Recently had my teeth whitened and veneers fitted. Used enlighten smiles during the whitening process and have carried on after the veneers were fitted. Product really works even my hygienist remarke... See more
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Review summary
Created with AI, based on recent reviews
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Order process is simple and easy to follow. Delivery within 2days by first class with Royal Mail is pretty good although the tracking system does not show the delivery process like other courier se... See more
Had my teeth whitening journey through my dentist using the Enlighten treatment Which I’m pleased with. There was the toothpaste included in treatment and found it very good at keeping my teeth clea... See more
Company replied
Live this toothpaste, bought initially to maintain brightness after tooth whitening process. The postage is always fast, always a discount code to buy multipacks and my teeth are still white. I have s... See more
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Company details
Written by the company
Whiten with a Guarantee ⭐️ We manufacture the best UK based professional teeth whitening system and our latest evolution, EVO4 is our fastest and most effective formula yet. With precision designed custom whitening trays, EVO4 gives VITA B1 results in just three weeks, and long-lasting results without the need to make lifestyle compromises. Carry on enjoying red wine and other favourites while living life to the full.
Contact info
Nora Leverton Court, 8, Randolph St, London , NW1 0TS, London, United Kingdom
- +44 0207 424 3270
- info@enlightensmiles.com
- www.enlightensmiles.com
4.5
Excellent
426 reviews
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Replied to 100% of negative reviews
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Arrived on time and overall cheaper…
Arrived on time and overall cheaper than buying from dentist
July 22, 2025
Reply from Enlighten Smiles
Hi Julie,
Thanks for your review! We’re glad to hear your order arrived on time and that you found good value in shopping with us!
Would highly recommend enlighten teeth…
Would highly recommend enlighten teeth whitening. Ive continued to use the toothpaste and wouldn’t use anything else, the results are amazing! Ordering from the website is easy followed by speedy delivery
July 17, 2025
Reply from Enlighten Smiles
Hi Gill,
Thank you for such a glowing review! We’re so glad to hear you’ve had an amazing experience with Enlighten and that the results speak for themselves!
It’s wonderful to know the toothpaste has become your go-to, and that ordering and delivery have been smooth and easy!
We truly appreciate your recommendation!
Quick delivery and seems to be working.
July 8, 2025
Reply from Enlighten Smiles
Hi John,
Thanks for your review! We're glad to hear that your order arrived quickly and that you're already starting to see results.
We appreciate your support and look forward to hearing how things continue to go!
Still disappointed
I put a review on in March to finally get a response.
I followed the advice and continued to whiten as requested.
Contacted Enlighten again as I still wasnt happy however the business development manager did not respond this time despite my chasing again after two weeks!
I contacted and spoke to someone However, same again. Contacted my dentist who yet again gave me more product to continue………………..
The lady I spoke to did ring me to see how I was getting on and I explained that I wasn’t happy with the results.
‘It’s nearly B1’ was my reply despite the ‘B1 guarantee’
As far as I am concerned I have spent £600 on a product and have not had the desired results.
Clearly the product works well for others however there are some of us for whom it doesn’t and to keep telling me it’s nearly the guaranteed shade and to keep whitening is not acceptable and poor customer service.
July 8, 2025
Unprompted review
Reply from Enlighten Smiles
Hi Amanda, Ana here.
In March, I reached out regarding your treatment and coordinated with your dentist, who agreed to assess your case in consultation with our team. We concluded that, since your teeth were already close to a B1 shade, additional whitening gel would likely achieve the desired result.
I apologise for not responding to your recent email. Reason behind this was initially it took a little while to get in touch with your dentist. Afterwards, my colleague spoke with both you and your dentist by phone and were informed that the situation was being addressed and that there is nothing else to be added at that point. This review is the first written update we have received since, and we will review your case again.
Please note two points of clarification:
- The comment that you were “nearly at B1” was made before you received the extra gel. To confirm whether the additional whitening has achieved B1, your dentist must measure your shade using a Vita shade guide.
- Whitening can require more time for certain cases. Not achieving the target shade within the standard three weeks does not indicate treatment failure. If your dentist believes that an additional two weeks of gel will achieve B1, we recommend following that plan. We provide guidance based on our experience, but your dentist’s clinical judgment ultimately determines the course of action.
I will follow up by email shortly to discuss the next steps.
Best regards,
Ana
Enlighten white & Enlighten Serum
Have used enlighten white followed by enlighten serum in the evening, which is excellent for sensitivity. Thoroughly recommend these products. Having exhausted other options available in the High Street.
July 3, 2025
Reply from Enlighten Smiles
Hi Lesley,
Thank you for your kind words and your recommendation! We’re so pleased to hear that Enlighten White and the Serum have worked well for you — especially for sensitivity.
It means a lot that you chose us after trying other options, and we’re thrilled the products have made a difference!
The toothpaste is amazing
The toothpaste is amazing, Fors what it says. Keeps my teeth clean and white.
June 6, 2025
Reply from Enlighten Smiles
Hi Roxanne,
Thank you for the kind words! We’re so glad to hear the toothpaste is doing exactly what it’s meant to — keeping your teeth clean and white!
We really appreciate your support!
Excellent toothpastes
Been using both toothpastes since having a whitening treatment. Really working at keeping teeth white. Tastes great. Online ordering and shipping fast. Of course quite expensive but well worth it in my opinion.
June 23, 2025
Reply from Enlighten Smiles
Hi Paul,
Thank you for your wonderful feedback! We’re so pleased to hear the toothpastes are helping maintain your whitening results and that you’re enjoying the taste too!
We are thrilled to hear that you know they’re worth it! We're always improving and testing the formulation to keep bettering them!
There is no other toothpaste like this!
This toothpaste is brilliant, I have been using it now for years and I will never change to another one. The cleansing is so good and the sweet taste of it stays with you all day. It also whitens, what else would you want! Deliveries are always very prompt and very well packaged. Great service 5*****
June 17, 2025
Reply from Enlighten Smiles
Hiya!
Wow — thank you for such a fantastic review! We’re delighted to hear you’ve been loving the toothpaste for years and that it continues to deliver everything you need — from a great clean and lasting freshness to whitening power.
It’s also wonderful to know our deliveries and service have been consistently reliable for you! We always aim for stellar service from start to finish!
We truly appreciate your loyalty and look forward to being part of your routine for many more years to come!
Delighted with the results of enlighten…
Delighted with the results of enlighten serum and whitening toothpaste. And quick delivery.
June 16, 2025
Reply from Enlighten Smiles
Hi Cyndy,
Thanks so much for your lovely feedback! We’re delighted to hear you’re enjoying the results from the serum and whitening toothpaste, and that your order arrived quickly.
We appreciate your support and look forward to being part of your smile care for a long time to come! :)
I looove the products
I looove the products, the customer service is amazing, there is always someone to come back to you quickly and be proactive. The delivery has been good.
June 12, 2025
Reply from Enlighten Smiles
Hi Rachelle,
Thank you so much for the love! We’re thrilled to hear you’re enjoying the products and that our customer service team has been helpful and responsive — that means a lot to us!
We’re also glad your deliveries have gone smoothly. We look forward to being with you on your smile journey for a long time to come! :)
Reply from Enlighten Smiles
Hi Mr Roddy,
Thank you for your kind words! We’re so glad you found our service prompt and reliable — that’s exactly what we aim for.
We really appreciate your support!
My order was delivered in no time at…
My order was delivered in no time at all. However, I was asked a couple of times by email to review the products within a day or two of receiving my order before I’d had a chance to use them. However, now that I have been using them, I am satisfied with the quality.
May 13, 2025
Reply from Enlighten Smiles
Hi Jennifer,
Thanks for your review! We’re so glad your order arrived quickly and that you’re happy with the products.
We’re always excited to hear feedback, so we really appreciate you taking the time — and completely understand that you needed a bit more time to try everything first!
Thanks again for choosing us to keep your smile bright! :)
High cost for “not bad” results
Although there is some difference, for all the money spent I don’t feel it was worth that amount.
I started the treatment back in January of this year and have been topping up monthly to start to see if there were any changes. I still have been left unsatisfied.
Even when I initially brought this up with my dentist that I wasn’t too happy with the results they did not address it and instead insisted on the fact my teeth look better than before the treatment. Mind you I followed the instructions properly.
I went through a lot of sensitivity for okay results and I somewhat regret this expense. I am writing this review so people really think about this and also get more than one opinion/consultation before such a cost.
January 31, 2025
Unprompted review
Reply from Enlighten Smiles
Hi there,
Thank you for sharing your experience—while we’re truly sorry to hear you’re feeling this way, it sounds like your concerns were primarily with the treatment process and follow-up care, which can only be best addressed by your dentist, as we, as the product manufacturer, are not legally able to provide patient care or solutions. We are however, always happy to support both you and/or your dentist in any way we can, mainly guidance on how to fix your situation, if at all possible.
Has your dentist measured the resulting shade of your teeth against a VITA shade guide and concluded that your teeth are at B1? If so, then your treatment would be considered successful in view of the fact that B1 is the whitest natural shade there is and is also our guarantee.
Our main aim in every case is total satisfaction, as we intend with our B1 guarantee. This, sometimes, can take a longer period due to other factors. We are sorry to hear that you are not satisfied as yet, however, we would love to work with your dentist on your case to try and get you the results you desire.
If you would be keen to give us your consent to consult with your dentist on your behalf, we would like to discuss your case clinically to try and find a solution that best fits your dental needs, as well as your desired results. If you are keen to go ahead, please do write us on social@enlightensmiles.com with your dentist’s name and address, and we’ll do our best to get you to your desired outcome!
Reply from Enlighten Smiles
Hi Alina,
Thank you for your review, we appreciate it greatly and aim to continue providing you with the premium products, Service and Smiles that Enlighten is known for!
Excellent product
Myself and my daughter use the toothpast and my daughter is having teeth whitening through the dentist which uses enlighten
May 19, 2025
Reply from Enlighten Smiles
Hi Margaret,
Thank you for your kind review! We're thrilled to hear that the both of you love the toothpaste! Your recommendation truly means a lot to us!
This is the worst experience anyone’s…
This is the worst experience anyone’s teeth can ever go through. I have never regretted spending money this much in my life! Complete waste of money. To think I used my hard earned money to buy this level of pain. The sensitivity that this product causes is indescribable. How this product is still being promoted and sold by anyone still shocks me. There are tonnes of review here about the horrendous sensitivity that this product causes to the teeth and the company continues to make one excuse after the other for this let down of a product. The misery I have gone through whilst using this product cannot be explained and I have resigned to fate that I have wasted my money because I won’t be going anywhere near those syringes again. I have left this review here so that no one else goes through this dark ordeal!
May 15, 2025
Unprompted review
Reply from Enlighten Smiles
Dear Bim,
Thank you for your feedback. We’re very sorry to hear that you experienced such discomfort during the whitening process. We try to mitigate sensitivity in every way we can, in that we do over 2,300 cases a month and only find less than 10 cases of high sensitivity in that same period. This is around 0.43%. These 10 are usually due to specific clinical causes, ie. personal dental circumstances.
Dentists are usually able to spot enamel issues or bruxism (ie exposed dentine, thin overall enamel or grinding and/or clenching) and treat them prior to, or during, treatment. Has your dentist mentioned anything before or during your treatment?
From our records, we are unable to find your case. This may point to trays that have not been manufactured by us, which we are unable to vouch for. Just to confirm, have you received the full whitening Kit containing 3 whitening syringes, one Enlighten Serum toothpaste, one Enlighten White toothpaste, a desensitising Comfort pen, and custom-made trays?
We do have protocols in place for if a patient has sensitivity, which we implement as soon as we are aware of the struggles faced. We're sorry to have not been told sooner so as to help you earlier on your journey. We are always willing to try our best and assist you, should you still wish to do so.
We take all feedback very seriously and would like to better understand your case to see how we can support you. If you’d be open to it, we’d appreciate your consent to contact your dentist and to discuss and provide any guidance that might help. Please feel free to contact our team at social@enlightensmiles.com outlining your dentist’s name and address, and we’ll do our best to get you to your desired outcome
Best wishes,
The Enlighten Team
Fast delivery
May 14, 2025
Reply from Enlighten Smiles
Hi Scott,
We're happy to know our delivery was efficient! I hope you enjoy your toothpastes! :)
Reply from Enlighten Smiles
Hi Sheri,
We appreciate your kind words. Thank you for choosing us to keep your smile bright and white!
Really great service
Really great service, quick and speedy delivery. I’ve used the Enlighten toothpastes for several years now and find they keep my teeth looking really white.
April 10, 2025
Reply from Enlighten Smiles
Thank you for your review, Jane - we strongly appreciate your loyalty. We are so glad to be able to be part of your dental routine and know that it positively impacts your oral health. Keep on shining ✨
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