Early Learning Centre Reviews 206

TrustScore 3.5 out of 5

3.5

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Rated 1 out of 5 stars

Terrible! Bought a walker for my granddaughter there were pieces missing. Rang help centre who were not very helpful and said they would ask the supplier to send out parts. No timeline or info wh... See more

Rated 4 out of 5 stars

Great shop with clearly marked age and skill indicators for the products they sell targeted to the discerning pre-toddler, toddler or small one. I also like the fact that on their website you can set... See more

Rated 5 out of 5 stars

I love the ELC and so does my son, even though he's 5 now we still find ourselves sneaking in there now and again. It's a bit pricey but that's generally reflected in the quality and they've g... See more

Rated 5 out of 5 stars

Nadia was really helpful. For some reason even though I put my step daughter's name on the order, it still showed as mine on the confirmation... Nadia showed me what was needed, and hopefully my ste... See more

Company replied

Company details

  1. Toy Store

Written by the company

In March 2019, Early Learning Centre was acquired by The Entertainer with a clear vision; to support parents with their child’s early years learning and development through play. We are committed to creating quality products and bringing innovation through new product design, as well as continuing to make the much loved and trusted toys we all know and love


Contact info

3.5

Average

TrustScore 3.5 out of 5

206 reviews

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Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Terrible

Terrible! Bought a walker for my granddaughter there were pieces missing. Rang help centre who were not very helpful and said they would ask the supplier to send out parts. No timeline or info when this would be received.
This was a Christmas present so timing was important.
I had to buy another walker from another retailer. Then the part arrived too late.
I have rang, texted and emailed to try and arrange a return and refund. Terrible communication and no resolution.
Do not buy from this company.

December 23, 2025
Unprompted review
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Rated 1 out of 5 stars

We bought vouchers for a relatives…

We bought vouchers for a relatives children and hoped they would be sent promptly, certainly in time for Xmas.
Transpires, ELC sent an email for the vouchers to their own admin centre!
We are now suffering the runaround from them & The Entertainer, the parent company, who all seem pretty clueless as to how to resolve the issue.
We have asked for a refund as we have no faith in these companies to do what we have asked & what they should. Buy from them at your peril. Caveat Emptor.

December 10, 2025
Unprompted review
Rated 1 out of 5 stars

Products arrive damaged and customer service is terrible

Item arrived damaged and one item didn’t arrive, eventually received refund for missing item. I returned the damaged item and received replacement which on arrival appeared as if it had been previously used, had dents and scratches on it. I contacted The entertainer again and correspondence from them was horrendous, they kept telling me I hadn’t responded to their contact via email which I had, this has gone on for over a month now and today I finally got speaking to customer service and they eventually are apparently processing my refund. Don’t buy from this company!!

November 18, 2025
Unprompted review
Rated 1 out of 5 stars

Disappointed

I placed an order on the 27 August, and it has not turned up.
Its been almost 2 weeks since I placed the order, and I have called customer service twice who have only been able to confirm that the items have been dispatched. One of the customer service personnel offered to send me the tracking code 3 plus days ago and I still haven't recieved it.
One of the customer service persons offered if I didn't recieve an update if I called back they would ship the item again, so I called back and got another person who didn't know anything about this offer.
I am very disappointed, that I won't have thr items in time for my nephews birthday, especially when I ordered with over a week notice.

Update 15/09/25
After the above the company have sent the 2 of the items ordered as the other two are now not in stock, give me a good will gesture.
The items didn't come in time. The items were not sent next day delivery despite telling them customer service agent that I needed them for a specific date.
Please not misunderstand this review, the customer service agents are lovely, spoke to me, but I think they are limited on what they can do to rectify the issue.
I dont think I will be using the early learning centre online again, this has felt like a whole handling, with a lack of communication 😐 so very disappointed with this service.
As of the above date still dont have thr items ordered.

August 27, 2025
Unprompted review
Rated 5 out of 5 stars

Customer service

Customer service
28/09/25

"EXCELLENT service from Early Learning! My package went missing in transit, but the team sprang into action and quickly sorted everything out. They replaced the items without any hassle, and I was impressed by their prompt and efficient service. Compared to other sites, Early Learning stands out for their effectiveness and customer care. Can't fault them at all - highly recommended!" 5/5 stars

August 31, 2025
Unprompted review
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Rated 5 out of 5 stars

Bought a play cash register from ELC

Bought a play cash register from ELC. The screw for the battery cover on the scanner was in so tight that it became damaged and the cover wouldn’t come off. ELC sent me a brand new cash register, no quibbles whatsoever. Thank you ELC!

April 1, 2025
Unprompted review
Early Learning Centre logo

Reply from Early Learning Centre

Thank you for the great feedback. We are happy to know that this was resolved for you swiftly and efficiently!

Rated 5 out of 5 stars

Excellent online customer service

Excellent online customer service. Had a part missing and they’ve sent a replacement with next day delivery :)

March 21, 2025
Unprompted review
Early Learning Centre logo

Reply from Early Learning Centre

Thank you for your feedback!

Rated 5 out of 5 stars

We bought an ELC dustbin lorry for our…

We bought an ELC dustbin lorry for our grandson for Christmas, which he loved. Unfortunately part of the lorry cracked and we emailed the ELC Customer Service centre yesterday with photos of the crack. The same day I received an email from Elizabeth saying that she had arranged for a new lorry to be ready for me to collect at the shop that I collected the original one from. So I was able to go in today to pick it up. Elizabeth could not have been more helpful, and I am very grateful. Jackie

March 13, 2025
Unprompted review
Early Learning Centre logo

Reply from Early Learning Centre

Thanks for the great review.

Rated 1 out of 5 stars

Next Day Delivery

I ordered on Wednesday and paid for next day delivery as it was my grandson's first birthday. An important event to me. No sign of the delivery next day. Contacted customer service and assured it was on its way. It's now Monday and when contacted they just refunded the order and said it couldn't be delivered! It's a large town so not hard to find. Really disappointing and won't be using them again. Not helpful.

January 29, 2025
Unprompted review
Early Learning Centre logo

Reply from Early Learning Centre

Hi there,

Sorry to hear that the order did not get to you at the expected time.

This was actually despatched by us on the same day you ordered it but unfortunately there was a delay on the courier side that is not something that we are able to control.

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Rated 1 out of 5 stars

Behaviour of the sales person at dubai…

Behaviour of the sales person at dubai mall branch was not acceptable. They refused to exchange the toy when it was bought the very next day of purchase.
And the quality of products on offer is not upto the mark.

January 21, 2025
Unprompted review
Early Learning Centre logo

Reply from Early Learning Centre

I'm very sorry to hear that you've had a poor experience. I have passed this over to the Dubai team.

Rated 3 out of 5 stars

Their comms are awful.

Their comms are awful.
As a disabled person, when I order an item I need to know where it is,(tracking), and who's delivering it. A simple, " We have dispatched your item", email, is not enough in this day and age.

January 2, 2025
Unprompted review
Early Learning Centre logo

Reply from Early Learning Centre

I'm sorry that you are unhappy with our communications. We try to be careful not to bombard customers with emails but I will certainly pass on your feedback.

Rated 1 out of 5 stars

Absolutely appalling customer service

Absolutely appalling customer service. Ordered a number of items last Monday and made an error with the email so didn’t receive order confirmation or updates. Realised the next day and have been contacting ELC daily via email, contact form and messenger chat for help. Have received one reply which completely misunderstood what I was asking, and then no response. I have none of the presents ordered, no confirmation of posting and no one is getting back to me. Will never use again!

December 9, 2024
Unprompted review
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Reply from Early Learning Centre

Hi there,

Sorry that the auto reply online was not very helpful. As you can imagine we are very busy at this time of year and sometimes it's easier to contact us via a different method.

I see your order was delivered on Sunday. Any problems, please reach out.

Rated 1 out of 5 stars

Poor Communication

Poor communication that they are now called the Entertainer and not ELC at some sites despite the confirmation email displaying ELC branding.

When Googling the store it was not found therefore had to go with the shopping centre opening times, 60 minute round trip to find the Entertainer doesn’t open on Sundays, furthermore - it’s odd that they don’t offer delivery on the item purchased.

I’m a new parent and won’t be using them again.

December 1, 2024
Unprompted review
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Reply from Early Learning Centre

Hi Rob,

Yes, the ELC brand was purchased by The Entertainer about 5 years ago when Mothercare went into administration. The ELC brand has been integrated into The Entertainer stores and our website. All the opening times are are based on these store. Sorry if this was not clear

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Rated 5 out of 5 stars

Brilliant customer services

Had an issue with Evri courier, contacted the Entertainer company via WhatsApp, they issued a replacement immediately. Brilliant customer services, thanks again!

November 25, 2024
Unprompted review
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Reply from Early Learning Centre

Thank you

Rated 5 out of 5 stars

Excellent customer service.

Had an issue with a missing item from an online order. Contacted ELC on Tuesday afternoon via their online 'Contact Us Form'. Got a response in under 10 mins. After submitting the requested photos they issued a replacement, which I received the following afternoon.

I was pleasantly surprised with the speed of the response and resolution. Special mention to Eleanor and Vince, the customer service advisors who dealt with my issue promptly and professionally.

Excellent customer service!

November 19, 2024
Unprompted review
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Reply from Early Learning Centre

Thanks so much for your wonderful feedback.

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Rated 5 out of 5 stars

Good customer service …

I contacted customer services via WhatsApp and I must say the service, I have just received was 1st class. I had a issue with the courier company and the customers services were brilliant. They put a stop on the original items and re ordered on a next day delivery. Thank-you guys

November 19, 2024
Unprompted review
Early Learning Centre logo

Reply from Early Learning Centre

So pleased to hear we could help. Thank you for your feedback.

Rated 5 out of 5 stars

Great customer service

Great customer service, which in my opinion is lacking from so many online companies of late. I would highly recommend them. In addition, the item I purchased is great quality and will give my toddler hours of imaginative play.

November 7, 2024
Unprompted review
Early Learning Centre logo

Reply from Early Learning Centre

Wonderful review, thank you.

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