We received good advice in the store as we worked out the gym equipment we needed. Right on time, it arrived and Brett and Tommy were excellent in their technical installation and how well they showe... See more
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I had an excellent experience with Aidan when purchasing a cross trainer at Fitness Superstore. He was extremely helpful, attentive and knowledgeable throughout the whole process. He gave me great a... See more
Steven was very helpful with our purchase, guiding us through the highlights and features of all the equipment we were interested in. Store is well equipped and laid out very well. Very good service o... See more
Company replied
Hendon Superstore fantastic selection of machines.Very knowledgeable staff with no pushy sales talk.Listened to and advised suitable machinery to meet customer needs.Emails with enquiries answered pro... See more
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Company details
- Fitness Equipment Store
- Fitness and Nutrition Service
- Fitness Equipment Wholesaler
- Indoor Cycling
- Sporting Goods Store
About Fitness Superstore - London
Written by the company
Founded in 1994, Fitness Superstore is the largest supplier of specialist Fitness Equipment in the UK. We have enhanced our position as the UK's largest retailer of specialist fitness equipment with an unrivalled range of import exclusives and leading high street fitness brands to choose from. Our sales staff are trained and experienced in the products we sell, ensuring we are able to offer you the best advice when purchasing your fitness equipment.
Visit our massive 175,000 sqft distribution centre in Northampton, packed with all of the latest fitness and gym equipment for you to try and take away, or call in to one of our other nationwide stores.
FIND A STORE
Fitness Superstore
Written by the company
- Next Day Delivery
- At Fitness Superstore, we offer a range of fast and flexible delivery options. For those who require express delivery we offer a genuine next day or nominated day service, including larger bulky items such as treadmills and even heavy weight sets.
- Never Beaten on Price
- At Fitness Superstore we pride ourselves on being able to offer our customers premium products at the best possible prices, which is why we will try our absolute best not be beaten on price. If you find the same like-for-like product offered at a lower price elsewhere prior to purchase, contact us by phone, email or LiveChat and we’ll do our best to match or beat the competitor's price for you.
- Stores Nationwide
- We’ve got showrooms across the UK where you can check our unrivalled product range. Try before you buy, browse at your leisure and get advice and expertise from our friendly staff.
Contact info
Hyde House, The Hyde, Collindale, NW9 6LH, London, England, United Kingdom
- 0203 3708 855
4.8
Excellent
67 reviews
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Good advice and smooth installation
We received good advice in the store as we worked out the gym equipment we needed. Right on time, it arrived and Brett and Tommy were excellent in their technical installation and how well they showed me how it all worked.
An easy 5/5 stars.
August 6, 2026
Unprompted review
Reply from Fitness Superstore - London
TM,
We're delighted to hear about your positive experience! It's wonderful that our team provided good advice and that both Brett and Tommy were excellent when conducting your installation. We're especially pleased that you were shown how everything worked so well.
Kind Regards
Fitness Superstore North London
I had an excellent experience with…
I had an excellent experience with Aidan when purchasing a cross trainer at Fitness Superstore. He was extremely helpful, attentive and knowledgeable throughout the whole process. He gave me great advice, talked me through the different options available, and patiently answered all of my questions. I never felt rushed or pressured, and his expertise made choosing the right cross trainer so much easier.
Aidan provided fantastic customer service and is a real credit to Fitness Superstore. I would highly recommend him and really appreciated all his help.
September 5, 2026
Unprompted review
Hugh at the Colindale store was great
September 1, 2026
Unprompted review
Reply from Fitness Superstore - London
Margaret Jumbo,
We are so happy to hear about your positive experience at our Colindale store and that you received great service from Hugh. We appreciate your kind words.
Kind Regards
Fitness Superstore North London
Reply from Fitness Superstore - London
We are delighted to hear that you had received good service when shopping at our store in North London, we appreciate your feedback.
Kind Regards
Fitness Superstore North London
Dealt with Aidan at N
Dealt with Aidan at N. London store.
Found him to be very helpful throughout the whole process of purchasing various items for my home gym.
August 21, 2026
Unprompted review
Reply from Fitness Superstore - London
I PAUL,
We are so pleased to hear about your positive experience at our North London store! It's wonderful to know that Aidan had provided such helpful assistance with your home gym purchases. Thank you for sharing your feedback.
Kind Regards
Fitness Superstore North London
Excellent store, very friendly and helpful staff.
Steven was very helpful with our purchase, guiding us through the highlights and features of all the equipment we were interested in. Store is well equipped and laid out very well. Very good service overall. Should be first choice for anyone buying fitness equipment.
August 23, 2026
Unprompted review
Reply from Fitness Superstore - London
Anonymous ,
We're delighted to hear about your positive experience and that Stephen was helpful in guiding you through the equipment. It's wonderful that you found our store well-equipped and laid out. We truly appreciate your recommendation!
Kind Regards
Fitness Superstore North London
Experience was great.
August 11, 2026
Reply from Fitness Superstore - London
Mrs Shamshad,
We are delighted to hear that you had a great experience when shopping at our store in North London, we appreciate your feedback.
Kind Regards
Fitness Superstore North London
Hugh Kelly was so helpful and also…
Hugh Kelly was so helpful and also knowledgeable. Nothing was too much trouble.
The quality of the service and the product were great and I would definitely recommend people to use Fitness Superstore.
August 9, 2026
Unprompted review
Reply from Fitness Superstore - London
Amanda Segrue,
We're happy to hear that Hugh was so helpful and knowledgeable. It's wonderful that the service and product quality met your expectations, and we appreciate your recommendation!
Kind Regards
Fitness Superstore North London
Very impressive service
We were served by Stephen Bux and found him to be knowledgable, answering all our questions with patience. We were very impressed by the service we received.
August 17, 2026
Unprompted review
Reply from Fitness Superstore - London
diana samuels,
We're delighted to hear that Stephen was knowledgeable and patiently answered all your questions. We appreciate you highlighting the impressive service you received.
Kind Regards
Fitness Superstore North London
Great fast responsive service
Great fast responsive service with clear advice. Our salesperson Aidan was excellent.
August 15, 2026
Unprompted review
Reply from Fitness Superstore - London
Mrs Davidson,
We are delighted to hear you received fast and responsive service with clear advice. We truly appreciate your positive feedback and are glad that you found Aidan to be excellent.
Kind Regards
Fitness Superstore North London
Exercise bike
Great range of products with helpful and informative staff.
August 9, 2026
Unprompted review
Reply from Fitness Superstore - London
Jill Horgan,
We're so pleased to hear you found our product range great and our staff helpful and informative. Your positive feedback is truly appreciated!
Kind Regards
Fitness Superstore North London
Dishonest shop
Dishonest shop. I just went to the Wembley show room and wanted to purchase a £2000 full body gym machine. The sales person there tried to rip me off my adding an extra £250 surcharge on the installation for a total of £500 of installation cost, compared to the £250 quoted on the website. When I confronted him, he lied to me it’s a postcode surcharge despite the address being in west london which is well within their catchment area. Clearly he was trying to rip me off. Very dishonest.
August 16, 2026
Unprompted review
Reply from Fitness Superstore - London
Dear RG,
Thank you for taking the time to leave your review.
We are sorry that you were disappointed with the installation cost quoted during your visit. Our Head Office Installation Team has reviewed the quotation and confirmed that the installation charge provided in store was correct. Installation costs are calculated based on both postcode and the location within the property. As the installation was for a basement location within a surcharge area, the additional charge was applied in accordance with our standard pricing structure and website terms and conditions.
We would like to reassure you that the surcharge was not applied at the discretion of the sales adviser and was not an attempt to overcharge. The quotation provided was based on our established installation pricing policy and has since been independently verified which remains as highly competitive when compared with similar services offered elsewhere.
We appreciate your feedback and would welcome the opportunity to discuss your purchase further and see how we may be able to assist.
Kind regards,
Fitness Superstore
Returning customer
Returning customer. Super knowledgeable and great overall customer service - always a pleasure.
August 16, 2026
Unprompted review
Reply from Fitness Superstore - London
Ms Patrizia Galeota,
We're so glad to hear you consistently have a positive experience with us. Thank you for your kind words and for being a returning customer!
Kind Regards
Fitness Superstore North London
The installation team was excellent.
August 12, 2026
Reply from Fitness Superstore - London
R Gupta,
We're delighted to hear that our installation team provided you with such excellent service. Your positive feedback is greatly appreciated.
Kind Regards
Fitness Superstore North London
Hugh was very helpful and welcoming.
Hugh was very helpful and welcoming and assisted with our understanding of the various products on offer and our selection. He couldn’t have been more courteous.
August 8, 2026
Unprompted review
Reply from Fitness Superstore - London
Recent Subscriber,
We're delighted to hear that Hugh was so helpful and welcoming, assisting you with understanding our products and making your selection. We appreciate your kind words!
Kind Regards
Fitness Superstore North London
Great range of equipment and excellent…
Great range of equipment and excellent advice from Aidan
August 2, 2026
Unprompted review
Reply from Fitness Superstore - London
Pete Redshaw,
We're delighted to hear that you found our equipment range to be great and received excellent advice from Aidan. Thank you for your positive feedback!
Kind Regards
Fitness Superstore North London
Polite and knowledgeable salesman…
Polite and knowledgeable salesman listened to what my exact needs were in a treadmill and, without pressurising, pointed me in the right direction.
August 1, 2026
Unprompted review
Reply from Fitness Superstore - London
Colin Creer,
We're happy to hear that Stephen was polite and knowledgeable, and that he was able to help you find exactly what you needed without any pressure. We appreciate your positive feedback!
Kind Regards
Fitness Superstore North London
Stephen was very knowledgeable and…
Stephen was very knowledgeable and answered all our questions with patience. We were allowed to test each product before making a decision. Great service!
August 2, 2026
Unprompted review
Reply from Fitness Superstore - London
Faraz Khalid,
We're so pleased to hear that Stephen was knowledgeable and patiently answered all your questions. We're also glad you had the opportunity to test products before deciding. Thank you for your kind words about our service!
Kind Regards
Fitness Superstore North London
Very knowledgeable about product
Very knowledgeable about product, and helpful
July 31, 2026
Unprompted review
Reply from Fitness Superstore - London
Trevor Fisher,
We're happy to hear that you found Richard both knowledgeable about our products and helpful. Thank you for your positive feedback!
Kind Regards
Fitness Superstore North London
A difficult purchase made easier
Very helpful human adviser Aidan available to optimise choice from an almost baffling range of equipment, ensure lowest price and arrange delivery
July 25, 2026
Unprompted review
Reply from Fitness Superstore - London
CW,
We are so pleased to hear that Aidan had provided such excellent assistance in helping you find the perfect equipment and secure the best price. We appreciate your kind words!
Kind Regards
Fitness Superstore North London
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