Ford Insure Reviews 

1,830
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 146 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful staff and smooth service, noting that advisors always go above and beyond to provide clear guidance and professional support during every interaction. Many consumers also appreciate the competitive pricing options and the straightforward, hassle-free online application process that makes managing policies very easy. However, some customers also noted unexpected price increases upon annual policy renewal and experienced inconsistent communication from support agents when asking important questions. A few reviewers felt that these rising costs and occasional difficulties reaching knowledgeable representatives slightly impacted their overall satisfaction with the service.

What people talk about most

Staff

Consumers find staff to be positive, highlighting advisors who go above and beyond to help with insurance... See more

Service

Users describe positive interactions with service, praising the helpful and professional staff. Consumers... See more

Customer service

Customers had positive experiences with customer service, noting that representatives were very patient,... See more

Price

Customers consistently note positive experiences with price, highlighting competitive quotes and overall... See more

User experience

Reviewers highlight positive aspects of user experience, noting that the online process is quick,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very easy to get a Defacto 4* car insurance. Website is very clear and smooth to get through various steps. Online account access for documents is straightforward. While most big companies annoyingly... See more

Rated 5 out of 5 stars

Great service been aloyal customer for a few years , and can not fault the service sales great and all ways comes with wonderful help and advice. Fords a great company along with there cars, sales s... See more

Rated 5 out of 5 stars

I’ve recently been having car troubles and sorting things out with insurance companies are usually such a hassle, but over the last week I’ve had such a good experience with Ford Insure, every advis... See more

Rated 5 out of 5 stars

Had a total loss on my car recently, everything was dealt with very professionally, from the aftermath of the accident to the collection of my vehicle, any residual payment due back and the policy cha... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Insurance Agency

Written by the company

Great cover to get you on the road. Our cars feature many advanced systems and components, all built with pride, passion and expertise. The same applies to the expert care and cover that comes with Ford Insure comprehensive car insurance.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

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4.6

All reviews

(1,830)

136 reviews in the last 12 months

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Rated 2 out of 5 stars

Cancellation Fees After 3 Years

Was with Ford Insure for 3 years for my new car and renewed each year despite there being cheaper options. I then sold my car and needed to cancel the policy, to which i was then stung with £100 charge. Understandable in the first year, but not third. Never had this issue before , but wouldn’t recommend.

November 8, 2025
Unprompted review
Ford Insure logo

Reply from Ford Insure

Hi Chris

We appreciate your feedback and are sorry to hear about the cancellation charge experience. We aim to be transparent with our policies and regret any frustration caused. Fees are common for most insurers and we regularly review them to make sure they are fair. There is more information on our fees here:
www.admiral.com/about-us/fees
Thank you for taking your time to leave us a review.

Thanks
Jo

Rated 4 out of 5 stars

Decent service

Great price, helpful people, but lose a star for not accepting years of no clains in a Ford Management vehicle as no claims bonus. Why can't Ford and Ford Insure work together?

October 27, 2025
Rated 1 out of 5 stars

3645.50 quote that I got for 987 elsewhere

After 4 years as a customer we was shocked to discover a increase in our payments without notification due another car on another policy being stolen around that time of renewal this was still pending but within 2 days of this pay out on the other policy they increased this policy, obviously this was going to be declared but 2 days after was a shock,it was as if they was watching us, I later discovered they was doing a search on us on the MIB,no suprise insurance went up 4 weeks after the renewal to a amount of 800£. Fast forward the next renewal date and a quote for as given still extremely high, got a quotes for over half the price difference and decided to contact Ford insure to say I wasn’t renewing, they told me there was discrepancies on a license holder on the policy and I said yes this will be the new points SP30, they knew before I was about to agree an with that he said it’s gone from 2256£ a year to 3642.50 let me get that down for you 🤣I said no cancel, as if they was going to take a chance like they did last year and have me commited after the cooling down period AGAIN!!!! so with all the correct information given on a new policy including the stolen car the new points the new policy is wait for it……. 987£ a year!!!!!
Shocking scamming going on right under our noses AVOID FORDS INSURANCE, terrible not even giving you time to contact them with the updated changes,checking you constantly like a criminal.

October 12, 2025
Unprompted review
Ford Insure logo

Reply from Ford Insure

Hi Kelly

We appreciate you bringing this to our attention. We're sorry to hear about the unexpected premium changes and the difficulties you experienced during your policy renewals. We aim to provide transparent service, and your feedback indicates areas where we can improve.

Thanks
Jo

Rated 5 out of 5 stars

Courteous customer service

Helpful, not pushy salesman gave informed advice. Was allowed a very trusting test drive to ensure the car was right for me. Reasonable price. Courteous customer service.

October 5, 2025
Rated 5 out of 5 stars

Rob Robinson was friendly

Rob Robinson was friendly, knowledgeable about. The different cars, the different prices and discounts from the Government and Ford.
He was able to develop an acceptable price and deal.
He looked after us two years ago and we wanted him to work with us.

September 26, 2025
Rated 1 out of 5 stars

Poor customer service

I called regarding an auto renewal and got hung up on mid sentence after explaining I wanted to cancel. I had to call back to confirm how I would receive documents etc regarding this. Maybe they were having a bad day but still terrible service to put the phone down on a customer.
The second person I spoke to was much more helpful and apologetic of the experience.

September 26, 2025
Unprompted review
Ford Insure logo

Reply from Ford Insure

Hi there,
Thank you for your feedback, and we're really sorry to hear about your initial experience when calling us. That’s not the level of service we aim to provide.
We’re glad to hear the second advisor was able to assist you and offer the support you needed. If there's anything further we can help with, please don’t hesitate to get in touch. via ReviewFeedbackSupport@admiralgroup.co.uk

Kind regards,
Kate.

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