Ethica Diamonds Reviews 

45
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 31 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the beautiful craftsmanship and stunning design of the custom rings, highlighting how unique and well-made the final products are. Many individuals note that the staff members are exceptionally friendly, patient, and knowledgeable during every in-person consultation. Consumers also deeply appreciate the attentive and personable communication provided by the team throughout the entire design process. Visitors feel entirely supported and never rushed when exploring various alternative options and bringing their bespoke jewelry ideas to life. Buyers consistently recommend these services to others looking for memorable pieces for special life milestones.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the exceptional craftsmanship and... See more

Service

Reviewers highlight positive aspects of service, expressing deep satisfaction with the welcoming and helpful... See more

Staff

Customers consistently note positive experiences with staff, frequently highlighting their welcoming,... See more

Customer service

People report positive experiences with customer service, frequently highlighting the helpfulness and... See more

User experience

Reviewers mention positive feedback about user experience, highlighting how staff make consumers feel at ease... See more

Reviews shaping this summary

Rated 5 out of 5 stars

What a fabulous company. Without even the fact that you get the same beautiful diamonds but in an ethically produced method. Was kept informed at every step of the way. I got two pieces which in... See more

Company replied

Rated 5 out of 5 stars

Excellent experience dealing with Ethica. They were able to get the ring ready and delivered quickly and communicated well and openly throughout the process. The ring is beautiful, well made and uni... See more

Rated 5 out of 5 stars

Outstanding experience with Ethica. We picked two of their engagement rings and had them customised. We were sent CAD images and there was great communication during the design process. We had them po... See more

Company replied

Rated 5 out of 5 stars

The Ethica team couldn’t have been more helpful! From the very first email to the many phone calls and exchanges that took place throughout the design process, I really couldn’t have asked for a bet... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

Ethica Diamonds is a luxury jewellery house established in 2010 with a singular dedication to ethical best practice and sustainability. From our stunning boutique showroom in the Duchy of Cornwall's Nansledan development, Newquay, we create exquisite jewellery featuring laboratory grown diamonds and ethical gemstones. We believe true luxury shouldn't come at a cost to the planet or its people. Every piece we design is crafted to exceptional standards, reflecting our commitment to environmental responsibility and transparency. We specialise in bespoke jewellery design, so if you have something unique in mind, we can help you create it.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45 reviews

5-star
4-star
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1-star

No recent history of asking for reviews

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Replied to 100% of negative reviews

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4.6

All reviews

(45)

34 reviews in the last 12 months

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Rated 5 out of 5 stars

The best jewellers ever

This is a lovely and talented, Cornish, family run, small business. Not only do they have ethical products and practices but they helped my fiancé to design and create the most beautiful ring. I can see the attention to detail, love and care that has gone into the design and I love how unique it is. The customer service has been absolutely amazing and we as a couple couldn’t be happier with either the ring or service. We would definitely recommend to anyone looking for bespoke jewellery as a beautiful keepsake.

October 5, 2026
Unprompted review
Rated 5 out of 5 stars

Full wedding set, really happy!

We chose Ethica not only because they make beautiful pieces, but because we were aligned with the ethos of the brand relating to sustainability and using responsibly sourced materials.

My first piece was the Tabitha engagement ring which I’ve loved for over 2 years, once our wedding was booked we knew we wanted to get our rings from there so travelled from Manchester to Cornwall to visit their showroom. We worked with Laura who was helpful and professional. We decided on matching Slight Court bands, and I added a Ysella Wishbone to stack. Delivery did take a little longer than we anticipated but we were told this was to do with an issue which meant one of the rings needed to be remade.

We’ve been married over a week now and we’re both so happy with our rings, we’ve received lots of compliments. Thanks Ethica!

September 26, 2026
Unprompted review
Rated 5 out of 5 stars

Unique Engagement Ring and Excellent Service

Excellent experience dealing with Ethica. They were able to get the ring ready and delivered quickly and communicated well and openly throughout the process. The ring is beautiful, well made and unique.

I would recommend for anyone looking to buy an engagement ring that is unique and affordable!

May 29, 2026
Unprompted review
Rated 5 out of 5 stars

Just perfect - thank you!

We could not have come to a more perfect place to buy a ring after 12 years of being together. Not only is the shop a beautiful place, the team were so welcoming and so attentive. We had our two children with us and the guys kept them busy so we could pick out a ring - all without asking, just knowing.

Wedding bands next after receiving the stunningly made ring!

August 6, 2026
Unprompted review
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Reply from Ethica Diamonds

Hey Mr Turner,

Thank you so much for such a lovely review, and congratulations to you both after 12 years. We're thrilled you found the perfect ring with us.

It was an absolute pleasure having your little ones in the shop, and we're now considering adding 'part-time nanny' to the team's job titles! You're welcome back any time, and we're so glad you love your ring.
We'd love to help you both again when the time comes to think about wedding bands. Here's to another 12!

Warmest wishes,
The team at Ethica Diamonds

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Rated 5 out of 5 stars

Fabulous experience with ethica

Fabulous experience with ethica. I have o say their customer service is second to none. Great people, clear communicators. And they made us 2 beautiful rings!

September 27, 2026
Unprompted review
Rated 5 out of 5 stars

What a wonderful jewellery shop

What a wonderful jewellery shop. Such a lovely experience going in and trying on as many rings as you like. I will definitely choose you when I next want to purchase any jewellery. Staff are very friendly, professional and patient.,

July 11, 2026
Unprompted review
Rated 1 out of 5 stars

Shady company, no customer service

I would strongly recommend doing your research before purchasing from Ethica Diamonds. Unfortunately, my experience with their customer service has been extremely disappointing.

I contacted them by both email and WhatsApp. I received no response to my email, and although I was told via WhatsApp that someone would get back to me, nobody ever did. Once the purchase has been made, it certainly feels as though customer service is no longer a priority.

There have also been wider concerns surrounding the company in the past. My husband was involved in the 2021 Ethica Diamonds controversy, which you can find by searching for “Ethica Diamonds scandal 2021.” The company was investigated by the Advertising Standards Authority in relation to claims made about the diamonds it sold.

Overall, I’ve had a very poor experience and found the lack of customer service particularly frustrating. I also personally know someone who previously worked for the business and, based on what they told me, I would advise anyone considering purchasing from Ethica Diamonds to do thorough research first.

September 26, 2026
Unprompted review
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Reply from Ethica Diamonds

We take all customer feedback seriously and pride ourselves on our high standards of care, for over 16 years in business, always going out of our way to put things right if an issue ever arises. However, after thoroughly checking our systems, we have absolutely no record of any order, email, or WhatsApp inquiry matching your name or the details outlined in this review.

Furthermore, your reference to the 2021 ASA matter is highly misleading. This situation was orchestrated by a former company director with the explicit intention of causing harm to our business. The truth of the matter has since been legally established: we successfully won a bad faith claim through the UKIPO against this individual and their company, Diotima & Co, which now operates under a new name, due to their shame of the situation.

For anyone who wants clarity on this situation, you can read the full ruling in Ethica Diamonds favour here on the UK Government website :

https://www.ipo.gov.uk/t-challenge-decision-results/o84922.pdf

Given that we have never heard of you, cannot locate any order, and your account shows only one review on Trustpilot and two on Google, this appears to be a targeted, malicious attempt to damage our brand's reputation rather than a genuine customer experience.

If you are indeed a genuine customer, we urge you to contact our management team directly at 01872 222248 or info@ethicadiamonds.com with your order number and full name so we can investigate your communication logs immediately. Otherwise, please be advised that we have flagged and reported this review to both platforms as an unverified and defamatory post.

Rated 5 out of 5 stars

The team at Ethica were so welcoming…

The team at Ethica were so welcoming and attentive during my visit. Nothing was too much trouble, despite my indecisiveness resulting in me trying multiple rings of different styles time and time again.

The quality of the jewellery is simply beautiful, outstanding and ultimately 'moreish'. I would happily purchase all my jewellery from them going forwards.

I am one very happy customer.

September 25, 2026
Unprompted review
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Reply from Ethica Diamonds

Hi Heidi!

Thank you so much for leaving us such a wonderful review! It was an absolute pleasure having you visit us.

Please never worry about taking your time or trying on multiple styles, choosing the perfect ring is a big decision, and our team genuinely loves helping you explore your options until you find the one.

We are absolutely thrilled that you are so taken with the quality of our jewellery and knowing you would choose us for your future pieces means the world to us. We cannot wait to welcome you back whenever you are ready to add to your collection.

Warmly,
The Team at Ethica Diamonds

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Rated 5 out of 5 stars

Wonderful experience

Had a wonderful experience with Ethica diamonds today. I came in looking for a wedding present and chose a beautiful necklace. They had so many beautiful options and were so helpful. Couldn’t recommend enough if you are looking for something special and unique.

September 24, 2026
Unprompted review
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Reply from Ethica Diamonds

Dear Katrina,

Thank you so much for your wonderful review and for popping into the store this week! We are absolutely thrilled that you had such a great experience with us and found the perfect necklace. It was a pleasure helping you explore our collection to find something truly special.

We are sending you all our best wishes, we hope the wedding goes beautifully today!
We look forward to welcoming you back to the boutique whenever you are next looking for a unique piece.

Warmly,
The Team at Ethica Diamonds

Rated 5 out of 5 stars

Outstanding service

Great company to deal with from start to finish. I gave them very specific instructions on exactly what I was looking for, and what they delivered was perfect.

We also gave them a fairly tight deadline, which they managed to meet well ahead of schedule without compromising on quality. Communication was great throughout, and the whole process was straightforward and professional.

Overall, a fantastic service and I wouldn’t hesitate to recommend them.

September 22, 2026
Unprompted review
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Reply from Ethica Diamonds

Hi Joel

Thank you so much for this fantastic review!

We are absolutely thrilled that we could bring your specific vision to life, especially within such a tight timeframe.

Thank you for trusting us with your project and for your highly valued recommendation. We would be absolutely delighted to work with you again whenever you are looking for your next piece of jewellery.

Warmly,
The Team at Ethica Diamonds

Rated 5 out of 5 stars

The perfect ring - amazing service

We honestly couldn’t be happier with the engagement ring we commissioned from Ethica Diamonds – it is absolutely stunning. They took an image of the bride-to-be’s dream ring and somehow managed to create an even more beautiful version of it.

It’s been amazing dealing with Elaine and Laura, who have both been so knowledgeable, lovely, patient and helpful throughout. The price we were quoted at the beginning was exactly what we paid, with no hidden extras or additional costs along the way.

The ring arrived before lunchtime the day after we paid the balance, beautifully presented in high-quality, discreet packaging. This was followed by a personal phone call from Elaine to say how much she had loved working on the ring, which was such a lovely touch.

A really personal service from start to finish and, most importantly, the ring is just perfect. We wouldn’t hesitate to highly recommend Ethica Diamonds. Thank you so much 💍

September 18, 2026
Unprompted review
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Reply from Ethica Diamonds

Hi Gaynor,

Thank you so much for this wonderful review and recommendation. Bringing this gorgeous engagement ring to life was an absolute joy, and we have loved working with you on this bespoke piece.

We are thrilled that you are so happy with the final ring, our transparent pricing and personal touches along the way.

We hope to welcome you back again in the future.

Warmly,
The Team at Ethica Diamonds

Rated 5 out of 5 stars

The folks at Ethica were brilliant and…

The folks at Ethica were brilliant and the ring was stunning. A very happy fiancé!

I called up about a ring on their website and booked in an appointment on the phone.

They were helpful at the appointment and let me view the ring through a jewelers loupe and explained their stone sourcing practise. Everyone was super friendly.

The resizing of the ring only took a few days and one of the IT guys was nice enough to package up the ring for me when I just rocked up without calling ahead first to collect it, and arranged for the diamond certificate to be sent in the post.

The store is really nice and they have a friendly pooch.

September 5, 2026
Unprompted review
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Reply from Ethica Diamonds

Hi Joe,

Thank you so much for the lovely review, and a massive congratulations again on your engagement!

It was an absolute pleasure helping you choose your perfect ring. You know where to find us in the future, and we would be absolutely delighted to help you again when the time comes.

Warmly,
The Team at Ethica Diamonds

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Rated 5 out of 5 stars

Seamless experience and love my ring!

My engagement ring was from Ethica Diamonds so I went back to have my wedding ring from there too - both my fiance and I have both had wonderful experiences with lots of guidance on what will make a good design as well as a well structured ring. Everyones been so friendly throughout and I'm so pleased with the results!

August 29, 2026
Unprompted review
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Reply from Ethica Diamonds

Hey Charlotte,

Thank you so much for the lovely review! We are absolutely thrilled that you chose to return to us for your wedding rings.

It was a joy guiding you both through the design process, and we are so happy you love the final results. Wishing you a beautiful wedding day!

Warmest wishes,
The Team at Ethica Diamonds

Rated 5 out of 5 stars

I had a fantastic experience with…

I had a fantastic experience with Ethica Diamonds, very helpful and informative, good service and a beautiful ring!

August 27, 2026
Unprompted review
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Reply from Ethica Diamonds

Hi Henry,

Thank you for the amazing review! If you ever need anything else in the future, you know where to find us.

All the best,
The Team at Ethica Diamonds

Rated 5 out of 5 stars

Highly recommend for beautiful rings and a kind, helpful and knowledgeable team!

My husband bought my engagement ring a while ago from Ethica and we have recently got our wedding rings from there. The rings are incredibly beautiful. The service and communication from Laura and her team has been nothing but excellent throughout, both online and in person. As we were in Cornwall nearby we visited the shop and it is beautiful and helpful to try on a range of rings. We made some small changes to the Esther Wedding Band and Laura was very supportive, knowledgeable and quickly addressed any concerns we had in the process. I would highly recommend ethica for stunning rings and a very kind and helpful team.

July 12, 2026
Unprompted review
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Reply from Ethica Diamonds

Hey Pip,

Thank you so much for this wonderful review, we are so happy to hear that you chose to return to us for your wedding rings!

It was so lovely to meet you in person! We are so glad you decided to pop into the shop while you were in the area. We really enjoyed working with you to customise the Esther band to make it perfect, and we are absolutely thrilled that you both love your final rings.

Wishing you a truly magical wedding day and a lifetime of happiness together!

With our best wishes,
The Team at Ethica Diamonds

Rated 5 out of 5 stars

Will it be the most beautiful ring? Take my word for it, yes.

The wonderful team at Ethica Diamonds were a delight from the moment of enquiry to delivery of the most beautifully crafted Tabitha engagement ring. Communication was personable, clear and consistent through the entire process and where I had any concerns or questions, they expertly and emphatically eased and answered everything I threw their way.
The craftsmanship of the ring is incredible and the ethical nature of the entire build is just the cherry on the top. Rest assured my fiancée and I will be visiting to purchase our wedding bands next year.

July 4, 2026
Unprompted review
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Reply from Ethica Diamonds

Hey Kyle,

Thank you so much for taking the time to leave such a lovely review!

We are absolutely thrilled to hear how much you and your fiancée love the Tabitha ring. It was a genuine pleasure helping you through the process, and we are so glad that our communication and ethical ethos made the experience even more special.

Huge congratulations on your engagement! We can't wait to welcome you both back next year to help you find the perfect wedding bands.

With our best wishes,
The Team at Ethica Diamonds

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Rated 5 out of 5 stars

I absolutely love my pinky diamond ring…

I absolutely love my pinky diamond ring, which I have bought as a special treat to myself after reaching a professional milestone. The team at Ethica is outstanding in their patience when it comes to explaining options, in their craftsmanship and in their customer service. I have been so impressed in fact, that we purchased diamond earrings for my mum‘s retirement from Ethica as well. Celebrating special milestones with special gifts from a local sustainable company is a real treat. Thank you to the Ethica team for making our experience outstanding!

July 17, 2026
Unprompted review
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Reply from Ethica Diamonds

Hey Anna,

Thanks so much for taking the time to write this!

A massive well done on your professional milestone, we couldn't think of a better way to celebrate than with a gorgeous pinky ring.
It was a genuine joy to help you find those earrings for your mum, too.

Knowing you chose our local team to be part of these special celebrations means everything to us. Please don't hesitate to pop in whenever that next milestone comes around—we'd love to help you out again soon.

Warmest wishes,
The Team at Ethica x

Rated 5 out of 5 stars

I couldn’t be happier

I couldn’t be happier with my experience with Ethica Diamonds. Going into the process, I had absolutely no idea what I was looking for when choosing an engagement ring and found it quite overwhelming. The team were incredibly helpful, patient, and knowledgeable, taking the time to understand what we wanted and providing all the information and guidance I needed to make the right choice.

Even though I was indecisive and had plenty of questions, I never felt rushed or pressured. Their support and expertise made the whole experience feel much easier and more enjoyable, and I’m absolutely delighted with the ring we chose.

There were a couple of minor niggles along the way, but they were far outweighed by the excellent service and care we received throughout the process. Overall, it was a fantastic experience, and I would highly recommend Ethica Diamonds to anyone looking for a beautiful ring and a team that genuinely cares about helping you find the right one.

May 7, 2026
Unprompted review
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Reply from Ethica Diamonds

Hi Brad,

Thank you so much for such a kind and lovely five star review!

We completely understand how overwhelming choosing an engagement ring can be, so we are absolutely thrilled that our team could help make the journey a little easier and more enjoyable for you. It was a true pleasure guiding you through the process.

Thank you also for your understanding regarding those minor niggles along the way. Your recommendation mean the world to us.

Huge congratulations on your engagement, it was so lovely to meet you and your family too!

Warmest Regards,

The Ethica Team

Rated 5 out of 5 stars

I had a fantastic experience buying…

I had a fantastic experience buying jewelry here. The team was friendly and knowledgeable, and the craftsmanship is exceptional, my ring is stunning and already earning compliments. I highly recommend this shop for high-quality jewelry and great service, and I’ll definitely be back!

July 2, 2026
Unprompted review
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Reply from Ethica Diamonds

Hi Rob,

Thank you so much for such a kind and lovely five star review!

We are so pleased to hear that you had a fantastic experience with our team and that you are already receiving compliments on your beautiful new ring. Its great to hear that you found our team friendly and knowledgeable and that you found the craftsmanship exceptional. Reviews like yours truly mean the world to us.

We would absolutely love to welcome you back whenever you're ready for your next piece. Until then, enjoy your beautiful ring!

Warmest Regards,

The Ethica Team

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