IDUN Minerals Reviews 15

I’ve been using Idun Minerals’ “Havre” Concealer for a long time - not as a concealer, but as a foundation - and it’s honestly the best I’ve ever tried. The texture is beautifully natural, slightly dewy, and gives perfect coverage without ever looking heavy - just healthy, glowing skin.

Before Idun, I was using Giorgio Armani Luminous Silk, but I’d hate to go back to that one - it’s drier and doesn’t look as natural, fresh, and glowy as Idun “Havre” concealer.

I’m really sad to hear that it’s being discontinued 😭. It’s such a unique formula and has truly helped me feel confident, especially on stage as an artist. I really hope Idun will consider keeping it or creating something similar!

Otherwise, I just want to say that I absolutely love Idun’s products and their kind customer service. 💛

My experience is overall not so well
I bought a powder foundation. Impossible to open the box unless use a tool and the powder was very dry and not silky as it claimed to be. Apotea let me send it back and refund money to me after they received it.
Also bought a mascara,after few seconds using it , eyes became irritated and watering
Also bought serum, after applying it on the skin, the skin feels burning…
I am allergic to some perfume so I mainly use non perfume products. Maybe I am allergic to minerals as well…

This brand is Not for me

I've ordered few items from Idun this week and today I got them delivered with a kind handwriting card and a little-essential gift which made my day. I haven't tried this brand, but it's been recommended to me by a friend who is in love with all their products so I cannot wait to get them tested on my skin. I am sure they are great.
Thanks Idun Team, you've been great.

The customer service is extremely disorganized, the brushes are made in China (listed as PRC in order to attempt to hide this fact), and the products irritated my skin.

Couldn't leave a review on their website, so I leave it here, even though I would rate different the products differently. Starting firstly with the negative: I tried their Norrsken liquid foundation and was quite happy with how it looked etc (although it was cakey in a few places). But my face started reacting to it and it became clear that my skin was way too sensitive to it. Reading the ingredient list, they put 'Rosemary Extract' in it...WHY?! This stuff is really strong (the oil supposedly is stronger, but still) and should NOT be used on people with sensitive skin! The same goes for their skin products I tried (the travelling kit with the moisturising cleanser, serum and day cream). For very sensitive skin, which this brand is aimed for, natural products can be very tough on the skin. The products made me really dizzy, felt nauseous, and I had a major skin freak out days afterwards.

However, having said that, I do like their eye make up, the Magna mascara and waterproof liquid eyeliner (although I do think I'm reacting to them a bit, but I react to all make up I've tried). They do not bother my eyes as much as other brands.

I bought IDUN minerals - liquid eye pen bläck in one of the stores in Denmark. I was very excited about it as it is 100% vegan, however, the quality of the product made me feel very sad. The black line is not as strongly black as expected, looks like i accidentally left my eyeliner open and the color lost its strength, it is more like light black/grey if you know What I mean.

I tried to find some “influencer” videos online to see if it is only mine which is bad in quality, but couldn’t find anything, thus not sure if it only mine which sucks or in general the quality of the eyeliner is just not that good.

Sad.

But appreciate the efforts regards the 100% vegan products ;-)

This is one of the best makeup brands I have ever tried! Their mascara Magna is amazing and my everyday favourite!
Also, both me and my boyfriend have started to use their skincare line that recently launched, which is perfume free, and really like it! a must-try I would say. Plus, their packaging looks reallly good in the bathroom as well :) // Nina

The different options of mascaras gives me exactly the result that i want depending on my need and non of them irritates my sensitive eyes. The powder foundation is a top favorite and even though my face is very dry i can use the powder foundation as long as i use the right cream as a base.

My favourite is the foundation NORRSKEN which is great for my dry skin. It does not feel heavy on the skin, leaves a nice radiant glow and stays put through out the day. I also really enjoy Magna mascara. Will definitely try more products from IDUN!

The best makeup for my sensitive skin - it covers as much as I want while it allows my skin to breath. It gives a natural result and doesn't contain any harm ingredients.
Love it!