DNA Insurance Reviews 

262
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 91 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently point out that the staff members are exceptionally polite, highly professional, and dedicated to finding the most affordable insurance quotes. Consumers genuinely appreciate the clear communication, helpful advice, and how exceptionally smoothly the entire purchasing process is managed from start to finish. Some reviewers were not happy with certain customer service encounters, noting that specific employees could occasionally be unhelpful or difficult to deal with. A few people also mentioned experiencing frustrating communication hurdles, unexpected delays, or issues when trying to secure their newly requested policies.

What people talk about most

Staff

Reviewers mention positive feedback about staff members, highlighting their professionalism, patience, and... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being helpful,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, fast, and efficient... See more

Price

Customers had positive experiences with price, consistently highlighting competitive quotes and significant... See more

Value for money

People report high satisfaction and appreciation regarding value for money, noting straightforward and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️ Nice and simple process to purchase a motor trade insurance quote. Wes was excellent throughout — he took the time to explain everything clearly and made sure I had all the information I... See more

Company replied

Rated 5 out of 5 stars

Toni from the customer services team helped me out with a small IT problem with issuing my insurance details she was very professional when resolving this the phone communication was also good she... See more

Company replied

Rated 5 out of 5 stars

Aaliyah Garber was amazing with her help. When no one else would help me or put the phone down on me Aaliyah garber made sure that I recieved the help i needed and done it in the time frame i needed i... See more

Company replied

Rated 5 out of 5 stars

I used DNA Insurance to sort out a new motor trade policy and was looked after by Nathaniel. My situation wasn’t straightforward (recent claims, new business, imports, working from home) but he took t... See more

Company replied


Company details

  1. Insurance Broker
  2. Insurance Agency

Written by the company

DNA Insurance Services Ltd has grown organically to its current hugely successful position in the Insurance Market through sheer hard work and determination. The last ten years have seen the company grow year on year to a point where we now have over 10...


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

262 reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(262)

88 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Matt saved me £2200 on my renewal 😳 I…

Matt saved me £2200 on my renewal 😳 I was shocked. The bottom line with insurance is no one cares about anything else but the price. An he beat them all by a long way.

November 25, 2025
Unprompted review
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Reply from DNA Insurance

Hi Adam, thank you for taking the time to leave us a great review.

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Rated 5 out of 5 stars

Matt was very helpful and he said he…

Matt was very helpful and he said he would beat my last quote. Which he did and hopefully we can do more business next year.

November 21, 2025
Unprompted review
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Reply from DNA Insurance

Thank you for taking the time to leave us a great review.

Rated 5 out of 5 stars

Matthew is the best i have ever dealt…


Matthew is the best i have ever dealt with and very honest, we had issues getting quick turnarounds on quotes and he got the job done same day!

November 13, 2025
Unprompted review
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Reply from DNA Insurance

Thanks for the great review!

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Rated 1 out of 5 stars

No recommend this broker

No recommend this broker. Worst experience waiting for my renewal to go different broker

November 6, 2025
Unprompted review
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Reply from DNA Insurance

Thank you for your feedback and we are obviously disappointed that you have had cause to raise an issue. We can see form our records that you had an ongoing complaint at the time of posting your review which was being investigated at the time and was subsequently closed to the satisfaction of all parties. We hope that you may consider our services again in the future.

Rated 5 out of 5 stars

DNA insurance the best broker around

DNA insurance the best broker around. Thomas was very helpful and answered all my questions.I Have been with them for 3 years and I’ve had no issues at all.
Highly recommend getting motor trade insurance through DNA

November 3, 2025
Unprompted review
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Reply from DNA Insurance

Thank you for taking the time to leave us an amazing review.

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Rated 5 out of 5 stars

I have been with DNA insurance for some…

I have been with DNA insurance for some time now and Tom went above and beyond to get me the best cover, I would recommend 👌

October 27, 2025
Unprompted review
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Reply from DNA Insurance

Hi Nick, thank you for the great review.

Rated 5 out of 5 stars

DNA did the legwork and got me a new…

DNA did the legwork and got me a new quote for my insurance at a very competitive price. The advisor that dealt with me by phone was extremely professional and we got my renewal done in no time at all.

October 24, 2025
Unprompted review
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Reply from DNA Insurance

Thanks for the amazing review James!

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Rated 5 out of 5 stars

Spoke with matthew carpenter today

Spoke with matthew carpenter today, gave me a very competitive price for insurance he was very polite and professional
thanks again

October 17, 2025
Unprompted review
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Reply from DNA Insurance

Hi Patrick, thank you for the amazing review!

Rated 5 out of 5 stars

Aaliyah Garber was amazing with her…

Aaliyah Garber was amazing with her help. When no one else would help me or put the phone down on me Aaliyah garber made sure that I recieved the help i needed and done it in the time frame i needed it for she was truthful in everything she said and understood all of my circumstances. She ensured she called me as soon as she heard from the insurance companies and was overall a massive help and gave me a lot of peace of mind as i was struggling with the other employees deeply as they were not very helpful.

October 15, 2025
Unprompted review
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Reply from DNA Insurance

Thank you for the fantastic review Frank.

Rated 5 out of 5 stars

Professional

Professional, swift service. Would recommend

October 13, 2025
Unprompted review
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Reply from DNA Insurance

Hi Mark, thanks for the great review!

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Rated 5 out of 5 stars

Jack especially was amazing

Jack especially was amazing. Was easy to work with and got me the best deals. Highly recommend DNA and ask for jack.

October 10, 2025
Unprompted review
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Reply from DNA Insurance

Thanks for the fantastic review Sunil.

Rated 1 out of 5 stars

Worse ever insurance company iDNT…

Worse ever insurance company iDNT RECOMMENDED THEM

October 10, 2025
Unprompted review
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Reply from DNA Insurance

We’re really sorry to hear you have been left disappointed with our service on this occasion. We have been in contact and explained the reasons for the underlying insurer issuing a cancelation. Adding a vehicle to the MID that does not belong to you is against the terms of your policy. We have escalated this to the underlying insurer but unfortunately, the cancelation has still been issued.

Please do not hesitate to contact us if you would like to discuss this further or would like to look for another policy for you.

Rated 5 out of 5 stars

Matthew has been outstanding in…

Matthew has been outstanding in sourcing us a cover. We are a relatively new business, so this was a challenging undertaking, but it was delivered, and it was delivered in a very quick and professional manner. I would 100% recommend.

October 8, 2025
Unprompted review
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Reply from DNA Insurance

Thank you for taking the time to leave us a great review!

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