Fitness Superstore - Chelmsford Reviews 

78
TrustScore 5 out of 5

4.8

35 New London Road, CM2 0ND Chelmsford, England, GB


While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Very knowledgeable about all the different range of Treadmills. We appreciated the honest opinion during our visit. Good friendly staff not pushy either- would recommend a visit- so many different pro... See more

Company replied

Rated 5 out of 5 stars

We recently purchased an elliptical trainer from James at the Chelmsford location. We were very pleased with the service. James was professional, courteous and gave us some really valuable advice.... See more

Company replied

Rated 5 out of 5 stars

We visited the Chelmsford store today to explore a multi fitness cable home gym. Great store where you can see and feel the equipment. James was great and explained options for our fitness preferences... See more

Company replied

Rated 5 out of 5 stars

Huge selection of items on show at the Chelmsford store and great service from the guys, special thanks to Ryan for the advice and assistance on the choice of equipment. There was no pressure on us... See more

Company replied


Company details

  1. Fitness Equipment Store
  2. Fitness and Nutrition Service
  3. Fitness Equipment Wholesaler
  4. Indoor Cycling
  5. Sporting Goods Store

About Fitness Superstore - Chelmsford

Written by the company

Founded in 1994, Fitness Superstore is the largest supplier of specialist Fitness Equipment in the UK. We have enhanced our position as the UK's largest retailer of specialist fitness equipment with an unrivalled range of import exclusives and leading high street fitness brands to choose from. Our sales staff are trained and experienced in the products we sell, ensuring we are able to offer you the best advice when purchasing your fitness equipment. Visit our massive 175,000 sqft distribution centre in Northampton, packed with all of the latest fitness and gym equipment for you to try and take away, or call in to one of our other nationwide stores.
FIND A STORE

Fitness Superstore

Written by the company

Next Day Delivery
At Fitness Superstore, we offer a range of fast and flexible delivery options. For those who require express delivery we offer a genuine next day or nominated day service, including larger bulky items such as treadmills and even heavy weight sets.
Never Beaten on Price
At Fitness Superstore we pride ourselves on being able to offer our customers premium products at the best possible prices, which is why we will try our absolute best not be beaten on price. If you find the same like-for-like product offered at a lower price elsewhere prior to purchase, contact us by phone, email or LiveChat and we’ll do our best to match or beat the competitor's price for you.
Stores Nationwide
We’ve got showrooms across the UK where you can check our unrivalled product range. Try before you buy, browse at your leisure and get advice and expertise from our friendly staff.

Contact info

  • 35 New London Road, CM2 0ND, Chelmsford, England, United Kingdom

  • 01245 808918

4.8

Excellent

TrustScore 5 out of 5

78 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(78)

3,074 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Exceptionally poor experience

Exceptionally poor experience – THREE treadmills, repeated faults and now being ignored

I would strongly advise anyone considering buying an expensive treadmill from Fitness Superstore to think very carefully before doing so.

My experience has now become completely unacceptable. I am currently on my third treadmill, following a long history of faults, replacements, engineer visits, installation problems and repeated days taken off work.

Following the problems with the previous treadmill, Fitness Superstore upgraded me to the Matrix TF50 as part of their attempt to resolve the situation. I appreciated that gesture at the time and genuinely hoped that moving me to the TF50 would finally draw a line under what had already been an extremely frustrating experience.

Unfortunately, it hasn’t.

Across this whole process I have already had to take five days off work to accommodate deliveries, installations and engineer visits. Resolving this latest issue is now potentially going to require a sixth day off work.

The installation experience has also been extremely poor. Fitness Superstore use a third-party company to install the machines and, on the first two occasions, the installers appeared to have very limited knowledge of how to correctly set them up. They had to use the installation guides while on site and, despite this, significant mistakes were still made.

To be fair, the third installation, which was carried out by Fitness Superstore’s own team, was considerably more professional. However, even this resulted in another wasted day because on their first attempt to deliver the machine only two people were sent and they were unable to complete the delivery. Another visit therefore had to be arranged and yet another day taken off work.

Following the previous catalogue of problems, Fitness Superstore also provided £250 compensation. Again, I accepted this in good faith and hoped the matter was finally resolved.

I have now had the replacement Matrix TF50 for only around 4–5 weeks, approximately two weeks of which I was away on holiday, and it has already developed another potential fault — a significant banging/knocking noise when running under certain conditions.

What has now turned my disappointment into complete frustration is Fitness Superstore’s response — there hasn’t been one.

I reported the latest issue promptly. Fitness Superstore have now been aware of it for four clear working days and have not even had the courtesy to acknowledge my email.

For a company selling premium fitness equipment costing thousands of pounds, I find this level of after-sales service exceptionally poor.

Despite everything that has happened, I was still willing to work constructively with Fitness Superstore to investigate this latest issue and find a reasonable solution. Their decision to simply ignore my complaint has now changed my position.

I will now be requesting a full refund and collection of the treadmill, together with appropriate compensation for the additional time I am being forced to take away from work as a result of this continuing situation.

If Fitness Superstore fail to provide a satisfactory response within seven working days, I will consider the appropriate legal and consumer remedies available to me.

At some point enough has to be enough.

Three treadmills. Multiple faults. Multiple engineer/delivery visits. Installation errors. Five days already taken off work, with a sixth potentially required. £250 compensation for the previous problems. A replacement/upgraded Matrix TF50 developing another potential fault after only a few weeks of actual use — and now four clear working days without even an acknowledgement of my complaint.

I have serious concerns about the reliability of the Matrix treadmills I have received, but equally concerning has been the level of after-sales service from Fitness Superstore when things go wrong.

When you spend this sort of money on premium fitness equipment, you don’t just expect a quality product — you expect the retailer to stand behind it when there is a problem.

Based on my experience, I cannot recommend Fitness Superstore and would urge prospective customers to think very carefully before making a significant purchase from them.

September 5, 2026
Unprompted review
Rated 5 out of 5 stars

Ryan was great today

Ryan was great today, lot more to benches than I thought.

August 31, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Ste,

We're so happy to hear you had a great experience and learned something new! We appreciate your kind words.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Thank you for the help in store

Thank you for the help in store. We've been in a few times now, always happy with the level of service from the staff

August 28, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Jonny,

We are so pleased to hear about your positive experiences in our store and that you're always happy with the level of service from our staff! We truly appreciate your continued visits.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

James and the guys always help with my…

James and the guys always help with my orders however big or small

August 22, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear LC,

We're delighted to hear that our team consistently provides excellent assistance with your orders, regardless of their size. Thank you for your positive feedback; we truly appreciate it.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

The guys in store are super helpful

The guys in store are super helpful. Ideal to be local and see a place like this.

August 24, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear marky boy,

We're so pleased to hear that our team was super helpful during your visit. We truly appreciate you valuing our local presence and are delighted you had such a positive experience!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Helpful and friendly

Helpful and friendly. They held a sale price for us until we were ready to purchase and we are very happy with the speedy, helpful service.

August 14, 2026
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Ms Bird,

We're delighted to hear you found our team helpful and friendly. We're especially pleased we could hold a sale price for you and that you're happy with the speedy service.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Very knowledgeable about all the…

Very knowledgeable about all the different range of Treadmills. We appreciated the honest opinion during our visit. Good friendly staff not pushy either- would recommend a visit- so many different products on show.

August 22, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Rick Shipley,

We're so pleased to hear you appreciated our honest opinions and found our staff friendly and not pushy. It's wonderful that you found our team knowledgeable about our wide range of treadmills and products. Thank you for recommending a visit!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Thank you Ryan for the hand

August 20, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Casey,

We're so glad we could assist you! Your positive feedback truly brightens our day. We appreciate you taking the time to share your experience.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Elliptical Trainer

We recently purchased an elliptical trainer from James at the Chelmsford location. We were very pleased with the service. James was professional, courteous and gave us some really valuable advice. The machine was delivered on time and works perfectly. We will definitely be back.

July 26, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear David B,

We're so pleased to hear about your positive experience with our team member and the valuable advice you received. It's wonderful that your delivery was on time and the machine is working perfectly. We look forward to your next visit!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Ryan at the Chelmsford store is always…

Ryan at the Chelmsford store is always very welcoming, knowledgeable and helpful. In addition, Lee and Dean, the equipment installers were respectful, competent and highly efficient - a complicated multigym and a treadmill were installed in under 2.5 hours!

July 30, 2026
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Alex Panko,

We're delighted to hear about your excellent experience at our Chelmsford store! It's wonderful that our team members were welcoming, knowledgeable, and helpful. We also appreciate your positive feedback regarding the efficient and respectful installation of your equipment.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Mr Ian Oliver,

We are delighted to hear that you found our service efficient and informative. Thank you for taking the time to share your positive feedback with us!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Brilliant you can actually go into the…

Brilliant you can actually go into the store and try the equipment. It was very important to get the equipment suitable to your size and feel the
Equipment working. Fantastic you can go into store. They also assemble the equipment for a price which is a huge help. Thank you Ryan for your help today

July 28, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear L N,

We're delighted to hear that you found the in-store experience valuable for trying equipment and ensuring it suited your needs. It's wonderful that our assembly service was a huge help. Thank you for your kind words!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Great purchase at a very decent price

Great purchase at a very decent price. Salesman was very knowledgeable which helped a lot

July 26, 2026
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Gavin Pitelen,

We're delighted to hear you found your purchase to be a great value. We're especially pleased that our salesman's knowledge was so helpful to you. Thank you for your positive feedback!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Knowledgable customer service

James was extremely knowledgable and didn't try to sell us the most expensive pieces of equipment.

July 26, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Caroline Benson,

We're delighted to hear about your positive experience! We appreciate you highlighting the knowledge of our team and that you felt no pressure to purchase the most expensive items.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Excellent service

Very friendly staff, extremely helpful and very knowledgable with their products. We really appreciated the information regarding the finance option from James. G. Kind regards.

July 20, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Simon Gambin,

We're delighted to hear you had such a positive experience with our team. It's wonderful that you found our staff friendly, helpful, and knowledgeable, and we appreciate your kind words about the information provided regarding our finance options.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Good experience no hard sell and on…

Good experience no hard sell and on hand to answer any questions. I’d recommend anyone looking for gym equipment to try them out

July 21, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Simon,

We're delighted to hear you had a good experience and appreciated our team's approach to helping you with your questions. We truly appreciate your recommendation!

Kind Regards
Fitness Superstore Trust Chelmsford

Rated 5 out of 5 stars

Friendly and informative staff

Friendly and informative staff. Willing to provide key advise without the heavy sales pitch. Gave us time to look around at our leisure and try out the equipment without fuss.

July 12, 2026
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Sara,

We're happy to hear that our staff was friendly and informative, providing helpful advice without a heavy sales pitch. We appreciate you taking the time to try out our equipment at your leisure.

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service

July 16, 2026
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Kenneth,

Thank you for your positive words regarding the customer service you received in store,

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Good choice of equipment.


Good choice of equipment.
Ryan was extremely helpful, unbiased, knowledgeable, and assisted us with our purchase.

June 28, 2026
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Jamie McMullan,

We're happy to hear you found a good choice of equipment and that our team member was extremely helpful and knowledgeable with your purchase. We appreciate your kind words!

Kind Regards
Fitness Superstore Chelmsford

Rated 5 out of 5 stars

Chelmsford fitness superstore great service

We visited the Chelmsford store today to explore a multi fitness cable home gym. Great store where you can see and feel the equipment. James was great and explained options for our fitness preferences and budget. Comparisons were provided with demonstrations of the equipment. Great service from James Gibson would highly recommend. Can’t wait for our delivery.

July 4, 2026
Unprompted review
Fitness Superstore - Chelmsford logo

Reply from Fitness Superstore - Chelmsford

Dear Chantal Clough,

We're delighted to hear about your positive experience at our Chelmsford store! It's wonderful that you found our equipment display helpful and that our team member provided excellent assistance in finding the perfect multi-fitness cable home gym for your needs and budget. We're excited for your delivery!

Kind Regards
Fitness Superstore Chelmsford

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look