What a fabulous company. Without even the fact that you get the same beautiful diamonds but in an ethically produced method. Was kept informed at every step of the way. I got two pieces which in... See more
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Ethica Diamonds is a luxury jewellery house established in 2010 with a singular dedication to ethical best practice and sustainability. From our stunning boutique showroom in the Duchy of Cornwall's Nansledan development, Newquay, we create exquisite jewellery featuring laboratory grown diamonds and ethical gemstones. We believe true luxury shouldn't come at a cost to the planet or its people. Every piece we design is crafted to exceptional standards, reflecting our commitment to environmental responsibility and transparency. We specialise in bespoke jewellery design, so if you have something unique in mind, we can help you create it.
8 Chi Myghtern Arthur, Plen Tennyson, Nansledan, Newquay, TR8 4SE, Cornwall, United Kingdom
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Very helpful and excellent service highly recommended and to top it off the ring is absolutely stunning
This is a lovely and talented, Cornish, family run, small business. Not only do they have ethical products and practices but they helped my fiancé to design and create the most beautiful ring. I can see the attention to detail, love and care that has gone into the design and I love how unique it is. The customer service has been absolutely amazing and we as a couple couldn’t be happier with either the ring or service. We would definitely recommend to anyone looking for bespoke jewellery as a beautiful keepsake.
We chose Ethica not only because they make beautiful pieces, but because we were aligned with the ethos of the brand relating to sustainability and using responsibly sourced materials.
My first piece was the Tabitha engagement ring which I’ve loved for over 2 years, once our wedding was booked we knew we wanted to get our rings from there so travelled from Manchester to Cornwall to visit their showroom. We worked with Laura who was helpful and professional. We decided on matching Slight Court bands, and I added a Ysella Wishbone to stack. Delivery did take a little longer than we anticipated but we were told this was to do with an issue which meant one of the rings needed to be remade.
We’ve been married over a week now and we’re both so happy with our rings, we’ve received lots of compliments. Thanks Ethica!
Excellent experience dealing with Ethica. They were able to get the ring ready and delivered quickly and communicated well and openly throughout the process. The ring is beautiful, well made and unique.
I would recommend for anyone looking to buy an engagement ring that is unique and affordable!
We could not have come to a more perfect place to buy a ring after 12 years of being together. Not only is the shop a beautiful place, the team were so welcoming and so attentive. We had our two children with us and the guys kept them busy so we could pick out a ring - all without asking, just knowing.
Wedding bands next after receiving the stunningly made ring!

Reply from Ethica Diamonds
Fabulous experience with ethica. I have o say their customer service is second to none. Great people, clear communicators. And they made us 2 beautiful rings!
What a wonderful jewellery shop. Such a lovely experience going in and trying on as many rings as you like. I will definitely choose you when I next want to purchase any jewellery. Staff are very friendly, professional and patient.,
I would strongly recommend doing your research before purchasing from Ethica Diamonds. Unfortunately, my experience with their customer service has been extremely disappointing.
I contacted them by both email and WhatsApp. I received no response to my email, and although I was told via WhatsApp that someone would get back to me, nobody ever did. Once the purchase has been made, it certainly feels as though customer service is no longer a priority.
There have also been wider concerns surrounding the company in the past. My husband was involved in the 2021 Ethica Diamonds controversy, which you can find by searching for “Ethica Diamonds scandal 2021.” The company was investigated by the Advertising Standards Authority in relation to claims made about the diamonds it sold.
Overall, I’ve had a very poor experience and found the lack of customer service particularly frustrating. I also personally know someone who previously worked for the business and, based on what they told me, I would advise anyone considering purchasing from Ethica Diamonds to do thorough research first.

Reply from Ethica Diamonds
The team at Ethica were so welcoming and attentive during my visit. Nothing was too much trouble, despite my indecisiveness resulting in me trying multiple rings of different styles time and time again.
The quality of the jewellery is simply beautiful, outstanding and ultimately 'moreish'. I would happily purchase all my jewellery from them going forwards.
I am one very happy customer.

Reply from Ethica Diamonds
Had a wonderful experience with Ethica diamonds today. I came in looking for a wedding present and chose a beautiful necklace. They had so many beautiful options and were so helpful. Couldn’t recommend enough if you are looking for something special and unique.

Reply from Ethica Diamonds
Great company to deal with from start to finish. I gave them very specific instructions on exactly what I was looking for, and what they delivered was perfect.
We also gave them a fairly tight deadline, which they managed to meet well ahead of schedule without compromising on quality. Communication was great throughout, and the whole process was straightforward and professional.
Overall, a fantastic service and I wouldn’t hesitate to recommend them.

Reply from Ethica Diamonds
We honestly couldn’t be happier with the engagement ring we commissioned from Ethica Diamonds – it is absolutely stunning. They took an image of the bride-to-be’s dream ring and somehow managed to create an even more beautiful version of it.
It’s been amazing dealing with Elaine and Laura, who have both been so knowledgeable, lovely, patient and helpful throughout. The price we were quoted at the beginning was exactly what we paid, with no hidden extras or additional costs along the way.
The ring arrived before lunchtime the day after we paid the balance, beautifully presented in high-quality, discreet packaging. This was followed by a personal phone call from Elaine to say how much she had loved working on the ring, which was such a lovely touch.
A really personal service from start to finish and, most importantly, the ring is just perfect. We wouldn’t hesitate to highly recommend Ethica Diamonds. Thank you so much 💍

Reply from Ethica Diamonds
The folks at Ethica were brilliant and the ring was stunning. A very happy fiancé!
I called up about a ring on their website and booked in an appointment on the phone.
They were helpful at the appointment and let me view the ring through a jewelers loupe and explained their stone sourcing practise. Everyone was super friendly.
The resizing of the ring only took a few days and one of the IT guys was nice enough to package up the ring for me when I just rocked up without calling ahead first to collect it, and arranged for the diamond certificate to be sent in the post.
The store is really nice and they have a friendly pooch.

Reply from Ethica Diamonds
My engagement ring was from Ethica Diamonds so I went back to have my wedding ring from there too - both my fiance and I have both had wonderful experiences with lots of guidance on what will make a good design as well as a well structured ring. Everyones been so friendly throughout and I'm so pleased with the results!

Reply from Ethica Diamonds
I had a fantastic experience with Ethica Diamonds, very helpful and informative, good service and a beautiful ring!

Reply from Ethica Diamonds
My husband bought my engagement ring a while ago from Ethica and we have recently got our wedding rings from there. The rings are incredibly beautiful. The service and communication from Laura and her team has been nothing but excellent throughout, both online and in person. As we were in Cornwall nearby we visited the shop and it is beautiful and helpful to try on a range of rings. We made some small changes to the Esther Wedding Band and Laura was very supportive, knowledgeable and quickly addressed any concerns we had in the process. I would highly recommend ethica for stunning rings and a very kind and helpful team.

Reply from Ethica Diamonds
The wonderful team at Ethica Diamonds were a delight from the moment of enquiry to delivery of the most beautifully crafted Tabitha engagement ring. Communication was personable, clear and consistent through the entire process and where I had any concerns or questions, they expertly and emphatically eased and answered everything I threw their way.
The craftsmanship of the ring is incredible and the ethical nature of the entire build is just the cherry on the top. Rest assured my fiancée and I will be visiting to purchase our wedding bands next year.

Reply from Ethica Diamonds
I absolutely love my pinky diamond ring, which I have bought as a special treat to myself after reaching a professional milestone. The team at Ethica is outstanding in their patience when it comes to explaining options, in their craftsmanship and in their customer service. I have been so impressed in fact, that we purchased diamond earrings for my mum‘s retirement from Ethica as well. Celebrating special milestones with special gifts from a local sustainable company is a real treat. Thank you to the Ethica team for making our experience outstanding!

Reply from Ethica Diamonds
I couldn’t be happier with my experience with Ethica Diamonds. Going into the process, I had absolutely no idea what I was looking for when choosing an engagement ring and found it quite overwhelming. The team were incredibly helpful, patient, and knowledgeable, taking the time to understand what we wanted and providing all the information and guidance I needed to make the right choice.
Even though I was indecisive and had plenty of questions, I never felt rushed or pressured. Their support and expertise made the whole experience feel much easier and more enjoyable, and I’m absolutely delighted with the ring we chose.
There were a couple of minor niggles along the way, but they were far outweighed by the excellent service and care we received throughout the process. Overall, it was a fantastic experience, and I would highly recommend Ethica Diamonds to anyone looking for a beautiful ring and a team that genuinely cares about helping you find the right one.

Reply from Ethica Diamonds
I had a fantastic experience buying jewelry here. The team was friendly and knowledgeable, and the craftsmanship is exceptional, my ring is stunning and already earning compliments. I highly recommend this shop for high-quality jewelry and great service, and I’ll definitely be back!

Reply from Ethica Diamonds
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