The London Pass Reviews 24,140

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value for money, noting significant savings compared to purchasing individual tickets for attractions. Many appreciate the ease of use and the convenience of accessing numerous sights, often skipping queues and streamlining their visits. People also praise the wide selection of attractions available, encouraging them to explore places they might not have otherwise considered. However, some customers were not happy with the booking process, mentioning confusion regarding attraction points and unclear information about visiting hours or closures. A few also experienced difficulties with bus services, citing long waits and hard-to-find stops. Additionally, some reviewers found it challenging to book time slots for certain attractions through the pass, leading to wasted time and missed opportunities.

What people talk about most

Location

Consumers generally find the location options to be positive, appreciating the wide variety of sights and... See more

Value for money

People report positive experiences with value for money. Many consumers found the pass offers great savings,... See more

User experience

Clients share positive opinions on user experience, highlighting its ease of use for accessing attractions... See more

Price

Customers generally had positive experiences with the price, finding that it offered great savings and... See more

Booking process

Users describe ambiguous interactions with the booking process. Many found it smooth and easy, appreciating... See more

Based on these reviews

Rated 4 out of 5 stars

Everything worked perfect - easy and fast access to very many attractive sightseeings and museums. The Uber Boat trip is great and gives you a free view from the river. Only the Hop-on/ Hop-off-bu... See more

Company replied

Rated 4 out of 5 stars

When I used the London Pass, everything worked perfectly, as it should. I was able to see all the sights I wanted to see at a cheaper price. The only thing that is a bit confusing is that in one p... See more

Company replied

Rated 4 out of 5 stars

We got into the muesums faster and we saved a lot of money and time. We are a bit dissapointed with the buses cause we waited long to get on a bus and the bus stops weren't visibile and hard to unde... See more

Company replied

Rated 5 out of 5 stars

There is a good range of activities available. I think however that's disingenuous to include free activities on the passport as it inflates its value artificially. Having said that, I DID find it e... See more

Company replied


Company details

  1. Travel Aggregator

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

24K reviews

5-star
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Rated 5 out of 5 stars

Great experience

Great experience and everything worked out well and without and problems. We would recommend it for other London tourists.

February 20, 2026
The London Pass logo

Reply from The London Pass

Hi Leni,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great saver

Great saver, I recommend.

February 13, 2026
The London Pass logo

Reply from The London Pass

Hi Michal,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars
The London Pass logo

Reply from The London Pass

Hi Jose,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 3 out of 5 stars

Too expensive

February 13, 2026
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Reply from The London Pass

We’re sorry to hear you felt the price was too high. At Go City, we work hard to bundle top attractions together at a discounted rate compared to buying individual tickets, but we understand that value can feel different depending on travel plans and how many attractions are visited. If you ever decide to give us another try, we’d be happy to help you choose the pass option that best fits your itinerary so you can get the most value from it. Your feedback helps us continue improving, and we truly appreciate you taking the time to share it.

Rated 4 out of 5 stars

Plenty of choices

Plenty of choices. Can customise experience to suit our needs.

January 19, 2026
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Reply from The London Pass

Hi Elaine,

We really appreciate your feedback and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 1 out of 5 stars

Don't Buy from London Pass or Go City

While I think the Go City / London Pass has value if purchased at the right price, at face value, the cost is almost break-even with purchasing tickets at the door of most venues included in the pass. The company (Go City) has customer service that was unfriendly, unhelpful and needs a lot of work. I contacted them to see if they had a coupon code that would save me a few dollars to make the pass worthwhile and they kept just referring me to a code that was listed on the front-page of their website. I was looking for a promo over and above that code and didn't need them to point out the obvious. I ultimately purchased the pass via Klook.com, saved a ton over the Go City / London Pass website, was able to stack several coupon codes and was able to avoid foreign transaction fees. Look at Klook before purchasing from the vendor and you too can save a bundle!

February 7, 2026
Unprompted review
The London Pass logo

Reply from The London Pass

Thank you for sharing your detailed feedback. We appreciate you taking the time to outline both what worked and what didn’t during your experience.
We’re sorry to hear that your interaction with our customer service team did not meet expectations. Providing friendly, helpful support is very important to us, and we’ll be sharing this feedback internally as we continue to improve.

Our passes are designed to offer convenience and flexibility, and the level of savings can vary depending on travel style, attraction choices, and the price at which the pass is purchased. We do run regular public promotions on our website, and for anyone looking to stay informed about future discounts, you may sign up for our newsletter to receive exciting offers and updates on upcoming deals.

Thank you again for your feedback, it helps us improve, and we hope to have the opportunity to provide you with a better experience in the future.

Rated 5 out of 5 stars

Everething was amazing

Everething was amazing. The acces to every attraction was quick and easy.
We enjoy it very much!

February 3, 2026
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Reply from The London Pass

Hi Gemma,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 4 out of 5 stars

Great choice and value, BUT...

Lots of great activities and definite savings, but...

Beware:
- With some activities, you can't book in advance, you have to show up on the day and they let you in IF AND ONLY IF there's room (not great for planning, possible waste of time and travel for nothing). In our case: Postal Museum, Windsor Castle.
- Opening times on the London Pass website are not always accurate: always check the official website first. Also, for guided visits, lots were not available during our trip because it was off season (January).

We stayed 10 days, and it was our first time in London, so we were able to work around all these inconveniences. But if you've already been to lots of places and have your heart set on very specific activities, with not a lot of time to do them, check all of that well in advance, before you end up disappointed.

January 10, 2026
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Reply from The London Pass

Hi Nora,

We really appreciate your feedback and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Definitely a must!

January 27, 2026
The London Pass logo

Reply from The London Pass

Hi Natalija,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

This is a very good pass

This is a very good pass. If you organized your visits in advance you can see a lot of places at a really good price against the normal entrance fee.

January 2, 2026
The London Pass logo

Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great for first time visitors!

Given the huge range of activities it was excellent. We chose the three day pass and got to see many major sites. It saved us money and we were able to see so many of the major sites. The guided tours were great. Great to choose as a first time visitor to London.

January 2, 2026
The London Pass logo

Reply from The London Pass

Hi Alison,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 4 out of 5 stars

The value is great but you have to…

The value is great but you have to arrange very well your agenda to get the most out of it.
The difficult part is readying all the different conditions in each experience.

January 20, 2026
The London Pass logo

Reply from The London Pass

Hi Sara,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Very practical

Visit London while avoiding ticket line queues

January 16, 2026
The London Pass logo

Reply from The London Pass

Hi Salmon,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 5 out of 5 stars

We had a great time with that pass…

We had a great time with that pass because it was much cheaper and also faster then without. London is fantastic and we 'll come back for sure. But it is important to check the locations of the opening times when holidays coming up. Some locations are closed or close earlier.

December 13, 2025
The London Pass logo

Reply from The London Pass

Hi Carina,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

I’m so glad that we purchased the…

I’m so glad that we purchased the London pass because it helped us create an itinerary for a trip since we were so unfamiliar with London and what there was all to do and experience.

January 2, 2026
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Reply from The London Pass

Hi Chepen,

We are beyond thankful for your review and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Everything perfect

Everything perfect

December 29, 2025
The London Pass logo

Reply from The London Pass

Hi Patrick,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

worth the money

would recommend to a friend.

December 23, 2025
The London Pass logo

Reply from The London Pass

Hi Sree,

We are beyond thankful for your review, and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 4 out of 5 stars

Great attractions at a very good price, but with some disadvantages.

First, it's a great platform for exploring various places, museums, and buildings of British history, at significantly lower prices than if you paid for each one individually. The wide range of attractions allows you to choose from five or more passes, with some free or even just for visiting a specific area. Furthermore, each pass is independent for each person or group.

However, there are two problems: First, many attractions have specific opening hours for the London Pass, resulting in unexpected time losses depending on the day of your visit. Second, some attractions may be closed on certain days, which is even worse because if you don't know the specific day or date, you miss out on the attraction, wasting money and valuable time during your trip.

December 2, 2025
The London Pass logo

Reply from The London Pass

Hi Felipe,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 2 out of 5 stars

We were unable to use the bus services…

We were unable to use the bus services at all. We found it extremely difficult to obtain any assistance on site. Staff presence was scarce, and we were unable to find clear guidance regarding the location of the nearest bus stops. Other tour companies’ staff were also unwilling or unable to direct us appropriately.

As a result, we did not benefit from a 48hr bus ticket service that we had fully paid for, which was both disappointing and frustrating, especially given that we were travelling with family and had limited time.

December 5, 2025
Unprompted review
The London Pass logo

Reply from The London Pass

We’re very sorry to hear about your experience and understand how frustrating this must have been, especially when travelling with family and on a limited schedule.
We regret that you were unable to use the bus services as expected and that it was difficult to find assistance and clear guidance on bus stop locations. This is certainly not the smooth experience we aim to provide.
We always encourage customers to review the Know Before You Go information and attraction listings, as these include important details to help make the most of your adventure. Our friendly support team is always here to help should you need any additional guidance.
Thank you for taking the time to share your feedback.

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