assured me all was ok. I received my vehicle insurance and Cover documents within the next few minutes.
Company replied
I rang several times over a period of 2/3 weeks whilst looking into House Insurance for current year. The staff never pushed me into accepting the renewal. They were always helpful, friendly and if... See more
Company replied
I like dealing with Direct Line. They do give an excellent service, however I will always shop around despite being with DL for a number of years (car & home ins). In the end for car insurance renew... See more
Company replied
Company details
- Insurance Company
- Auto Insurance Agency
- Home Insurance Agency
- Pet Insurance Company
- Travel Insurance Company
Written by the company
Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.
Direct Line
Written by the company
- Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.
Contact info
United Kingdom
- www.directline.com
4.3
Excellent
32K reviews
Asks customers to review
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Renewal policy
Message to say due for renewal. Quote with new payment. No issues and no pressure sale.
May 28, 2026
Reply from Direct Line
We're happy to hear your renewal process was smooth and pressure-free. Thank you for your positive feedback! Christy
Courteous efficient service 👍👏👏
May 28, 2026
Reply from Direct Line
That's the service we aim for, Therese. Thanks for the glowing review. Aston
Reply from Direct Line
We like to make things easy, Paul. Welcome to the team. Aston
Reply from Direct Line
We're happy to hear you had a great experience, Peter. Thanks for your review. Aston
The application form was clear and…
The application form was clear and concise and easy to complete. The quote was immediate and acceptable. Simple and straightforward process.
May 25, 2026
Reply from Direct Line
We're delighted to know our process was clear and straightforward for you, Enid. Thanks for your glowing review. Aston
Good price and well established company
Good price and well established company
May 25, 2026
Unprompted review
Reply from Direct Line
We're happy to hear you got a great price, Robin. Welcome to the team. Aston
Quick and easy via internet
May 28, 2026
Reply from Direct Line
That's what we like to hear, Juila. Thanks for your review. Aston
online easy to follow and good price
May 17, 2026
Reply from Direct Line
We're glad our online service was easy to follow and the price was good. Thank you for your feedback. Nathan
very simple to navigate
It was very simple to navigate on and use. I had no issue is finding th einsurance quote that was tailored for my needs, and the price was great too...
May 12, 2026
Reply from Direct Line
We're so glad you found our service simple to use and that you easily found an insurance quote tailored to your needs at a great price. Thank you for your positive feedback! Nathan
Excellent Insurance Provider & UK Customer Support
Excellent Insurance Provider - great price when compared with several other quotes. I feel that a UK based company - with "real" people in Customer Services - is essential. Thank you, Direct Line
May 24, 2026
Reply from Direct Line
We're so glad to hear you appreciate our competitive pricing and the support from our UK-based customer service team. Thank you for your kind words! Nathan
I Have already got insurance with…
I Have already got insurance with Direct Line and find they are competitively priced for service offered.
May 28, 2026
Unprompted review
Reply from Direct Line
We're glad to hear you find our pricing competitive for the service we offer. Thank you for your review. Nathan
I was able to get a suitable policy…
I was able to get a suitable policy without any difficulty.
May 28, 2026
Unprompted review
Reply from Direct Line
We're glad we could assist you in finding a suitable policy easily. Thank you for your feedback! Nathan
Not easy to pay for policy online
I was unable to complete payment online with a message stating "there is a problem, please try later", continually being shown when I had put in all my details and wanted to complete the transaction. I had to do a WhatsApp chat, which was useful but took a long time, and pay this way. A bit unsatisfactory
May 20, 2026
Unprompted review
Reply from Direct Line
We are sorry you faced payment issues online. We appreciate you letting us know about the difficulty and the time spent on WhatsApp. We appreciate your feedback. Nathan
Reply from Direct Line
We're so glad you're happy with your car insurance savings! Thank you for the five-star review. Nathan
Helpful staff on the telephone with not…
Helpful staff on the telephone with not too long a wait to talk to them.
May 24, 2026
Reply from Direct Line
We're glad our telephone staff was helpful and that your wait time was short. Thank you for your feedback. Nathan
Quick and easy to get insurance for my…
Quick and easy to get insurance for my Tesla !
May 16, 2026
Unprompted review
Reply from Direct Line
We're glad you found getting insurance for your Tesla so easy! Thank you for your positive feedback. Nathan
Good Cover is Important but so is a Fair Price...
I was directed to Direct Line via a car quotation search engine. The Direct Line process seemed very straightforward. The quote wasn't the cheapest but I was looking for a competitive quote but the same time need good cover. I have chosen Direct Line based on reputation.
May 27, 2026
Unprompted review
Reply from Direct Line
We appreciate you choosing us for your insurance needs and are glad our process was straightforward. We value your trust in our reputation for good cover. Nathan
Reply from Direct Line
We're glad we could help, Jean. Thank you for the positive feedback. Nathan
I found the process relatively…
I found the process relatively straightforward but felt it would have been helpful to have spoken to a person just to get clarification on one or two matters
May 24, 2026
Reply from Direct Line
We appreciate your feedback and understand the desire for direct clarification. We are always working to improve our support options and thank you for your feedback. Nathan
Easy and quick
Easy and quick and offer a good overview online about waht it is in the cover
May 27, 2026
Unprompted review
Reply from Direct Line
We're glad our online overview was quick and easy to understand. We appreciate your feedback. Nathan
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