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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, dedication, and genuine care, highlighting their supportive and approachable nature. Many people emphasize the exceptional service, noting the personalized care pathways and the team's commitment to making them feel well-informed and respected throughout their journey. Reviewers frequently mention the positive impact of the doctors and embryology department, with many expressing deep gratitude for achieving their dream of becoming parents. The product and location also receive high marks, with consumers appreciating the clinic's expertise and convenient accessibility. Though some reviewers were not happy with their experience, citing instances where they felt unwelcome or that their concerns were not adequately addressed. A few people mentioned feeling upset by the attitude of some staff members when asking questions.

What people talk about most

Staff

People report positive experiences with staff, consistently praising their professionalism, dedication, and... See more

Service

Clients share positive opinions on service, highlighting the personalized care and support received. Many... See more

Customer service

Users describe positive interactions with customer service, highlighting the exceptional care and... See more

Product

Customers consistently note positive experiences with the product. Many reviewers highlight its innovative... See more

Location

Reviewers highlight positive aspects of location. Customers appreciate the clinic's calm, spacious, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

After more than three years at an IVF clinic in our home country, a friend recommended Serum in Greece after their own positive experience. We decided to give it a try. Our first visit included a co... See more

Company replied

Rated 5 out of 5 stars

Very professional. Polite with great hospitality. Honest with helpful medical suggestions and their patients interest at heart. They always made sure my wife is well taken cared for. They made sure w... See more

Company replied

Rated 5 out of 5 stars

I cannot put into words how amazing my experience was with the Serum IVF team. From the day I walked in until the day I got my positive test I was treated with respect , care and an unbelievable bed... See more

Company replied

Rated 5 out of 5 stars

Our experience with Serum was extremely positive from start to finish. Not only is the staff incredibly professional, dedicated and resourceful, everyone is so lovely and approachable too. Every time... See more

Company replied


Company details

  1. Fertility Clinic

Written by the company

Serum IVF Center welcomes, embraces and guides women and their partners through their infertility journey since 1989. Our passion and commitment to our mission has made us pioneers in the infertility field with years of experience treating patients from all corners of the world. SERUM IVF is known internationally for our innovations and friendly holistic approach. Every single person is unique for us.


Contact info

4.8

Excellent

TrustScore 5 out of 5

180 reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

Patient care second to none

Serum’s patient care and personal approach was absolutely amazing after my experiences in the UK. I only wish I had gone to Serum sooner. I don’t believe I would ever have had success had I stayed in the UK. Mine was a complex case but Serum persevered and encouraged me to keep going. Without them I would not have my gorgeous twins. A huge thank you to Sofia, Giannis K, the wonderful midwives and embryologists, Penny and all the other lovely staff for their care, consideration, kindness and thorough approach.

February 8, 2022
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Rated 5 out of 5 stars

Serum are the best

Our fertility journey started in 2014. After 4 failed IVF attempts in the UK and a lot of heartache and lost money we found Serum in 2018. We had very low hopes but Serum with their expertise, care and warmth changed all this and our son Luca was born in March 2019 when I was 41 years old. Serum did what no other clinic has done. The investigations they did were completely new to us but also my 5th IVF ended up being the easiest and most comfortable one out of all of them. We straight away felt so well taken care of, finally someone really cared and was not just after money. We will never ever forget the amazing Penny, Sofia and everyone else at Serum. They were incredible from start to finish and there is no other IVF clinic like Serum in the whole world.

January 16, 2022
Unprompted review
Rated 5 out of 5 stars

I found serum after numerous failed…

I found serum after numerous failed attempts elsewhere. Restored my faith in fertility treatment, and ultimately secured me my baby where others thought it likely wasn’t possible. A no fuss friendly approach with Penny available to me almost immediately when I need advice or support….I wish I had found them sooner on my journey.

January 16, 2022
Unprompted review
Rated 5 out of 5 stars

I knew about Serum back in 2009 but…

I knew about Serum back in 2009 but didn't have the guts to go abroad, Fast forward and 4 failed Ivf in the UK private sector and numerous Fet in between and not even much of a look in. Even in the uk private sector you still treated like a number and same treatment plans.
2018 thought why not and go out to Greece for a few nights get some tests done, Those tests changed everything. Antibiotics used to treat. And a Few months later went out for 2 weeks and had Ivf. 9 months later I was holding my baby. The staff, Penny are truly heroes and you still feel part of the family even years later.
The UK don't even do the tests, A couple of quid would have saved years of heartache and money.

Thank you Serum see you soon.

January 16, 2022
Unprompted review
Rated 5 out of 5 stars

They did their very best for us

I happened upon this clinic from researching and being in Facebook group discussions re ivf and I will never look back.
My partner and I were apprehensive at first but we were made to feel so at ease and part of of what felt like an extended family. Such a contrast in experience from a UK clinic I had attended previously who had been very negative and solely clinical to helping us in our journey to have a baby. Our 2nd attempt with Serum with changes to protocol allowed us to have our awesome boy. Medicine, plus positive and friendly attitudes/vibes and spirit from all at Serum enabled this to happen. Forever grateful to Penny and the wider team.

January 16, 2022
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Rated 5 out of 5 stars

Penny and her team were amazing they…

Penny and her team were amazing they were determined to help us. They were very thorough and honest with us from the start , no stone was left unturned. After an unsuccessful first round with them, our second attempt worked and we had our beautiful daughter who is now 3. We have suggested others to try Serum IVF and they too have been successful. We cannot thank them enough and will be forever grateful to them.

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

Without Serum we would be childless

After lots of heartache we found Serum. We were helped from the 1st contact, had our hands held throughout and years later, with our precious child created with their help are a part of the worldwide Serum family. There are no words to express their dedication or our gratitude to an amazing team that we are honoured to call friends. Thank you all for changing our lives in such a beautiful way x

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

Outstanding experience and incredible results!

When I researched about fertility treatments and statistics, my prognosis was very poor due to my age of 43.

I was amazed by Serum’s unwaveringly positive approach, never once was it mentioned that my plight would be not be worth pursuing, even after reading that the positive birth rates in most UK clinics for my age were 0%. In fact, Serum told me about the many successes they had over the years for women of my age and older (yes older!) using their own eggs, and I knew that with patience, I had a chance.

We had a few tries with tweaks and new ideas and just after I turned 44 I became pregnant with my beautiful boy! Such a miracle, yet I somehow knew that this could be achieved through the experience, skill and care of all those involved in the clinic’s work.

Serum deserve world recognition as they are routinely achieving (and have been for many years) what many other clinics would see as extremely rare, some not wanting to even bother with what they would see as such an improbable outcome.

Thank you Serum for your pioneering work, for helping so many people who thought they had come to the end of their fertility journey, losing all hope, only to find success with you xxxx

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

A wonderful and caring clinic

I had one failed round in the UK then 2 rounds of donor egg IVF at Serum. The second resulted in my beautiful son, born when I was 46.

We were so impressed with Serum, I saw Penny and also one of the doctors each time. Even my very sceptical partner was impressed.

Penny is honest and caring and supportive. Most definitely not in this for the money. When I had a natural pregnancy (ending in mc) in between rounds of ivf she still supported me. She and the whole team are amazing.

Serum really is an extended family, so many women go out on their own to cycle and make life long friendships and form amazing support groups. I’m really sad to see people referring to fake reviews. Nothing fake about my beautiful boy and I actually know several of the women who have posted on here,

January 15, 2022
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Rated 5 out of 5 stars

More than just a clinic...

We've first met Sofia and Giannis at an outreach clinic in London. From the start we felt comfortable and well cared for and then and there we decided to go with Serum for our treatment. 4 months after the initial meeting we went over to Greece for the treatment. It was very personal, we were greeted and treated like old friends. Everything was great, the communication, the individual protocols, which were tailored to everyone's needs, rather than a one-size-fits-all approach, the team... just everything. We were successful on our first round of IVF and went on to have twins, who are now 3 years old.
Serum is more than just a clinic, they are family. We hope to be able to meet the team again and introduce them to our twins.

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

Forever grateful to Penny and the serum team.

Serum holds such a special place in my families hearts. I have twin nephews from serum and after multiple unsuccessful UK treatments with ‘one size fits all protocol’ I too decided to look further afield. My first cycle there was with the assistance of a UK intermediary who worked for serum. This helped with my confidence having treatment abroad and language barrier which after my first visit I realised was never going to be an issue. I then dealt directly with Penny and had a number of unsuccessful cycles, some unfortunately ending in ectopic pregnancies however I’d still got further with serum who had managed to succeed in getting me pregnant. Treatment was tweaked on every cycle, the care of all the team was amazing at all times. I traveled many times to Athens alone but never felt truly alone as the serum team become family. Serum gave me my beautiful daughter and I will be forever indebted to them. Penny is the most kind, caring and generous person I’ve met in my years of TTC. Money is the last reason she does this job. Seeing you achieve your dreams of a baby gives her soooo much joy. I have made incredible friends along the way from my time at serum. I’m sad my journey with them is over and miss the amazing team and my trips to Athens.

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

Life changing IVF professionals

Penny and her team of experts at Serum are fantastic. Penny diagnosed an issue affecting my fertility at the very first appointment which had gone undiagnosed in the UK for many years. Without her advice and investigation I don’t believe I would have become a mum. Very shortly after this appointment we had successful IVF treatment and are now parents to twin boys. This team are doing amazing work. I wouldn’t hesitate to recommend them.

January 15, 2022
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Rated 5 out of 5 stars

I have a 2 year old own egg own sperm…

I have a 2 year old own egg own sperm son thanks to serum. I had repeated failure aged 34 in a uk clinic and was told it was my egg quality, they never attempted to change my protocol from the rigid formulaic approach they took.
I wanted a bespoke approach so I sought treatment at Serum. As a uk based medical practitioner I was initially concerned about treatment abroad. Serum surpassed all my expectations with tailored treatment and at 40 I fell pregnant.
I would not be a mother without them and I am forever grateful.

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

I am grandma to my adorable little…

I am grandma to my adorable little granddaughter. Something that would never have happened without Serum ivf. After watching my daughter go through failed attempts in the UK with very little support for aftercare or any ongoing care. Watching her each time sink into despair and worrying it may never happen. After she researched what and where next and reviewing places Serum came up, and they came up trumps. Well what a difference in care and compassion. Devotion to making personal plans and protocols. The team at Serum and Penny.. I dont know what else to say there just amazing, it shows they want exactly what you are wanting. The whole team forever in my thoughts. If your planning and IVF journey then they are highly recommended as first class.

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

A breath of fresh air after our negative UK IVF experience.

We began our IVF journey following the tragic death of our only child, which was then followed by a series of miscarriages. Our first 2 rounds in the UK were a terrible experience. Our consultant gave us the vibe of a salesman, and being naive to the process we kept saying ‘yes’ to more extortionate add-ons, all of which proved to be useless. We encountered very little empathy for our difficult situation. In desperation to find a clinic that would give us a better experience, we turned to Serum after countless word-of-mouth recommendations. Our first consultation with Penny left me in tears of relief. We discussed our fertility history and got through all the medical information, and then she asked about our precious son. We talked at length and knew that she felt genuine empathy and compassion for our loss. What a difference! Through Penny’s determination and support to get us through more disappointments and challenges, we welcomed our wonderful daughter in 2018. We have nothing but gratitude for Penny and her team, and while we now feel that our family is complete, we wouldn’t hesitate to return should our feelings change.

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

IVF Experience.

They are very professional and kind.
From the moment my wife and i met them in London to going to Greece and doing IVF they was always helpful day and night.
Sofia and Penny are brilliant.
I do not write many reviews but they helped us from the start and still do even now when we have a 2 year old, they ask how he is doing and how we are doing like a extended family.
I owe Sofia and Penny so much (Do not mean money) for helping me and my wife accomplishing our dream on having a child.

January 15, 2022
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Rated 5 out of 5 stars

I wish I'd found Penny sooner

I wish I'd found Penny sooner, we were treated at two other clinics in the UK before going to Serum. We had several failed IUI and IVF cycles, at our first visit to Serum Penny found the problem my tubes were blocked two cycles later I was finally pregnant something I never thought was going to happen after so much failure. I'm now a proud mummy to twins, my family is complete. Penny and team we will always be eternally grateful to you for helping us achieve our dreams x

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

Our forever Serum family- Treated like a women needing care not a number.

I will never be able to express the love I have for Serum IVF. I spent 7yrs having IVF in the UK with no success. I turned to Serum after 8 unsuccessful cycles and their caring and fresh approach helped me create my little girl. I would not be a Mummy without them. Eternally grateful and cannot recommend them highly enough! I get a lump in my throat every time I think of Serum. They wanted this to work just as much as I did. They totally understood all the love I had to give and the frustration and heartbreak I had already had on my journey to conceive.
Every step of the way I felt their support and love. They tailor made a protocol which was individual for me. So many clinics don’t do that. Many clinics just expect you to fit into a box. Serum IVF treat the person.
Please don’t be daunted by travelling abroad- it couldn't be easier and I also fell in love with the city of Athens. Forever in our hearts.
I will always continue to recommend Serum IVF. Not because they made it happen but because of the understanding nature, professionalism and wonderful care they gave me.

January 15, 2022
Unprompted review
Rated 5 out of 5 stars

Serum staff are the most caring and dedicated people

After being verbally abused by a U.K. clinic, then ripped off by a 2nd we found Serum.
Wow what a difference. We were cared for from the 1st email, given so much support and help and achieved our dream of becoming parents. Serum is run by totally dedicated staff who do everything possible for clients who are more like family to them.

January 15, 2022
Unprompted review

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