Ethica Diamonds Reviews 14

Reply from Ethica Diamonds

2 hours ago

Thank you so much for this wonderful 5-star review! We are absolutely thrilled to hear about your experience with us.

At Ethica Diamonds, we are always so pleased to hear how our customers share our passion for ethical values and sustainability. Your comments about our customer service are also greatly appreciated, as a team we love to provide our customers with warm, patient, and caring communication. We want every customer to feel completely supported from their initial enquiry all the way to the post-proposal celebration.

Hearing that our customer service made such a difference on your journey means the world to us. Thank you for your heartfelt recommendation to anyone looking for a company that will care for them every step of the way.

Thank you also for your kind comments regarding the customer service experience you received from Laura. We will be sure to pass on your appreciation for Lauras support on your journey.

Warmest congratulations from all of us,

The Ethica Diamonds Team

Reply from Ethica Diamonds

Jun 3, 2026

Thank you so much for this wonderful 5-star review! We are absolutely thrilled to hear about your experience with us.

At Ethica Diamonds, we know that choosing the perfect ring can feel daunting if you don't have much jewellery knowledge. That is exactly why our team prioritises warm, patient, and caring communication. We want every customer to feel completely supported from their initial enquiry all the way to the post-proposal celebration.

Hearing that our well-wishes and follow-ups added a special touch to your journey means the world to us. Thank you for your heartfelt recommendation to anyone looking for a company that will care for them every step of the way.

Warmest congratulations from all of us,

The Ethica Diamonds Team

Reply from Ethica Diamonds

Jun 3, 2026

Hi Bill,

Thank you so much for the wonderful 5-star review! We are absolutely thrilled to hear that the engagement ring and matching wedding band were such a success for your wife's 50th birthday—what a beautiful and memorable milestone to celebrate!

At Ethica Diamonds, we always aim to make the process of selecting and ordering the perfect lab grown diamond as simple and seamless as possible. It is fantastic to know that your rings arrived quickly and exactly as specified.

Thank you for highly recommending us, and we wish you and your wife all the very best!

Warmest regards,

The Ethica Diamonds Team

Reply from Ethica Diamonds

Jun 3, 2026

Hi Joel,

Thank you so much for this amazing 5-star review! We are absolutely thrilled to hear that The Penelope Ring turned out to be perfect for you both.

At Ethica Diamonds, we always strive to make the purchasing process completely stress free, so it is wonderful to know that our team's customer service and communication looked after you at every stage.

We are also glad to hear that our resizing service has been helpful for you! Providing excellent aftercare is incredibly important to us, as we want to ensure your jewellery fits perfectly and is looked after for a lifetime.

Thank you again for choosing us, and we wish you both a lifetime of happiness together!

Warmest regards,

The Ethica Diamonds Team

Reply from Ethica Diamonds

Jun 3, 2026

Hi Nick,

Thank you so much for this brilliant 5 star review! We are absolutely delighted to have been a part of both your engagement and your wedding journey.

Choosing an ethical engagement ring is such a meaningful decision. Since fine jewellery isn't something most people buy every day, our team always takes the time to provide all the information and advice needed to give you a full picture. We are so glad you found that support helpful!

It was a true pleasure welcoming you and your partner back a year later to choose your wedding bands, and we are thrilled to hear that you love them just as much.

Thank you for choosing Ethica Diamonds for such special milestones. We wish you both a lifetime of love and happiness together!

Warmest regards,

The Ethica Diamonds Team

Reply from Ethica Diamonds

Jun 3, 2026

Hi Kelvin,

Thank you so much for this outstanding 5 star review! Making such a significant purchase can certainly bring on some nerves, so we are absolutely thrilled to hear that Olivia guided you so brilliantly and made the entire process a wonderful experience.

We are delighted that both the engagement ring and wedding band are perfect and beautifully finished for your partner. Providing that peace of mind and exceptional quality is exactly what we strive for at Ethica Diamonds.

Thank you for your high recommendation, and we wish you and your partner a lifetime of love and happiness together!

Warmest regards,

The Ethica Diamonds Team

Reply from Ethica Diamonds

May 5, 2024

Thankyou so much for your positive review, happy customers mean everything to us and we are pleased to have met your expectations with such a meaningful purchase.
The Ethica Team

Reply from Ethica Diamonds

May 5, 2024

It's such a pleasure for us to have such positive feedback from our customers. Thankyou for taking the time to review us (and choosing us!) for both your engagement and wedding rings too!
The Ethica Team

Reply from Ethica Diamonds

May 5, 2024

We are thrilled that you had a positive experience with selecting your ring through to the delivery. Being a small team, we try exceptionally hard to leave our customers with a positive customer service experience and so we are very grateful for your 5 star review!
The Ethica Team

Reply from Ethica Diamonds

Apr 29, 2024

Thank you so much for your positive review Miss Harris! We feel very honoured to have been part of your journey to finding the perfect engagement and wedding rings - it was our pleasure.
Wishing you all the best and hope to help you with any other jewellery purchases in the future.
Warmly, the Ethica Team x

Reply from Ethica Diamonds

Apr 29, 2024

Thank you so much Chris for your five star review! We're really glad that you found our service personal and the communication good.
Best wishes,
The Ethica Team x

Reply from Ethica Diamonds

Feb 16, 2024

Thank you so much for your heartfelt review and congratulations on your engagement! The Ethica Diamonds team are honoured to have been a part of your journey and we couldn't be happier that you had such a great experience with our service.

Your kind words about our team's friendliness mean the world to us. At Ethica Diamonds, we strive to create a warm and welcoming atmosphere for all of our customers and we are delighted that we were able to make your engagement ring shopping experience a joyful one.

We are thrilled that you love your engagement ring! It was a pleasure helping you find the perfect ring and thank the two of you for choosing Ethica.

Reply from Ethica Diamonds

Updated Apr 25, 2024

Hi Tom

I hope this message finds you well. My name is Ian from Ethica Diamonds. I'm reaching out regarding your Trustpilot review.

First, I want to sincerely apologise for the experience you had. As a small, family business, client satisfaction means everything to us. The fact that we fell short this time truly weighs on us. We're proud of our excellent Feefo score, and we always strive to make every customer's experience special.

I understand that time doesn't erase the disappointment of that moment. Ethica Diamonds exists to create joy and lasting memories, and we clearly missed the mark. As a small, ethical company, reviews like yours can have a significant impact on us, especially when we put such care into our work.

Given that some time has passed, I was hoping you might consider revisiting your Trustpilot review. It would mean the world to us. If there's anything within our power that we could do to address your concerns, please don't hesitate to let me know.

Thank you for your time and consideration.

Warm regards

Ethica Diamonds

Reply from Ethica Diamonds

Updated Nov 26, 2022

Hi there,
Thank you for your feedback, although we are very disappointed to be rated 1 star. We would be happy to discuss this with you if you could provide us with your order number and name, as we cannot trace an order from you currently to be able to help you with this further. I note your other reviews are also written on the same day with a mixture of different star ratings, which appears to be a suspicious attempt to convey oneself as a genuine customer.
In response to your comments, firstly, we would like to address the comment about deleting negative reviews on google. This is factually incorrect; it is impossible to remove genuine Google reviews, good or bad, unless they are explicit, offensive or illegally written. The process of having a review taken down by Google (and Feefo for that matter) is very extensive, which is why they are highly trustworthy review platforms.
If it were easy to remove negative reviews, Google and Feefo would not be trusted platforms for reviews. Customers are entitled to leave negative feedback, and this feedback can only be removed if it is illegal content. Otherwise, there is no way of a business being able to remove these reviews. Secondly, we would like to point out that we do sell lab grown diamonds as well as the Ethica Diamond. The Ethica Diamond is our own branded diamond infused moissanite for which we hold the UK distribution rights, and we fully disclose the composition of the Ethica Diamond on our website. We have hundreds of 5 star positive reviews from happy customers of ours who are delighted with the jewellery and stones we sell, as rated on Feefo and Google:
https://www.feefo.com/en-GB/reviews/kinetique-jewellery?displayFeedbackType-BOTH&timeFrame=-YEAR&_ga=2.203042449.1881083730.1666171656-525030819.1664192038.
As you can see from our review platforms, with a combined total of over 700 five star reviews, we have had only three reviews that are 3 stars or under. Despite our greatest efforts to provide every customer with an outstanding service, we aren’t perfect. However, what matters is that whenever a customer has a problem, we go over and above to sort any issues and make things right for them. We also respond to feedback publicly, to be completely transparent, NOT get the review removed, as can be seen on our review platforms Feefo and Google. We take our customer happiness and their confidence in us very seriously and our customer satisfaction is our number one priority.
Finally, the ASA ruling was the result of an unfortunate attack on our business from a former director of the business, who has recently been found guilty by the UKIPO of bad faith. One of many articles covering this story can be read here:
https://www.iamstobbs.com/opinion/rough-diamond-a-clear-cut-case-of-a-trade-mark-filed-in-bad-faith
Hopefully we can confirm that you are a genuine customer of ours and discuss this further with you to get to the bottom of your review, although we are unsure whether this is genuine as we have not been made aware of this grievance outside of Trustpilot.
Kind regards,
Ethica Diamonds